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Michael Allen's Guide to e–Learning. Building Interactive, Fun, and Effective Learning Programs for Any Company. 2nd Edition

  • ID: 3327449
  • Book
  • 432 Pages
  • John Wiley and Sons Ltd
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Explore effective learning programs with the father of e–Learning

The Second Edition of Michael Allen′s Guide to e–Learning is filled with the best practices for trainers and facilitators who want to build interactive, fun, and effective online learning programs. Revised and updated, this edition offers vital information on the recent changes in technology and includes the methods and tools that can help implement winning strategies and techniques. Written in the author′s engaging style, the text reveals what makes great e–learning, with special emphasis given to motivation and interactivity. No matter if you are studying for the ATD e–Learning Instructional Design Certificate Program or simply want to supercharge your e–learning, Michael Allen′s Guide to e–Learning is the essential resource.

"Michael Allen nails it. This rework of classic is itself, an instant classic. If you want a book that will make you a better designer of instruction there is no other book."
Dr. Karl M. Kapp, professor of Instructional Technology, Bloomsburg University; author of The Gamification of Learning and Instruction

"Over a decade after the first edition, Michael Allen does it again with his second edition bringing practical, research–inspired wisdom to e–learning design. I can dive in anywhere in the book and find nugget after nugget of inspired practical insights."
Will Thalheimer, PhD, President of Work–Learning Research, Inc

"His ′Seven Magic Keys to Motivational e–Learning′ are worth the price of the book alone! This book is sure to be your go–to guide for everything ′e.′"
Elaine Biech, author Training and Development for Dummies and 101 Ways to Make Learning Active Beyond the Classroom; editor, ATD Handbook

"Michael′s Guide to e–Learning is a very pragmatic approach that provides a simple way to design instruction that is meaningful, memorable, and motivational, while painlessly implementing the best that research has to say about effective, efficient, and engaging instruction."
M. David Merrill, Emeritus Professor Utah State University; author, First Principles of Instruction

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Foreword by Tony Bingham xiii

Preface xv

Acknowledgments xix

Chapter 1 What s New? 1


Chapter 2 Plain Talk 17

Chapter 3 What You Don t Know Can Kill (Your e–Learning) 29

Chapter 4 Making Success Possible 41

Chapter 5 Executive s Guide to Good e–Learning 73

Chapter 6 Where Does e–Learning Fit? 83


Chapter 7 Seven Simple Success Strategies 97

Chapter 8 The Serious e–Learning Manifesto 109

Chapter 9 Motivation in Learning 121

Chapter 10 Seven Magic Keys to Motivational e–Learning 131

Magic Key 1: Build on Anticipated Outcomes 133

Magic Key 2: Put the Learner at Risk 144

Magic Key 3: Select the Right Content for Each Learner 156

Magic Key 4: Use an Appealing Context 171

Magic Key 5: Have the Learner Perform Multistep Tasks 192

Magic Key 6: Provide Intrinsic Feedback 198

Magic Key 7: Delay Judgment 201

Chapter 11 Navigation 211

Chapter 12 CCAF and Interactive Instruction 235

Chapter 13 Interactivity Paradigms That Work 267

Chapter 14 Successive Approximation and SAM 297


Chapter 15 Serious Learning Games: Where Rules Rule 329

Chapter 16 Integrating Instructional Content and Games 341

Chapter 17 Learning Games, Serious or Not? 357

About the Author 379

References 381

Additional Resources 387

Index 389

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Michael W. Allen
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