Oversubscribed. How to Get People Lining Up to Do Business with You

  • ID: 3048790
  • Book
  • 224 Pages
  • John Wiley and Sons Ltd
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"The Oversubscribed principles and methods have helped us become the world′s #1 in our industry in under five years."

Michael Carter, CEO, BizEquity.com the world′s largest business valuation provider, completing over 10 million business valuation per year.

HOW WOULD IT FEEL TO TURN AWAY BUSINESS BECAUSE YOU HAVE TOO MANY CUSTOMERS WANTING TO BUY?

We would all love to be so highly in demand that clients chase us, not the other way round. With numerous successful ventures behind him, entrepreneur and bestselling author Daniel Priestley understands how to get buyers′ attention. This book shows you how to build a business and a brand that people flock to.

LEARN THE RECIPE FOR BUSINESS SUCCESS

In Oversubscribed, he reveals the 7 principles for creating demand that outstrips supply. Implement the techniques in this book and you can:

  • Carve out your own market as others struggle to compete
  • Win 3 months worth of clients in a cluster rather than one–at–a–time
  • Build a "Campaign Driven Enterprise" with constant innovation
  • Attract premium quality buyers by becoming industry–famous
  • Grow your profits by charging a "de–commoditized" price
  • Use campaigns to win clients quickly and build a lifestyle business
  • Build a lean, high–performance team who can execute your strategy for being oversubscribed

Read Oversubscribed to transform your organizations′ outdated mindset and learn the business strategy that will generate more buyers than you can handle, even in a crowded marketplace.

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Introduction 1

Part I: Principles for Becoming Oversubscribed 7

Principle 1 Demand and Supply Set the Price 9

Principle 2 Separate Yourself from the Market 19

Principle 3 The Four Drivers for a Market Imbalance: Innovation, Relationships, Convenience and Price 29

Principle 4 Buying Environments Create Buyers 41

Principle 5 It s OK to be Diff erent 53

Principle 6 Value is Created in the Ecosystem 69

Principle 7 Nothing Beats Being Positively Remarkable 83

Part II: The Campaign Driven Enterprise Method: Turning Principles Into Strategy 89

Phase 1 Campaign Planning: Know Your Capacity, Who It s for and When You Can Deliver It 95

Phase 2 Build Up to Being Oversubscribed 117

Phase 3 Release When Oversubscribed 137

Phase 4 Remarkable Delivery 153

Phase 5 Celebrate and Innovate 163

Part III: You, Your Team and the Crazy Times We Live In 173

It s Time to Paddle 175

Struggle, Lifestyle or Performance? 177

The CDE Team 183

One Last Thing: The Chapter I Wrestled with 209

Acknowledgements 211

About the Author 213

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Daniel Priestley
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