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Beer in Morocco

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    Report

  • 30 Pages
  • June 2023
  • Region: Morocco
  • Euromonitor International
  • ID: 305650
Following free trade agreements signed by Morocco with its economic partners such as the EU, the US and other countries, customs authorities have been applying a gradual reduction on customs duties on beer and wine. Beer customs duties were completely dismantled in 2022, with duties of 4.9% having been levied in 2021 and 9.8% in 2020.

The analyst's Beer in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage:
Dark Beer, Lager, Non/Low Alcohol Beer, Stout.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Beer market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

BEER IN MOROCCOKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Free trade agreements lead to influx of imported beer
  • New consumption tax presents a challenge
  • Local player remains dominant
PROSPECTS AND OPPORTUNITIES
  • Ongoing expansion of imported beer offer
  • Non alcoholic beer to perform well from low base
  • Groupe des Brasseries du Maroc SA’s leadership expected to be shaken
  • CATEGORY BACKGROUND
  • Lager price band methodology
  • Summary 1 Lager by Price Band 2022
CATEGORY DATA
  • Table 1 Sales of Beer by Category: Total Volume 2017-2022
  • Table 2 Sales of Beer by Category: Total Value 2017-2022
  • Table 3 Sales of Beer by Category: % Total Volume Growth 2017-2022
  • Table 4 Sales of Beer by Category: % Total Value Growth 2017-2022
  • Table 5 Sales of Beer by Off-trade vs On-trade: Volume 2017-2022
  • Table 6 Sales of Beer by Off-trade vs On-trade: Value 2017-2022
  • Table 7 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2017-2022
  • Table 8 Sales of Beer by Off-trade vs On-trade: % Value Growth 2017-2022
  • Table 9 Sales of Beer by Craft vs Standard 2017-2022
  • Table 10 GBO Company Shares of Beer: % Total Volume 2018-2022
  • Table 11 NBO Company Shares of Beer: % Total Volume 2018-2022
  • Table 12 LBN Brand Shares of Beer: % Total Volume 2019-2022
  • Table 13 Forecast Sales of Beer by Category: Total Volume 2022-2027
  • Table 14 Forecast Sales of Beer by Category: Total Value 2022-2027
  • Table 15 Forecast Sales of Beer by Category: % Total Volume Growth 2022-2027
  • Table 16 Forecast Sales of Beer by Category: % Total Value Growth 2022-2027
ALCOHOLIC DRINKS IN MOROCCO
EXECUTIVE SUMMARY
  • Alcoholic drinks in 2022: The big picture
  • Removal of customs duties leads to massive influx of imported products
  • Competitive landscape
  • Retailing developments
  • On-trade vs off-trade split
  • What next for alcoholic drinks?
MARKET BACKGROUND
  • Legislation
  • Legal purchasing age and legal drinking age
  • Drink driving
  • Advertising
  • Smoking ban
  • Opening hours
  • On-trade establishments
  • Table 17 Number of On-trade Establishments by Type 2016-2022
TAXATION AND DUTY LEVIES
  • Table 18 Taxation and Duty Levies on Alcoholic Drinks 2022
OPERATING ENVIRONMENT
  • Contraband/parallel trade
  • Duty free
  • Cross-border/private imports
  • KEY NEW PRODUCT LAUNCHES
  • Outlook
MARKET INDICATORS
  • Table 19 Retail Consumer Expenditure on Alcoholic Drinks 2017-2022
MARKET DATA
  • Table 20 Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
  • Table 21 Sales of Alcoholic Drinks by Category: Total Value 2017-2022
  • Table 22 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
  • Table 23 Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
  • Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2022
  • Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2022
  • Table 26 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2022
  • Table 27 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2022
  • Table 28 GBO Company Shares of Alcoholic Drinks: % Total Volume 2018-2022
  • Table 29 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2017-2022
  • Table 30 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2022
  • Table 31 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2022-2027
  • Table 32 Forecast Sales of Alcoholic Drinks by Category: Total Value 2022-2027
  • Table 33 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2022-2027
  • Table 34 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 2 Research Sources