Dirk Rossmann KG in Consumer Health (Germany)

  • ID: 2983174
  • Company Profile
  • Region: Germany
  • 2 pages
  • Euromonitor International
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Rossmann is expected to strengthen its position in areas such as vitamins and dietary supplements, wound care and calming and sleeping by continuing to focus on a value-for-money strategy, pricing its products significantly below those of branded players. Furthermore, Rossmann is expected to frequently launch new products under its private label portfolio.

These local company profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Consumer Health market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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DIRK ROSSMANN KG IN CONSUMER HEALTH (GERMANY)

September 2014

LIST OF CONTENTS AND TABLES

Strategic Direction
Key Facts
Summary 1 Dirk Rossmann KG: Operational Indicators
Company Background
Private Label
Competitive Positioning
Summary 2 Dirk Rossmann KG : Competitive Position 2013
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