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In SnapShot 37, the author analyses Chinese Mobile Pricing developments, with the intention of identifying key pricing trends and also examples of innovative services being introduced in the world’s largest mobile market – with over 1.25 billion users across the 3 MNOs (China Mobile, China Unicom & China Telecom) as of Q1 2014.
By subscriber numbers, China Mobile is the largest MNO in the world, China Unicom is ranked 3rd & China Telecom is ranked 10th.
SnapShot 37 provides a brief overview of the 3 main Chinese MNOs and also focuses on the key services that are being introduced to boost mobile penetration and the pressures on pricing taking place as the Chinese market reaches maturity.
2. The types of Chinese Mobile Pricing Plans
3. Examples of innovation in the new Chinese Mobile Pricing Plans
4. Conclusion – Innovation in the Chinese Mobile Market