A hands–on guide for promoting your business, and yourself, through social media
Most people maintain a personal profile on at least one of the major social networking platforms such as Facebook, LinkedIn, Twitter or YouTube. However, very few understand how to effectively market themselves or their businesses on these platforms. In Marketing with Social Media, top influencer and social media expert Linda Coles provides the step–by–step guidance you need to successfully promote your business or your skills through social media.
It starts by helping you choose which social platform is best for your business goals, then moves on to explain the pros and cons of the major social networks and also provides useful introductions to newer platforms like Instagram, Vine and Pinterest. With updated coverage of the changes to Facebook and LinkedIn, this is a practical guide for business marketers, entrepreneurs and SMEs seeking to leverage social media to build a brand and increase their reach using techniques that are simple, time–effective and low cost.
About the author ix
Opening story xv
1 What is social media? Policy, plan and profitability 1
2 Facebook basics and content ideas 29
3 LinkedIn basics and networking using LinkedIn 53
4 Twitter basics and using Twitter for your business 81
5 Online etiquette and preserving your reputation 107
6 YouTube explained 127
7 Google+ and why it s important for SEO 145
8 Pinterest and pinning the best images 155
9 Vine and Instagram basics to create great video 163
10 Making your website work and promoting your social media efforts 171
Marketing with Social Media Wrap 193
Appendix A: Daisy s social media plan 195
Appendix B: Glossary 199
LINDA COLES is a social media specialist helping businesses make the most of online tools to grow their customers and networks. A conference speaker and author on building relationships, she also consults on how to use relationships, online and off, as a way to grow your business connection base and network online effectively.