E-Learning Course: Consumer Packaged Goods / Fast Moving Consumer Goods Level 100

  • ID: 3058390
  • Training
  • Region: Global
  • Martec International
1 of 2
Course Overview:

Consumer Packaged Goods Level 100 is a self-paced web-based training program. All the student needs to run the program is access to a PC and a web browser. The program is hosted on the Retail Development Academy’s Learning Management System. Upon payment, an account number and password are issued, which are valid for three months. The program takes 8-10 hours to study, depending on the student and previous experience. Each of the 7 main modules contains approximately 1-1.5 hours of material and we recommend students study the material one module at a time to maximize learning retention. Within the purchased period, students can re-visit the material as often as they wish.

The program includes a variety of interest generating features and mastery tests. The student sees his or her own test scores immediately. As an option, we can supply company management with reporting on the students’ test scores and take up of the training so progress can be tracked.

Target Audience:

This course is designed for companies who sell to Consumer Packaged Goods (CPG). It is an introductory course that does not require any previous experience of the CPG industry. It is suited to anyone who sells and markets to CPG companies including related professional services staff.

Objectives of the Programme:

By the end of the program, students will be able to do the following:
- Explain what consumer packaged goods are.
- Describe the different categories of CPG.
- List the different types of inventory that are kept in different parts of the supply chain.
- Explain the different business processes needed to get new products to market.
- Describe a typical CPG company organization structure and determine who to approach about potential opportunities
- Describe the key challenges and trends affecting CPG companies.
- Identify key issues in a CPG company's financial statements and questions to explore with the account.
- Describe a CPG company's immediate customers
- Identify some of their key drivers and articulate the CPG company's response.
- Explain some of the consumers' key concerns.
- Explain a typical customer segmentation and how the CPG company is structured to respond
- Identify some of the systems used to support the account teams.
- Describe category management services offered by CPG companies.
- Explain the concept of supply chain management and describe its constituent parts.
- Map out high level supply chain processes.
- Identify areas where supply chain performance can be improved and quantify the impacts of some of those improvements.
- Describe where technology can assist in supply chain improvements.
- Understand enough about CPG logistics to be able to understand CPG companies' business needs and identify potential solution opportunities.
- Use this knowledge to identify potential opportunities for your business

Note: Product cover images may vary from those shown
2 of 2
Overview and value chain
- CPG Overview
- Competition Within CPG
- Competition for Shelf Space
- Competition for Market Share
- Common Categories of CPG
- Alternate Channels
- Inventory
- Business Processes
- Business Processes – New Product
- Making IT Decisions
- CPG Organization Structure
- Mastery Test

Key Trends and business challenges
- CPG Summary
- Summary of Industry Trends
- Multi-Channel Retailing
- Other Industry Trends
- Increase in Private Label
- Private Label – Benefits / Drawbacks
- Collaboration
- Sustainability and Renewables
- Mastery Test

Customers and consumers
- Customer Drivers
- Environment
- Consumers
- Health
- Mastery Test

Key financial knowledge
- Overview and Metrics
- Dashboard Summary
- Profit and Loss Account
- Profit (Operating Income)
- CPG Spending Benchmark
- Gross Margin
- Expenses
- Balance Sheet
- Example – Assets
- Example – Liabilities
- Formula Recap
- Evaluating Changes in Inventory
- Paying for Solutions and Services (CAPEX)
- Capital Expenditure
- Questions to Ask
- Key performance Indicators (KPIs)
- Mastery Test

Supply chain
- What is supply chain management?
- Key goals for good supply chain management
- Example Apparel Supply Chain
- Supply Chain vs. Demand Chain
- Lost Sales Estimation
- Inventory
- Forecasting
- Parallelism and Postponement
- Sourcing
- Supply Chain Challenges
- Sales and Operations Planning (S&OP)
- Collaborative Planning, Forecasting and Replenishment
- Compliance
- Vendor Management
- Key Performance Indicators
- Supply Chain Management Applications
- Mastery Test

- Entities in the Supply Chain
- Third Party Logistics
- Logistics Management Pains
- The Role of Warehouses and Distribution Centers
- The Pressure on Logistics
- Supply Chain Consolidation
- Reverse Logistics
- Warehouse Systems Resilience
- Warehouse Systems and Technologies
- Mastery Test

Sales and marketing
- Customer Segments and CPG Sales and Marketing Organization
- Account Team Responsibilities
- What is Category Management?
- What is a Category?
- The Basic Steps in Category Management
- The 8 Stages of Category Management
- Reliance on Information Technology
- Promotions – Principles
- Promotions Planning
- Promotional effect
- Trade Support
- Direct to Consumer
- Independent Web Sites
- Direct Distribution

Note: Product cover images may vary from those shown
3 of 2


4 of 2
Note: Product cover images may vary from those shown