The brief analysis of the Romanian macroeconomic framework is the starting point for evaluating and estimating the domestic furniture market. The total value of the market and on the two main segments was determined from industry sources (APMR). For each segment are presented: the evolution between 2008 and 2013; the features of the market and is made a top 10 of the most important players on the market. Each player is presented in the study and financial data and indicators for a six year period are provided.
For deepening the research on the Romanian furniture market an analysis on NACE codes is carried out based on total values at macroeconomic level (total companies that have registered this activity as core business). It is a thorough review where financial indicators such as turnover, net profit, total debt/total assets, total number of companies, number of companies with losses / profits, number of employees, net profit margin are calculated and interpreted for 2008-2013.
In order to support foreign companies planning to enter the Romanian market in the study there were conducted the following types of analyzes: Porter Analysis, PEST Analysis and Value Chain Analysis. Also there are listed the most important factors that influence the activity of a market player and recommendations for the management of companies in the sector.
Information and data on the furniture market were obtained from a variety of sources: Eurostat, CSIL (for global and European market), National Institute of Statistics, National Commission for Prognosis, National Bank of Romania, the National Trade Register Office, Ministry of Finance, APMR (Romanian Association of Furniture Producers).
I. WORLD FURNITURE INDUSTRY
1.1 World furniture market
1.2 World furniture trade
II. FURNITURE INDUSTRY IN ROMANIA
2.1 Domestic macroeconomic context
2.2 Furniture industry evolution
III. MARKET ANALYSIS ON NACE CODES
IV. ROMANIAN COMPETITIVE ENVIRONMENT
4.1. Competitive environment – Top 10 companies
4.2. Competitive environment – Main competitors’ presentation
4.3. Furniture retail
4.4. Competitive environment – Main retailers’ presentation
V. CONSULTANCY ANALYSIS
5.1. Value chain analysis
5.2. Porter analysis
5.3. PEST analysis
5.4. Factors of influence
- Aramis Invest
- Casa Rusu
- Cotta Interntional
- Country Elements
- Gammet 2000
- M&D Retail Pipera
- Parisot Green Sofa