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This report is a unique tool:
-To provide unique and exact information, figures, tables and graphs of the television market.
-To get a preview of the growth forecasts of the different platforms, resources and key players in the market.
-To prepare business plans and strategies based on information that takes all the changes that will intervene in the coming years into account.
-To obtain crucial information to operate in the market more efficiently.
-To understand the factors of competition and anticipate competitors with innovative and effective solutions.
After another negative perfomance in 2014, advertising will start catching up in 2015, and will compete as primary market resource, with a 40% share.
There's a growing awarness of the multichannel offer among the Italian consumers. Digital terrestrial Tv proves itself as the main consumption platform, but while traditional TV is still prevalent, it starts perceiving the development of new consumption models for linear and not linear content.
According to the report, this follows growing competion resulting from the diffusion of broadband as for content distribution, and in the coming years will involve the pay TV sector more considerably