Respect and fear the old men… …in a profession where men die young
"Pitching stocks is a dark art. What begins with meticulous research, cold and rational analysis, and clear judgment, must then become seduction. Sonkin and Johnson explain this alchemy in wonderful detail. They′ve structured their book around an unappreciated key to success in finance: Nothing is as important to landing your first job, and then thriving there, as pitching the perfect investment."
Jeff Gramm, Portfolio Manager, Bandera Partners, and author of Dear Chairman: Boardroom Battles and the Rise of Shareholder Activism
"It is rare that you get a book on finance that is fun to read, immensely informative, and deeply insightful. Sonkin and Johnson have pulled off the trifecta in this book."
Aswath Damodaran, Professor of Finance, NYU Stern School of Business and author of Investment Valuation and Narrative and Numbers
"My decades of experience have taught me that pitching is a vital skill one must master to succeed on Wall Street. Sonkin and Johnson′s book gives someone new to the industry a significant head–start in obtaining this skill."
Regina Pitaro, Head of Institutional Marketing, GAMCO Asset Management, Inc. and author of Deals…Deals…and More Deals
"Sonkin and Johnson′s explanations of market efficiency, the wisdom of crowds, and security valuation set a benchmark for clarity and practicality."
Scott E. Page, Leonid Hurwicz Collegiate Professor Complex Systems, Political Science, and Economics, The University of Michigan, and author of The Difference and The Diversity Bonus
"Pitch the Perfect Investment provides the toolkit to build conviction in your analysis and effectively articulate how it should be implemented. Sonkin and Johnson follow their own advice with concise and persuasive principles. Their guidance will neutralize the intimidation factor in pitching a portfolio manager and allow the analyst to shine."
Bruce Geller, Chief Investment Officer, Dalton, Greiner, Hartman, Maher & Co. LLC
"Communicating investment research in a thoughtful manner is both art and science, which Sonkin and Johnson masterfully teach in Pitch the Perfect Investment."
John Mihaljevic, Managing Editor, The Manual of Ideas
Part I: The Perfect Investment: How to…
Chapter 1: ...Value an Asset
Chapter 2: … Value a Business
Chapter 3: …Think about Competitive Advantage and Valuing Growth
Chapter 4: …Value a Security
Chapter 5: …Think about Market Efficiency
Chapter 6: …Think about the Wisdom of Crowds
Chapter 7: …Think about Behavioral Finance
Chapter 8: …Add Value through Research
Chapter 9: …Assess Risk
Part II: The Perfect Pitch: How to…
Chapter 10: …Select a Security
Chapter 11: …Organize the Content
Chapter 12: …Deliver the Message
About the Authors