Explore effective learning programs with the father of e–Learning
The Second Edition of Michael Allen′s Guide to e–Learning is filled with the best practices for trainers and facilitators who want to build interactive, fun, and effective online learning programs. Revised and updated, this edition offers vital information on the recent changes in technology and includes the methods and tools that can help implement winning strategies and techniques. Written in the author′s engaging style, the text reveals what makes great e–learning, with special emphasis given to motivation and interactivity. No matter if you are studying for the ATD e–Learning Instructional Design Certificate Program or simply want to supercharge your e–learning, Michael Allen′s Guide to e–Learning is the essential resource.
"Michael Allen nails it. This rework of classic is itself, an instant classic. If you want a book that will make you a better designer of instruction there is no other book."
Dr. Karl M. Kapp, professor of Instructional Technology, Bloomsburg University; author of The Gamification of Learning and Instruction
"Over a decade after the first edition, Michael Allen does it again with his second edition bringing practical, research–inspired wisdom to e–learning design. I can dive in anywhere in the book and find nugget after nugget of inspired practical insights."
Will Thalheimer, PhD, President of Work–Learning Research, Inc
"His ′Seven Magic Keys to Motivational e–Learning′ are worth the price of the book alone! This book is sure to be your go–to guide for everything ′e.′"
Elaine Biech, author Training and Development for Dummies and 101 Ways to Make Learning Active Beyond the Classroom; editor, ATD Handbook
"Michael′s Guide to e–Learning is a very pragmatic approach that provides a simple way to design instruction that is meaningful, memorable, and motivational, while painlessly implementing the best that research has to say about effective, efficient, and engaging instruction."
M. David Merrill, Emeritus Professor Utah State University; author, First Principles of Instruction
Foreword by Tony Bingham xiii
Chapter 1 What s New? 1
PART I THE BUSINESS PERSPECTIVE 15
Chapter 2 Plain Talk 17
Chapter 3 What You Don t Know Can Kill (Your e–Learning) 29
Chapter 4 Making Success Possible 41
Chapter 5 Executive s Guide to Good e–Learning 73
Chapter 6 Where Does e–Learning Fit? 83
PART II GREAT E–LEARNING DESIGN 95
Chapter 7 Seven Simple Success Strategies 97
Chapter 8 The Serious e–Learning Manifesto 109
Chapter 9 Motivation in Learning 121
Chapter 10 Seven Magic Keys to Motivational e–Learning 131
Magic Key 1: Build on Anticipated Outcomes 133
Magic Key 2: Put the Learner at Risk 144
Magic Key 3: Select the Right Content for Each Learner 156
Magic Key 4: Use an Appealing Context 171
Magic Key 5: Have the Learner Perform Multistep Tasks 192
Magic Key 6: Provide Intrinsic Feedback 198
Magic Key 7: Delay Judgment 201
Chapter 11 Navigation 211
Chapter 12 CCAF and Interactive Instruction 235
Chapter 13 Interactivity Paradigms That Work 267
Chapter 14 Successive Approximation and SAM 297
PART III SERIOUS LEARNING GAMES 327
Chapter 15 Serious Learning Games: Where Rules Rule 329
Chapter 16 Integrating Instructional Content and Games 341
Chapter 17 Learning Games, Serious or Not? 357
About the Author 379
Additional Resources 387