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Consumer Lifestyles in Austria

  • ID: 300498
  • Report
  • Region: Austria
  • 38 pages
  • Euromonitor International
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Despite their relative affluence, consumers slowed their spending in recent years as a result of a sluggish economy and declining levels of disposable income. Consumers have also reduced borrowing and are working to pay off existing household debt. But it appears that Austrians are becoming more optimistic about their personal finances in light of an improving economy, leading to projections of increased spending in coming years, including spending by Later-Lifers buoyed by generous pensions.

The Consumer Lifestyles in Austria report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Consumer Lifestyles market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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  • April 2017
List of Contents and Tables:
  • Lifestyles in [country]
  • Chart 1 Consumer Lifestyles in 2017
  • Top Five Consumer Trends
  • Consumer Sentiment Rebounds
  • Consumers Still Enjoy Their Vacations Despite Economic and Political Uncertainty
  • Consumers Embrace Cross-border Online Shopping
  • Cash Is Still King for Many, But Consumers Increasingly Turning To New Payment Methods
  • Relatively Affluent Later-lifers Are Active Consumers
  • Consumer Segmentation
  • Babies and Infants
  • Parents Seek for High-quality Baby Foods
  • Parents Increasingly Going on Vacations With Their Babies
  • Chart 2 Number of Babies and Infants (Aged 0-2) and Average Age at Childbirth
  • Kids
  • Chart 3 Number of Kids (Aged 3-8)
  • Tweenagers
  • Chart 4 Distribution of Tweens (Aged 9-12)
  • Teens
  • Chart 5 Distribution of Teens (Aged 13-17)
  • Young Adults
  • Chart 6 Distribution of Young Adults (Aged 18-29) and Age at First Marriage
  • Middle Youth
  • Chart 7 Distribution of Middle Youth (Aged 30-44)
  • Mid-lifers
  • Chart 8 Number of Mid-Lifers (Aged 45-59)
  • Later-lifers
  • Chart 9 Number of Later-Lifers (Aged 60+) and Life Expectancy
  • Eating and Drinking
  • Eating Habits
  • Chart 10 Consumer Spending on Food and Non-Alcoholic Drinks: 2016
  • Drinking Habits
  • Chart 11 Consumer Spending on Beer, Wines and Spirits: 2016
  • Healthy and Ethical Living
  • Attitudes To Health and Wellbeing
  • Chart 12 Consumer Expenditure on Personal Health: 2016
  • Ethical Living
  • Case Study: Retailers Respond To Younger Consumers Renting Household Products
  • Chart 13 Obese and Overweight Population by Gender: 2000-2016
  • Sport and Fitness
  • Chart 14 Percentage of Households Owning a Bicycle: 2016
  • House and Home
  • Home Ownership
  • Chart 15 Overview of Households: 2016
  • Household Profiles
  • Chart 16 Households by Type, Occupants, and Pet Ownership
  • Running Costs
  • Chart 17 Running Costs per Household: 2016
  • Leisure and Recreation
  • Leisure Time
  • Vacations
  • Chart 18 Holiday Time: 2016
  • Opportunities for Celebrations and Gift-giving
  • Technology
  • the Internet
  • Chart 19 Accessing the Internet: 2016
  • Attitudes Towards Social Media and Networking
  • Grooming and Appearance
  • Investing in Yourself: Female Personal Grooming and Hygiene
  • Chart 20 Consumer Expenditure on Personal Appearance: 2016
  • Investing in Yourself: Male Personal Grooming and Hygiene
  • Style Icons and Celebrity Influences
  • Shopping
  • Main Household Shop
  • Chart 21 Main Household Shop by Retailer Type: 2016
  • Shopping for Big-ticket Items
  • Shopping Online
  • Chart 22 Internet Retail Spending: 2016
  • Spending and Saving
  • Attitudes Towards Spending
  • Attitudes Towards Savings
  • Attitudes Towards Loans
  • Chart 23 Key Spending and Savings Measures: 2016
Note: Product cover images may vary from those shown
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