Wireless Broadband Developments in Southeast Asia Markets

  • ID: 3301951
  • Report
  • Region: Asia
  • Digitimes
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As of 2013, the 10 ASEAN nations had a total of over 700 million mobile subscriptions, with the CAGR from 2003-2013 reaching 24%, and the share of the global user base rising from 4.9% to a high of 10.6%.

This report analyzes the various mobile broadband markets in ASEAN and looks at the respective trends in 4G LTE development for those markets.
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1. Introduction
- ASEAN economic overview
- - Large emerging consumer markets consisting of young consumers
- - ASEAN achieves economic synergy
- - Differentiated manpower advantage
- - Chart 1: ASEAN economies at a glance
- Analysis of current ASEAN mobile/fixed-line subscriptions and revenues status
- - Number of mobile subscribers grows 9-fold over 10 years
- - Large discrepancies exist between different nations in terms of fixed-line broadband development
- - Chart 2: ASEAN mobile subscriber data
- - Chart 3: ASEAN fixed-line broadband subscriber data
- - Singapore and Malaysia have limited population and their impact on increasing overall mobile service revenues is limited
- - 75% of subscriber ARPU is below US$5
- - Singapore has high ARPU but lacks growth
- - Chart 4: ASEAN mobile subscriber ARPU data, 2010-2013
- Analysis of mobile/fixed-line industry development in the various ASEAN nations
- - Growth markets
- - High-potential markets
- - Leapfrog markets
- - Closed markets
- - Chart 5: ASEAN mobile phones/ mobile broadband penetration rate comparison matrix, 2013
- - Rugged and scattered territories
- - Next-generation mobile network technologies undermine fixed-line resources
- - Penetration rates of smart mobile terminals rapidly increasing
- - Chart 6: ASEAN fixed line broadband penetration rate comparison matrix, 2013

2. Observations on the ASEAN mobile industry
- Analysis of ASEAN mobile technology and 4G network development
- - Saturated mobile user markets
- - Converting from WiMAX to LTE networks
- - Trends in 4G LTE development
- - Chart 7: ASEAN markets by technology standards supported, 2013
- - Good coverage and transmission speeds
- - Good transmission speed but poor coverage
- - Poor transmission speeds and poor coverage
- - Chart 8: Southeast Asia LTE development and coverage matrix, 1Q14
- Mobile markets in Singapore
- - Over-saturated market causing negative growth in revenues
- - User ARPU on the decline as bonus mobile services are practically useless
- - Chart 9: Singapore mobile service providers, ARPU, 1Q13-1Q14
- - Speeding up 3G to 4G migration
- - Raising capex on networks to speed up LTE upgrades
- - Developing All over LTE services to increase user data traffic
- - Chart 10: Singapore mobile service providers transitioning to 4G
- Mobile markets in Malaysia
- - Growth in the mobile user market has reached a saturation point
- - Entering the explosive growth period for 3G users
- - Social network services and prices are driving the growth of smartphone penetration rate
- - Chart 11: Malaysia mobile subscriber data, 2009-2013
- - LTE post-paid was unpopular and low cost pre-paid plans competed for customers
- - LTE network coverage is not yet in place
- - The development positioning of LTE/WiMAX is unclear
- - Chart 12: Malaysia wireless broadband user data, 2013
- Mobile markets in the Philippines
- - Developing market
- - SMS is an important source of revenues
- - Next-generation mobile broadband subscribers have become the highlight of revenues growth
- - Chart 13: Philippines mobile subscriber data, 2009-2013
- - Lack of significant speed boost
- - Low LTE network coverage
- - Chart 14: PLDT transition to next generation network facing bottlenecks
- Mobile markets in Indonesia
- - The first phase of reform (1989-1999)
- - The second phase of reform (1999-2009)
- - Chart 15: Indonesia mobile subscriber data, 2009-2013
- - Profits remain high
- - Telecommunications market shows lack of competitiveness
- - Chart 16: Indonesia telco operators not riding the wave to LTE
- Estimates of mobile and 3G/4G subscriptions in ASEAN
- - Negative growth of ASEAN mobile subscriptions in 2016
- - 3G user numbers enter market take-off phase 4G users could reach 50 million in 2016
- - Chart 17: ASEAN mobile users, 2012-2016
- - Chart 18: ASEAN subscribers by technology, 2013-2016

3. Observations on the ASEAN fixed-line industry
- Development of the ASEAN fixed-line broadband market
- - Vietnam
- - Thailand
- - Singapore
- - The Philippines
- - Indonesia
- - Malaysia
- - Brunei
- - Cambodia
- - Table 1: ASEAN broadband policies by country, 2008- 2014
- - Rapid growth in number of ASEAN fixed-line broadband subscriptions
- - Fixed-line broadband penetration rates grow exponentially
- - Chart 19: ASEAN and global fixed broadband subscribers, 2003-2013 (million)
- - Chart 20: ASEAN fixed broadband household penetration rate by country, 2003-2013 (million)
- SWOT analysis of fixed-line broadband development in ASEAN
- - Priority in increasing penetration rate of fixed-line broadband subscriptions
- - Diverse integrated heterogeneous broadband networks
- - Chart 21: ASEAN broadband policy goals by country, compared with 2013 actual growth
- - Policy subsidies and education
- - Develop differentiated value-added services for fixed-line broadband
- - Create healthy fixed-line broadband market completion
- - Chart 22: Relationship between fixed-line broadband outlays and gross national income, by country, 2013
- - Charges unfavorable for IPTV user development
- - Low bandwidth affecting user experience
- - Lack of differentiation services
- - Chart 23: IPTV deployment data among broadband users by region, 2013
- - Strengths
- - Weaknesses
- - Opportunities
- - Threats
- - Chart 24: SWOT analysis for broadband development in the ASEAN region
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