Can an organisation′s corporate social responsibility program both improve the lives of the community and grow a bottom line?
Doing Good by Doing Good offers a proven plan for implementing an effective strategy that can help organisations transform the communities they work with, while also bringing innovation and growth to their business.
Filled with illustrative case studies from organisations around the globe, it shows how these companies have increased morale and engagement, improved brand awareness, engaged new customers and delivered strong economic returns.
This book will help readers:
- understand the concept of shared value and recognise why corporate philanthropy is no longer enough
- evaluate the current landscape to define an effective strategy that promotes better business and makes a real impact
- identify the hard and soft key performance indicators that help keep your program on track
- gain insight into each step of the process, from interest to implementation.
Doing Good by Doing Good presents a fool–proof plan for building a corporate social responsibility strategy that can effectively balance consumers′ expectations around giving back to the community and shareholders′ demands to see dividends soar.
Introduction: Clarity comes with action xiii
1 Is there a better way? 1
2 How to engage 23
3 Business benefits of engagement 49
4 Small business: the multiplier effect 71
5 Medium–sized business: aligning values and purpose 85
6 Large business: strategic investment 103
7 The Origin story 121
8 Charity taking the lead 137
9 Journey to shared value 151
10 Measuring and reporting 169
11 Value of shared experiences 191
12 Selecting a charity partner 213
Afterword: Looking forward what s on the horizon 231