Marketing Analytics Software Market by Application, by Deployment - Global Forecast to 2019

  • ID: 3066976
  • Report
  • Region: Global
  • 137 Pages
  • Markets and Markets
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The global marketing analytics market is expected to grow from $1.20 billion in 2014 to $2.10 billion by 2019, at a Compound Annual Growth Rate (CAGR) of 11.84%.

FEATURED COMPANIES

  • Accenture
  • Experian
  • Harte-Hanks inc
  • IBM
  • Oracle
  • Pega-System
  • MORE
Marketing Analytics Software Market by Application (Social Media Marketing, Email Marketing, SEO Marketing, Pay Per Click Marketing, Display Marketing, Video Marketing, Content Marketing), by Deployment (On-Premises, Hosted) - Global Forecast to 2019

The marketing analytics market is setting a positive market trend. It provides various benefits such as increased customer traffic, less time to create awareness of new products and services, and better manageability of online marketing program. The marketing analytics software offers an increased capability of solution to handle more number of customer transactions.

One of the major forces that are driving the marketing analytics software market is the increasing trend of traffic analysis on the online marketing activities. The marketing analytics software is becoming an integrated component in most business organizations. It is currently an essential feature for customer’s experience on online marketing activities and also changes the way in which enterprises deals with partners and suppliers as well as empowers their workforce with access to information and services.

The major restraints in this market are installation cost of marketing analytics software and easy availability of open-source solutions. These are the major factors which are restricting the growth of marketing analytics software market. Besides, there are a few challenges that are lack of awareness about marketing analytics software, lack of system integration in order to deploy the software, and lack of skilled labours to operate marketing analytics software.

There are various assumptions that have been taken into consideration for market sizing and forecasting exercise. Few of the global assumptions include political, economic, social, technological, and economic factors. For instance, exchange rates, one of the economic factors, are expected to have a moderate rating of impact on this market. Therefore, dollar fluctuations are not expected to seriously affect the forecasts in the emerging LA regions.

The report will help the market leaders/new entrants in this market in the following ways:

1. This report segments the market into application in marketing methods, deployment modes, and end users comprehensively. The report provides the closest approximations of the revenue numbers for the overall market and the subsegments. The market numbers are further split across the different verticals and regions.

2. This report will help in better understanding of the competitor and gain more insights to better position one’s business. There is a separate section on competitive landscape, which includes competitor ecosystem and competitor portfolio comparison. Besides, there are company profiles of top ten players in this market. In this section, market internals are provided that can put one ahead of the competitors.

3. The report helps in understanding the pulse of the market. The report provides information on key market drivers, restraints, challenges, and opportunities.
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FEATURED COMPANIES

  • Accenture
  • Experian
  • Harte-Hanks inc
  • IBM
  • Oracle
  • Pega-System
  • MORE
1 Introduction
1.1 Objectives of the Study
1.2 Market Definition
1.3 Market Scope
1.3.1 Year
1.4 Currency
1.5 Limitations
1.6 Market Stakeholders

2 Research Methodology
2.1 Secondary Data
2.1.1 Key Data Taken From Secondary Sources
2.1.2 Primary Data
2.1.2.1 Key Data From Primary Sources
2.1.2.2 Key industry insights
2.2 Market Size Estimation
2.2.1 Bottom-Up Approach
2.2.2 Top-Down Approach
2.3 Market Breakdown and Data Triangulation
2.3.1 Assumptions

3 Executive Summary
3.1 Evolution

4 Premium insights
4.1 Attractive Market Opportunities
4.2 Applications Segments
4.3 Market Share By Region
4.4 Market By Region
4.5 Life Cycle Analysis, By Region
4.6 Market Chasm Analysis

5 Market Overview
5.1 Introduction
5.2 Market Segmentation
5.2.1 By Application
5.2.2 By Vertical
5.2.3 By Deployment Model
5.2.4 By End User
5.3 Market Dynamics
5.3.1 Drivers
5.3.1.1 Increase in Social Media Channels
5.3.1.2 Increasing Need to Calculate MROI
5.3.1.3 Increase in Budget for Marketing Analytics Software
5.3.1.4 Need to Understand Customer Behavior
5.3.2 Restraints
5.3.2.1 High Deployment Cost of Marketing Analytics Software
5.3.2.2 Easy Availability of Open Source Solution
5.3.3 Opportunities
5.3.3.1 Increase in Adoption of Cloud-Based Technology
5.3.3.2 Increase in Trend of Marketing Analytics
5.3.4 Challenges
5.3.4.1 Lack of Awareness
5.3.4.2 Lack of System integration
5.3.4.3 Lack of Skill

6 Industry Trends
6.1 introduction
6.2 Value Chain Analysis
6.3 Supply Chain Analysis
6.4 Industry Trends
6.5 Porters Five Forces Analysis
6.5.1 Threat From New Entrants
6.5.2 Threat From Substitutes
6.5.3 Bargaining Power of Suppliers
6.5.4 Bargaining Power of Buyers
6.5.5 Intensity of Competitive Rivalry
6.6 Strategic Benchmarking
6.6.1 Product Enhancement and Expansion
6.6.2 Mergers & Acquisitions, Strategic Agreements, and Joint Ventures

7 Global Marketing Analytics Software Market, By Application
7.1 introduction
7.1.1 Social Media Marketing
7.1.2 Market Size and Forecast, By Deployment Model
7.1.3 Market Size and Forecast, By End User
7.1.4 Market Size and Forecast, By Region
7.2 E-Mail Marketing
7.2.1 Market Size and Forecast, By Deployment Model
7.2.2 Market Size and Forecast, By End User
7.2.3 Market Size and Forecast, By Region
7.3 SEOMarketing
7.3.1 Market Size and Forecast, By Deployment Model
7.3.2 Market Size and Forecast, By End User
7.3.3 Market Size and Forecast, By Region
7.4 PPC Marketing
7.4.1 Market Size and Forecast, By Deployment Model
7.4.2 Market Size and Forecast, By End User
7.4.3 Market Size and Forecast, By Region
7.5 Display Marketing
7.5.1 Market Size and Forecast, By Deployment Model
7.5.2 Market Size and Forecast, By End User
7.5.3 Market Size and Forecast, By Region
7.6 Video Marketing
7.6.1 Market Size and Forecast, By Deployment Model
7.6.2 Market Size and Forecast, By End User
7.6.3 Market Size and Forecast, By Region
7.7 Content Marketing
7.7.1 Market Size and Forecast, By Deployment Model
7.7.2 Market Size and Forecast, By End User
7.7.3 Market Size and Forecast, By Region

8 Global Marketing Analytics Software Market, By Vertical
8.1 introduction
8.2 Retail
8.2.1 Market Size and Forecast, By Application
8.3 Consumer Packaged Goods (CPG)
8.3.1 Market Size and Forecast, By Application
8.4 High-Tech Manufacturing
8.4.1 Market Size and Forecast, By Application
8.5 Energy and Utility
8.5.1 Market Size and Forecast, By Application
8.6 Banking Financial and insurance (BFSI)
8.6.1 Market Size and Forecast, By Application
8.7 Healthcare
8.7.1 Market Size and Forecast, By Application
8.8 E-Commerce
8.8.1 Market Size and Forecast, By Application
8.9 Media and Entertainment
8.9.1 Market Size and Forecast, By Application
8.10 Other Verticals
8.10.1 Market Size and Forecast, By Application

9 Global Marketing Analytics Software Market, By Deployment Model
9.1 introduction
9.2 Cloud
9.2.1 Market Size and Forecast, By Application
9.2.2 Market Size and Forecast, By Vertical
9.2.3 Market Size and Forecast, By End User
9.3 On Premises
9.3.1 Market Size and Forecast, By Application
9.3.2 Market Size and Forecast, By Vertical
9.3.3 Market Size and Forecast, By End User

10 Global Marketing Analytics Software Market, By End User
10.1 introduction
10.2 Small and Medium Businesses (SMBS)
10.2.1 SMBSMarket Size, By Application
10.2.2 SMBSMarket Size, By Vertical
10.3 Enterprises
10.3.1 Enterprises Market Size, By Application
10.3.2 Enterprises Market Size, By Vertical

11 Geographic Analysis
11.1 introduction
11.2 North America (NA)
11.2.1 Market Size and Forecast, By Vertical
11.2.2 Market Size and Forecast, By Deployment Model
11.2.3 Market Size and Forecast, By End User
11.3 Europe
11.3.1 Market Size and Forecast, By Vertical
11.3.2 Market Size and Forecast, By Deployment Model
11.3.3 Market Size and Forecast, By End User
11.4 Asia-Pacific (APAC)
11.4.1 Market Size and Forecast, By Vertical
11.4.2 Market Size and Forecast, By Deployment Model
11.4.3 Market Size and Forecast, By End User
11.5 Middle East and Africa (MEA)
11.5.1 Market Size and Forecast, By Vertical
11.5.2 Market Size and Forecast, By Deployment Model
11.5.3 Market Size and Forecast, By End User
11.6 Latin America (LA)
11.6.1 Market Size and Forecast, By Vertical
11.6.2 Market Size and Forecast, By Deployment Model
11.6.3 Market Size and Forecast, By End User

12 Competitive Landscape
12.1 Overview
12.2 Market Share Analysis
12.3 Competitive Situation and Trends
12.3.1 New Product Launches
12.3.2 Agreements, Partnerships, Collaborations, & Joint Ventures
12.3.3 Mergers & Acquisitions
12.3.4 Expansion

13 Competitive Profile
13.1 introduction
13.2 Adobe Systems incorporated
13.3 Accenture
13.4 IBM
13.5 Oracle
13.6 Wipro Limited
13.7 Experian
13.8 Harte-Hanks inc
13.9 Pega-System
13.10 SASinstitute inc.
13.11 Teradata Corporation

14 Appendix
14.1 insights of industry Experts
14.2 Discussion Guide
14.3 introducing RT: Real Time Market intelligence
14.4 Available Customizations
14.5 Related Reports

List of Tables (70 Tables)

Table 1 Marketing Analytics Software Market Size, 2012–2019 ($Million)
Table 2 increasing Need to Calculate Mroi is Propelling the Growth of the Market
Table 3 High Deployment Cost is Hampering the Growth of Marketing Analytics Software
Table 4 Increasing Trend of Marketing Analytics Software Will Boost the Marketing Analytics Software Market
Table 5 Lack of Awareness Among Managers is the Key Constraint for the Growth of the Market
Table 6 Mobile Marketing Analytics is the Leading Trend in the Market
Table 7 Marketing Analytics Software Market Size, By Application, 2012–2019 ($Million)
Table 8 Social Media Marketing Market Size, By Deployment Model, 2012–2019 ($Million)
Table 9 Social Media Marketing Market Size, By End User, 2012–2019 ($Million)
Table 10 Social Media Marketing Market Size, By Region, 2012–2019 ($Million)
Table 11 E-Mail Marketing Market Size, By Deployment Model, 2012–2019 ($Million)
Table 12 E-Mail Marketing Market Size, By End User, 2012–2019 ($Million)
Table 13 E-Mail Marketing Market Size, By Region, 2012–2019 ($Million)
Table 14 SEOMarketing Market Size, By Deployment Model, 2012–2019 ($Million)
Table 15 SEOMarketing Market Size, By End User, 2012–2019 ($Million)
Table 16 SEOMarketing Market Size, By Region, 2012–2019 ($Million)
Table 17 PPC Marketing Market Size, By Deployment Model, 2012–2019 ($Million)
Table 18 PPC Marketing Market Size, By End User, 2012–2019 ($Million)
Table 19 PPC Marketing Market Size, By Region, 2012–2019 ($Million)
Table 20 Display Marketing Market Size, By Deployment Model, 2012–2019 ($Million)
Table 21 Display Marketing Market Size, By End User, 2012–2019 ($Million)
Table 22 Display Marketing Market Size, By Region, 2012–2019 ($Million)
Table 23 Video Marketing Market Size, By Deployment Model, 2012–2019 ($Million)
Table 24 Video Marketing Market Size, By End User, 2012–2019 ($Million)
Table 25 Video Marketing Market Size, By Region, 2012–2019 ($Million)
Table 26 Content Marketing Market Size, By Deployment Model, 2012–2019 ($Million)
Table 27 Content Marketing Market Size, By End User, 2012–2019 ($Million)
Table 28 Content Marketing Market Size, By Region, 2012–2019 ($Million)
Table 29 Marketing Analytics Software Market Size, By Vertical, 2012–2019 ($Million)
Table 30 Retail Market Size, By Application, 2012–2019 ($Million)
Table 31 Consumer Packaged Goods Market Size, By Application, 2012–2019 ($Million)
Table 32 High-Tech Manufacturing Market Size, By Application, 2012–2019 ($Million)
Table 33 Energy and Utility Market Size, By Application, 2012–2019 ($Million)
Table 34 BFSI Market Size, By Application, 2012–2019 ($Million)
Table 35 Healthcare Market Size, By Application, 2012–2019 ($Million)
Table 36 E-Commerce Market Size, By Application, 2012–2019 ($Million)
Table 37 Media and Entertainment Market Size, By Application, 2012–2019 ($Million)
Table 38 Other Verticals Market Size, By Application, 2012–2019 ($Million)
Table 39 Marketing Analytics Software Market Size, By Deployment Model, 2012–2019 ($Million)
Table 40 Cloud Market Size, By Application, 2012–2019 ($Million)
Table 41 Cloud Market Size, By Vertical, 2012–2019 ($Million)
Table 42 Cloud Market Size, By End User, 2012–2019 ($Million)
Table 43 On-Premises Market Size, By Application, 2012–2019 ($Million)
Table 44 On-Premises Market Size, By Vertical, 2012–2019 ($Million)
Table 45 On-Premises Market Size, By End User, 2012–2019 ($Million)
Table 46 Marketing Analytics Software Market Size, By End User, 2012–2019 ($Million)
Table 47 SMBS Market Size, By Application, 2012–2019 ($Million)
Table 48 SMBS Market Size, By Vertical, 2012–2019 ($Million)
Table 49 Enterprises Market Size, By Application, 2012–2019 ($Million)
Table 50 Enterprises Market Size, By Vertical, 2012–2019 ($Million)
Table 51 Marketing Analytics Software Market Size, By Region 2012–2019 ($Million)
Table 52 North America: Market Size, By Vertical, 2012–2019 ($Million)
Table 53 North America: Market Size, By Deployment Model, 2012–2019 ($Million)
Table 54 North America: Market Size, By End User, 2012–2019 ($Million)
Table 55 Europe: Market Size, By Vertical, 2012–2019 ($Million)
Table 56 Europe: Market Size, By Deployment Model, 2012–2019 ($Million)
Table 57 Europe: Market Size, By End User, 2012–2019 ($Million)
Table 58 Asia-Pacific: Market Size, By Vertical, 2012–2019 ($Million)
Table 59 Asia-Pacific: Market Size, By Deployment Model, 2012–2019 ($Million)
Table 60 Asia-Pacific: Market Size, By End User, 2012–2019 ($Million)
Table 61 Middle East and Africa: Market Size, By Vertical, 2012–2019 ($Million)
Table 62 Middle East and Africa: Market Size, By Deployment Model, 2012–2019 ($Million)
Table 63 Middle East and Africa: Market Size, By End User, 2012–2019 ($Million)
Table 64 Latin America: Marketing Analytics Software Market Size, By Vertical, 2012–2019 ($Million)
Table 65 Latin America: Market Size, By Deployment Model, 2012–2019 ($Million)
Table 66 Latin America: Market Size, By End User, 2012–2019 ($Million)
Table 67 New Product Launches, 2011–2014
Table 68 Agreements, Partnerships, Collaborations, & Joint Ventures, 2013–2014
Table 69 Mergers & Acquisitions, 2012–2014
Table 70 Expansions, 2013–2014

List of Figures (49 Figures)

Figure 1 Global Marketing Analytics Software Market: Research Design
Figure 2 Break Down of Primaries: By Company Type, Designation, and Region
Figure 3 Market Size Estimation Methodology: Bottom-Up Approach
Figure 4 Market Size Estimation Methodology: Top-Down Approach
Figure 5 Assumption of the Research Study
Figure 6 Marketing Analytics Software Market Snapshot (2014 Vs. 2019): Market for Content Marketing is Expected to Double in the Next Five Years
Figure 7 Global Marketing Analytics Software Market Size, 2012–2019 ($Billion)
Figure 8 Evolution of Marketing Analytics Software
Figure 9 Latin America to Grow at the Highest Rate During the Next Five Years
Figure 10 Increasing Need of Marketing Accounting is Boosting the Market
Figure 11 Content Marketing to Grow at the Fastest Rate Among the Solutions in the Marketing Analytics Software Market (Excluding E-Mail Marketing, SEO Marketing, Pay Per Click Marketing, Video Marketing)
Figure 12 North America Commands Over Two Fifths of the Market Share
Figure 13 Latin America is A Highly Potential Market, Growing With 16.5% CAGR
Figure 14 North American Market is the Most Saturated Market
Figure 15 Reluctant Mangers to invest in Marketing Analytics Software
Figure 16 Market Segmentation: By Application
Figure 17 Market Segmentation: By Vertical
Figure 18 Rise in Social Media Channel is Driving the Market
Figure 19 Value Chain Analysis
Figure 20 Supply Chain
Figure 21 Porter’s Five Forces Analysis
Figure 22 IBM, Oracle, Adobe, and Accenture Launched New Solutions and Services for Product Enhancement
Figure 23 IBM, Oracle, Adobe, and Accenture Adopt inorganic Strategies to Grow in Marketing Analytics Software Market
Figure 24 Content Marketing Application is Dominating the Market
Figure 25 High Tech Manufacturing Vertical is Projected to Have the Highest Market Share of the Global Market in 2019 63
Figure 26 Market Size By Cloud-Based Deployment Model is Projected to Grow By 13.30% During the Forecast Period
Figure 27 Market Size in Small and Medium Businesses is Projected to Grow By 13.30% During the Forecast Period
Figure 28 Geographic Snapshot
Figure 29 Marketing Analytics Software Market Size in North America is Projected to Grow By 10.83% During the Forecast Period
Figure 30 Companies Adopted Agreements, Partnerships, Collaborations, & Joint Ventures as the Key Growth Strategy Over the Last Three Years
Figure 31 Oracle and Adobe Grew at the Fastest Rate Between 2009 - 2014
Figure 32 Global Marketing Analytics software Market Share, By Key Player, 2013 94
Figure 33 Battle for Market Share: New Product Launch Was the Key Strategy
Figure 34 Geographic Revenue Mix of Top 4 Market Players
Figure 35 Adobe Systems incorporated: Business Overview
Figure 36 Adobe Systems, Inc.: SWOT Analysis
Figure 37 Accenture: Business Overview
Figure 38 Accenture: SWOT Analysis
Figure 39 IBM: Business Overview
Figure 40 IBM: SWOT Analysis
Figure 41 Oracle: Business Overview
Figure 42 Oracle: SWOT Analysis
Figure 43 Wipro Limited: Business Overview
Figure 44 Wipro: SWOT Analysis
Figure 45 Experian: Business Overview
Figure 46 Harte-Hanks Inc.: Business Overview
Figure 47 Pegasystem: Business Overview
Figure 48 SAS: Business Overview
Figure 49 Teradata: Business Overview
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- Accenture
- Adobe Systems incorporated
- Experian
- Harte-Hanks inc
- IBM
- Oracle
- Pega-System
- SASinstitute inc.
- Teradata Corporation
- Wipro Limited
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
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