OTT Partnerships For Success

  • ID: 3049207
  • Report
  • Region: Global
  • 29 Pages
  • Mobile Market Development Ltd (Wireless Profit)
1 of 4

FEATURED COMPANIES

  • 3 Hong Kong
  • BlueVia
  • Google
  • Mobilink
  • Rhapsody International
  • Telkomsel
  • MORE
By 2017, it is estimated that more than two thirds of smartphone users will choose to communicate through OTT services. OTT services give consumers the flexibility and choice that they seek, particularly when it comes to low cost, global communications.

Add to this the growing number of entrants offering mobile internet-based services (e.g. Connected Home, m-Health, m-Education), and the position of the mobile operator looks even more threatened. Operators are at risk of losing the battle for control over consumer mobile experiences.

OTT providers have been around for some time and are not likely to give up on their ambitions to sell to mobile users. This leaves operators with the option to tackle OTT providers head-on, by blocking OTT services or creating competing services of their own, or to find a way to work with them for mutual benefit, in order to drive revenue and create a sustainable business in the longer term.

This report provides examples of how operators have been partnering with OTT providers to date and identifies several factors that MNOs should consider when adopting a collaborative approach.
Note: Product cover images may vary from those shown
2 of 4

FEATURED COMPANIES

  • 3 Hong Kong
  • BlueVia
  • Google
  • Mobilink
  • Rhapsody International
  • Telkomsel
  • MORE
1 Overview

2 Introduction
2.1 Background to the Report
2.2 Report Content
2.3 Currency and Conversions
2.4 Further Questions and Feedback

3 Drivers and Barriers to Partnership
3.1 Introduction
3.2 Operator Drivers and Barriers
3.3 OTT Drivers and Barriers

4 Collaboration to Support Traditional Business
4.1 Introduction
4.2 Delivery of New Services
4.3 Innovative Tariffs to Drive ARPU
4.4 Customisation for Increased Relevance
4.4.1 Improved Positioning Through Data Analysis
4.4.2 Customer Experience Enhancements
4.5 Differentiating Through Network and IT Capabilities
4.5.1 Facilitating Application Discovery and Use
4.5.2 Extended Functionality
4.5.3 Improved Quality of Service

5 New Business Collaboration (Telco 2.0)
5.1 Introduction
5.2 Cloud Services for OTT Players
5.3 Wider Distribution of APIs
5.4 OTT Services Incubator

6 Considerations for Partnering
6.1 Introduction
6.2 MNO Characteristics
6.3 OTT Characteristics
6.4 Types of Partnership
6.5 Quantifying Benefits for Both Parties

7 Key Findings

8 Recommendations

Appendix - Feedback Questions
Note: Product cover images may vary from those shown
3 of 4

Loading
LOADING...

4 of 4
- 3 Hong Kong
- Amazon
- Apple
- AsiaInfo
- Bharti Airtel
- Bharti Softbank
- Blackberry Limited
- BlueVia
- China Telecom
- Coinstar
- Deezer
- Deutsch Telekom
- Facebook
- Google
- Hiky
- Idea Cellular
- KDDI
- KPN
- KakaoTalk
- LINE
- Mobilink
- NTT DoCoMo
- Netflix
- Nimbuzz
- Opera Mini
- Orange France
- Redbox Automated Retail
- Rhapsody International
- Silverstreet
- Sky
- Skype
- Spotify
- TELUS Mobility
- Telecom Italia
- Telenor
- Telkomsel
- Twitter
- Verizon Wireless
- Viber
- Vodafone India
- Vodafone UK
- WeChat
- Whatsapp
- e-plus
Note: Product cover images may vary from those shown
5 of 4
Note: Product cover images may vary from those shown
Adroll
adroll