Samsung Electronics Co., Ltd.: Is the SmartThings acquisition a smart thing?

  • ID: 2984680
  • Report
  • 23 pages
  • MarketLine
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Introduction

Samsung has the potential to benefit strongly from the Internet of Things (IoT) by leveraging its strong position in both smartphones and household appliances to create a smart home ecosystem. This report assesses Samsung and its closest rivals' current position in the smart home market, and analyzes Samsung's recent movements in the field, including its recent acquisition of SmartThings.

Features and benefits

- Analyzes Samsung's involvement in the smart home market, as well as Apple and Google's IoT activities.
- Assesses Samsung's position in the household appliances industry, including its recent attempts to innovate its product lineup.
- Explores the underlying motivation behind Samsung's acquisition of SmartThings.

Highlights

The IoT, which encompasses a range of smart, connected devices – or 'things' – is growing in both importance and scale. It is, therefore, of little surprise that the IoT has drawn the attention of a number of big tech companies, most notably Google and Apple, who are attempting to foster their own IoT ecosystems through two different strategies.
Samsung is in a different position to Apple and Google. It already has a significant, and growing, presence in the household appliance market, and its latest innovations have put it at the forefront of smart appliances. The manufacturer is also the smartphone market leader, putting it in an enviable position to establish its own IoT ecosystem.
On August 14, 2014, Samsung announced that it was acquiring SmartThings, a fast-growing open IoT platform and software provider involved in the smart home market. SmartThings enables consumers to control a myriad of connected devices, from a large number of third party manufacturers, through their smartphone.

Your key questions answered

- How do Samsung, Google, and Apple's strategies to establish themselves as leaders in the smart home market differ?
- How has Samsung leveraged its strong position in consumer electronics and household appliances to bolster its standing in the smart home space so far?
- How will SmartThings complement Samsung's existing product lineup and smart home strategy?
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OVERVIEW
Catalyst
Summary
THE GROWING INTERNET OF THINGS
What is the Internet of Things?
Internet of Things set to expand rapidly
More things = bigger data
Google could expand ecosystem to IoT with Nest acquisition
Apple also looking to establish an IoT ecosystem
SAMSUNG WELL-POSITIONED FOR SMART HOME ECOSYSTEM
Samsung growing presence in household appliances

Samsung offers hi-tech household appliances

Samsung looks to lead the household appliance market
Samsung leads smartphone market, but share is falling
Samsung already fostering its own Tizen and IoT ecosystem
Samsung Smart Home and IoT: Part of Samsung's future innovation strategy
SAMSUNG'S SMARTTHINGS ACQUISITION
Samsung acquiring SmartThings for a reported $200m
SmartThings is an end-to-end IoT ecosystem

SmartThings is an open IoT software platform

SmartThings offers relatively cheap IoT hardware, compatible with a huge range of third party devices
Samsung keeps SmartThings open, stands to gain from software

Samsung is keen to maintain, and expand, SmartThings' open platform

Samsung has historically struggled to generate app revenues

SmartThings makes Samsung a smart home hardware and software superpower
CONCLUSIONS
Samsung poised to dominate smart home market with SmartThings acquisition
APPENDIX
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