PRAISE FOR WIN THE GAME OF GOOGLEOPOLY
"Sean drives it home. You cannot dominate Google with a single approach. Sean′s comprehensive approach, combining Onsite SEO, Social Media, Video SEO, Online Reputation, and Mobile collectively, to dominate page one of Google is brilliant."
Scott Pechstein, Vice President, Autobytel
"In today′s sales and marketing, Google is the battlefield with hundreds of competitors scratching, clawing and climbing all over each other competing for the ten positions on the first page of organic search. In the Google galaxy of cyberspace, if you and your business do not appear on the first page of any search, you are invisible. Sean V. Bradley is the ultimate virtual gladiator. His competitive spirit in search marketing is crush or be crushed: virtual domination. In short, if you′re in the game and, if you intend to win, this book is your secret strategy your virtual battle plan."
Jim Ziegler, CSP, HSG, producer of The Internet Battle Plan
"Win the Game of Googleopoly is a must read for anyone that wants to completely dominate Google. There are so many factors to consider when working with search engines. This resource includes all of the information you will need to make whatever you do online a huge success. Inside you will find extremely detailed strategies about a variety of search engine and online marketing topics that will empower you to reach new heights of profitability and exposure."
Michael Cirillo, President of FlexDealer
"Drawing from a lifetime of success on the web, Sean V. Bradley has created a myriad of proven techniques for exploding profits by harnessing the power of the Internet. A master at leveraging video and creating incredible visibility in Google search and across the web, Sean is a passionate, guiding light that can help any business succeed online. Win the Game of Googleopoly is a brilliant step–by–step guide that resonates with professionals and is written in plain language that everyone can understand and use to start thriving online today."
Christian Jorn, President of Remora Inc.
"Mr. Bradley′s book is really quite timely. While there are certainly plenty of right–now strategies, what stands out to me are the evergreen foundational principles that transcend the typical ′trick of the month′ other books tend to trade on only to be outdated by the time of publication. Moreover, many of the strategies in this book speak directly toward what′s next, making this a must have for today′s business owners seeking a true competitive edge."
Timothy Martell, President and founder, Wikimotive LLC
"I have worked with Sean for 16 years in the digital advertising industry and have found him to be an innovative visionary in the space. Sean is vigilant about identifying opportunities, and then conceptualizing the process to follow that can absolutely be replicated. There is an art to teaching, and Sean brings a passion, energy, and enthusiasm to his clients that match up well with a depth of knowledge that lends to his profound credibility in digital advertising."
Todd Dearborn, VP, Internet Brands (Carsdirect.com)
1 Either You Are Visible or You Are Invisible 1
How Do I (You) Get Found? 4
The Truth Shall Set Us Free! 18
Additional Resources 20
2 Reality Check: Google Is a Monopoly 21
Unlocking Page One of Google 28
Additional Resources 44
3 Creating a Googleopoly: Google Page One Dominance Strategy 45
Additional Resources 56
4 Creating the Ultimate Onsite SEO Website Strategy 57
Domain Name 61
Title Tags 69
Heading Tags 75
Next Evolution in Onsite SEO 93
Additional Resources 96
5 Video and Video SEO 97
How to Properly Create a Video SEO Campaign 107
Pattern and Voice Recognition Search 108
Content Creation 127
Uploading Your Video to YouTube 129
Video Title 133
Advanced Settings 146
Video Location 147
Subtitles and Closed–Captioning for Your Video 148
Viewer Action and Reaction 151
Sharing and Recommendations 152
Syndication and Supplemental Uploads 153
Supplemental Upload Tip 157
Localized Video SEO 157
Bonus Section: Video Suggestions 158
Additional Resources 162
6 Social Media versus Social Media Optimization 163
The Social Component of Social 164
Sharing Means Attention 164
Social Signals 168
The Most Important Component: Page One Domination 169
Google+ Local Business 172
Pinterest and Flickr 181
Private Label Your Own Social Network! 183
Additional Resources 187
7 Strategies for Mobile Dominance on Google and Web Success 189
31.3 Percent of AllWeb Traffic Comes fromMobile Devices! 190
PPC Advertising on Mobile 196
How Mobile Users Search 198
Additional Resources 200
8 Online Reputation Optimization 201
Online Reputation Optimization 202
Interaction with Reviews 210
Additional Resources 216
9 Secondary Websites for Search Dominance 217
Customer Appreciation Sites 224
Focus Sites 225
Using Secondary Sites Properly 227
Additional Resources 228
10 Putting It All Together 229
Additional Resources 231
11 Looking into the Future of Google and Search 233
Additional Resources 238
SEAN V. BRADLEY, CSP, an international speaker, consultant, trainer, and entrepreneur, is the founder and CEO of Dealer Synergy Inc., the leading Internet sales, business development and digital marketing firm in the automotive sales industry. Sean has personally trained over 10,000 automotive sales professionals. In addition to being hired by approximately 1,000 multi–million dollar automotive dealerships, Sean′s clients include publicly traded corporations like Autobytel Inc. and TrueCar, as well as billion dollar corporations like Internet Brands (Carsdirect.com). Sean′s clients outside the automotive sales industry include major label recording artists and professional athletes.
Sean has earned the National Speaker′s Association′s highest accreditation, the CSP designation.