Smartphone Product Strategy Benchmarking: Lenovo, Huawei, Coolpad

  • ID: 3274485
  • Report
  • Region: Global
  • 25 Pages
  • Market Intelligence & Consulting Institute (MIC)
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FEATURED COMPANIES

  • Apple
  • China Telecom
  • Coolpad
  • Lenovo
  • Motorola Mobility
  • Samsung
  • MORE
The Chinese smartphone market growth has been slowing down since 2014, due largely in part to reduced subsidies from major Chinese telecom operators. The competition among mobile phone vendors has been intensified. Seeking new breakthrough innovations is therefore essential for those who need new impact points.

This report provides an overview of the development of three major Chinese smartphone branded vendors, namely Lenovo, Huawei and Coolpad, and examines their proprietary product strategies in the face of increasing market competition.

Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Apple
  • China Telecom
  • Coolpad
  • Lenovo
  • Motorola Mobility
  • Samsung
  • MORE
1. Smartphone Development of Lenovo, Huawei and Coolpad
1.1 The Rise of Chinese Brands Affecting Global Smartphone Industry
1.2 Lenovo, Huawei and Coolpad Have Different Core Business but Similar Market Share
1.3 Chinese Companies Seeking New Impact Points amid Maturing Chinese Smartphone Market

2. Smartphone Strategies and Roadmaps of Lenovo, Huawei and Coolpad
2.1 Acquisition of Motorola Mobility Help Lenovo Fill the Gap at High-end
2.2 Huawei Honor Takes Aim at Xiaomi
2.3 Coolpad Forms Alliance with Qihoo 360 for Enhanced Software Support

3. Image Promotion of Lenovo, Huawei and Coolpad
3.1 Lenovo: Multi-brand Strategy to Promote Awareness among Young People
3.2 Huawei: Sustaining Brand Image to Reinforce Customer Royalty
3.3 Coolpad: Take Aim at Gamers with Dazen Brand

Perspectives
Appendix
Glossary of Terms

List of Companies

List of Tables
Table 1 Lenovo, Huawei and Coolpad Corporate Profile

List of Figures
Figure 1 Worldwide Smartphone Shipment Volume, 2011 - 2014
Figure 2 Chinese Smartphone Market Volume, 2011 - 2014
Figure 3 Subsidies Provided by China's Top-3 Operators, 2013 - 2015
Figure 4 Lenovo's Smartphone Roadmap
Figure 5 Huawei's Smartphone Product Roadmap
Figure 6 Coolpad's Smartphone Product Roadmap
Note: Product cover images may vary from those shown
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- Apple
- China Netcom
- China Telecom
- China Unicom
- Coolpad
- Huawei
- LG
- Lenovo
- Motorola Mobility
- Qihoo 360
- Samsung
- Xiaomi
- ZT

Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
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