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Tobacco in Belgium

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    Report

  • 53 Pages
  • June 2023
  • Region: Belgium
  • Euromonitor International
  • ID: 305805
Retail value sales of tobacco in Belgium continued to fall in constant value terms in 2022, alongside a decline in the prevalence of smoking within the national population. This was partly attributable to increasing health concerns, a trend that was exacerbated by the COVID-19 pandemic.

The analyst's Tobacco in Belgium report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage:
Cigarettes, Cigarettes (Illicit+Legal), Cigars, Cigarillos and Smoking Tobacco, Smokeless Tobacco, E-Vapour Products and Heated Tobacco.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Tobacco market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

TOBACCO IN BELGIUM
EXECUTIVE SUMMARY
  • Tobacco in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for tobacco?
OPERATING ENVIRONMENT
  • Legislation
  • Legislative overview
  • Summary 1 Legislation Summary at a Glance
  • Minimum legal smoking age
  • Smoking prevalence
  • Tar levels
  • Health warnings
  • Plain packaging
  • Advertising and sponsorship
  • Point-of-sale display bans
  • Smoking in public places
  • Flavoured tobacco product ban
  • Vapour products
PRODUCTION/IMPORTS/EXPORTS
MARKET INDICATORS
  • Table 1 Number of Adult Smokers by Gender 2017-2022
MARKET DATA
  • Table 2 Sales of Tobacco by Category: Volume 2017-2022
  • Table 3 Sales of Tobacco by Category: Value 2017-2022
  • Table 4 Sales of Tobacco by Category: % Volume Growth 2017-2022
  • Table 5 Sales of Tobacco by Category: % Value Growth 2017-2022
  • Table 6 Forecast Sales of Tobacco by Category: Volume 2022-2027
  • Table 7 Forecast Sales of Tobacco by Category: Value 2022-2027
  • Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2022-2027
  • Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 2 Research Sources
CIGARETTES IN BELGIUMKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Growing demand for cheaper cigarettes, thanks to progressive increases in excise duties
  • Continued migration from cigarettes to e-vapour products
  • Medium-sized packs decrease in popularity
  • PROSPECTS AND OPPORTUNITIES
  • Cigarettes will continue to decline in the forecast period
  • Consumers will find it more difficult to indulge their cigarette habit, due to new anti-smoking regulations
  • Continued shift towards vaping, due to health concerns
TAXATION AND PRICING
  • Taxation rates
  • Table 10 Taxation and Duty Levies 2017-2022
  • Average cigarette pack price breakdown
  • Summary 3 Average Cigarette Pack Price Breakdown: Brand Examples
CATEGORY DATA
  • Table 11 Sales of Cigarettes: Volume 2017-2022
  • Table 12 Sales of Cigarettes by Category: Value 2017-2022
  • Table 13 Sales of Cigarettes: % Volume Growth 2017-2022
  • Table 14 Sales of Cigarettes by Category: % Value Growth 2017-2022
  • Table 15 Sales of Cigarettes by Blend: % Volume 2017-2022
  • Table 16 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2017-2022
  • Table 17 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2017-2022
  • Table 18 Sales of Cigarettes by Pack Size: % Volume 2017-2022
  • Table 19 Sales of Cigarettes by Price Band: % Volume 2017-2022
  • Table 20 NBO Company Shares of Cigarettes: % Volume 2018-2022
  • Table 21 LBN Brand Shares of Cigarettes: % Volume 2019-2022
  • Table 22 Sales of Cigarettes by Distribution Format: % Volume 2017-2022
  • Table 23 Illicit Trade Estimate of Cigarettes: Volume 2017-2022
  • Table 24 Forecast Sales of Cigarettes: Volume 2022-2027
  • Table 25 Forecast Sales of Cigarettes by Category: Value 2022-2027
  • Table 26 Forecast Sales of Cigarettes: % Volume Growth 2022-2027
  • Table 27 Forecast Sales of Cigarettes by Category: % Value Growth 2022-2027
  • Table 28 Forecast Sales of Cigarettes by Blend: % Volume 2022-2027
  • Table 29 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2022-2027
  • Table 30 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2022-2027
  • Table 31 Forecast Sales of Cigarettes by Pack Size: % Volume 2022-2027
  • Table 32 Forecast Sales of Cigarettes by Price Band: % Volume 2022-2027
CIGARS, CIGARILLOS AND SMOKING TOBACCO IN BELGIUMKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Poor performance for smoking tobacco, thanks to increasing health concerns and booming illicit trade
  • Make-your-own products grow in popularity
  • Cigars and cigarillos see more stable performance.
  • PROSPECTS AND OPPORTUNITIES
  • Further decline in sales of smoking tobacco, thanks to planned tax increases
  • Slower decline for cigars and cigarillos
  • Further legislation on flavours and packaging could come into force
CATEGORY DATA
  • Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2017-2022
  • Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2017-2022
  • Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2017-2022
  • Table 36 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2017-2022
  • Table 37 Sales of Cigars by Size: % Volume 2017-2022
  • Table 38 Sales of Cigarillos by Price Platform 2017-2022
  • Table 39 NBO Company Shares of Cigars and Cigarillos: % Volume 2018-2022
  • Table 40 LBN Brand Shares of Cigars and Cigarillos: % Volume 2019-2022
  • Table 41 NBO Company Shares of Cigars: % Volume 2018-2022
  • Table 42 LBN Brand Shares of Cigars: % Volume 2019-2022
  • Table 43 NBO Company Shares of Cigarillos: % Volume 2018-2022
  • Table 44 LBN Brand Shares of Cigarillos: % Volume 2019-2022
  • Table 45 NBO Company Shares of Smoking Tobacco: % Volume 2018-2022
  • Table 46 LBN Brand Shares of Smoking Tobacco: % Volume 2019-2022
  • Table 47 NBO Company Shares of Pipe Tobacco: % Volume 2018-2022
  • Table 48 LBN Brand Shares of Pipe Tobacco: % Volume 2019-2022
  • Table 49 NBO Company Shares of Fine Cut Tobacco: % Volume 2018-2022
  • Table 50 LBN Brand Shares of Fine Cut Tobacco: % Volume 2019-2022
  • Table 51 Distribution of Cigars and Cigarillos by Format: % Volume 2017-2022
  • Table 52 Distribution of Smoking Tobacco by Format: % Volume 2017-2022
  • Table 53 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2022-2027
  • Table 54 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2022-2027
  • Table 55 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2022-2027
  • Table 56 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2022-2027
SMOKELESS TOBACCO, E-VAPOUR PRODUCTS AND HEATED TOBACCO IN BELGIUMKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Strong growth continues in 2022
  • Disposable e-cigarettes provoke controversy, due to their environmental impact and potential appeal to young people
  • Vape shops become less essential for the category
  • PROSPECTS AND OPPORTUNITIES
  • E-vapour products still have a great deal of potential
  • Closed vaping systems will see slower growth
  • Belgian government effects ban on nicotine pouches
CATEGORY INDICATORS
  • Table 57 Number of Adult Vapers 2017-2022
CATEGORY DATA
  • Table 58 Number of Adult Vapers 2017-2022
  • Table 59 Sales of Tobacco Free Oral Nicotine: Volume 2017-2022
  • Table 60 Sales of Tobacco Free Oral Nicotine: % Volume Growth 2017-2022
  • Table 61 Sales of Tobacco Free Oral Nicotine by Category: Value 2017-2022
  • Table 62 Sales of Tobacco Free Oral Nicotine: % Value Growth 2017-2022
  • Table 63 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2017-2022
  • Table 64 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2017-2022
  • Table 65 Sales of E-Liquids by Nicotine Strength: % Value 2019-2022
  • Table 66 NBO Company Shares of E-Vapour Products: % Value 2018-2022
  • Table 67 LBN Brand Shares of E-Vapour Products: % Value 2019-2022
  • Table 68 NBO Company Shares of Tobacco Free Oral Nicotine: % Volume 2018-2022
  • Table 69 LBN Brand Shares of Tobacco Free Oral Nicotine: % Volume 2019-2022
  • Table 70 Distribution of E-Vapour Products by Format: % Value 2017-2022
  • Table 71 Forecast Sales of Tobacco Heating Devices: Volume 2022-2027
  • Table 72 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2022-2027
  • Table 73 Forecast Sales of Heated Tobacco: Volume 2022-2027
  • Table 74 Forecast Sales of Heated Tobacco: % Volume Growth 2022-2027
  • Table 75 Forecast Sales of Tobacco Free Oral Nicotine: Volume 2022-2027
  • Table 76 Forecast Sales of Tobacco Free Oral Nicotine: % Volume Growth 2022-2027
  • Table 77 Forecast Sales of Tobacco Free Oral Nicotine by Category: Value 2022-2027
  • Table 78 Forecast Sales of Tobacco Free Oral Nicotine by Category: % Value Growth 2022-2027
  • Table 79 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2022-2027
  • Table 80 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2022-2027

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

Philip Morris Belgium SA
British American Tobacco Belgium SA
Altadis Belgium SA
JT International Co Netherlands BV
Gallaher Belgium SA