Sandwiches: Market Trends and Opportunities

  • ID: 3328982
  • Report
  • 106 Pages
  • Packaged Facts
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Sandwiches: Market Trends and Opportunities

Sandwiches are at once a staple food and a growth and innovation platform for foodservice and food retail players alike. Traditional and emerging proteins, cheeses, vegetables, sauces and flavors and breads play a role in making the sandwich—and each play a role in the sandwich's evolving health, culinary innovation and customization and choice macro trends.

Sandwiches: Market Trends and Opportunities assesses how food and foodservice industry participants are adding—and can add—value to their sandwich strategies, as they relate to three overriding themes: healthfulness, culinary innovation, and customization and consumer choice. With respect to each of these themes, this report trends related consumer preferences and attitudes over time; ties each theme to pertinent foodservice (restaurant and prepared foods) menu trends supported by a wealth of examples; assesses related foodservice marketing strategies; and identities implications and applications for the packaged groceries segment of the market.

In doing so, the report addresses a wide range of sandwich trends and opportunities, from freshness and inherent health to ingredient combinations and culinary adventure to made-to-order and mobile technology—layering in analysis related to key themes, such as foodservice segment, daypart, children's at-home sandwich making, and gourmet—providing needed value for foodservice and food retail participants. Primary data sources include metrics from our consumer surveys and from the Datassential MenuTrends database, as well as hundreds of menu item examples and related visual images.

The report begins with overview of foodservice and food retail sandwich usage in the past seven days, including at-home usage, as well as usage via six away-from-home channels. We also analyze usage by demographic of six top sandwich restaurant chains, provide menu item comparisons to other portable options, and shed light on sandwich sales at supermarket delis.
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Chapter 1: Executive Summary
Report Scope
Report Summary
A staple food
At-home & away-from-home sandwich use by channel
Sandwich restaurant chain usage, by brand
Sandwiches stack up strongly on the menu against burgers, pizza and hotdogs
And help drive deli prepared foods sales
Healthfulness
Trending consumer healthfulness attitudes
Healthful sandwiches on the menu
Marketing healthful sandwiches
Thematic innovation
Implications and applications for the grocery aisle
Culinary innovation
Trending consumer healthfulness attitudes
Sandwich culinary innovation on the menu
Marketing sandwich culinary innovation
Thematic innovation
Implications and applications for packaged groceries
Customization and consumer choice
Trending consumer customization & consumer choice attitudes
Sandwich restaurant menu variety
Marketing sandwich customization & choice on the menu
Omni-channel ordering
Implications and applications for packaged groceries
Chapter 2: Introduction
A staple food
Table 2-1: Sandwich Eaten in Past 7 Days, by Demographic, 2015
At-home options most prevalent
Restaurant dine-in and takeout lead away-from home channels
Graph 2-1: At Home and Away from Home Sandwich Procurement in Past 7 Days, By Channel, 2015
Demographic analysis: at-home & away-from-home sandwich use by channel
Table 2-2: At-Home and Away-from-Home Sandwich Procurement, by Location and Demographic 2014
Demographic analysis: sandwich restaurant chain usage, by brand
Table 2-3: Usage of Fast Food, Sandwich Shops and Five Sandwich Shops Brands in Past 30 Days, by Demographic 2014
Sandwiches stack up strongly on the menu against burgers, pizza and hotdogs
Table 2-4: Incidence of Sandwiches, Burgers, Pizza and Hotdogs on U.S. Menus, by Restaurant Type, 2014
Sandwiches help drive deli prepared foods sales
Table 2-5: U.S. Deli Prepared Foods Sales and Sandwich Category Sales, 2011-2014
Table 2-6: U.S. Deli Prepared Foods Sales Share, by Food Category, 2011 vs. 2014
Chapter 3: Healthfulness
Trending consumer healthfulness attitudes
Table 3-1: Health, Food & Diet Attitudes, Any Agree & Strongly Agree, 2005-2015
Organic and natural adherents
Table 3-2: Interest in Organic/Natural When Shopping for Food, by Demographic, 2015
Healthful sandwiches on the menu
Introduction
Inherent health trending up
“Health by subtraction” menu terms still most prevalent
Table 3-3: Percent of Restaurants Serving Healthy Menu Items, by Menu Item Term, 2014
Trends over time: Growth in inherently healthy menu items
Table 3-4: Percent of Restaurants Serving Healthy Menu Items, by Menu Item Term, 2010-2014
Sandwiches: Lose the bread to jump on the gluten free bandwagon
Table 3-5: Percent of Restaurants Serving Sandwiches, by Healthy Menu Item, 2010-2014
Healthy proteins: Moving beyond basic chicken and turkey
Table 3-6: Sandwich Proteins: Top Five & Top Growing Healthful Types, 2010-2014
Healthy veggies: Going green
Table 3-7: Sandwich Vegetables: Top Three & Top Growing Healthful Types, 2010-2014
Healthy breads: Flatbreads and healthy grains
Table 3-8: Sandwich Breads: Top Three & Top Growing Healthy Types, 2010-2014
Marketing healthful sandwiches
Sandwiches provide opportunity for health positioning
Chick-fil-A
Subway
Firehouse Subs
Panera Bread
Applebee’s
Cheesecake Factory
Thematic innovation
Breakfast sandwiches are a healthy way to start the day
The opportunity
Kid-friendly sandwiches can be healthy menu item
Table 3-9: Top Kids’ Sandwich Proteins: Restaurant Penetration & Change in Penetration, 2010-2014
Table 3-10: Top Kids’ Sandwich Veggies: Restaurant Penetration & Change in Penetration, 2010-2014
The opportunity
Implications and applications for the grocery aisle
At-home interest in restaurant health trend setters
Healthful proteins: traction and untapped interest
Graph 3-1: Healthy Sandwich Proteins: Usage and Usage Interest in At-Home Sandwiches, 2015
Healthful “emerging” veggies: lower current use but ample untapped interest
Graph 3-3: Healthy Sandwich Vegetable Toppings: Usage and Usage Interest in At-Home Sandwiches,2015
Millennials and emerging racial/ethnic groups drive usage and interest
Graph 3-3: Healthy Sandwich Vegetable Toppings: Usage and Usage Interest in At-Home Sandwiches, by Demographic, 2015
Flatbreads gaining as at-home sandwich bread option?
Graph 3-4: Healthy Sandwich Breads: Usage and Usage Interest in At-Home Sandwiches, 2015
Making sandwiches for the kids: health a prevalent theme
Graph 3-2: Factors in Making a Sandwich for Kids: Degree of Importance, 2015
Chapter 4: Culinary Innovation
Trending consumer attitudes related to culinary innovation
Table 4-1: Culinary Innovation Attitudes, Any Agree & Strongly Agree, 2005-2015
Demographic highlights: food and cultural adventurousness
Table 4-2: Interest in New Food Products, Other Cultures, New Recipes, and Foreign Foods,by Demographic, 2015
Sandwich culinary innovation on the menu
Introduction
Sandwich proteins showcase quality, gourmet and flavor innovation
Pork is king
Table 4-3: Sandwich Proteins: Top Five & Top Growing Pork Types, 2010-2014
Sandwich vegetables provide platform for flavor and gourmet positioning
Spicy vegetables
Table 4-4: Sandwich Vegetables: Top Three & Top Growing Pepper Types, 2010-2014
Gourmet veggies
Table 4-5: Sandwich Vegetables: Top Three & Top Growing Gourmet Types, 2010-2014
Sauces and bread utilize regional/international culinary influences
Sauces and flavors
Table 4-6: Sandwich Sauces & Flavors: Top Five & Top Growing Regional/International Types,2010-2014
Breads
Table 4-7: Sandwich Breads: Top Three & Top Growing Regional/International Types, 2010-2014
Expansion beyond typical sandwich cheese points to gourmet trend
Table 4-8: Sandwich Cheeses: Top Ten & Top Ten Growers, 2010-2014
Marketing sandwich culinary innovation
Sandwiches move from basic to gourmet through culinary innovation
Quiznos
Arby’s
Au Bon Pain
Table 4-9: Culinary Innovation Attitudes, Any Agree & Strongly Agree, Au Bon Pain Users & Monthly Users, 2014
La Madeleine
Chili’s Bar & Grill
Bennigan’s
Thematic innovation
Gourmet breakfast sandwich, anyone?
The opportunity
Culinary innovation needed for kids’ menu
Table 4-10: Top Kids’ Sandwich Proteins: Restaurant Penetration & Change in Penetration, 2010-2014
Table 4-11: Top Kids’ Sandwich Sauces/Flavors: Restaurant Penetration & Change in Penetration, 2010-2014
The opportunity
Implications and applications for packaged groceries
At-home interest in restaurant trend setters
Pork varieties exhibit traction and interest
Graph 4-1: Emerging Sandwich Pork Proteins: Usage and Usage Interest in At-Home Sandwiches, by Selected Demographics, 2014
Not just wheat bread anymore
Hold the mayo—and pass the aioli?
Chapter 5: Customization & Consumer Choice
Trending consumer customization & consumer choice attitudes
Table 5-1: Attitudes Related to Customization & Consumer Choice, Any Agree & Strongly Agree, 2005-2015
Sandwich restaurant menu variety
Trending sandwich restaurant menu variety over time
Table 5-2: Sandwich Restaurants: Menu Items & Menu Item Share, by Menu Item Type, 2010-2014
Sandwich restaurant menu analysis
Table 5-3: Sandwich Restaurants: Menu Item Share, by Menu Type: All Restaurants vs. Selected Chains, 2014
Table 5-4: Sandwich Restaurants: Number of Menu Items, by Menu Type: All Restaurants vs. Selected Chains, 2014
Entrée variety
Graph 5-1: Sandwich Restaurants: Number of Entrées, by Entrée Type Share, 2014
Are most sandwich shops good at one thing—sandwiches?
Table 5-5: Sandwich Restaurant Entrées: Number and Share by Menu Type: All Restaurants vs. Selected Chains, 2014
Marketing sandwich customization & choice on the menu
Brand positioning important to influence consumer choice
Jason’s Deli
Jimmy John’s
Potbelly Sandwich Shop
Jersey Giants Subs
Omni-channel ordering
Mobile phone usage: psychographic segmenting
Application: Jimmy John’s
Table 5-6: Mobile Segmentation Groups: Jimmy John’s Users, By Usage Frequency, 2014
Implications and applications for packaged groceries
Take a page from the convenience store playbook
Wawa Food Markets
Give parents tools to enhance kids’ at-home sandwich choice & customization
Graph 5-2: Factors in Making a Sandwich for Kids: Degree of Importance, 2014
Appendix
Methodology
Consumer survey methodology
Report table interpretation
Color coding
Indexing
Terms and definitions
Supermarkets
Restaurant categories
Limited-service restaurant definitions
Full-service restaurant definitions
Other definitions
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