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Deepening Customer Relationships with Wealth Management Banking

  • ID: 3018801
  • Report
  • October 2014
  • Region: United States
  • 10 Pages
  • Mercator Advisory Group


  • Bank of America
  • BBVA Compass
  • Citi
  • Key Bank
  • Nutmeg
  • Santander
  • MORE
Banks and other financial institutions are demonstrating renewed interest in reaching out to potential customers for wealth management banking products and services, even those on the lower end of the wealth spectrum. In new research, Deepening Customer Relationships with Wealth Management Banking, this report discusses why and how financial institutions are expanding their outreach to this market.

Consumers-particularly affluent and very wealthy banking customers-are increasingly interested in accelerating their savings and investments efforts, which represents opportunities for financial institutions to deepen their customer relationships and increase share of wallet by offering wealth management products and services.

This research note is 10 pages long and has 5 exhibits.

Highlights of this research note include:

- Banking institutions’ definition of the wealth management market by wealth tier based on individual or household investable assets
- Market size in the United States
- Various business models that banks and other financial institutions are using to serve the spectrum of wealth management customers cost-effectively
- Survey findings on U.S. consumers’ current use of financial advisors by demographic segment
- Survey findings on consumers’ willingness to try modes of wealth management services that are cost effective for financial institutions

Note: Product cover images may vary from those shown
- BB&T
- BBVA Compass
- BNY Mellon
- Bank of America
- Barclays
- Chase
- Citi
- Citizens Bank
- City National
- Coastal Federal Credit Union
- Key Bank
- Navy Federal Credit Union
- Nutmeg
- Regions
- Santander
- Standard Chartered
- U.S. Bank
- Wealth Horizons
- Wells Fargo
- Zions Bank
Note: Product cover images may vary from those shown