Impact of SARFT’s TVOS 1.0 on China’s Smart TV Industry

  • ID: 3045713
  • Report
  • Region: China
  • 10 pages
  • Market Intelligence & Consulting Institute (MIC)
30 % OFF
until Dec 31st 2018
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FEATURED COMPANIES

  • Alibaba
  • Hisense
  • LG
  • Oriental Cable Network
  • Skyworth
  • WASU
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China's SARFT (State Administration of Radio, Film and Television) launched the first home-developed smart TV operating system TVOS 1.0 in late February 2014. Claimed to be interoperable with Linux and Android systems, TVOS 1.0 will help vendors migrate existing platforms and applications seamlessly to the new operating system. In addition, the low transition cost is expected to attract more vendors to join the TVOS 1.0 ecosystem. As TVOS 1.0 is backed by the Chinese government and the SARFT has been an influential government agency in the Chinese TV industry's development, the report will look into the impact and potential issues of TVOS 1.0.

List of Topics:

- Background information of SARFT's launch of smart TV operating system TVOS 1.0 and its attempt to promote the OS

- Vendors are taking a wait-and-see attitude toward adopting the government-backed OS as Chinese and foreign smart TV vendors alike are all betting on their own in-house developed OSs

- Chinese government is expected to implement stronger policy measures to boost TVOS 1.0 acceptance, but the impact to hardware contract manufacturers is anticipated to be low
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FEATURED COMPANIES

  • Alibaba
  • Hisense
  • LG
  • Oriental Cable Network
  • Skyworth
  • WASU
  • MORE
1. SARFT Launches TVOS 1.0 in Line with Domestic Technology Development Policy

1.1 China's First Smart TV Operating System Co-developed by Government and Industries

1.2 SARFT's Attempt to Strengthen Control over Internet TV Content via TVOS 1.0

2. TVOS 1.0 Promotion Hinges on Overall Benefits for Vendors

2.1 TVOS 1.0 Adoption by Chinese Vendors Expected to be Low

2.2 International Brands Have Little Intention to Adopt TVOS 1.0

2.2.1 Leading International TV Brands' In-house Developed O

2.2.2 Chinese Vendors Adopt Wait-and-See Strategy

2.2.3 Slim Chance for Taiwanese Vendors

3. SARFT Likely to Give Strong Impetus for TVOS 1.0

3.1 Roping in Vendors to Join Development Group with Policies

3.2 Attracting Vendors' Adoption with Policy Measures

4. Limited Impact on Taiwanese Vendors in Near Future

Appendix

Glossary of Terms

List of Companies
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- Alibaba
- Changhong
- Coship Electronics
- Hisense
- Hisilicon
- Institute of Acoustics of Chinese Academy of Sciences
- Institute of Information Engineering of CAS
- Institute of Software of CAS
- iPanel
- Jiangsu Broadcasting Cable Information Network
- LG
- LianTong Network Communication Technology (Shanghai)
- MediaTek
- MStar
- Oriental Cable Network
- Samsung
- Shanghai DigiVision Technology
- Shanghai NGB Laboratories
- Sichuan Changhong Network Technologies
- Skyworth
- Sumavision Technologies
- TCL
- WASU
- Xiaomi
- ZTE
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