Below in the Product Highlights section we get into the details of the data available. The Preview tab gives you some pictorial examples of the types of data available.
This is very data intensive research and can go as deep as shipments by segment by region by operating system or processor-type. The data can also be purchased simply in aggregate by vendor worldwide or by individual region. Included are historical data back 2 years and projections forward for the next 6 quarters by vendor.
These data are meant to be used in conjunction with the Mobile POS Study which provides the qualitative background of the trends. It is in this study where we discuss trends, barriers to entry, and growth assumptions. The data here is purely quantitative in nature. We are thankful to the vendors who participate in sharing data points to make this as accurate as possible.
Data is available for 4 regions:
North America (US and Canada)
LATAM (Mexico, Brazil, Latin/South America and Caribbean)
Europe/Middle East/Africa (includes Eastern Europe and Russia)
Asia/Pacific (includes China and India)
For each segment we provide data for the top 10-20 vendors per the following retail segments:
Food/Grocery (Kroger, Safeway, Trader Joe’s, Wakerfern, Tesco,)
Drug Stores (Walgreens, CVS)
Superstore/Warehouse Clubs/Hypermarkets (Walmart, BJ’s Wholesale, Costco, Auchan)
Mass Merchants (Target, Meijer Stores)
Department Stores (JC Penney, Sears, Kohls, Kaufaf, Marks and Spencer)
Specialty Hard Goods (Home Depot, Lowes, Best Buy, Rooms to Go, Canadian Tire)
Specialty Soft Goods (H&M, Limited Stores, Wet Seal)
Convenience/Gas/Forecourt (Chevron, Exxon,)
Fast Food (McDonald’s, Subway, Burger King, Pizza Hut, Taco Bell)
Bar/Restaurant (Applebees, Buffalo Wild Wings, Chipotle)
Lodging (Marriott, Sheraton, Hilton)
Entertainment Casinos and Cruises (Carnival, Harrah’s, Wynn, Caesar’s Palace)
Entertainment Museums, Theme Parks, Theaters, Others (Disney, Universal, AMC, Carmike)
For each region, we will provide the following detail either annually or quarterly:
Total Shipments and Installed Base by Device Format – this is a rollup by segment and by vendor and will include the previous year, then forecast for next 6 quarters. Includes shipments and installed base. This will be a very detailed sheet and will include the following Device Sizes:
Regional OS Shipments/Installed Base by Vendor – This is the same format as Device Format/Size, but instead of the processors we will look at the operating systems by vendor by segment. The following operating systems are addressed.
Types of devices included will be inclusive of iPhones, iPads, iPods, Kindles, and tablets. We will not name the names of each, but by combining vendor and form factor it will be inclusive of those devices based on screen size.
- Motion Computing
- Motorola Solutions