Rich Communication Services Market: VAS and VoLTE Main Features of Growing MNO Deployability Strategies - Analysis and Forecast 2017-2022

  • ID: 3063588
  • Report
  • 165 pages
  • IndustryARC
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Rich Communication service has multiple advantages over the current system where multiple clients, services and identities, numbers across devices. RCS helps to unify the different clients, provides an opportunity to deploy one identity and one number, centralized data management, presence and capability indication, guided communication and provides inter-operator support.

The report describes the Rich Communication Services market by partners, solution types, geography and applications. High level analysis about the Rich Communication Services costs, strategies, future opportunities along with the business landscape analysis of key market players are focused in the report.

Competitive landscape for each of the product types is highlighted and market players are profiled with attributes of company overview, financial overview, business strategies, product portfolio and recent developments. Market shares of the key players for 2013 are provided. The prominent players profiled in this report are Mavenir Systems, Acme Packet, Alcatel Lucent, Huawei, NSN and others.
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1. Global Rich Communication Services - Market Overview
2. Executive Summary
3. Global Rich Communication Services - Market Landscape
3.1. Market Share Analysis
3.2. Comparative Analysis
3.2.1. Product Benchmarking
3.2.2. End user profiling
3.2.3. Top 5 Financials Analysis
4. Global Rich Communication Services - Market Forces
4.1. Market Drivers
4.2. Market Constraints
4.3. Market Challenges
4.4. Attractiveness of the Industry
4.4.1. Power of Suppliers
4.4.2. Power of Customers
4.4.3. Threat of New entrants
4.4.4. Threat of Substitution
4.4.5. Degree of Competition
5. Global Rich Communication Services Market– Strategic Analysis
5.1. Value Chain Analysis
5.2. Opportunities Analysis
5.3. Product/Market Life Cycle Analysis
6. Global Rich Communication Services Market-By Type
6.1. RCS
6.2. RCS-e (enhanced)
6.3. RCS-like
7. Global Rich Communication Services Market-By Solution Types
7.1. Unified Messaging
7.2. Web Conferencing
7.3. VoIP
7.4. Online Storage
7.5. File Transfer/Content Sharing
7.6. Multimedia
7.7. IM & Presence Service
7.8. Geolocation Exchange
7.9. Network Backed List
7.10. Social Presence Information
7.11. SIP Options/Presence Based Capability Exchange
7.12. Others
8. Global Rich Communication Services Market – By Applications
8.1. Mobile Commerce
8.2. Cloud Storage/Access
8.3. VoLTE
8.4. Rich Calls & Messaging
8.5. Video
8.6. Enterprise
8.7. Social
8.8. Value Added Services (VAS)
9. Global Rich Communication Services-By Partners
9.1. Independent Software Vendors (ISVs)
9.2. API Providers
9.3. OTT Service Providers
9.4. Mobile Network Operators (MNOs)
9.5. Original Equipment Manufacturers (OEM)
9.6. Infrastructure Provider
10. Global Rich Communication Services-Geographic Analysis
10.1. Introduction
10.2. Americas
10.2.1. Introduction
10.2.2. North America
10.2.3. Brazil
10.2.4. Argentina
10.2.5. Mexico
10.2.6. Others
10.3. Europe
10.3.1. Introduction
10.3.2. UK
10.3.3. France
10.3.4. Germany
10.3.5. Others
10.4. Asia Pacific
10.4.1. Introduction
10.4.2. China
10.4.3. South Korea
10.4.4. Japan
10.4.5. Australia
10.4.6. Others
10.5. Rest of the World (RoW)
11. Market Entropy
11.1. New Product Launches
11.2. M&As, Collaborations, JVs and Partnerships
12. Company Profiles (Overview, Financials, SWOT Analysis – Top 5 Companies, Developments, Product Portfolio)
12.1. Acision
12.2. Acme Packet
12.3. Alcatel-Lucent
12.4. Genband
12.5. Huawei
12.6. Deutsche Telekom
12.7. D2 Technologies
12.8. Interop Technologies
12.9. Infinite Convergence
12.10. LG U+
12.11. Nable Communications
12.12. Neusoft
12.13. Solaiemes
12.14. Summit Tech
12.15. Movistar
12.16. Mavenir Systems
12.17. Wit Software
12.18. Vodafone
12.19. Metaswitch Networks
12.20. Nokia Siemens Network
*More than 40 Companies are profiled in this Research Report, Complete List available on Request*
"*Financials would be provided on a best efforts basis for private companies"
13. Appendix
13.1. Abbreviations
13.2. Sources
13.3. Research Methodology
13.4. Bibliography
13.5. Compilation of Expert Insights
13.6. Disclaimer
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The Rich Communication Services (RCS) was first introduced in 2007 by GSM Association (GSMA) in order to offer rich services to users by transitioning from traditional Public Switched Telephone Network (PSTN) to Internet Protocol (IP) based networks. The project offers inter operable services among the wide telecom operators and enable communication experience beyond voice and messaging by delivering consumer with several services including instant messaging, content/ file sharing, group chat, video conferencing etc. across multiple devices. The key network on which rich communication services are based is Internet Protocol Multimedia Subsystems (IMS) core that facilitate the functional operability of rich services.

These services have paved a new path for telecom operators to remain relevant amidst the rising threat from Over the Top (OTT) services. It enables operators to generate revenues via developing apps and providing B2B services. The scope offered by RCS is multi-dimensional that is a route to develop user oriented services like chat based games, advertisements, promotions and mobile learning.

The highest share was occupied by Unified Messaging with 18% value followed by Voice over Internet Protocol (VoIP) & Multimedia with 14% share. The market since its introduction has remained competitive with operators launching the services across the world while established giants are striving for better market share by offering more customer oriented services.

Under the umbrella of the Global System for Mobile Communications Association (GSMA), a group of industry players are working together on the Rich Communication Suite (RCS) initiative, promoting standards for delivering an interoperable, convergent, access-technology-independent rich communication experience to end users.

RCS has members worldwide and unites network operators and system integrators with vendors of end-user terminals, device client software, network equipment and end-user applications. It provides a common base for addressing multiple customer requirements and allows service providers to attract new subscriptions and increase communication-services use.

RCS or Joyn services as marketed by GSMA helps users to share instant messages, share photos and videos while speaking and it works on any device or network. RCS however has split into 3 different segments based on the operator plans like formal RCS service providers (North America), RCS-e (mainly in Europe) and service providers supporting RCS-like services (Europe and APAC). Movistar, Orange, Vodafone, China Mobile, SK Telecom are the top MNOs providing RCS to their customers. Some of the key insights or takeaways from the market are:

Rich Communication service has multiple advantages over the current system where multiple clients, services and identities, numbers across devices. RCS helps to unify the different clients, provides an opportunity to deploy one identity and one number, centralized data management, presence and capability indication, guided communication and provides inter-operator support.
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
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