The main theme of the book is the globalisation of China's markets and Chinese business management in the context of ongoing reform at home and the country's growing global economic role. The Globalisation of Chinese Business includes contributions relating to a wide range of manufacturing and service sectors, encompassing such areas as foreign investment, state and private enterprise, human resource management, consumer culture and advertising, financial markets and healthcare. Following an introduction by the editor there are four sections, the first focused on the globalisation of Chinese management and the second on the evolution of Chinese management. The remaining sections contain chapters on China's growing service sector, growing markets and competition, and healthcare system reform. An epilogue by the editor in the remaining section concludes.
- Covers a range of managerial issues relating to both manufacturing and services in China in the context of ongoing managerial reform
- Discusses the corporate strategies of both Chinese and foreign companies
- Examines the targeting of Chinese and global markets
- Details the globalisation of Chinese business management
Part 1 The globalization of Chinese business. Part 2 Law as a tool of China's globalization: The real leap forward: China's R&D and innovation strategy; The evolving Wenzhou district: Changing things so that the economy keeps going: Human resource management in Chinese companies; Transfer of human resource management practices in French multinational companies: Cases of French subsidiaries in China; Medium sized multinational firms' industrialization strategies in China. Part 3 Continuity and change in China's financial services sector; Effects of the global financial crisis on Shanghai's stock market: Implications for international investors; China's growing consumer culture: Implications for marketing strategy; Branded products in China; Asian growing markets and competition: An econometric analysis of Chinese wine import demand; Advertising in a luxury fashion magazine: A comparison between Italy and China; Healthcare system reform in the People's Republic of China: Effects of out-of-pocket expenses, consumption and saving. Part 4 The evolution of Chinese management: Trends and prospects.
Robert Taylor was formerly Director of the Centre for Chinese Studies and Reader in Modern Chinese Studies at the University of Sheffield. He is the author of a number of studies and academic articles relating to Chinese business management and China's foreign policy, including Greater China and Japan and the edited volume, International Business in China: Understanding the Global Economic Crisis. He also contributed a chapter on China to the volume, edited by H.Hasegawa and C.Noronha, Asian Business and Management: Theory, Practice and Perspectives.