The The Evolving Booking Landscape in Lodging global briefing offers an insight into to the size and shape of the Travel market, highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market from innovation, pricing, channel distribution to economic/lifestyle influences. Forecasts illustrate how the market is set to change and outlines the criteria for success.
Product coverage: Activities, Lodging, Online Travel Sales and Intermediaries, Tourism Flows, Travel Modes, Traveller Profiles.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Travel market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Governments, businesses and individuals all have to take responsibility
Sustainable tourism development can only be achieved if governments, businesses and individuals take responsibility for improving their (and others’) behaviour. Understanding of behaviour is improving, but taking responsibility is often lacking.
Popular destinations struggling with long-term sustainability
Analysis of sustainable country rankings and top tourist destinations reveals little to no correlation. There is, however, a clear shift in attitudes towards mass tourism in the most popular destinations, with cities and islands limiting or even banning tourists in an effort to improve long-term sustainability.
The business case for sustainable development falls short
The overwhelming reason for tourism businesses to implement environmental practices is to reduce costs. However, to achieve genuinely sustainable tourism development, companies will need to go beyond the business case and use truly innovative thinking around guest expectations and use sustainability practices to improve experiences.
The attitude-behaviour gap provides challenges
While individuals feel increasingly responsible for their impact on the environment, there remains a gap between their attitudes towards sustainability and actual behaviour. How to include tourists in businesses’ efforts will be a key challenge to increase sustainability of the tourism industry.
The environmental certification landscape reduces clarity, rather than improving it
There is an increasing amount of information available about hotels’ sustainability practices, but the proliferation of different certification schemes, and other programmes and standards, has the opposite effect to what it tries to achieve. Instead of providing clarity regarding which hotels are the frontrunners, the sheer number of different programmes only clouds the market.