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LBS Research Series 2014

  • ID: 3040791
  • Report
  • Region: Global
  • 827 pages
  • Berg Insight AB
1 of 4

FEATURED COMPANIES

  • ALK Technologies
  • deCarta
  • Google
  • Mireo
  • NAVITIME
  • NNG
  • MORE
A complete set of five unique reports - offering in-depth analysis and unique insights into the mobile Location-Based Services market. This package comprise the following titles in Berg Insight's LBS Research Series: Mobile Navigation Services and Devices, Mobile Location-Based Services, LBS Platforms and Technologies, Location-Based Advertising and Marketing, and People Monitoring and Safety Solutions.

Highlights from this report:

- Profit from numerous executive interviews with market leading companies.
- Understand the dynamics of the navigation markets in Europe, North America and ROW.
- Benefit from expert market analysis including detailed regional forecasts.
- Learn about the latest mobile navigation propositions from device vendors and service providers.
- Evaluate the impact of free navigation applications and evolving new business models.
- Identify new business opportunities in connected services and real-time traffic information.
- Learn about the LBS strategies of major telecom operators in Europe and North America.
- Identify key players on the European and North American mobile LBS market.
- Understand the opportunities and challenges for locationbased advertising.
- Benefit from valuable insights about the most successful LBS propositions on the market.
- Comprehend how location technologies affect the user experience of LBS.
- Predict future business opportunities for mobile industry players.
- Anticipate future application areas for bulk location data.
- Identify tomorrow’s most profitable LBA opportunities in the mobile space.
- Understand the fundamentals of the ad-based mobile media revenue models.
- Recognise the key enablers of growth in the LBA market.
- Comprehend the relative importance of digital channels compared to other advertising media.
- Learn about the experiences of LBA campaigns by top global brands.
- Profit from valuable insights about LBA business models.
- Benefit from 60 new executive interviews with market leading companies.
- Identify key players on the European and North American people tracking solution market.
- Learn about the latest propositions from family locator service providers.
- Understand the opportunities and challenges on the mobile telecare alarm device market.
- Anticipate future drivers for uptake of mobile workforce management services.
- Predict future trends in lone worker protection services.
- Profit from updated regional market forecasts lasting until 2020.
- Learn about the latest trends on the location platform and technologies market.
- Identify new business opportunities enabled by new location platform architectures.
- Comprehend how passive location platform architectures can enable new business opportunities.
- Discover new players in the indoor location platform market.
- Recognise how different use cases and market segments drive location platform developments.
- Predict which location technologies will be deployed in the future.
- Anticipate future drivers for location platforms and middleware revenues.

Note: Product cover images may vary from those shown
2 of 4

FEATURED COMPANIES

  • ALK Technologies
  • deCarta
  • Google
  • Mireo
  • NAVITIME
  • NNG
  • MORE
Mobile Navigation Services and Devices

1 Personal navigation solutions
1.1 Overview of personal navigation solutions
1.1.1 Car OEM in-dash navigation and telematics solutions
1.1.2 Aftermarket in-dash infotainment and navigation systems
1.1.3 Personal Navigation Devices
1.1.4 Smartphones and mobile phones
1.1.5 Tablets, phablets and wearable devices
1.2 PND categories and segments
1.2.1 Car navigation PNDs
1.2.2 Embedded PNDs
1.2.3 Multimode and rugged PNDs
1.2.4 Truck and recreational vehicle PNDs
1.3 Navigation app distribution channels and business models
1.3.1 Navigation app distribution channels
1.3.2 Active monthly navigation app users by distribution channel
1.3.3 Evolution of handset navigation app business models
1.3.4 App store strategies
1.4 Vehicle fleets and navigation system penetration
1.4.1 The European passenger car market
1.4.2 The North American passenger car and light truck market

2 Map data and content providers
2.1 Digital map data and image suppliers
2.1.1 Nokia HERE
2.1.2 TomTom Licensing
2.1.3 AND
2.1.4 AutoNavi
2.1.5 Blom
2.1.6 CE Info Systems - MapmyIndia
2.1.7 DigitalGloble
2.1.8 Intermap Technologies
2.1.9 OpenStreetMap
2.1.10 ZENRIN
2.2 Traffic information services
2.2.1 Traffic information systems
2.2.2 RDS-TMC services
2.2.3 The TPEG standard
2.2.4 The VICS traffic information system
2.2.5 Market developments
2.2.6 Be-Mobile
2.2.7 CE-Traffic
2.2.8 Clear Channel Radio’s Total Traffic and Weather Network
2.2.9 Decell
2.2.10 INRIX
2.2.11 Mediamobile
2.2.12 TrafficCast
2.2.13 Trafficmaster
2.3 Speed camera warning devices and database providers
2.3.1 Coyote Systems
2.3.2 Cyclops
2.3.3 FoxyTag
2.3.4 Road Angel
2.3.5 Wikango
2.4 Travel guide, POI data and weather information providers
2.4.1 CustomWeather
2.4.2 Foreca
2.4.3 Fodor’s Travel
2.4.4 Langenscheidt
2.4.5 Mairdumont
2.4.6 NavX
2.4.7 Solocal Group
2.4.8 ViaMichelin
2.4.9 Wcities

3 Navigation software developers
3.1 Technology overview
3.1.1 On-board, off-board and hybrid navigation apps
3.1.2 Evolution of navigation app features
3.2 Vendor market shares
3.2.1 Handset navigation app market shares in Europe
3.2.2 Handset navigation app market shares in North America
3.3 Company profiles and strategies
3.3.1 ALK Technologies
3.3.2 Aponia Software
3.3.3 Appello Systems
3.3.4 deCarta
3.3.5 Elektrobit
3.3.6 Fullpower Technologies
3.3.7 Google
3.3.8 Intrinsyc Software
3.3.9 MapQuest
3.3.10 Mireo
3.3.11 NaviExpert
3.3.12 Navitel
3.3.13 NAVITIME
3.3.14 Navmii
3.3.15 NDrive
3.3.16 NNG
3.3.17 Nokia
3.3.18 ROUTE 66
3.3.19 Sygic
3.3.20 TeleCommunication Systems
3.3.21 Telenav
3.3.22 UbiEst
3.3.23 Yandex

4 Mobile operator service offerings
4.1 Navigation services from mobile operators in North America
4.1.1 AT&T Mobility
4.1.2 Bell Mobility
4.1.3 Rogers Wireless
4.1.4 Sprint
4.1.5 Verizon Wireless
4.2 Navigation services from mobile operators in Europe
4.2.1 Deutsche Telekom Group
4.2.2 Orange Group
4.2.3 Telekom Austria Group
4.2.4 TeliaSonera Group
4.2.5 Vodafone Group
4.3 Navigation services from mobile operators in APAC and the MEA
4.3.1 Country profile: Japan
4.3.2 Country profile: South Korea
4.3.3 Bharti Airtel
4.3.4 Mobile TeleSystems
4.3.5 Telstra
4.4 Navigation services in Latin America
4.4.1 América Móvil
4.4.2 NII Holdings
4.4.3 Telefónica
4.4.4 Oi Brazil

5 Device vendor profiles
5.1 PND market developments
5.1.1 PND feature evolution
5.1.2 Market consolidation
5.2 PND shipments and vendor market shares
5.2.1 Shipments by geographical region
5.2.2 PND hardware revenues
5.2.3 Vendor market shares
5.3 PND vendor profiles and strategies
5.3.1 Garmin
5.3.2 TomTom
5.3.3 MiTAC
5.3.4 Mappy / Logicom
5.3.5 MEDION
5.3.6 Panasonic
5.3.7 Prestigio
5.3.8 Thinkware Systems
5.3.9 UniStrong
5.3.10 United Navigation
5.4 Handset market developments
5.4.1 Smartphone platform market shares
5.4.2 Smartphone vendor market shares
5.4.3 Handset vendors and operators start to back new smartphone platforms
5.4.4 Towards complete LBS offerings
5.4.5 Handset vendor navigation service strategies

6 Market analysis and forecasts
6.1 Navigation industry trends
6.1.1 PND sales continue to decline in developed markets
6.1.2 Low cost in-dash navigation systems drive take rates
6.1.3 Free navigation apps now available for all smartphone platforms
6.2 Regional markets
6.2.1 Total navigation system penetration rate by region
6.2.2 The European mobile navigation market
6.2.3 The European PND market
6.2.4 The North American mobile navigation market
6.2.5 The North American PND market
6.2.6 The Rest of World mobile navigation market
6.2.7 The Rest of World PND market

Glossary

List of Figures

Figure 1.1: Main car navigation system categories
Figure 1.2: Connected car services by car brand (Europe and North America 2014)
Figure 1.3: The Samsung Gear S smartwatch with Nokia HERE navigation app
Figure 1.4: Car navigation PND feature comparison by products segment
Figure 1.5: Garmin and TomTom PNDs
Figure 1.6: Leading mobile app stores (February 2014)
Figure 1.7: Active navigation users by distribution channel (World 2009 - 2013)
Figure 1.8: Business models for mobile navigation apps and services
Figure 1.9: The European passenger car market (2013)
Figure 1.10: Car navigation system shipments in Europe (2003 - 2013)
Figure 1.11: The North American passenger car and light truck market (2013)
Figure 1.12: Car navigation system shipments in North America (2003 - 2013)
Figure 2.1: Examples of content providers
Figure 2.2: Major international digital map data suppliers
Figure 2.3: Traffic information platform
Figure 2.4: Examples of TMC service providers (2014)
Figure 2.5: Speed camera warning device and database vendors (July 2014)
Figure 2.6: Travel guide publishers
Figure 3.1: Mapping and navigation server platform
Figure 3.2: Navigation app and service providers by active users (World Q4-2013)
Figure 3.3: Handset navigation app market shares (EU27+2 2009 - 2013)
Figure 3.4: Handset navigation app market shares (North America 2009 - 2013)
Figure 3.5: Handset navigation app developers
Figure 4.1: Navigation offerings from North American operators (July 2014)
Figure 4.2: Examples of navigation offerings from European operators (July 2014)
Figure 4.3: Examples of navigation offerings from APAC and MEA operators (July 2014)
Figure 5.1: PND feature penetration in Europe and North America (2008 - 2013)
Figure 5.2: PND brands by original industry
Figure 5.3: Global annual PND shipments and revenues (2006 - 2013)
Figure 5.4: PND shipments by region (2008 - 2013)
Figure 5.5: PND vendor market shares (World 2007 - 2013)
Figure 5.6: PND vendor market shares (Europe 2007 - 2013)
Figure 5.7: PND vendor market shares (North America 2007 - 2013)
Figure 5.8: Examples of Garmin nüvi PNDs
Figure 5.9: Garmin Víago screenshots
Figure 5.10: Examples of TomTom PNDs
Figure 5.11: Smartphone shipments by vendor and OS (World 2013)
Figure 6.1: Smartphone, GPS-enabled tablet and PND shipments (World 2012 - 2019)
Figure 6.2: PND and in-dash navigation system penetration (World 2008 - 2013)
Figure 6.3: Navigation app and service revenues (EU27+2 2012 - 2019)
Figure 6.4: Annual PND shipments in Europe (2006 - 2019)
Figure 6.5: PND ASP, device and service revenues in Europe (2012 - 2019)
Figure 6.6: Navigation app and service revenues (North America 2012 - 2019)
Figure 6.7: Annual PND shipments in North America (2006 - 2017)
Figure 6.8: PND ASP, device and service revenues in North America (2012 - 2019)
Figure 6.9: Navigation app and service revenues (ROW 2012 - 2019)
Figure 6.10: Annual PND shipments in ROW (2006 - 2019)
Figure 6.11: PND ASP, device and service revenues in ROW (2012 - 2019)

Mobile Location-Based Services

Executive summary

1 Introduction to location-based services
1.1 Definition of mobile location-based services
1.2 Mobile communication services
1.2.1 Mobile voice and SMS
1.2.2 Mobile data and applications
1.2.3 Smartphone adoption and platform market shares
1.2.4 A brief history of location platforms and services
1.3 Mobile LBS categories
1.3.1 Mapping and navigation
1.3.2 Local search and information
1.3.3 Social networking and entertainment
1.3.4 Recreation and fitness
1.3.5 Family and people locator services
1.3.6 Mobile resource management
1.3.7 Mobile advertising
1.3.8 Other enterprise services
1.4 Mobile app monetisation strategies and business models
1.4.1 Free apps
1.4.2 Paid apps
1.4.3 Freemium apps and in-app payments
1.4.4 Ad-funding
1.4.5 New channel to market
1.4.6 Bundled products and services
1.4.7 Mobile app business model trends
1.5 Mobile location technologies and platforms
1.5.1 Mobile network-based location technologies
1.5.2 GNSS: GPS, GLONASS, Galileo and Compass/BeiDou 2
1.5.3 Bluetooth and Wi-Fi positioning
1.5.4 Hybrid and mixed mode location technologies
1.5.5 Probe-based and handset client-based location platforms

2 Smartphone ecosystems
2.1 Smartphone OS platforms
2.1.1 Smartphone platform market shares
2.1.2 Smartphone vendor market shares
2.2 App stores
2.2.1 Apple App Store
2.2.2 BlackBerry App World
2.2.3 Google Play
2.2.4 Nokia Store
2.2.5 Windows Phone Store
2.3 Ad networks and in-app ad solutions
2.3.1 Apple – iAd
2.3.2 BlackBerry – BlackBerry Advertising Service
2.3.3 Google – AdMob
2.3.4 Microsoft – Microsoft Advertising
2.4 Smartphone industry analysis
2.4.1 Smartphone platforms are becoming new vertical silos
2.4.2 Towards complete LBS offerings
2.4.3 Handset vendors and operators start to back emerging smartphone platforms 42
2.4.4 The mobile web, HTML5 web apps and native apps

3 Operator LBS offerings and strategies
3.1 The European operator LBS market
3.1.1 3 Group
3.1.2 Deutsche Telekom Group
3.1.3 Orange Group
3.1.4 SFR
3.1.5 Telefónica Group
3.1.6 Telenor Group
3.1.7 TeliaSonera Group
3.1.8 Vodafone Group
3.2 The North American operator LBS market
3.2.1 AT&T Mobility
3.2.2 Bell Mobility
3.2.3 Rogers Wireless
3.2.4 Sprint
3.2.5 TELUS
3.2.6 T-Mobile USA
3.2.7 US Cellular
3.2.8 Verizon Wireless
3.3 Industry analysis
3.3.1 Organisational capabilities and goals limit operator's ability to provide LBS
3.3.2 Smartphone platforms challenge operators' role as distribution channel
3.3.3 Operators are no longer the central source of location data
3.3.4 Emerging opportunities for operators to sell bulk location data

4 Consumer LBS categories
4.1 Mapping and navigation
4.1.1 Mapping and routing services
4.1.2 Speed camera warning apps and services
4.1.3 Traffic information services
4.1.4 Turn-by-turn navigation services
4.1.5 Navigation app distribution channels and business models
4.1.6 Mobile operator navigation service offerings
4.1.7 Key mapping and navigation app developers
4.2 Local search and information
4.2.1 Directory services
4.2.2 Local discovery and review services
4.2.3 Travel planning, guides and information services
4.2.4 Shopping and coupon services
4.3 Social networking and entertainment
4.3.1 Social networking and community services
4.3.2 Check-in services
4.3.3 Friendfinder services
4.3.4 Chat, instant messaging and VoIP services
4.3.5 Location-based games
4.4 Recreation and fitness
4.4.1 Geocaching apps
4.4.2 Outdoor navigation
4.4.3 Sports tracking apps
4.5 Family and people locator services
4.5.1 Family locator services marketed by mobile operators
4.5.2 Third party family and people locator apps and services

5 Enterprise LBS categories and LBA
5.1 Mobile resource management
5.1.1 Fleet management services
5.1.2 Mobile workforce management services
5.1.3 Lone worker protection services
5.2 Mobile advertising
5.2.1 The advertising and marketing industry
5.2.2 Advertising on the mobile handset
5.2.3 Definitions and variants of location-based advertising (LBA)
5.2.4 LBA formats
5.2.5 LBA industry analysis
5.3 Mobile marketing and analytics
5.3.1 Case studies
5.4 Other B2B and enterprise services
5.4.1 Location-enhanced call centre services
5.4.2 Fraud management
5.4.3 Secure authentication
5.5 Location aggregators and Location-as-a-Service providers
5.5.1 Deveryware
5.5.2 Locaid
5.5.3 LocationSmart
5.5.4 Lociloci
5.5.5 Mobile Commerce
5.5.6 Skyhook Wireless

6 Market analysis and forecasts
6.1 Summary of the LBS market
6.1.1 The European LBS market
6.1.2 The North American LBS market
6.2 Mobile advertising and LBA
6.2.1 Challenges and opportunities
6.2.2 Location can improve ROI for advertisers
6.2.3 LBA market value forecast
6.3 Vertical market trends
6.3.1 Navigation apps continue to transition from premium to freemium
6.3.2 Mobile search and information service usage approach PC access levels
6.3.3 Social networking and entertainment increasingly monetise mobile apps
6.3.4 Smartphones are increasingly used as recreation and fitness devices
6.3.5 Family and people locator service adoption is driven by free apps
6.3.6 Corporate efficiency investments drive WFM service adoption
6.3.7 Enterprise services, mobile analytics and LBA

Glossary

Index
List of Figures
Figure 1.1: Mobile subscriptions by region (World 2013)
Figure 1.2: Wireless service revenues (World 2011–2013)
Figure 1.3: Smartphone adoption and market shares (EU27+2 2010–2013)
Figure 1.4: Smartphone adoption and market shares (North America 2010–2013)
Figure 1.5: Mobile location-based service categories
Figure 1.6: LBS system overview
Figure 2.1: Smartphone shipments by vendor and OS (World 2013)
Figure 2.2: Leading mobile app stores (February 2014)
Figure 2.3: Examples of mobile ad networks (World 2013)
Figure 3.1: Mobile operators by number of subscribers (EU27+2 Q4-2013)
Figure 3.2: Mobile operators by number of subscribers (North America Q4-2013)
Figure 4.1: Mapping apps and mobile websites
Figure 4.2: Speed camera warning apps (February 2014)
Figure 4.3: Traffic information platform
Figure 4.4: Traffic information apps and services
Figure 4.5: Android, BlackBerry, iPhone and WP 8 turn-by-turn navigation apps
Figure 4.6: Business models for mobile navigation apps and services
Figure 4.7: Navigation offerings from European operators (February 2014)
Figure 4.8: Navigation offerings from North American operators (February 2014)
Figure 4.9: Navigation app providers by active users (EU27+2 and North America 2013)
Figure 4.10: Leading directory service providers (2014)
Figure 4.11: Directory provider distribution channels and business models
Figure 4.12: Local discovery and review services
Figure 4.13: Online travel companies
Figure 4.14: Travel guide publishers
Figure 4.15: Shopping assistant and coupon services (2014)
Figure 4.16: Top ten social networks (World February 2014)
Figure 4.17: Mobile-originated social networking services (World 2013)
Figure 4.18: Examples of friendfinder services (2014)
Figure 4.19: Location-enhanced communication and chat services (2014)
Figure 4.20: Examples of location-based game developers and games (2014)
Figure 4.21: Examples of outdoor navigation app developers (2014)
Figure 4.22: Examples of sports tracking app developers (January 2014)
Figure 4.23: People locator services marketed by mobile operators (2014)
Figure 4.24: Third party people locator services using Cell-ID (EU27+2 2014)
Figure 4.25: People locator and location sharing apps (February 2014)
Figure 5.1: Examples of fleet management offerings by mobile operators (2014)
Figure 5.2: Workforce management services marketed by operators (2014)
Figure 5.3: Examples of mobile workforce management service providers (2014)
Figure 5.4: Mobile workforce management vendor segmentation
Figure 5.5: Lone worker protection service providers (EU27+2 and North America 2014)
Figure 5.6: Global advertising expenditure by media (World 2013)
Figure 5.7: Mobile marketing and analytics providers (2014)
Figure 6.1: LBS revenue forecast (EU27+2 2012–2018)
Figure 6.2: LBS revenue forecast (North America 2012–2018)
Figure 6.3: LBA revenue forecast (EU27+2 and North America 2012–2018)
Figure 6.4: Mapping and navigation service revenues (EU27+2 2012–2018)
Figure 6.5: Mapping and navigation service revenues (North America 2012–2018)
Figure 6.6: Search and information service revenues (EU27+2 2012–2018)
Figure 6.7: Search and information service revenues (North America 2012–2018)
Figure 6.8: Social networking and entertainment revenues (EU27+2 2012–2018)
Figure 6.9: Social networking and entertainment revenues (North America 2012–2018)
Figure 6.10: Recreation and fitness revenues (EU27+2 2012–2018)
Figure 6.11: Recreation and fitness revenues (North America 2012–2018)
Figure 6.12: Family and people locator service revenues (EU27+2 2012–2018)
Figure 6.13: Family and people locator service revenues (North America 2012–2018)
Figure 6.14: Workforce management users and revenues (EU27+2 2012–2018)
Figure 6.15: Workforce management users and revenues (North America 2012–2018)
Figure 6.16: Enterprise services, B2B and LBA revenues (EU27+2 2012–2018)
Figure 6.17: Enterprise services, B2B and LBA revenues (North America 2012–2018)

LBS Platforms and Technologies

Executive summary

1 Introduction to location platforms
1.1 Location platforms and location-based services
1.1.1 Overview of mobile location platforms
1.1.2 A brief history of location platforms and services
1.2 Mobile communication services
1.2.1 Mobile voice and data subscribers
1.2.2 Mobile voice and SMS revenues
1.2.3 Mobile data and application revenues
1.2.4 Location apps and service revenues
1.3 Mobile location platforms and technologies
1.3.1 Mobile location platforms
1.3.2 Mobile location technologies
1.3.3 Location middleware
1.4 The mobile LBS value chain
1.4.1 Location technology developers and platform vendors
1.4.2 Connectivity chipset vendors
1.4.3 LBS middleware vendors
1.4.4 Indoor location solution providers
1.4.5 Mobile network operators
1.4.6 Location aggregators and database providers
1.4.7 Smartphone platform and handset vendors
1.4.8 Mobile application developers and service providers
1.5 Telecoms regulations drive location platform deployments
1.5.1 European emergency call and privacy regulations
1.5.2 LBS regulatory environment in the US
1.5 Emergency call regulations in Australia
1.5.4 Emergency call regulations in Canada
1.5.5 The Indian Department of Telecommunications location mandate
1.5.6 Emergency call regulations in Japan

2 Technology overview
2.1 Mobile network location platforms
2.1.1 Location architecture for GSM/UMTS networks
2.1.2 Location architecture for LTE networks
2.1.3 Location architecture and technologies in 3GPP2 networks
2.1.4 Control Plane and User Plane location platforms
2.1.5 OMA SUPL 1.0
2.1.6 OMA SUPL 2.0 and SUPL 2.1
2.1.7 OMA SUPL 3.0
2.1.8 Handset client-based and probe-based location platforms
2.1.9 Location in converged IP networks
2.2 Network-based positioning technologies
2.2.1 Cell-ID
2.2.2 Enhanced Cell-ID and RF Pattern Matching methods
2.2.3 E-OTD and OTDOA
2.2.4 Uplink Time Difference of Arrival (U-TDOA)
2.2.5 Bluetooth and Wi-Fi positioning
2.3 GNSS and hybrid location technologies
2.3.1 GNSS: GPS, GLONASS, Galileo and Compass/BeiDou 2
2.3.2 Assisted GPS and A-GNSS
2.3.3 Hybrid, mixed mode and indoor location technologies
2.4 Comparison of location technologies
2.4.1 Network-based location technologies
2.4.2 Handset-based and hybrid location technologies
2.4.3 Location technologies in development

3 Location technology market trends
3.1 Multiple parallel efforts drive location technology development
3.1.1 Emergency call location and public safety
3.1.2 Location-enhanced lawful intercept and national security
3.1.3 Consumer and enterprise LBS and apps
3.1.4 Commercial indoor location services
3.1.5 Mobile marketing and advertising
3.1.6 Fraud management and secure authentication
3.2 Smartphone ecosystems
3.2.1 Smartphone platform market shares
3.2.2 Handset vendors and operators start to back new smartphone platforms
3.2.3 Smartphone platforms transform into new vertical silos
3.2.4 Towards a complete LBS offerings

4 Commercial deployments
4.1 Platform deployments in Europe
4.1.1 3 Group
4.1.2 Deutsche Telekom Group
4.1.3 KPN Group
4.1.4 Orange Group
4.1.5 SFR
4.1.6 Telecom Italia Mobile
4.1.7 Telefónica Group
4.1.8 Telenor Group
4.1.9 TeliaSonera Group
4.1.10 Vodafone Group
4.2 Platform deployments in the Americas
4.2.1 AT&T Mobility
4.2.2 Bell Mobility
4.2.3 Rogers Wireless
4.2.4 Sprint
4.2.5 Verizon Wireless
4.3 Platform deployments in Asia-Pacific
4.3.1 BSNL
4.3.2 China Mobile
4.3.3 NTT DoCoMo
4.3 Telstra
4.3.5 Telkomsel
4.4 Platform deployments in ROW

5 Market forecasts and trends
5.1 LBS market trends
5.1.1 Emergency call mandates remain a key driver for platform deployments
5.1.2 Location-enabled lawful intercept
5.1.3 Location-based services revenue forecast
5.1.4 Smartphone shipment forecast
5.2 Location platform deployments
5.2.1 Vendor market shares
5.2.2 GMLC/MPC and SMLC/PDE platform deployment forecasts
5.2.3 A-GPS and SUPL A-GPS server deployment forecast
5.2.4 Location middleware deployment forecast
5.2.5 Indoor location platform deployment forecast

6 Location platform and technology vendor profiles
6.1 GMLC and SMLC location platform vendors
6.1.1 Alcatel-Lucent
6.1.2 Creativity Software
6.1.3 Ericsson
6.1.4 GBSD Technologies
6.1.5 Intersec
6.1.6 Mobile Arts
6.1.7 Oksijen
6.1.8 Persistent Systems
6.1.9 Polaris Wireless
6.1.10 Redknee
6.1.11 Septier Communication
6.1.12 TeleCommunication Systems
6.1.13 TruePosition
6.2 Location middleware vendors
6.2.1 Aepona
6.2.2 CellVision
6.2.3 Genasys
6.2.4 Mobilaris
6.2.5 Reach-U
6.2.6 Telenity
6.3 GNSS chipset and assistance server vendors
6.3.1 Broadcom
6.3.2 CSR
6.3.3 Qualcomm
6.3.4 Rx Networks
6.4 Handset-client location platforms and location data aggregators
6.4.1 Apigee: API management services for enterprises and developers
6.4.2 Combain Mobile: Provider of global Cell-ID and Wi-Fi location database
6.4.3 Esri: Leading GIS vendor acquires location platform developer Geoloqi
6.4.4 Locaid: The leading Location-as-a-Service company
6.4.5 Navizon: Expanding location database with Wi-Fi RTLS and analytics
6.4.6 Skyhook: Hybrid location engine for device vendors and app developers
6.4.7 TechnoCom: LBS compliance testing and location aggregation services
6.5 Indoor location technology developers
6.5.1 Aisle411: Indoor location services for retailers
6.5.2 Apple: iBeacon Bluetooth LE for indoor location and proximity detection
6.5.3 Aruba Networks: Wi-Fi vendor acquires LBS software company Meridian
6.5.4 Boeing: Boeing Timing & Location using Iridium satellite signals
6.5.5 ByteLight: Location and presence verification based on LED lighting
6.5.6 Cisco Systems: Acquires location analytics developer ThinkSmart
6.5.7 Estimote: Analytics and engagement platform using BLE beacons
6.5.8 GloPos: Software-based indoor positioning using mobile network signals
6.5.9 iInside: Bluetooth-based location platform and analytics for retailers
6.5.10 Indoo.rs: Complementing Wi-Fi fingerprinting with Bluetooth LE beacons
6.5.11 IndoorAtlas: Indoor location using magnetic field measurements
6.5.12 Insiteo: End-to-end indoor location platform solution for venue owners
6.5.13 Lighthouse Signal Systems: Indoor location service with open API
6.5 Locata Corporation: Extends GPS coverage with ground-based LocataNets
6.5.15 Loctronix: Software defined radio and sensor fusion developer
6.5.16 Movea: Motion sensing and data fusion technologies for consumer devices
6.5.17 Nearbuy Systems: Wi-Fi and video analytics systems for retailers
6.5.18 NextNav: Developer of the Metropolitan Beacon System
6.5.19 Nokia: Transitioning from device sales to technology and content licensing
6.5.20 Point Inside: Shopper engagement platform for retailers
6.5.21 Pole Star: Launching crowd-sourcing for global indoor location coverage
6.5.22 Ruckus Wireless: Wi-Fi equipment vendor acquires YFind
6.5.23 SenionLab: MEMS and Wi-Fi signal fusion software developer
6.5.24 Sensewhere: Geo-fencing platform with crowd-sourced location database
6.5.25 Trusted Positioning: Location software using MEMS and wireless networks
6.5.26 Walkbase: New focus on retail analytics using Wi-Fi infrastructure
6.5.27 Wifarer: Indoor location and content management system for venue owners
Glossary

Index

List of Figures
Figure 1.1: Mobile subscriptions and handset sales by standard (World Q2-2013)
Figure 1.2: Mobile subscriptions and handset sales by region (World Q2-2013)
Figure 1.3: Wireless service revenues (World 2012)
Figure 1.4: Mobile location system overview
Figure 1.5: Overview of the LBS value chain
Figure 2.1: Location architecture overview
Figure 2.2: Location Information Server in converged IP networks
Figure 2.3: Cellular frequency reuse pattern
Figure 2.4: Cell-ID location methods
Figure 2.5: U-TDOA location
Figure 2.6: Assisted GNSS technologies
Figure 2.7: Performance and limiting factors for network-based location technologies
Figure 2.8: Performance and limiting factors for hybrid location technologies
Figure 3.1: Smartphone adoption by region (World 2010–2013)
Figure 3.2: Smartphone shipments by vendor and OS (World Q2-2013)
Figure 4.1: Location infrastructure and technology vendor customer references
Figure 4.2: Location infrastructure deployments in Europe
Figure 4.3: Location infrastructure deployments in the Americas
Figure 4.4: Location infrastructure deployments in Asia-Pacific
Figure 4.5: Location infrastructure deployments in ROW
Figure 5.1: Emergency and commercial LBS revenue forecast (World 2012–2018)
Figure 5.2: Handset shipments by segment and price range (World 2012–2018)
Figure 5.3: Location infrastructure vendor market shares (World 2013)
Figure 5.4: Location platform revenues by region (World 2012–2018)
Figure 5.5: Indoor location platform revenues (World 2012–2018)
Figure 6.1: Location infrastructure and technology vendors
Figure 6.2: Location infrastructure and technology product offerings by vendor
Figure 6.3: Major location middleware vendors
Figure 6.4: Examples of GNSS chipset and assistance server developers
Figure 6.5: Location aggregators and client-based location platform developers
Figure 6.6: Overview of indoor location technologies by vendor

Location-Based Advertising and Marketing

Executive summary
1 Advertising and the mobile channel
1.1 Advertising and digital media
1.1.1 The marketing and advertising industry
1.1.2 The Internet media channel
1.1.3 The mobile media channel
1.2 Mobile advertising and marketing
1.2.1 The mobile handset as an advertising platform
1.2.2 Advertising on the mobile handset
1.2.3 The mobile advertising ecosystem
1.3 Mobile media channels and formats
1.3.1 Messaging
1.3.2 Mobile web
1.3.3 Mobile applications
1.4 Mobile marketing industry overview
1.4.1 Factors influencing the potential market value of mobile advertising
1.4.2 Current state and future trends

2 Mobile location technologies and services
2.1 Mobile network location architectures and platforms
2.1.1 Location architecture for GSM/UMTS networks
2.1.2 Location architecture for LTE networks
2.1.3 Control Plane and User Plane location platforms
2.1.4 Probe-based and handset client-based location platforms
2.2 Mobile location technologies and methods
2.2.1 Cell-ID
2.2.2 Enhanced Cell-ID
2.2.3 RF Pattern Matching
2.2.4 OTDOA and U-TDOA
2.2.5 GNSS: GPS, GLONASS, Galileo and Compass/BeiDou 2
2.2.6 Bluetooth and Wi-Fi positioning
2.2.7 Hybrid and mixed mode location technologies
2.2.8 Comparison of location technologies
2.3 Overview of mobile location-based services
2.3.1 Mapping and navigation
2.3.2 Local search and information
2.3.3 Social networking and entertainment
2.3.4 Recreation and fitness
2.3.5 People locator services

3 Mobile location-based advertising and marketing
3.1 Definitions and variants of LBA
3.1.1 Static versus real-time location targeting
3.1.2 Push and pull LBA
3.1.3 LBA formats
3.2 Market receptiveness
3.2.1 Adoption patterns among brands and merchants
3.2.2 Outcomes of different LBA strategies
3.2.3 Consumer attitudes
3.2.4 Privacy concerns
3.3 Case studies
3.3.1 Philips introduces retail marketing solution using light-based communication
3.3.2 Proxama’s NFC technology is used to market Guinness stout
3.3.3 iBeacons leveraged by publisher to grant magazine access at select locations
3.3.4 Tesco markets FIFA 13 game with innovative LBA campaign
3.3.5 Thinknear helps Benadryl to target allergy sufferers through
3.3.6 Disney markets video game platform via NFC-enabled OOH posters
3.3.7 Plot Projects enables location-based notifications for apps
3.3.8 Placecast teams with HARMAN to enable in-car LBA
3.3.9 Meat Pack launches HiJack campaign to attract customers from competitors . 75
3.3.10 xAd’s LBA technology used by Calvin Klein to drive awareness and traffic
3.3.11 TAPTAP introduces a location-based mobile ad platform for retail clients
3.3.12 McDonald’s drives sales with LBA campaign powered by Todacell
3.3.13 Heinz uses QR codes to create engagement and support causes

4 Market forecasts and trends
4.1 LBA industry analysis
4.1.1 Classification of LBA offerings
4.1.2 LBA specialists
4.1.3 Mobile operators
4.1.4 LBS and navigation providers
4.1.5 Location-aware applications and media
4.1.6 Mobile coupons and deals providers
4.1.7 Mobile search providers
4.1.8 Proximity marketing providers
4.1.9 Traditional mobile advertising players
4.1.10 Major digital and telecom players
4.1.11 Industry associations
4.1.12 Mergers and acquisitions
4.2 LBA landscape trends
4.2.1 Drivers for success
4.2.2 Barriers to adoption
4.2.3 Overcoming the barriers
4.3 Market forecasts
4.3.1 Total, digital and mobile advertising market value forecasts
4.3.2 LBA market value forecast
4.4 Final conclusions
4.4.1 Location filtering improves the effectiveness of mobile marketing campaigns 103
4.4.2 Steadily increasing shares of ad budgets devoted to LBA
4.4.3 LBA offers new possibilities for all categories of advertisers
4.4.4 Real-time hyper-local targeting is expected to get a boost in the near term
4.4.5 Best practices include sound opt-ins and combining location with other data 105
4.4.6 Mobile search and SMS campaigns are important high-volume LBA formats . 105
4.4.7 Real-world retargeting and other innovations push the boundaries of LBA
4.4.8 Mobile attribution promises to quantify the impact of LBA
4.4.9 Location targeting will eventually become ubiquitous

5 Company profiles and strategies
5.1 LBA specialists
5.1.1 AdMoove
5.1.2 CityGrid Media
5.1.3 JiWire
5.1.4 LEMON Mobile
5.1.5 PayPal Media Network
5.1.6 Placecast
5.1.7 PlaceIQ
5.1.8 Verve Mobile
5.1.9 xAd
5.1.10 Xtify (IBM)
5.1.11 YOOSE
5.2 Mobile operators
5.2.1 AT&T Mobility
5.2.2 Orange Group
5.2.3 SFR
5.2.4 Verizon Wireless
5.2.5 Weve
5.3 LBS and navigation providers
5.3.1 Intersec
5.3.2 mxData
5.3.3 Sensewhere
5.3.4 Telenav
5.3.5 Telenity
5.3.6 TomTom
5.3.7 Waze
5.4 Location-aware applications and media
5.4.1 Foursquare
5.4.2 Gbanga
5.4.3 SCVNGR/LevelUp
5.4.4 Shopkick
5.5 Mobile coupons and deals providers
5.5.1 COUPIES
5.5.2 Groupon
5.5.3 Vouchercloud
5.5.4 Yowza!! (Spindle)
5.6 Mobile search providers
5.6.1 Hibu
5.6.2 Mobile Commerce
5.6.3 Poynt (Sprylogics)
5.6.4 Yelp
5.6.5 YP
5.7 Proximity marketing providers
5.7.1 NeoMedia
5.7.2 Proxama
5.7.3 Proximus Mobility (MobileBits)
5.7.4 Scanbuy
5.8 Traditional mobile advertising players
5.8.1 InMobi
5.8.2 Madvertise
5.8.3 Millennial Media
5.8.4 Nexage
5.8.5 Smaato
5.8.6 Sofialys
5.9 Major digital and telecom players
5.9.1 Apple
5.9.2 Facebook
5.9.3 Google
5.9.4 Microsoft
5.9.5 Yahoo!

Glossary

Index

List of Figures
Figure 1.1: Global advertising expenditure by media (Worldwide 2012)
Figure 1.2: Top 20 advertisers (Worldwide 2010)
Figure 1.3: Online advertising expenditure by region (Worldwide 2012)
Figure 1.4: Mobile subscriptions and handset sales by region (Worldwide Q2-2013)
Figure 1.5: Stakeholders in the mobile marketing value chain
Figure 2.1: Location architecture overview
Figure 2.2: Cellular frequency reuse pattern
Figure 2.3: Cell-ID location methods
Figure 2.4: Performance and limiting factors for network-based location technologies
Figure 2.5: Performance and limiting factors for hybrid location technologies
Figure 3.1: Examples of location granularities suitable for LBA
Figure 4.1: Categorisation of LBA industry players
Figure 4.2: Acquisitions in the LBA ecosystem (2013–2014)
Figure 4.3: Total, digital and mobile ad expenditure by region (Worldwide 2012–2018)
Figure 4.4: Mobile advertising expenditure by format and region (Worldwide 2013)
Figure 4.5: LBA revenues and forecasts by region (Worldwide 2012–2018)
Figure 5.1: Overview of LBA industry players
Figure 5.2: Ads by CityGrid featured in the Nokia HERE Maps app
Figure 5.3: LevelUp app interface and Sweetgreen white-label solution
Figure 5.4: NFC-enabled bus stop powered by Proxama

People Monitoring and Safety Solutions

Executive summary

1 Overview of people location solutions
1.1 Handsets and dedicated locator devices
1.1.1 Mobile phones and smartphones
1.1.2 Dedicated people locator devices
1.2 Market segmentation
1.2.1 Mobile workforce management
1.2.2 Lone worker protection
1.2.3 Family locator services
1.2.4 Pet locator devices
1.2.5 Medical and telecare location solutions

2 Mobile location technologies
2.1 Mobile network location architectures and platforms
2.1.1 Location architecture for GSM/UMTS networks
2.1.2 Location architecture for LTE networks
2.1.3 Control plane and user plane location platforms
2.1.4 Handset client and probe-based location platforms
2.2 Mobile location technologies and methods
2.2.1 Cell-ID
2.2.2 Enhanced Cell-ID
2.2.3 RF Pattern Matching
2.2.4 OTDOA and U-TDOA
2.2.5 GNSS: GPS, GLONASS, Galileo and BeiDou 2
2.2.6 Bluetooth and Wi-Fi positioning
2.2.7 Hybrid and mixed mode location technologies
2.2.8 Comparison of location technologies

3 Family locator and consumer oriented locator solutions
3.1 Family locator services marketed by mobile operators
3.1.1 The European market
3.1.2 The North American market
3.2 Handset location apps and services
3.2.1 Network-based handset location services
3.2.2 People locator apps for smartphones
3.3 Consumer oriented locator devices
3.3.1 General purpose locator devices
3.3.2 Pet locator devices
3.3.3 Child locator devices
3.4 Company profiles and strategies
3.4.1 Amber Alert GPS: Specialises in locator devices for children
3.4.2 Bipper: Develops the bSafe safety app for consumers
3.4.3 CareWhere: UK-based developer of the Retrieva and Dog Tracker Plus collars 47
3.4.4 dondeEsta: Family locator developer focusing on Spain and Latin America
3.4.5 Filip Technologies: Developer of the Filip child locator wristwatch
3.4.6 Garmin: Navigation device vendor entering the personal location market
3.4.7 Glympse: Leading cross-platform location sharing service
3.4.8 GTX Corp: GPS device and app developer for asset and people location
3.4.9 hereO: Start-up set to launch the hereO family locator watch and app
3.4.10 Kippy: Developer of the Kippy pet locator device
3.4.11 Life360: Leading family locator app developer adds broader utility functions
3.4.12 Loc8tor: Tagging and tracking devices for locating assets, pets and people
3.4.13 Location Based Technologies: Creator of the PocketFinder locators
3.4.14 Location Labs: Leading white-label safety app developer in the US
3.4.15 PFO Tech: Fashion accessories featuring integrated personal alarms
3.4.16 Securus: Focusing on the US personal safety and security device market
3.4.17 Snaptracs: Developer of the market leading Tagg pet locator
3.4.18 SPOT: GPS locator and satellite messenger devices from Globalstar
3.4.19 Sygic: Leading navigation provider entering family locator and WFM markets . 62
3.4.20 TeleCommunication Systems: Leading provider of end-to-end LBS solutions
3.4.21 Tractive: Austrian start-up specialising in devices and apps for pet owners
3.4.22 Tramigo: TLD landmarks facilitates people location without using maps
3.4.23 Whistle Labs: Pet activity monitoring vendor entering pet locator market
3.4.24 WTS: Developer of the Trax locator device for children and pets
3.4.25 Xh Mobile Solutions: WalkMeHome location sharing app for personal safety

4 Medical alarm, mobile telecare and mPERS devices
4.1 Overview of demographics and common medical conditions
4.1.1 The ageing population
4.1.2 Medical conditions
4.2 Telecare and PERS solutions
4.2.1 The telecare service value chain
4.2.2 Telecare and PERS services in Europe and North America
4.2.3 Mobile telecare and mPERS devices
4.3 Company profiles and strategies
4.3.1 Doro: Leading vendor of handsets for seniors increases focus on telecare
4.3.2 Emporia: Emporia4CARE enables positioning of handsets for seniors
4.3.3 Everon: Developer of GPS wristwatches for telecare and lone workers
4.3.4 GreatCall: Leading vendor of mPERS and handsets for seniors in the US
4.3.5 KMS Solutions: Develops wristbands for vulnerable children and adults
4.3.6 Limmex: Swiss telecare watch vendor ramping up sales globally
4.3.7 LoJack: Leading SVR provider enters the telecare market
4.3.8 Lok8u: Specialises in GPS wristwatches for seniors and children
4.3.9 LOSTnFOUND: Swiss asset tracking vendor entering the telecare segment
4.3.10 MobileHelp: PERS technology provider serving customers in 50 US states
4.3.11 Numera: Developer of emergency response and connected care solutions
4.3.12 Numerex: Enters people monitoring markets through acquisition of Omnilink

5 Workforce management and lone worker safety services
5.1 Employment statistics
5.1.1 Employment by industry
5.1.2 Vehicle fleets, mobile workers and lone workers
5.2 Mobile resource management solutions
5.2.1 Mobile workforce management services
5.2.Workforce management business models
5.2.3 Market segmentation and key market players
5.3 Lone worker protection devices and services
5.3.1 Lone worker legislation and standards
5.3.2 Lone worker protection services
5.4 Company profiles and strategies
5.4.1 Actsoft: MRM pioneer expanding sales through app stores
5.4.2 Airclic: Specialises in software for logistics and field service companies
5.4.3 Blackline GPS: Moving from consumer to business location services
5.4.4 ClickSoftware: Expanding to the SMB segment through Xora acquisition
5.4.5 CommonTime: Offers a platform for customisable enterprise mobility apps
5.4.6 Contigo: Provides a hosted platform for tracking and safety applications
5.4.7 Econz Wireless: Specialises in hosted WFM for the SME segment
5.4.8 FleetCor: Enters WFM through Telenav business unit acquisition
5.4.9 Genasys: LBS platform developer and provider of MRM solutions
5.4.10 Guardian24: Pioneering lone worker service company enters the US market . 119
5.4.11 Kings III: Expanding lone worker services through Connexion2 acquisition
5.4.12 Laipac Technology: Expanding from asset tracking to people tracking
5.4.13 Oysta Technology: GPS vendor focusing on lone workers and telecare
5.4.14 Peoplesafe: Managed lone worker services for the private sector
5.4.15 PocketMobile: Customisable WFM for medium and large organisations
5.4.16 Reach-U: LBS platform vendor offering a WFM service for all handsets
5.4.17 Scandinavian Radio Technology: Leading GPS locator vendor in Sweden
5.4.18 SecuraTrac: New focus on lone worker, mPERS and healthcare solutions
5.4.19 Skyguard: Provider of end-to-end lone worker safety solutions
5.4.20 Sonim Technologies: Manufactures the world’s most rugged handsets
5.4.21 TrackaPhone: Device agnostic platform for WFM and lone worker services
5.4.22 Tsunami Solutions: Leading lone worker safety company in Canada
5.4.23 Twig Com: Complementing TWIG devices with RF alarms, tags and beacons130
5.4.24 ViryaNet: WFM solutions for field service companies
5.4.25 Vismo: Developer of security apps for international workers and travellers

6 Market trends and forecasts
6.1 Market trends
6.1.1 Family locator services shifting to free apps
6.1.2 Low market awareness is now the main barrier for pet locator devices
6.1.3 Ageing population will drive sales of mobile telecare solutions
6.1.4 Rise of smartphones boosts workforce management service adoption
6.1.5 Legislations and corporate policies drive the lone worker protection market
6.2 Market forecasts
6.2.1 Family locator services and consumer oriented people locator devices
6.2.2 Pet locator devices and services
6.2.3 Mobile telecare, mPERS and medical alarm devices
6.2.4 Enterprise workforce management services
6.2.5 Lone worker protection services

Glossary
Index

List of Figures
Figure 1.1: GPS handset shipments (World 2008–2013)
Figure 1.2: Smartphone shipments by vendor and OS (World 2013 and H1-2014)
Figure 1.3: Bracelet and watch locator devices
Figure 1.4: Tracking device infrastructure overview
Figure 1.5: Lone worker protection devices
Figure 2.1: Location architecture overview
Figure 2.2: Cellular frequency reuse pattern
Figure 2.3: Cell-ID location methods
Figure 2.4: Performance and limiting factors for network-based location technologies
Figure 2.5: Performance and limiting factors for hybrid location technologies
Figure 3.1: People locator services marketed by mobile operators (EU28+2 2014)
Figure 3.2: Family locator services marketed by US mobile operators (2014)
Figure 3.3: Third party people locator services using Cell-ID (EU28+2 2014)
Figure 3.4: People locator and location sharing apps (September 2014)
Figure 3.5: Consumer oriented people locator devices
Figure 3.6: Examples of consumer people locator device vendors (2014)
Figure 3.7: Examples of pet locator device vendors (2014)
Figure 3.8: Child population by age group (EU28+2 and North America 2013)
Figure 3.9: Examples of child locator device vendors (2014)
Figure 3.10: Wearable child locator devices
Figure 4.1: Population by age group (EU28+2 and North America 2013–2025)
Figure 4.2: Number of people suffering from various medical conditions (EU/US 2013)
Figure 4.3: Leading telecare solution providers (EU 28+2 and North America 2013)
Figure 4.4: Telecare value chain
Figure 4.5: Telecare users by country (EU27+2 and North America 2013)
Figure 4.6: Mobile phones for seniors
Figure 4.7: Examples of mobile PERS and medical alarm devices (2014)
Figure 4.8: Mobile telecare and mobile PERS devices
Figure 5.1: Employment by industry (EU28+2 and North America June 2014)
Figure 5.2: Workforce management services marketed by operators (2014)
Figure 5.3: Examples of mobile workforce management service providers (2014)
Figure 5.4: Mobile workforce management vendor segmentation
Figure 5.5: Lone worker categories
Figure 5.6: Examples of dedicated lone worker protection devices (2014)
Figure 5.7: Alarm receiving centres capable of monitoring lone worker alarms (UK 2013)
Figure 5.8: Lone worker protection service providers in the UK (2014)
Figure 5.9: Lone worker protection service providers (EU28+2 and North America 2014)
Figure 6.1: Unique smartphone users and penetration by region (2013–2020)
Figure 6.2: Family and people locator service revenues (EU28+2 2013–2020)
Figure 6.3: Family and people locator service revenues (North America 2013–2020)
Figure 6.4: Child locator device shipments (EU and North America 2013–2020)
Figure 6.5: Pet locator device shipments and subscribers (EU28+2 2013–2020)
Figure 6.6: Pet locator device shipments and subscribers (North America 2013–2020)
Figure 6.7: Mobile telecare device shipments, users and revenues (EU28+2 2013–2020)
Figure 6.8: mPERS device shipments, users and revenues (North America 2013–2020)
Figure 6.9: Workforce management users and revenues (EU27+2 2013–2020)
Figure 6.10: Workforce management users and revenues (North America 2013–2020)
Figure 6.11: Lone worker protection devices and services (EU28+2 2013–2020)
Figure 6.12: Lone worker protection devices and services (North America 2013–2020)

Note: Product cover images may vary from those shown
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- ALK Technologies
- Aponia Software
- Appello Systems
- deCarta
- Elektrobit
- Fullpower Technologies
- Google
- Intrinsyc Software
- MapQuest
- Mireo
- NAVITIME
- NDrive
- NNG
- NaviExpert
- Navitel
- Navmii
- Nokia
- ROUTE 66
- Sygic
- TeleCommunication Systems
- Telenav
- UbiEst
- Yandex

Note: Product cover images may vary from those shown
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The Internet of Things is very diverse. There are hundreds of different use cases, each with different dynamics. The starting point is to segment the market. The start with a  number of sectors: Automotive, Cities, Health, Industry, Home, Industrial, Energy, Retail and Consumer Electronics. Each of those sectors breaks down into a number of applications. In total across all sectors, the analyst examines around 150 separate applications. It is at this application level that they generate their IoT forecast. The analyst builds reliable data bottom-up. They take into consideration the current adoption rate, regulations, demographics, vertical-specific statistics, value chain structure, etc.

The rigorous data collection methods are based on first-hand and secondary sources. The analyst conducts many hundreds of executive interviews on a yearly basis with companies from all parts of the IoT value chain.  They talk to on a regular basis all major mobile operator groups and regulators as well as the chipset, module, and terminal vendors. They also interview many companies in each of the vertical markets.

 

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