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The State of Consumer Credit Card Rewards, 2015

  • ID: 3101436
  • Report
  • Region: Global
  • 11 Pages
  • Mercator Advisory Group
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The competition for high-spending, low-risk cardholders continues to escalate

FEATURED COMPANIES

  • American Express
  • BarclayCard
  • Capital One
  • Citibank
  • Dynamics Inc.
  • Pinpoint Pty. Ltd.
  • MORE
Credit card reward programs, long a staple of the credit card environment, are entering a new competitive phase as issuers attempt to grow share in the recovering economy. Cardholder participation in rewards programs is rebounding, and issuers are gradually increasing the earn rates and redemption options of their rewards programs.

'The State of Consumer Credit Card Rewards, 2015' updates competitive developments shaping the competitive market for consumer credit cards.

“The competition for high-spending, low-risk cardholders continues to escalate,” comments Ken Paterson, VP Research Operations, and Director, primary author of the research. ”Not only are rewards earned and redeemed by cardholders being ratcheted up, but major payments stakeholders are investing in new delivery technologies for future rewards programs. It is no stretch to say that rewards are the dominant marketing strategy for major credit card issuers.”

Highlights of the note include:

- A review of the reward program structures of leading issuers
- Data from Mercator Advisory Group’s 2014 CustomerMonitor Survey Series showing consumer participation in credit card rewards programs
- Recent investments by major issuers and card networks in rewards platform infrastructure and delivery technologies
- Regulatory concerns shaping rewards programs
- A focus on cash-back rewards program strategies

Note: Product cover images may vary from those shown
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- American Express
- Bank of America
- BarclayCard
- Buzz Points
- Capital One
- Chase
- Citibank
- Discover Card
- Dynamics Inc.
- MasterCard
- The Logic Group
- Pinpoint Pty. Ltd.
- Wells Fargo
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
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