So how are you going to present your strategy? A big wordy document? A lengthy address? Slides full of bullet points?
The best way to engage and involve people is through pictures. Strategy Builder shows you how to creatively combine the best strategy frameworks to orient and animate strategy discussion and development in your team. This visual, interactive guide, with illustrations by Visory, uses real–world examples and practical tips to help you:
- Discover the five key foundations that every strategy should be built upon
- Draw compelling and unique pictures that capture your organization's distinct strategies
- Develop your skills as a leader of strategy discussions
- Understand how to use strategy frameworks and interactive drawing to engage others and achieve 'buy in'
'At last, a way to develop strategic plans and ambitions creatively! Strategy Builder provides vital new tools that could help to demonstrate strategic vision and deliver real strategic impact.'
Vikki Heywood CBE, Chair of The RSA and former Executive Director of the Royal Shakespeare Company
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Strategy Builder Team vi
PART One: The Concept 01
Opportunities for a New Way of Developing Strategy 05
Seven Strengths of Drawing Strategy 12
What Strategy Builder Does 22
PART TWO: Design 25
User s Guide to the Strategy Builder s Framework Profiles 28
Environmental Ecology 37
Competitive Positioning 71
Resources and Capabilities 105
Strategic Growth Options 139
Managing Performance Strategically 173
PART Three: Realization 207
Well–built Strategies, Simply Conveyed 209
Six Stratographic Principles 212
Get Building 233
Image Credits 242
STEPHEN CUMMINGS is Professor of Management at Victoria University of Wellington and Academic Fellow of the International Council of Management Consulting Institutes.
DUNCAN ANGWIN is Professor of Strategy at Oxford Brookes University and is widely published in strategic management literature (www.duncanangwin.com).