Global Text Analytics Market (Deployment Model, Application, End User and Geography) - Size, Global Trends, Company Profiles, Segmentation and Forecast, 2013 - 2020

  • ID: 3085382
  • Report
  • Region: Global
  • 109 pages
  • Allied Analytics LLP
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Text Analytics Market is Expected to Reach $6.5 Billion by 2020

FEATURED COMPANIES

  • Attensity
  • Clarabridge
  • HP
  • IBM
  • Microsoft
  • Oracle
  • MORE
Text analytics is an emerging technology that is popular amongst various industries such as FMCG, BFSI, Telecom, Healthcare, etc. Text analytics software equip the companies to understand their customers better, and help them determine customers’ demands, purchasing patterns, etc., by analyzing the data generated from various sources. The growing popularity of text analytics technology is attributed to the rising acceptance of social media platforms and growing inclination towards cloud technology for data storage. There is a growing tendency among companies to adopt cloud technology to understand the inherent dynamics of the market. The ability to curb fraud, manage risk, plan effective marketing campaigns, etc. are some of the major factors driving the global text analytics applications segment. As substantial data is generated through different sources, the adoption of cloud technology empowers companies to analyze the data and forecast profitable outcomes of the same. The ability of text analytics to analyze data in real time has influenced its adoption in various businesses; therefore, text analysis is gaining prominence as a futuristic technology that could redefine business processes. Additionally, emerging economies provide huge potential for the expansion of the text analytics market in the Asia-Pacific region.

The ability of text analytics to extract meaningful information from unstructured data would benefit companies in gaining business intelligence, comprehending market dynamics and gaining significant insight into the competitive landscape of the market. The top players in the market are adopting acquisition, product launch, partnerships and collaborations as strategies to expand their geographic reach, strengthen product lines and to improve their services. Companies such as SAS Incorporation, Clarabridge and many other top market players are adopting product launch and partnership as their developmental strategy to remain competitive in the market. For instance, in April 2014, Clarabridge, a leader of text analytic products, acquired Market Metrix, a leading Enterprise Feedback Management platform, to expand its analytics offerings with a robust platform. The combined solution would help in analysing the data efficiently.

The global market is segmented based on deployment models, applications, end users and geography. Cloud based and on-premise are two deployment models on which text analytics software would be deployed. The applications market is further classified based on competitive intelligence, fraud detections, predictive analytics, etc. in major financial and telecommunication sectors. Industries such as retail, banking and financial services and insurance (BFSI), government, telecom sector, Fast moving consumer goods (FMCG), healthcare and pharmaceuticals use text analytics software to analyze consumer behaviors. Further, study of text analytics market is conducted across various regions, viz. North America, Europe, Asia Pacific and LAMEA.

KEY BENEFITS

- The study provides an in-depth analysis of the global text analytics market with current and future trends to elucidate the imminent investment pockets in the market
- Current and future trends are outlined to determine the overall attractiveness and single out profitable trends to gain a stronger foothold in the market
- Quantitative analysis of the current market and estimations through 2013-2020 are provided to showcase the financial calibre of the market
- Drivers and opportunities are evaluated to highlight the top factors responsible for market growth. Various segments are carefully evaluated to gauge the potential of the market
- Porters Five Forces model and SWOT analysis of the industry illustrates the potency of the buyers & suppliers participating in the market
- Value chain analysis in the report gives a clear understating of the roles of stakeholder involved in the value chain

KEY MARKET SEGMENTS

TEXT ANALYTICS MARKET BY DEPLOYMENT MODEL

- On-premise model
- Cloud based model

TEXT ANALYTICS MAKRET BY APPICATION

- Competitive Intelligence
- Customer Relationship management
- Predictive Analytics
- Fraud detection
- Brand Reputation

TEXT ANALYTICS MARKET BY END USER

- Fast Moving Consumer Goods (FMCG)
- Banking Financial Services and Insurance (BFSI)
- Healthcare and Pharmaceuticals
- Telecommunication
- Government
- Retail

TEXT ANALYTICS MARKET BY GEOGRAPHY

- North America
- Europe
- Asia-Pacific
- LAMEA

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Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Attensity
  • Clarabridge
  • HP
  • IBM
  • Microsoft
  • Oracle
  • MORE
CHAPTER 1 INTRODUCTION

1.1 Report Description
1.2 Key Benefits
1.3 Key Segments

CHAPTER 2 EXECUTIVE SUMMARY

2.1 CXO perspective and Executive summary
2.2 Market Beyond: what to expect by 2025

2.2.1 Moderate growth plot
2.2.2 Rapid growth plot
2.2.3 Diminishing growth plot

CHAPTER 3 MARKET OVERVIEW

3.1 Definition and Scope
3.2 Big Data Analytics

3.2.1 Predictive Analytics
3.2.2 Text Clustering

3.2.2.1 Benefits of Text clustering

3.3 Key Findings

3.3.1 Top Factors Impacting Global Text Analytics Market
3.3.2 Top Investment Pockets
3.3.3 Top Wining Strategies

3.4 Porters Five Force Analysis

3.4.1 Differentiated product leads to high bargaining power of suppliers
3.4.2 High cost of switching leads to low bargaining power of buyer
3.4.3 High switching costs lowers the threat of substitute
3.4.4 Well known brands of suppliers reduce the threat of new entrants in the industry
3.4.5 Limited number of suppliers and brand loyalty amongst buyers lead to moderate competitive rivalry in the market.

3.5 Key Technology Trends

3.5.1 Analysis becomes pervasive
3.5.2 Text analytics is been adopted on mobile devices
3.5.3 Analyzing structured and unstructured data together is being popular in the market
3.5.4 Cloud is the most popular technology for text analytics

3.6 Value chain analysis

3.6.1 Data Origin
3.6.2 Data Classification and Storage
3.6.3 Analytics
3.6.4 Consumer

3.7 Market Share analysis, 2013
3.8 Case Studies

3.8.1 Customer Analytics for telecom operator
3.8.2 GE Consumer & industrial Services Division

3.9 Market Dynamics

3.9.1 Drivers

3.9.1.1 Rising Adoption Of social media analytics
3.9.1.2 Relation Between Text and big data
3.9.1.3 Increasing Adoption of cloud Computing technology
3.9.1.4 Ability to deal with large volume of data
3.9.1.5 Text analysis moves beyond sentiment analysis

3.9.2 Restraints

3.9.2.1 Lack of awareness
3.9.2.2 High software cost
3.9.2.3 Misuse of information

3.9.3 Opportunities

3.9.3.1 Linguistic Analysis Approach
3.9.3.2 Big Data Analytics

CHAPTER 4 GLOBAL TEXT ANALYTICS MARKET BY DEPLOYEMENT MODELS

4.1 On-Premise Model

4.1.1 Key market Trends
4.1.2 Competitive Scenario
4.1.3 Key growth factors and opportunities
4.1.4 Market Size and forecast.

4.2 Cloud Based Model

4.2.1 Key market Trends
4.2.2 Competitive Scenario
4.2.3 Key growth factors and opportunities
4.2.4 Market Size and forecast.

CHAPTER 5 GLOBAL TEXT ANALYTICS MARKET BY APPLICATIONS

5.1 Competitive intelligence

5.1.1 Market size and forecast

5.2 Customer relationship management (CRM)

5.2.1 Market size and forecast

5.3 Predictive analytics

5.3.1 Market size and forecast

5.4 Fraud detection

5.4.1 Market size and forecast

5.5 Brand reputation

5.5.1 Market size and forecast

CHAPTER 6 GLOBAL TEXT ANALYTICS MARKET BY END USER

6.1 Fast Moving Consumer Goods (FMCG)

6.1.1 Market size and forecast

6.2 Banking Financial Services and Insurance (BFSI)

6.2.1 Market size and forecast

6.3 Healthcare and Pharmaceuticals

6.3.1 Market size and forecast

6.4 Telecom

6.4.1 Market size and forecast

6.5 Government

6.5.1 Market size and forecast

6.6 Retail

6.6.1 Market size and forecast

CHAPTER 7 GLOBAL TEXT ANALYTICS MARKETS BY GEOGRAPHY

7.1 North America

7.1.1 Key Market Trends
7.1.2 Competitive Scenario
7.1.3 Key growth factors and opportunities
7.1.4 Market size and forecast

7.2 Europe

7.2.1 Key Market Trends
7.2.2 Competitive Scenario
7.2.3 Key growth factors and opportunities
7.2.4 Market size and forecast

7.3 Asia-Pacific

7.3.1 Key Market Trends
7.3.2 Competitive Scenario
7.3.3 Key growth factors and opportunities
7.3.4 Market size and forecast

7.4 Latin America, Middle East and Africa (LAMEA)

7.4.1 Key Market Trends
7.4.2 Competitive Scenario
7.4.3 Key growth factors and opportunities
7.4.4 Market size and forecast

CHAPTER 8 COMPANY PROFILES

8.1 INTERNATIONAL BUSINESS MACHINE (IBM)

8.1.1 Company overview
8.1.2 Company Snapshot
8.1.3 Business Performance
8.1.4 Strategic Moves and Developments
8.1.5 SWOT Analysis and Strategic Conclusion Of IBM

8.2 HEWLETT PACKARD (HP)

8.2.1 Company Overview
8.2.2 Company Snapshot
8.2.3 Business performance
8.2.4 Strategic moves and developments

8.2.4.1 RIMARY STRATEGY:ACQUISITION
8.2.4.2 SECONDARY STRATEGY: pRODUCT lAUNCH

8.2.5 Swot analysis and strategic conclusion of HP

8.3 MICROSOFT CORPORATION

8.3.1 Company Overview
8.3.2 Company snapshot
8.3.3 Business performance
8.3.4 SWOT analysis and Strategic Conclusion Of Microsoft

8.4 Attensity Inc.

8.4.1 Company Overview
8.4.2 Company snapshot:
8.4.3 Key Strategies

8.4.3.1 Primary Strategies: Partnership
8.4.3.2 Secondary Strategirs:Product Launch

8.4.4 SWOT analysis and strategic conclusion of Attensity

8.5 Clarabridge

8.5.1 Company Overview
8.5.2 Company snapshot
8.5.3 Strategic moves and development

8.5.3.1 Primary Strategy:Acquisition
8.5.3.2 secondary strategy:Product Launch

8.5.4 SWOT analysis and Strategic Conclusion of Clarabridge

8.6 Statistical Analysis System (SAS)

8.6.1 Company Overview
8.6.2 Company snapshot
8.6.3 Business performance
8.6.4 Strategic moves and development
8.6.5 SWOT analysis and Strategic Conclusion Of SAS

8.7 SAP

8.7.1 Company Overview
8.7.2 Company snapshot
8.7.3 Business performance
8.7.4 Strategic moves and development

8.7.4.1 primary strategy: acquisition
8.7.4.2 secondary strategy: Partnership

8.7.5 SWOT analysis and Strategic Conclusion of SAP

8.8 Tibco Software

8.8.1 Company Overview
8.8.2 Company snapshot
8.8.3 Business performance
8.8.4 Strategic moves and development

8.8.4.1 primary strategies: Acquisition
8.8.4.2 secondary strategies: Partnership

8.8.5 SWOT analysis and Strategic Conclusion Of Tibco

8.9 Tableau Software

8.9.1 Company Overview
8.9.2 Company snapshot
8.9.3 Business performance
8.9.4 Strategic moves and development

8.9.4.1 primary strategies: Partnerhsip
8.9.4.2 secondary strategies: Collaboration

8.9.5 SWOT analysis and Strategic Conclusion Of Tableau

8.10 Oracle

8.10.1 Company Overview
8.10.2 Company snapshot
8.10.3 Business performance
8.10.4 Strategic moves and development
8.10.5 SWOT analysis and Strategic Conclusion Of Oracle

List Of Tables

Table 1 Global Text Analytics Market Revenue By Geography, 2013-2020 ($ Million)
Table 2 Global Text Analytics Market Revenue Moderate Growth Scenario, 2020 – 2025 ($Million)
Table 3 Global Text Analytics Market Revenue Rapid Growth Scenario, 2020 – 2025 ($Million)
Table 4 Global Text Analytics Market Revenue Diminishing Growth Scenario, 2020 – 2025 ($Million)
Table 5 Global Text Analytics Market Revenue By Deployment Model, 2013–2020 ($Million)
Table 6 Advantages Of On-Premises Model Over Cloud Based Model
Table 7 Global On-Premise Text Analytics Market Revenue By Geography, 2013–2020 ($Million)
Table 8 Global Cloud Based Text Analytics Market Revenue By Geography, 2013–2020 ($Million)
Table 9 Global Text Analytics Market Revenue By Application, 2013–2020 ($Million)
Table 10 Global Competitive Intelligence Text Analytics Market Revenue By Geography, 2013–2020 ($Million)
Table 11 Global Customer Relationship Management Text Analytics Market Revenue By Geography, 2013–2020 ($Million)
Table 12 Global Predictive Text Analytics Market Revenue By Geography, 2013–2020 ($Million)
Table 13 Global Fraud Detection Text Analytics Market Revenue By Geography, 2013–2020 ($Million)
Table 14 Global Brand Reputation Text Analytics Market Revenue By Geography, 2013–2020 ($Million)
Table 15 Global Text Analytics Market Revenue By End User, 2013–2020 ($Million)
Table 16 Global Fast Moving Consumer Goods (FMCG) Text Analytics Market Revenue By Geography, 2013–2020 ($Million) 66
Table 17 Global Banking Financial Services And Insurance (BFSI) Text Analytics Market Revenue By Geography, 2013–2020 ($Million)
Table 18 Global Healthcare And Pharmaceuticals Text Analytics Market Revenue By Geography, 2013–2020 ($Million)
Table 19 Global Telecom Text Analytics Market Revenue By Geography, 2013–2020 ($Million)
Table 20 Global Government Text Analytics Market Revenue By Geography, 2013–2020 ($Million)
Table 21 Global Retail Text Analytics Market Revenue By Geography, 2013–2020 ($Million)
Table 22 North American Text Analytics Market Revenue By End User, 2013–2020 ($Million)
Table 23 European Text Analytics Market Revenue By End User, 2013–2020 ($Million)
Table 24 Asia Pacific Text Analytics Market Revenue By End User, 2013–2020 ($Million)
Table 25 LAMEA Text Analytics Market Revenue By End User, 2013–2020 ($Million)

List Of Figures

Fig. 1 Top Impacting Factors, Moderate Growth Scenario(2020 - 2025)
Fig. 2 Top Impacting Factors, Rapid Growth Scenario (2020 - 2025)
Fig. 3 Top Impacting Factors, Diminishing Growth Scenario (2020 - 2025)
Fig. 4 Top Impacting Factors
Fig. 5 Top Investment Pockets
Fig. 6 Top Winning Strategies
Fig. 7 Top Wining Strategies
Fig. 8 Porters Five Forces Analysis
Fig. 9 Value Chain Analysis
Fig. 10 Market Share Analysis Of Text Analytics Market (2013)
Fig. 11 Key Financials Of IBM Revenue By Products And Services
Fig. 12 SWOT Analysis Of IBM
Fig. 13 Key Financials Of HP Revenue By Products And Services
Fig. 14 SWOT Analysis Of HP Corporation
Fig. 15 Key Financials Of Microsoft Revenue, 2011-2013, $Million
Fig. 16 SWOT Analysis Of Microsoft
Fig. 17 SWOT Analysis Of Attensity
Fig. 18 SWOT Analysis Of Clarabridge
Fig. 19 Key Financials Of SAS Revenue Percentage By Regions
Fig. 20 Key Financials Of SAS Revenue Percentage By Industries
Fig. 21 SWOT Analysis Of SAS
Fig. 22 Key Financials Of Sap Revenue Percentage By Regions
Fig. 23 Key Financials Of Sap Revenue Percentage By Industries
Fig. 24 SWOT Analysis Of Sap
Fig. 25 Key Financials Of Tibco Revenue Percentage By Regions
Fig. 26 Key Financials Of Tibco Revenue, 2009-2013, $Million
Fig. 27 SWOT Analysis Of Tibco
Fig. 28 Key Financials Of Tableau Revenue 2009-2013, $Million
Fig. 29 Key Financials Of Oracle Revenue Percentage By Regions
Fig. 30 Key Financials Of Oracle Revenue Percentage By Portfolio
Fig. 31 SWOT Analysis Of Oracle

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FEATURED COMPANIES

  • Attensity
  • Clarabridge
  • HP
  • IBM
  • Microsoft
  • Oracle
  • MORE
According to the new market research report titled "Global Text Analytics Market (Deployment Model, Application, End User and Geography) - Size, Global Trends, Company Profiles, Segmentation and Forecast, 2013 - 2020," the global text analytics market has a potential to reach $6.5 billion by 2020, registering a CAGR of 25.2% during 2014-2020. Predictive analytics is the most attractive application within text analytics, which provides insights on unstructured text and helps the companies to formulate business strategies accordingly. Retail sector largely uses text analytics software, which approximately contributes 1/3rd of revenue amongst all industries. Use of text analytics in Healthcare accelerates Health-Care research, which eventually adds to the rapid growth of the healthcare and pharmaceutical sector.

Comprehending the benefits of the text analytics in predicting and forecasting consumer behavior, the technology is gaining ground and helping corporations to strategically position themselves in the competitive market. The capability of the technology to deduce trends from the unstructured text and single out rationale is the driving force for the market. The upsurge in the adoption of social networking platforms for conversations, rising adoption of cloud computing technologies and the ability of text analytics to move beyond sentiment analysis are some major driving factors for text analytics industry. Nevertheless, despite the finer and profitable aspects, the technology has some vices posing as obstacles for the growth of the market. The expensive analytic software and lack of awareness among the stakeholders about the advantages of text analytics in the pivotal regions would impede the growth of the market.

Text analytics finds wide acceptance in regions such as North America due to the early adoption of big data analytics in the region. North American region approximately holds 40% of global text analytics market amongst all regions. Till 2012, North American region generated about 2.5 exabyte (2.5 million gigabytes) of data per day and the number is anticipated to double every 40 months. For instance, Walmart collect 2.5 petabytes of data from their customers' transactions. Therefore, the use of text analytics software to analyze customers' demands is on the higher side, as compared to other regions. Substantial amount of data is generated in the region on a daily basis, which is a gold mine for companies that understand the importance of historical data. Historical data trend is further used to forecast the trend of the market in the coming years. Therefore, predictive analytics is also increasingly used to forecast the market trend and formulate the business strategies.

Presently, On-premise deployment model is predominantly favored by the government organizations and small & medium business, as it offers higher level of security compared to cloud based deployment model. The use of on premise model for deployment of text analytic software would gradually subside and the market would be driven by cloud based deployment models in the near future. Operational cost cutting would contribute to the rapid adoption of Cloud-based model in the coming years.

Predictive analytics is gaining ground in the field of healthcare and Banking Financial Services and Insurance industries (BFSI). The ability of Predictive analytics application to track the incidences of diseases and forecast the reoccurrence in the future is a boon for the healthcare sector. On the other hand, financial forecasting is accomplished very effectively using text analytics. The forecast could assist BFSI's in tracking loan trends and gain insights on the potential client base that demand banking services in the future. Retail sector has large customer base and has sizable number of reviews on their products. Analyzing the voice of the customers helps the retail companies to improve their products, by considering the customer demands. Therefore, retail sector majorly uses text analytics software compared to other sectors.

Key findings of the study:

- Global market for Text analytics deployment models is gaining prominence with cloud based models, which is the growing at a rapid rate for the forecast period (2014-2020)

- Predictive analytics is the major application segment that uses text analytic software to forecast the market trend, which is growing at a CAGR of 21.3% during the forecast period

- Based on the geographic examination, North America would be the highest revenue-generating region, confers the report

- Text analytics software is widely used in customer relationship management applications, where the analyzed information is prominently used to take strategic business decisions

- Small scale enterprises still rely on on-premise model and is growing at a CAGR of 16.6% during 2014-2020

Continuous innovations in the text analytics industry is leading to upgrade the existing versions of text analytics software. Therefore, product launch is the major developmental strategy that is widely adopted by the text analytics market players. In June 2014, Linguamatics launched I2E Semantic Enrichment that uses natural language processing technology for analysis of text, and offer insights at a much faster rate. The report expounds on the strategies of top players such as IBM, Attensity, Microsoft, Clabridge, SAS, HP, Tibco Software, Oracle, Tableau Software and SAP.
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- Attensity
- Clarabridge
- HP
- IBM
- Microsoft
- Oracle
- SAP
- SAS
- Tableau Software
- Tibco Software

Note: Product cover images may vary from those shown
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