Paints & Coatings Market, Romania, 2010 – 2020

  • ID: 3043157
  • Report
  • Region: Romania
  • 112 pages
  • InterBiz Research & Consulting
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In Sep 2014, the author updated and improved the analysis “Paints & Coatings Market, Romania, 2010 – 2020”.


In 2014 the paints and coatings market will record a fragile growth comparing to 2013 and in 2015 the author expected new challenges & opportunities. To date, the paints and coatings market was sustained by renovation works, but this segment come close to maturity. The potential of domestic consumption of paints and coatings in Romania is 700,000 tons, but could not be reached until 2020. In 2013, the domestic consumption of paints, coatings and decorative plasters reached 306,000 tons.

The author improved and updated the sector analysis “Paints & Coatings Market, Romania, 2010 –2020”.

The analysis enclose three large sub-sectors:
- decorative paints: for internal walls, for facades, decorative plasters, enamels, varnishes
- industrial coatings: protective coatings, powder paints, intumescent, wood lacquers, marine coatings, can coatings, other
- auto paints: OEM and refinish

This sector analysis, now into its 10th edition, reflects the impact of recent economic and social events and the outlook of Paints & Coatings Market in Romania. The report provides a clear and comprehensive picture of the market, influence factors and future prospects, market potential, trends, competitive environment analysis.

The report provide clear answers of key questions:

How, Which, What, How much

- evolved the paints & coatings market, breakdown by segment
- evolved the polymer based decorative plasters
- are the influence factors and the analysis of them
- are the main players and competitive environment analysis (including market share by segment)
- potential to growth has paints & coatings market in Romania, by segment
- projects will sustain the paints & coatings market during 2014 – 2020
- will rise the market of paints & coatings until 2020 and why
- is the market of paints in EU and positioning of Romania

Methodologies used to achieve the analysis

- data collection / desk research: public institutions (national statistics, agencies, ministries, authorities), companies involved in the sector, mass media
- data processing / biz intelligence: the inputs are placed in a matrix and correlations are made. The forecast are based on isoquantic theories.
Note: Product cover images may vary from those shown
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1. Executive Summary

2. Market Segmentation

3. Market Structure
3.1. Market Structure Diagram
3.2. Distribution Channels
3.3. Key Players

4. Analysis of Traget Markets
4.1. Housing Stock, by type, structure, 2010 – 2013
4.2. Non-residential Building Stock, by type, 2010 – 2013
4.3. Trends in Dwelling Construction
4.4. Preformances of Manufacturing, evolution and trends, by sector

5. Paints & Coatings Market in Romania
5.1. Production, by type of paint, volume and value, 2010 – 2013
5.2. Foreign Trade, by type of paint, volume and value, 2010 – 2013
5.2.1. Imports, by type of paint, volume and value, 2010 – 2013
5.2.2. Exports, by type of paint, volume and value, 2010 – 2013
5.3. Domestic Consumption, by type of paint, volume and value, 2010 – 2013
Type of paint & coatings:
- waterborne paints and coatings, of which: acryl/vinyl based and other
- non-aqueous paints and coatings, of which: polyester based and other acryl/vinyl polymers based
- other paints and coatings, of which: based on other synthetic polymers (excl. polyester or acryl/vinyl polymers)
Type of paint & coatings, by destination:
- decorative paints, of which: interior wall paints, facade paints, decorative plasters (by type), enamels, varnishes
- industrial coatings, of which: industrial coatings (of which: protective coatings, powder coatings, intumescent, other), wood
lacquers, marine coatings, can coatings
- auto, of which: OEM and refinish
- other
5.4. Domestic consumption of paints & coatings by product, volume, 2013, by following type
- Washable decorative paints | by destination: interior, exterior
- Washable decorative paints | colour: white, coloured
- Decorative enamels: for wood, for metal, for mineral surfaces, universal
- Protective coatings | by polymer: alkyd, acrylic, epoxy, polyurethane, polyurea, other
- Protective coatings | application: primers, liquid coatings
- Auto paints: OEM, re-finish

6. Competitive Environment
6.1. Main Indicators of the Sector. Market Concentration
6.2. Top 20 Players, by turnover, 2010 – 2014. Performances. Potential to top (20 players)
6.3. Competitive Environment / perceptual map according to Cournot type balance for 4 products: wall decorative paints,
decorative plasters, enamels and varnishes. The maps have two axes, segment (low, middle, high) – market share and 9 quadrants
6.4. Market Share, volume and value, 2010 - 2013
Market Share, by type of paint & coatings:
- wall decorative paints
- decorative plasters
- enamels
- varnishes
- protective coatings
- powder coatings
- wood lacquers (industrial)
- auto paints
6.5. Prezentation of Main Players and Strategies (14 companies). Greenfield Investments.
6.6. Main Competitors, by value chain
6.7. Main Problems Faced by Players

7. Distribution
7.1. National Distribution Network of Paints and Coatings, 2010 - 2013
7.2. Sales Structure, by type of paint and by distribution channel, 2010 - 2013
7.3. Sales Structure, by range (high, middle, low), 2010 - 2013
7.4. Trends in Retail and Distribution

8. Influences and Trends
8.1. Opportunities / Barriers to Growth
8.2. Construction Works – influence factors
8.2.1. New Dwellings – trends
8.2.2. Mortgage Affordability
8.2.3. Thermal Rehabilitation of Flats
8.2.4. Residential Buildings – trends to 020
8.2.5. Non-residential Buildings – trends to 2020
8.2.6. Engineering – trends and potential
8.3. Manufacturing, trends and potential, by segment
8.4. Energy, trends and potential

9. Forecast of Paints and Coatings Market
9.1. Trends in Paints & Coatings
9.2. Analysis of the Market on Medium and Long Term. Production capacities? How and until when will increase the market?
Analysis of maturity point.
9.3. Forecast of Paints and Coatings Market, by type, volume and value, 2014 - 2020 (3 scenarios)
9.4. Trends in competitive environment
9.5. Possibility to introduce new products into the market
9.6. Identifying the best areas to sale paints. Justification

10. Strategic Analysis of the Paints & Coatings Market (Porter)

11. Paints & Coatings Market in EU 27, comparing to Romania
11.1. Summary
11.2. Consumption of Paints & Coatings in EU, by country, volume and value, 2010 - 2013
11.3. Market Structure in EU / 2013
11.4. Trends

12. Conclusions

Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown