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The Evolving Booking Landscape in Lodging

  • ID: 2903439
  • Report
  • 55 pages
  • Euromonitor International
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The online booking landscape for lodging continues to evolve, with new players claiming their stake and existing players blurring the boundaries of conventional role divisions in the booking process. This briefing explores how the relationship between hotels and OTAs is evolving, and investigates the impact of Airbnb, Google, Facebook and Amazon on the booking landscape.

The The Evolving Booking Landscape in Lodging global briefing offers an insight into to the size and shape of the Travel market, highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market from innovation, pricing, channel distribution to economic/lifestyle influences. Forecasts illustrate how the market is set to change and outlines the criteria for success.

Product coverage: Activities, Lodging, Online Travel Sales and Intermediaries, Tourism Flows, Travel Modes, Traveller Profiles.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Travel market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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The Evolving Booking Landscape in Lodging

Hotels vs OTAs
Meta Goes Beta
The Airbnb Impact
Tech Giants Eye Travel
What Next?
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With 2017 being the UN International Year of Sustainable Tourism for Development, this report provides a conceptual and practical view of the key issues, developments, initiatives, opportunities and challenges that the tourism industry, and in particular the hospitality industry, faces with regards to sustainable development. The report suggests that tourism businesses need to look beyond the business case and involve all stakeholders, even if this will throw up challenges.

Governments, businesses and individuals all have to take responsibility

Sustainable tourism development can only be achieved if governments, businesses and individuals take responsibility for improving their (and others’) behaviour. Understanding of behaviour is improving, but taking responsibility is often lacking.

Popular destinations struggling with long-term sustainability

Analysis of sustainable country rankings and top tourist destinations reveals little to no correlation. There is, however, a clear shift in attitudes towards mass tourism in the most popular destinations, with cities and islands limiting or even banning tourists in an effort to improve long-term sustainability.

The business case for sustainable development falls short

The overwhelming reason for tourism businesses to implement environmental practices is to reduce costs. However, to achieve genuinely sustainable tourism development, companies will need to go beyond the business case and use truly innovative thinking around guest expectations and use sustainability practices to improve experiences.

The attitude-behaviour gap provides challenges

While individuals feel increasingly responsible for their impact on the environment, there remains a gap between their attitudes towards sustainability and actual behaviour. How to include tourists in businesses’ efforts will be a key challenge to increase sustainability of the tourism industry.

The environmental certification landscape reduces clarity, rather than improving it

There is an increasing amount of information available about hotels’ sustainability practices, but the proliferation of different certification schemes, and other programmes and standards, has the opposite effect to what it tries to achieve. Instead of providing clarity regarding which hotels are the frontrunners, the sheer number of different programmes only clouds the market.
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