E-Learning Course: Bank Branch Management - Marketing (Library of 6 courses)

  • ID: 2989126
  • Training
  • Region: Global
  • KESDEE Inc
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This e-learning course on BBM - Marketing is designed to help users understand the marketing aspect of services of a bank. Further, customer relationship management is also dealt in detail within the course.

Learning Objectives:

- Essential elements of marketing of bank services
- Meaning of market research and its benefits
- Promoting and Pricing strategy of bank services
- Application of marketing principles to banks
- Three facets of customer relationship management
- Six elements of customer relationship management
- The phases of implementation of a CRM strategy
- The ten determinants of service quality

Target Audience:

Those who are interested in understanding the marketing aspect of services of a bank.
Note: Product cover images may vary from those shown
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1. Introduction to Marketing
This course provides an understanding of:

The meaning of marketing
The essential elements of marketing
The concept of market research
The benefits of market research
The product characteristics
The pricing strategy
The methods of promotion

2. Marketing of Bank Services
This course provides an understanding of:

The meaning of services
The differences between products and services
The characteristics of services
Marketing of bank services
Application of marketing principles to banks

3. Customer Relationship Management
This course provides an understanding of:

The meaning of the term 'customer' and explain the importance
Different types of customers
Three facets of customer relationship management - customer acquisition, customer retention, and customer attrition
Six elements of customer relationship management
The phases of implementation of a CRM strategy
The ten determinants of service quality

4. Bank Distribution
The course discusses how financial services are marketed and what are the various ways in which the financial services are distributed to the customers. On completion of this course, you will be able to:

Describe the means of distributing financial services
Define various modes of distribution adopted by banks
State the factors affecting branch networks
Identify various types of bank branches
Recognize electronic methods of distributing financial services

5. Pricing Strategy and its Application in Banking
This course highlights the various pricing strategies and decisions that are used in marketing of banking services. The course focuses on the concept of pricing that is undergoing fast change in the banking scenario. On completion of this course, you will be able to:

Describe how pricing affects profitability
Describe various pricing strategies and decisions
Discuss the effect of pricing policies on marketing of banking services
Recognize the concept of pricing in banking sector

6. Product Strategy and Product Delivery
This course provides an insight into the product/service concept. It presents in detailed, the concept of product life cycle and the strategies adopted at each stage. The course further explains how banks develop new products and what is the process cycle adopted. It explains the importance of branding and packaging in bank marketing. Lastly, it provides an overview of how banks deliver their products.

Understand the concept and significance of product and services
Describe the product life cycle
Recognize the product strategies applicable to banking services
Identify the process of product development and analysis
Recognize the need of branding in marketing
Describe the process of product development and delivery
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