+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

PRINTER FRIENDLY

Bluetooth Beacon Business Opportunities, 2015-2020

  • ID: 3264132
  • Report
  • Region: Global
  • 127 pages
  • Datacomm Research Company
1 of 4
Bluetooth Beacons Will Spawn $10 Billion Market by 2020 -- Retail Shopper Engagement is Just Part of the Larger Opportunity Encompassing 32 Markets

FEATURED COMPANIES

  • Aisle411
  • Cisco
  • Gelo
  • InMarket
  • Point Inside
  • Shopkick
  • MORE
Bluetooth beacons are changing the way people shop, work, and play by linking places and things in the physical world to the Internet. This report identifies, evaluates, and forecasts 32 markets for Bluetooth beacons. More than 50 early customers and more than 100 pioneering vendors are profiled. The report is based on interviews, on-site visits, demos, field investigations, and online research.

luetooth beacons are changing the way people shop, work, and play by linking places and things in the physical world to the Internet. However, beacon sales are only a small part of the opportunity. The big money will be made building beacon ecosystems. That is one of the conclusions of this new 127-page study, Bluetooth Beacon Business Opportunities, 2015-2020.

"We identified thirty-two different markets for Bluetooth beacons cutting across diverse applications including shopping, manufacturing, maintenance, and advertising," said Ira Brodsky, author of the report. “All of the indicators suggest that Bluetooth beacons will be very successful. Many vendors are betting that Bluetooth beacons will play a leading role in revitalizing retail store sales. Some have found compelling applications in areas such as facilities management and mining. Others believe that Bluetooth beacons will help consumers keep track of keys, remotes, children, and the elderly," he added.

Bluetooth Beacon Business Opportunities, 2015-2020 includes an Executive Summary describing the opportunities and challenges in three key areas: retail shopper engagement, asset tracking and maintenance, and the consumer mass market. There are chapters focusing on why indoor positioning is hot, the diverse strategies of leading vendors such as Apple and Google, and technology trends in retail marketing. The report contains 29 charts and figures. More than 50 early adopters and 100 vendors are briefly profiled.

Additional highlights from the report include:

1. Bricks-and-mortar stores must make dramatic changes in order to survive and prosper given the rapid growth of online sales. Bluetooth beacons are essential to a retail store automation strategy that promises science-based shopper interaction, leaner staffing, and more effective anti-theft measures.

2. The strategies of leading vendors are in flux. Apple’s iBeacon approach currently dominates the beacon market. Google’s UriBeacon concept is complementary but it urgently needs support from leading browsers. Facebook and Samsung have identified unique strategies, but their commitment is unproven.

About the Author

Ira Brodsky has published dozens of reports on new technologies and markets in telecommunications, life sciences, and power generation. His work has included identifying new markets, defining new products, developing competitive strategies, and influencing government policymakers. Brodsky has consulted for clients in North America, South America, Europe, Asia, and the Middle East. He was a regular columnist for Network World for ten years and has written five books on technology topics.

Note: Product cover images may vary from those shown
2 of 4

FEATURED COMPANIES

  • Aisle411
  • Cisco
  • Gelo
  • InMarket
  • Point Inside
  • Shopkick
  • MORE


I. Executive Summary

1. Can Bluetooth Beacons Revive Retail Store Sales Growth?
2. Compelling Vertical Markets For Bluetooth Beacons
3. Wildcard Opportunity: Bluetooth Beacons For Managing Your Life
4. The Bigger Picture: Indoor Positioning And The Physical Web
5. Business Opportunities
6. Key Conclusions

II. Indoor And Outdoor Locating

1. Outdoor Radio Locating Technologies

Cell Towers
Global Positioning System (Gps)
Wi-Fi
Lojack

2. Indoor Radio Locating Technologies Include

Near Field Communication (Nfc)
Qr Codes
Bluetooth Beacons
Fingerprinting And Dead Reckoning

3. The Market For Location–Based Services (Lbs)

4. Applications For Lbs

III. Bluetooth Beacons

1. About Bluetooth Beacons

2. About Bluetooth Smartphones

3. The Battle Of The Titans: Apple, Facebook, Google, Paypal, And Samsung

4. Bluetooth Beacon Applications

Retail Stores
- Malls
- Restaurants
- Mobile Payments
- Proximity-Based Learning
- Surveys
- Museums
- Home Automation
- Parks And Stadiums
- Trade Show Exhibitions
- Social Media Check-Ins
- Hotel Check-In
- Events
- Physician’s Office
- Business Districts
- Historic Sites
- Public Transportation Systems
- Airports
- Loyalty Programs
- Asset Tracking
- Antitheft Systems
- Mobile Dating
- Manufacturing
- Facilities Management
- Vending Machines
- Outdoor Media

IV. Target Markets

1. Retail Industry

- Motor Vehicle And Parts Dealers
- Furniture And Home Furnishings Stores
- Electronics And Appliance Stores
- Building Material And Garden Equipment And Supplies Dealers
- Food And Beverage Stores
- Health And Personal Care Stores
- Gasoline Stations
- Clothing And Clothing Accessories Stores
- Sporting Goods, Hobby, Book, And Music Stores
- General Merchandise Stores
- Miscellaneous Store Retailers
- Non-Store Retailers
- Total Retail
- Beacon Forecast By Retail Store Segment
- Hotels, Restaurants, And Bars

2. Construction

3. Mining

4. Public Transportation

5. Museums, Stadiums, And Concert Halls

6. Growth Of E–Commerce In Consumers Markets

7. Beacon Forecast For Top Five Non–Retail Store Markets

8. Beacon Forecast, All Market Segments

V. Third Party Business Opportunities

1. Mobile Device And Operating System Suppliers

2. Content Service Providers

3. App Developers

4. Cloud–Based Service Providers

5. Advertising Agencies

6. Point Of Sale Vendors

7. Indoor Positioning Solution Providers

VI. Bluetooth Beacon Customers
Brief Profiles Of 51 Early Adopters And How They Are Using Or Trialing Bluetooth Beacons. Companies Profiled Include Apple, Chicago Transit Authority, Duane Reade, Hillshire Brands, Macy’s, Mcdonald’s, Major League Baseball (Mlb), Safeway, Simon (Mall Operator), Starwood Hotels, Target, And Walmart.

VII. Bluetooth Beacon And Digital Marketing Vendors
Brief Profiles Of 115 Companies Supplying Bluetooth Beacons And Related Products And Services. Companies Profiled Include Aisle411, Blesh, Bluvision, Cisco, Dot3, Estimote, Gelo, Gimbal, Gisi, Inmarket, Mobiquity Networks, Point Inside, Retailnext, Reveal, Shopkick, And Swirl Networks.

Figures
Figure 1: Forecasted Annual Shipments Of Bluetooth Beacons For Retail Store Deployment Versus For Deployment Elsewhere, Worldwide, 2015 – 202
Figure 2: Forecasted Number Of Bluetooth Beacons Deployed Annually Worldwide, In Units, 2015 – 202
Figure 3: Forecast U.S. Motor Vehicle & Parts Sales, Total Vs. E–Commerce, 2010 – 2020 ($Billions)
Figure 4: Forecast U.S. Furniture Sales, Total Vs. E–Commerce, 2010 – 2020 ($Billions)
Figure 5: Forecast U.S. Electronics & Appliance Sales, Total Vs. E–Commerce, 2010 – 2020 ($Billions)
Figure 6: Forecast U.S. Building Material And Garden Equipment Sales, Total Vs. E–Commerce, 2010 – 2020 ($Billions) ..
Figure 7: Forecast U.S. Food And Beverage Sales, Total Vs. E–Commerce, 2010 – 2020 ($Billions)
Figure 8: Forecast U.S. Health And Personal Care Sales, Total Vs. E–Commerce, 2010 – 2020 ($Billions)
Figure 9: Forecast U.S. Gasoline Station Sales, 2010 – 2020 ($Billions)
Figure 10: Forecast U.S. Clothing & Accessories Sales, Total Vs. E–Commerce, 2010 – 2020 ($Billions)
Figure 11: Forecast U.S. Sporting Goods, Hobby, Book, And Music Sales, Total Vs. E–Commerce, 2010 – 2020 ($Billions)..
Figure 12: Forecast U.S. General Merchandise Sales, Total Vs. E–Commerce, 2010 – 2020 ($Billions)
Figure 13: Forecast U.S. Miscellaneous Stores Sales, Total Vs. E–Commerce, 2010 – 2020 ($Billions)
Figure 14: Forecast U.S. Non–Stores Sales, E–Commerce Vs. Non–E–Commerce, 2010 – 2020 ($Billions)
Figure 15: Forecast Total Us Retail Sales Vs. E–Commerce Sales In The Same Segments, 2010 – 2020 ($Billions)
Figure 16: Forecasted Beacon Unit Shipments By Retail Store Segment, Worldwide, 2015 – 2020
Figure 17: Forecast U.S. Accommodations, Restaurants, And Bars Sales, Total Vs. E–Commerce, 2010 – 2020 ($Billions)
Figure 18: Forecast U.S. Arts, Entertainment, And Recreation Sales, Total Vs. E–Commerce, 2010 – 2020 ($Billions)
Figure 19: Forecast U.S. Retail, Accommodations/Restaurants, And Arts/Entertainment, Total Vs. E–Commerce, 2010 – 2020 ($Billions)
Figure 20: Forecasted Beacon Unit Shipments In The Top Five Non–Retail Store Segments, Worldwide, 2015 – 2020

Tables
Table 1: Apple Ibeacon Versus Google Uribeacon
Table 2: Comparison Of Outdoor Locating Technologies
Table 3: Comparison Of Indoor Locating Technologies
Table 4: Comparison Of Beacon, Nfc, And Qr Code Proximity Marketing Solutions
Table 5: Comparison Of Apple, Google, Samsung, Facebook, And Paypal Beacon Strategies
Table 6: Anatomy Of A Great Shopping App
Table 7: Forecasted Beacon Unit Shipments By Segment, Worldwide, 2015 – 2020

Note: Product cover images may vary from those shown
3 of 4

Loading
LOADING...

4 of 4

FEATURED COMPANIES

  • Aisle411
  • Cisco
  • Gelo
  • InMarket
  • Point Inside
  • Shopkick
  • MORE
Bluetooth beacons are changing the way people shop, work, and play by linking places and things in the physical world to the Internet. However, beacon sales are only a small part of the opportunity. The big money will be made building beacon ecosystems. That is one of the conclusions of this new 127-page study, Bluetooth Beacon Business Opportunities, 2015-2020.

"We identified thirty-two different markets for Bluetooth beacons cutting across diverse applications including shopping, manufacturing, maintenance, and advertising," said Ira Brodsky, author of the report. “All of the indicators suggest that Bluetooth beacons will be very successful. Many vendors are betting that Bluetooth beacons will play a leading role in revitalizing retail store sales. Some have found compelling applications in areas such as facilities management and mining. Others believe that Bluetooth beacons will help consumers keep track of keys, remotes, children, and the elderly," he added.

Bluetooth Beacon Business Opportunities, 2015-2020 includes an Executive Summary describing the opportunities and challenges in three key areas: retail shopper engagement, asset tracking and maintenance, and the consumer mass market. There are chapters focusing on why indoor positioning is hot, the diverse strategies of leading vendors such as Apple and Google, and technology trends in retail marketing. The report contains 29 charts and figures. More than 50 early adopters and 100 vendors are briefly profiled.

Additional highlights from the report include:

1. Bricks-and-mortar stores must make dramatic changes in order to survive and prosper given the rapid growth of online sales. Bluetooth beacons are essential to a retail store automation strategy that promises science-based shopper interaction, leaner staffing, and more effective anti-theft measures.

2. The strategies of leading vendors are in flux. Apple’s iBeacon approach currently dominates the beacon market. Google’s UriBeacon concept is complementary but it urgently needs support from leading browsers. Facebook and Samsung have identified unique strategies, but their commitment is unproven.

Note: Product cover images may vary from those shown
5 of 4
- Aisle411
- Apple
- Blesh
- Bluvision
- Chicago Transit Authority
- Cisco
- Dot3
- Duane Reade
- Estimote
- Facebook
- GISi
- Gelo
- Gimbal
- Google
- Hillshire Brands
- InMarket
- Macy’s
- Major League Baseball (MLB)
- McDonald’s
- Mobiquity Networks
- PayPal
- Point Inside
- RetailNext
- Reveal
- Safeway
- Samsung
- Shopkick
- Simon (mall operator)
- Starwood Hotels
- Swirl Networks
- Target
- Walmart

Note: Product cover images may vary from those shown
Adroll
adroll