LEGO Trading (Beijing) Co Ltd in Toys and Games (China)

  • ID: 2910821
  • Company Profile
  • Region: China
  • 3 pages
  • Euromonitor International
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LEGO’s key strategic direction is to cultivate the core values of Lego construction toys in the local market. Efforts in terms of geographic expansion, distributional channel extension, product localisation and product research and development will be in place to support the company’s ambition to prevail in the Chinese market. In particular, LEGO will further penetrate second- and third-tier cities and improve its distributional channels to cover more department stores. Training sessions...

These local company profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Toys and Games market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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LEGO TRADING (BEIJING) CO LTD IN TOYS AND GAMES (CHINA)

August 2014

LIST OF CONTENTS AND TABLES

Strategic Direction
Key Facts
Summary 1 LEGO Trading (Beijing) Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 LEGO Trading (Beijing) Co Ltd: Competitive Position 2013
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