Global Smartwatch Market (Product, Application, Operating System and Geography) - Size, Global Trends, Company Profiles, Segmentation and Forecast, 2013 - 2020

  • ID: 3085386
  • Report
  • Region: Global
  • 126 pages
  • Allied Analytics LLP
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Smartwatch Market is Expected to Reach $32.9 Billion by 2020

FEATURED COMPANIES

  • Apple Inc.
  • Fitbit
  • Garmin
  • Google Inc.
  • Motorola
  • Sony Corp.
  • MORE

The market for smartwatches is witnessing a double-digit growth rate globally. North America is a promising and a highest revenue generating geography for smartwatches. As per the estimates, North American region generated nearly 1/3rd of the market revenue in 2013, and it is further expected to grow at a significant rate. However, in the near future, the growth of this market is expected to be driven by the Asian region with China emerging as a popular hub, being a low-cost Android based smartwatch manufacturer.

Out of the total smartwatch shipment in 2013, Samsung held a market leader position, followed by Nike and Garmin. The global market is witnessing a huge inflow in the number of companies and is expected to grow manifold from the existing number of 40 companies at present. As of now, the market is purely driven by the leading tech companies such as Samsung, Apple, Google, etc.; however, in the near future, the entry of watch companies is expected to increase the competition and dynamics of this market.

Led by innovations, the smartwatch companies are spending heavily on R&D. Top players such as Samsung, Pebble, Maritime and Sony are counting on their R&D investments to be the dominant strategy to maximize on the respective market shares. Further, Strong distribution support is another key aspect that is imperative to this market. The leading companies are collaborating with their suppliers and re-sellers to penetrate into this market through the right selection of channel, geography and target audience.

The report highlights the major mile stones of the smartwatch market with details covering the key influencing factors impacting this market. An in-depth insight on the competitive scenario and its evolution in the near future has been covered in the report along with the forecast of the future of the smartwatch market worldwide. Key players such as Samsung, Pebble, Garmin, Nike, Sony, Fitbit and Casio have been profile with elaborated information on business overview, financials, product portfolios, investments, news and recent developments.

KEY BENEFITS

  • The study highlights the global market for Smartwatch along with current market conditions and a trend/awareness forecast to forage the prominent investment pockets in the market
  • The analysis unveils the dominant aspects, viz. upsurge in demand for Smartwatches in applications such as PA, Wellness, Medical/ Health, Sports and Others. Trends of the global market are outlined to determine the overall attractiveness and single out market trends and gain a stronger foothold in the market
  • A Microscopic analysis of segments is conducted to gauge the potential of the market. These segments highlight the favourable conditions for the growth of global Smartwatch market
  • Porters five force’s model helps in analysing the potential of buyers & suppliers, with a competitive sketch of the market, which helps market players in better decision making.

KEY MARKET SEGMENTS

MARKET BY TYPE PRODUCT

  • Extension smartwatch
  • Classic smartwatch
  • Standalone smartwatch

MARKET BY APPLICATION

  •  PA
  •  Wellness
  •  Medical/ Health
  •  Sports
  •  Others

MARKET BY OPERATING SYSTEM

  • Android
  • IOS
  • Windows
  • Others

MARKET BY GEOGRAPHY

  • North America
  • Europe
  • Asia Pacific
  • LAMEA
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FEATURED COMPANIES

  • Apple Inc.
  • Fitbit
  • Garmin
  • Google Inc.
  • Motorola
  • Sony Corp.
  • MORE

CHAPTER 1 INTRODUCTION
1.1 Report Description
1.1.1 Objectives and scope
1.1.2 Key Benefits
1.1.3 Key Market Segments
1.1.4 Key Audiences
1.1.5 Research Methodology
1.1.5.1 Secondary Research
1.1.5.2 Primary Research
1.1.5.3 Analyst tool & Model
1.1.6 Report Structure

CHAPTER 2 EXECUTIVE SUMMARY
2.1 CXO Perspective
2.2 Market beyond – What to Expect by 2025
2.2.1 Base case scenario
2.2.2 Rapid growth scenario
2.2.3 Critical growth scenario
2.3 Overview of the Global Smartwatch Market
2.4 Key Players
2.5 Trends and drivers

CHAPTER 3 MARKET OVERVIEW
3.1 Market Definition and Scope
3.2 Market Evolution
3.3 Competition from traditional watch industry
3.4 Unique Selling Proposition
3.5 Market Demand and its Prediction
3.6 Key findings
3.6.1 Top factors impacting the market
3.6.2 Top investment pockets
3.7 Porter’s Five Force Analysis
3.7.1 Bargaining Power of Suppliers
3.7.2 Bargaining Power of Buyers
3.7.3 Threat of Substitutes
3.7.4 Threat of Rivalry
3.7.5 Threat of new entrants
3.8 Competitive Landscape
3.9 Market Dynamics
3.9.1 Market Share Analysis
3.9.2 List of Key manufacturers and their Smartwatch Devices
3.9.3 Market Trends
3.9.4 Key Drivers And Restrains For Wearable Electronics
3.9.4.1 Drivers
3.9.4.2 Restraints
3.9.4.3 Opportunities
3.9.5 Challenges

CHAPTER 4 GLOBAL SMARTWATCH MARKET, BY PRODUCTS
4.1 Extension Smartwatch
4.1.1 Key Market Trends
4.1.2 Market Size and Forecast
4.2 Standalone Smartwatch
4.2.1 Key Market Trends
4.2.2 Market Size and Forecast
4.3 Classical smartwatch
4.3.1 Key Market Trends
4.3.2 Market Size and Forecast

CHAPTER 5 GLOBAL SMARTWATCH MARKET BY APPLICATION
5.1 Personal assistance
5.1.1 Key Market Trends
5.1.2 Market Size and Forecast
5.2 Wellness
5.2.1 Key Market Trends
5.2.2 Market Size and Forecast
5.3 Medical/Health
5.3.1 Key Market Trends
5.3.2 Market Size and Forecast
5.4 Sports
5.4.1 Key Market Trends
5.4.2 Market Size and Forecast
5.5 Others
5.5.1 Key Market Trends
5.5.2 Market Size and Forecast

CHAPTER 6 GLOBAL SMARTWATCH MARKET, BY OPERATING SYSTEM
6.1 Android
6.1.1 Key Market Trends
6.1.2 Market Size and Forecast
6.2 IOS
6.2.1 Key Market Trends
6.2.2 Market Size and Forecast
6.3 Windows
6.3.1 Key Market Trends
6.3.2 Market Size and Forecast
6.4 Others
6.4.1 Key Market Trends
6.4.2 Market Size and Forecast

CHAPTER 7 GLOBAL SMARTWATCH MARKET, BY GEOGRAPHY
7.1 North America
7.1.1 Competitive Scenario
7.1.2 Key growth factors and opportunities
7.1.3 Market Size and Forecast
7.2 Europe
7.2.1 Competitive Scenario
7.2.2 Key growth factors and opportunities
7.2.3 Market Size and Forecast
7.3 Asia Pacific
7.3.1 Competitive Scenario
7.3.2 Key growth factors and opportunities
7.3.3 Market Size and Forecast
7.4 LAMEA
7.4.1 Competitive Scenario
7.4.2 Key growth factors and opportunities
7.4.3 Market Size and Forecast

CHAPTER 8 COMPANY PROFILES
8.1 Apple Inc.
8.1.1 Company overview
8.1.2 Company snapshot
8.1.3 Business performance
8.1.4 Strategic Analysis
8.1.5 SWOT analysis
8.2 Google Inc.
8.2.1 Company overview
8.2.2 Company snapshot
8.2.3 Business performance
8.2.4 Strategic Analysis
8.2.5 SWOT analysis
8.3 Garmin
8.3.1 Company overview
8.3.2 Company snapshot
8.3.3 Business performance
8.3.4 Strategic Analysis
8.3.5 SWOT analysis
8.4 Fitbit
8.4.1 Company overview
8.4.2 Company snapshot
8.4.3 Business performance
8.4.4 Strategic Analysis
8.4.5 SWOT analysis
8.5 Motorola
8.5.1 Company overview
8.5.2 Company snapshot
8.5.3 Business performance
8.5.4 Strategic Analysis
8.5.5 SWOT analysis
8.6 Sony Corp
8.6.1 Company overview
8.6.2 Company snapshot
8.6.3 Business performance
8.6.4 Strategic Analysis
8.6.5 SWOT analysis
8.7 Samsung Electronics Co. Ltd.
8.7.1 Company overview
8.7.2 Company snapshot
8.7.3 Business performance
8.7.4 Strategic Analysis
8.7.5 SWOT analysis

List of Tables
Table 1 Smart Watch Market, Base Case Scenario (2020-2025)
Table 2 Smart Watch Market, Rapid Case Scenario (2020-2025)
Table 3 Smart Watch Market, Critical Case Scenario (2020-2025)
Table 4 Market Scope For Products Covered Under This Study
Table 5 Market Share Of Smartwatch Market Participants In 2013
Table 6 List Of Key Manufacturers And Their Smartwatch Devices
Table 7 Global Smartphone Operating System Shipments (Mn Units)
Table 8 Global Smartphone Operating System Market Share In Percentage
Table 9 Global Smartwatch Market By Products 2013-2020 (USD Mn)
Table 10 Global Smartwatch Market By Products 2013-2020 (Units Mn)
Table 11 Global Smartwatch Market By Products By Value, By Geography – Extension Smartwatch
Table 12 Global Smartwatch Market By Products By Volume, By Geography – Extension Smartwatch
Table 13 Global Smartwatch Market By Products By Value, By Geography – Standalone Smartwatch
Table 14 Global Smartwatch Market By Products By Volume, By Geography – Standalone Smartwatch
Table 15 Global Smartwatch Market By Products By Value, By Geography – Classical Smartwatch
Table 16 Global Smartwatch Market By Products By Volume, By Geography – Classical Smartwatch
Table 17 Overall Smartwatch Market Size By Applications (USD Million)
Table 18 Overall Smartwatch Market Size By Applications (Unit Million)
Table 19 Global Smartwatch Market By Os 2013-2020 (USD Mn)
Table 20 Android Smartwatch Market Size (By Volume - In Unit Millions)
Table 21 Global Smartwatch Market By Geography- 2013-2020 (USD Mn)
Table 22 Apple Inc. Business Snapshot
Table 23 Google Inc. Business Snapshot
Table 24 Garmin Business Snapshot
Table 25 Fitbit Business Snapshot
Table 26 Motorola Business Snapshot
Table 27 Sony Corp. Business Snapshot
Table 28 Samsung Electronics Co. Ltd Business Snapshot

List of Figures
Fig. 1 Overall Smartwatch Market Share By Products – By Value
Fig. 2 Smartwatch Market Share By Applications Segments – By Value (2013)
Fig. 3 Global Smartwatch Market (2013 – 2020) – By Volume
Fig. 4 Global Smartwatch Market (2013 – 2020) – By Value
Fig. 5 Porters Five Forces Model For Wearable Electronics
Fig. 6 Key Drivers And Restraints For Wearable Electronics
Fig. 7 Smart Phone Users Worldwide (2012 – 2017)
Fig. 8 Features Influencing The Wearable Electronics Adoption By Users
Fig. 9 Global Smartwatch Market Share By Products 2013 (USD Mn)
Fig. 10 Global Smartwatch Market By Products, By Value - 2013-2020 (USD Mn)
Fig. 11 Global Smartwatch Market By Products 2013-2020 (Mn Units) 2
Fig. 12 Global Smartwatch Market By Products – Extension Smartwatch 2013-2020 (USD Mn)
Fig. 13 Global Smartwatch Market By Products – Extension Smartwatch 2013-2020 (Units Mn)
Fig. 14 Global Smartwatch Market By Products – Standalone Smartwatch 2013-2020 (USD Mn)
Fig. 15 Global Smartwatch Market By Products – Standalone Smartwatch 2013-2020 (Mn Units)
Fig. 16 Global Smartwatch Market By Products – Classical Smartwatch 2013-2020 (USD Mn)
Fig. 17 Global Smartwatch Market By Products – Classical Smartwatch 2013-2020 (Mn Units)
Fig. 18 Smartwatch Market Segments By Application Segments
Fig. 19 Smartwatch Market Share By Applications Segments (2013)
Fig. 20 Overall Smartwatch Market Size In USD Bn By Applications
Fig. 21 Global Smartwatch Market By Application –Pa 2013-2020 (USD Mn)
Fig. 22 Global Smartwatch Market By Application – Pa 2013-2020 (Mn Units)
Fig. 23 Global Smartwatch Market By Application – Wellness 2013-2020 (USD Mn)
Fig. 24 Global Smartwatch Market By Application – Wellness 2013-2020 (Mn Units)
Fig. 25 Global Smartwatch Market By Application –Medical/Health 2013-2020 (USD Mn)
Fig. 26 Global Smartwatch Market By Application – Medical/Health 2013-2020 (Mn Units)
Fig. 27 Global Smartwatch Market By Application – Sports 2013-2020 (USD Mn)
Fig. 28 Global Smartwatch Market By Application – Sports 2013-2020 (Mn Units)
Fig. 29 Global Smartwatch Market By Application – Others 2013-2020 (USD Mn)
Fig. 30 Global Smartwatch Market By Application – Others 2013-2020 (Mn Units)
Fig. 31 Overall Smartwatch Market Share By Type Of Operating System In Million Units (2014e)
Fig. 32 Global Smartwatch Market By Os 2013-2020 (USD Bn)
Fig. 33 Global Smartwatch Market By Os - Android 2013-2020 (USD Mn)
Fig. 34 Global Smartwatch Market By Os - Android 2013-2020 (Million Units)
Fig. 35 Global Smartwatch Market By Os - Ios 2013-2020 (USD Mn)
Fig. 36 Global Smartwatch Market By Os - Ios 2013-2020 (Mn Units)
Fig. 37 Global Smartwatch Market By Os - Windows 2013-2020 (USD Mn)
Fig. 38 Global Smartwatch Market By Os - Windows 2013-2020 (Mn Units)
Fig. 39 Global Smartwatch Market By Os - Others 2013-2020 (USD Mn)
Fig. 40 Global Smartwatch Market By Os - Others 2013-2020 (Mn Units)
Fig. 41 Global Smartwatch Market Share By Geography By Value (2013)
Fig. 42 Global Smartwatch Market Share By Geography By Value (2013-2020)
Fig. 43 Global Smartwatch Market By Geography – North America 2013-2020 (USD Mn)
Fig. 44 Global Smartwatch Market By Geography – North America 2013-2020 (Mn Units)
Fig. 45 Global Smartwatch Market By Geography – Europe 2013-2020 (USD Mn)
Fig. 46 Global Smartwatch Market By Geography – Europe 2013-2020 (Mn Units)
Fig. 47 Global Smartwatch Market By Geography – Apac 2013-2020 (USD Mn)
Fig. 48 Global Smartwatch Market By Geography – Apac 2013-2020 (Mn Units)
Fig. 49 Global Smartwatch Market By Geography – Lamea 2013-2020 (USD Mn)
Fig. 50 Global smartwatch Market By Geography – Lamea 2013-2020 (Mn Units)
Fig. 51 Geography Wise Supply Share (2013)

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FEATURED COMPANIES

  • Apple Inc.
  • Fitbit
  • Garmin
  • Google Inc.
  • Motorola
  • Sony Corp.
  • MORE

The new market research report Global Smartwatch Market - size, Industry Analysis, Trends, Growth and Forecast, 2014 - 2020, the global Smartwatch market has a potential to reach $32.9 billion by 2020, registering a CAGR of 67.6% during 2014 - 2020. Popular highlights of the Global Smartwatch Market that are noteworthy are, based on type, the Extension Smartwatch sales was the source for approximately 4/5th of the revenue generated by the global Smartwatch market in 2013. Standalone smartwatch, which was nearly 1/10th of the market in 2013, would swiftly take over the extension smartwatch and would match with the market size of extension smartwatch by 2017. Android operating system, which is the most prominent OS preferred by Smartwatch manufacturers, would grow even further during the forecast period. Following the trends of the market, geographically, Asia Pacific region is expected to propel the global market supplemented by China, which is expected to evolve as a hub for low cost smartwatch manufacturing.

The market of smartwatches is witnessing a double-digit growth globally. North America, due to favorable market conditions, is the highest revenue generating region for smartwatches. As per the estimates, North American region generated nearly 1/3rd of the market revenue in 2013. However, in the near future, the growth of this market is expected to be driven by the Asian region and Chinaemerging as a popular hub, as it would evolve as a low-cost smartwatch manufacturer. Over the next decade, the market is expected to witness product based revolution with newer sensor technologies emerging. Further, since the market is still in its evolutionary phase, it would create opportunities for new companies to enter the market, eventually leading to an increased level of competitiveness.

Considering the competitiveness in the market, Samsung is expected to refresh its offerings of the Galaxy Gear by replacing the Android OS by Tizen, a Samsung platform. Pebble, one among the leading companies, used to offer smartwatch at USD 150 with limited appeal as lifestyle accessory. However, recently the company has launched a second-generation device called Pebble Steel; thereby, offering a renewed appeal to the version, with enhancements in designs using brushed stainless steel and a black matte version, available at USD 249. Apple also has planned to integrate its Health Kit application with the smartwatch for the end users to monitor and keep track of their fitness and health.

Extension smartwatch garnered the largest market share within the global market for smartwatches. In terms of overall volumes, as of 2013, extension smartwatch accounted for more than 2 million units, and is expected to experience unprecedented growth during the forecast period. Based on number of units sold, Android had the largest market share, accounting to 3/5th of the market in 2013, followed by iOS at approx. 17%. Android has gained edge, and is the most used OS platform for smartwatches; however, iOS is expected to emerge as a strong competitor for Android systems at a later stage, given the premium prices charged for the devices. Another factor adding to the growth of these devices is Apple's move to offer bundled products and sell smart watches in the market, leading to popularity of iOS smartwatches. The Personal Assistance segment is poised to grow at a steady rate through 2020. The Personal Assistance application contributed to nearly half of the overall smartwatch application market, by value in 2013. This application will remain as mainstream for smartwatch users. Wellness application is the second most dominant domain for the market and held nearly 1/5th of the market in 2013. The wellness segment will witness steady growth due to the adoption of wellness monitoring devices.

Key findings of the study:

  • Global market for Smartwatch is gaining prominence due to its potential to replace traditional watches and functionality similar to smartphones
  • Extension Smartwatch contributes to nearly 4/5th of the global market in 2013
  • Standalone smartwatch would match the market size of Extension Smartwatch by 2017
  • Based on the geographic examination, North America is the highest revenue-generating region confers the report. North America is anticipated to reach $11.2 Billion by 2020
  • China is expected to evolve as a key manufacturer of low cost smartwatches during the forecast period
  • Android is the most preferred OS for smartwatches and is expected to lead the market throughout the forecast period

Based on the total smartwatch shipments in 2013, Samsung leads the Smartwatch market, followed by Nike and Garmin. Currently, there are approx. 40 countries operating in this market and the number of manufacturers is expected to grow manifold during the forecast period. As of now, the market is purely driven by the leading tech companies such as Samsung, Apple, Google, etc. However, in the future, the entry of watch companies is expected to increase the competition and dynamics of this market. Led by innovations, the smartwatch companies are spending heavily on R&D. Top players such as Samsung, Pebble, Maritime and Sony are counting on their R&D investments to be the prioritized strategy to increase respective market shares. An effective distribution channel is a key in defining the market status of a company. Samsung has significantly higher worldwide distribution strength compared to others and this adds to its competitive advantage. Key companies profiled in the report are Apple Inc., Google Inc., Garmin, Fitbit, Motorola, Sony Corp., and Samsung Electronics Co. Ltd.

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  • Apple Inc.
  • Google Inc.
  • Garmin
  • Fitbit
  • Motorola
  • Sony Corp.
  • Samsung Electronics Co. Ltd.
Note: Product cover images may vary from those shown
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