Mobile Value Added Services (MVAS) Market in India, By [VAS Types, Delivery Platforms, Users (Students, Business) Regions, Verticals] - Trends & Forecast: 2015-2020

  • ID: 3246657
  • Report
  • Region: India
  • 69 pages
  • Infoholic Research LLP
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FEATURED COMPANIES

  • ACL Mobile Limited
  • IMImobile Pvt.Ltd
  • Mobile2Win Pvt. Ltd
  • OnMobile Global Ltd
  • MORE
"Mobile Value Added Services (MVAS) Market in India, By [VAS Types (Consumer, Enterprise, Network), Delivery Platforms (SMS, CRBT, IVR, WAP), Users (Students, Business) Regions, Verticals (mEntertainment, mCommerce, mBanking, mEducation, mHealth, mGovernance, mAgriculture) ] - Trends & Forecast: 2015-2020"

Internet penetration in India has increased over the years and it has largely been possible due to enhanced quality services by telecom operators at competitive rates. Increasing quality of handsets at affordable rates, quality services by telecom providers, need of information, entertainment and M-commerce are driving the growth of mobile value added services. As the Indian consumers have upgraded themselves to smartphones, popular values added services (VAS) such as short service message, astrology updates, news alerts and weather updates have been replaced by applications which have sophisticated features to meet consumer demands. Mobile-Commerce, Mobile-Governance, Mobile-Health and Mobile-Education are the future of mobile value added services (M-VAS) market in India. Some of the major market players of mobile value added service market in India are Vodafone, Airtel, and BSNL. The report provides unique insights into and in-depth analysis of mobile value added services market in India, drivers and restraints as well as growth opportunities. It also contains analysis and forecasted revenues, competitive landscape, company profiles and industry trends.

The increasing smartphones and tablets market in India has led to the demand of the MVAS and has brought the growth opportunities for the telecom players, content related players and mobile manufacturing players in the market. The recent roll out of the 4G technology is expected to drive data traffic in the future years. The traditional and modern MVAS adoption and usages by customers are gradually increasing in the country. The traditional value added services still hold the good growth, delivering the real-time information efficiently to the consumers and large enterprises are focusing more on mobility applications to reach the customers in an effective way offering user-friendly services to sustain in the market. The Indian MVAS market is expected to grow in the upcoming years mainly driven by consumers VAS and enterprise VAS. The consumer VAS segment is expected to drive the Indian MVAS market, but still enterprise VAS segment is predicated to see a large market growth in the near future. The Indian MVAS market is expected to grow at a CAGR of 18.5% during the period 2015-2020. The consumer VAS and enterprise VAS market is expected to grow at a CAGR of 19.7% and 19.3% during the period from 2015 to 2020, respectively.
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FEATURED COMPANIES

  • ACL Mobile Limited
  • IMImobile Pvt.Ltd
  • Mobile2Win Pvt. Ltd
  • OnMobile Global Ltd
  • MORE
1 Industry Overview
1.1 Industry Trends
1.2 Pest Analysis
2 Report Outline
2.1 Report Scope
2.2 Report Summary
2.3 Research Methodology
2.4 Report Assumptions
3 Market Snapshot
3.1 Total Addressable Market (TAM)
3.2 Segmented Addressable Market (SAM)
4 Market Characteristics
4.1 Evolution
4.2 Value Chain
4.3 Market Segmentation
4.4 Market Dynamics
4.4.1 Drivers
4.4.1.1 Demand for smartphones and tablets with increasing wireless subscriber base
4.4.1.2 Increasing internet subscriber base
4.4.1.3 Growing entertainment services
4.4.2 Restraints
4.4.2.1 Lack of usages and promotions
4.4.2.2 Low penetration in rural regions - Local language content
4.4.3 Opportunities
4.4.3.1 Demand for LTE/4G technology in data market
4.4.3.2 Gear up- Low cost handset devices
4.4.3.3 Increasing enterprise demand and consumer demand
4.4.4 DRO - Impact Analysis
4.5 Porter 5 Forces
5 Trends & Impact
5.1 Market Trends
6 VAS Types: Market Size & Analysis
6.1 Overview
6.2 Consumer VAS
6.2.1 Market Size & Analysis
6.3 Enterprise VAS
6.3.1 Market Size & Analysis
6.4 Network VAS
6.4.1 Market Size & Analysis
6.5 Vendor Profiles
6.5.1 IMImobile Pvt.Ltd
6.5.1.1 Overview
6.5.1.2 Financial Health
6.5.1.3 Business Units
6.5.1.3.1 Overall
6.5.1.3.2 Market Specific
6.5.1.4 SWOT Analysis
6.5.1.5 Business Strategy & Views
6.5.2 CanvasM Technologies Pvt Ltd
6.5.2.1 Overview
6.5.2.2 Financial Health
6.5.2.3 Business Units
6.5.2.3.1 Overall
6.5.2.3.2 Market Specific
6.5.2.4 SWOT Analysis
6.5.2.5 Business Strategy & Views
6.5.3 OnMobile Global Ltd
6.5.3.1 Overview
6.5.3.2 Financial Health
6.5.3.3 Business Units
6.5.3.3.1 Overall
6.5.3.4 SWOT Analysis
6.5.3.5 Business Strategy & Views
6.5.4 Comviva Technologies Limited
6.5.4.1 Overview
6.5.4.2 Financial Health
6.5.4.3 Business Units
6.5.4.3.1 Overall
6.5.4.3.2 Market Specific
6.5.4.4 SWOT Analysis
6.5.4.5 Business Strategy & Views
7 Delivery Platforms: Market Size & Analysis
7.1 Overview
7.2 Short Message Service (SMS)
7.3 Caller Ring Back Tone (CRBT)
7.4 Interactive Voice Response (IVR)
7.5 Wireless Application Protocol (WAP)
7.6 Others
8 Users: Market Size & Analysis
8.1 Overview
8.2 Students Community
8.3 Business Community
8.4 Others
9 Regions: Market Size & Analysis
9.1 Overview
9.2 Urban
9.3 Rural
10 Verticals: Market Size & Analysis
10.1 Overview
10.2 mEntertainment
10.3 mCommerce
10.4 mBanking & Finance
10.5 mEducation
10.6 mHealth
10.7 mGovernance
10.8 mAgriculture
10.9 Others
11 Competitive Landscape
11.1 Competitor Comparison Analysis
11.1.1 Analysis by VAS Types
11.1.2 Age of Services
11.2 Infoholic Research’s-Neutrino Triangle
11.3 Market Landscape
11.3.1 Mergers & Acquisitions
11.3.2 Joint Ventures & Collaborations
12 Companies to Watch For
12.1 Mobile2Win Pvt. Ltd
12.1.1 Overview
12.1.2 Key Offerings
12.1.3 Objectives & Progress
12.2 Value First Digital Media Pvt. Ltd
12.2.1 Overview
12.2.2 Key offerings
12.2.3 Objectives & Progress
12.3 ACL Mobile Limited
12.3.1 Overview
12.3.2 Key offerings
12.3.3 Objectives & Progress
13 End-User Views
13.1 End-user
13.2 End-user
14 What our Peers are Estimating
14.1 Publisher 1
14.2 Publisher 2
Annexure
Acronyms
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FEATURED COMPANIES

  • ACL Mobile Limited
  • IMImobile Pvt.Ltd
  • Mobile2Win Pvt. Ltd
  • OnMobile Global Ltd
  • MORE
The increasing smartphones and tablets market in India has led to the demand of the MVAS and has brought the growth opportunities for the telecom players, content related players and mobile manufacturing players in the market. The recent roll out of the 4G technology is expected to drive data traffic in the future years. The traditional and modern MVAS adoption and usages by customers are gradually increasing in the country.

The traditional value added services still hold the good growth, delivering the real-time information efficiently to the consumers and large enterprises are focusing more on mobility applications to reach the customers in an effective way offering user-friendly services to sustain in the market. The Indian MVAS market is expected to grow in the upcoming years mainly driven by consumers VAS and enterprise VAS. The consumer VAS segment is expected to drive the Indian MVAS market, but still enterprise VAS segment is predicated to see a large market growth in the near future.

The Indian MVAS market is expected to grow at a CAGR of 18.5% during the period 2015-2020. The consumer VAS and enterprise VAS market is expected to grow at a CAGR of 19.7% and 19.3% during the period from 2015 to 2020, respectively.
Note: Product cover images may vary from those shown
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- IMImobile Pvt.Ltd
- CanvasM Technologies Pvt Ltd
- OnMobile Global Ltd
- Comviva Technologies Limited
- Mobile2Win Pvt. Ltd
- Value First Digital Media Pvt. Ltd
- ACL Mobile Limited
Note: Product cover images may vary from those shown
6 of 6
Note: Product cover images may vary from those shown
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