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Complexe Santa Lucia in Retailing (Cameroon)

  • ID: 3260187
  • Company Profile
  • Region: Cameroon
  • 2 pages
  • Euromonitor International
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Santa Lucia aims to become the leading retailer targeting low- to middle-income consumers in densely-populated areas in the major cities of Yaoundé and Douala, through store expansion. The retailer does not yet intend to enter neighbouring and/or international markets.

These Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Retailing market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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COMPLEXE SANTA LUCIA IN RETAILING (CAMEROON)

December 2016

LIST OF CONTENTS AND TABLES

Strategic Direction
Company Background
Digital Strategy
Summary 1 Complexe Santa Lucia: Share of Sales Generated by Internet Retailing 2014-2016
Private Label
Summary 2 Complexe Santa Lucia: Private Label Portfolio
Competitive Positioning
Summary 3 Complexe Santa Lucia: Competitive Position 2016
Note: Product cover images may vary from those shown
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