Competition in Residential Security

  • ID: 3308455
  • Report
  • 44 Pages
  • Parks Associates
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Provides a Working Knowledge of the U.S. Residential Security System Industry, Its Players, and the Market Dynamics and Competition.


  • ADT
  • AT&T
  • Charter
  • Cox Communications
  • MONI
  • Rogers
  • MORE

Growth in the residential security market and its position as the leading channel for smart home solutions have attracted numerous new entrants. Telecoms, cable operators, and CE manufacturers are joining traditional security players as they compete to fulfill consumer demand for safety and security. Categorically, each type of player is facing competition uniquely - national, regional, and local dealers all have a different strategy about how they will overcome the increasingly competitive landscape. This report is part of a 4-piece series focused on the U.S. residential security market. Paired with Home Security: Consumer Insights, Home Security: Channel Insights, and Home Security: Market Sizing and Forecasts, this series provides a comprehensive view of the security industry.   

The purpose of this report is to assess key trends and document the changing competitive landscape of the professionally monitored security arena. Companies seeking a piece of the U.S. marketplace for security systems and their smart home adjacencies will benefit from understanding their competitors’ positioning. In sum, this report provides a working knowledge of today’s U.S. residential security system market, its players, and the market dynamics affecting the industry.

Scope of Report

This report focuses on the professionally monitored residential security market and includes the following content: 

  • Competitive analysis of residential security players
  • Industry trends and insights
  • Consumer data

The key questions addressed and answered in this report include: 

  • What trends are affecting the market and competitive landscape
  • How are players competitively positioned
  • How are telecommunications and cable providers competing against traditional security providers?
  • How does competition differ between geographic segments (national/regional/local)
  • What are the strengths of the different go-to-market strategies for different security channels

This report focuses on the U.S. marketplace.

Note: Product cover images may vary from those shown
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  • ADT
  • AT&T
  • Charter
  • Cox Communications
  • MONI
  • Rogers
  • MORE

1.0 Report Summary
1.1 Purpose of Report
1.2 Scope of Report
1.3 Research Approach/Sources

2.0 Professionally Monitored Residential Security Market Trends
2.1 Self-Installation (DIY)
2.2 Interactive Services
2.3 Smart Home Products as Substitutes for Classical Security
2.4 Technology Advancements and Disruptions
2.5 Margin Pressure
2.6 Market Expansion

3.0 Competitive Analysis of Professionally Monitored Players
3.1 National Dealers
3.1.1 Traditional Security
3.1.2 Multiple Service Operator
Comcast Xfinity
AT&T Digital Life
3.2 Regional Dealers
3.3 Local Dealers

4.0 Implications and Recommendations

5.0 Appendix
5.1 Glossary
5.2 Index

List of Figures
Figure 1: Companies Interviewed or Researched
Figure 2: Professional Monitoring Service Subscription (2014-2016)
Figure 3: Installation Method of Security Systems (2014-2016)
Figure 4: Professional Monitoring with Interactive Services
Figure 5: Example of SAC Formula
Figure 6: Annual Equipment & Monitoring Revenue (2013-2017)
Figure 7: Market Expansion Strategies
Figure 8: Professional Monitoring Subscriber U.S. Share 2016
Figure 9: Net Promoter Score of Home Service Providers
Figure 10: Competitive Metrics - National/Regional/Local
Figure 11: ADT’s Geographic Share
Figure 12: National Provider’s Geographic Share
Figure 13: Cable Provider’s Geographic Share
Figure 14: Telco Provider Geographic Share
Figure 15: Top Reasons to Offer Interactive Services to Customers
Figure 16: Important Company Attributes

Note: Product cover images may vary from those shown
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  • ADT
  • Affiliated Monitoring
  • Amazon
  • AT&T
  • Bright House
  • Canopy
  • CenturyLink
  • Charter
  • Comcast
  • Comporium
  • Comtronics
  • Cox Communications
  • Dynamark Security of Richmond
  • EMC Security
  • Frontier
  • Guardian Protection Services
  • LiveWatch
  • MONI
  • Mountain Alarm
  • My Alarm Center
  • Protection One
  • Rogers
  • Smith Thompson Security
  • Time Warner
  • Vector Security
  • Vivint
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown