+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

The Lean Entrepreneur. How Visionaries Create Products, Innovate with New Ventures, and Disrupt Markets. 2nd Edition

  • ID: 3335849
  • Book
  • 224 Pages
  • John Wiley and Sons Ltd
1 of 4

"A sprawling overview of some of the biggest ideas in the start–up world."
—SETH GODIN
Author The Icarus Deception

praise for the lean entrepreneur

"The Lean Startup methodology has become a fundamentally critical approach to creating and building a startup. Brant and Patrick explain this in a very accessible way, with extended case studies from a variety of exciting, contemporary startups, with awesome bonus illustrations from everyone′s favorite robotic dinosaur, Fake Grimlock. If you are a startup entrepreneur, this is a must–read book for your startup journey."
—Brad Feld, Managing Director, Foundry Group; co–founder, TechStars; and creator of the Startup Revolution series of books

"If you′re an entrepreneur, making stupid mistakes is inevitable. The Lean methodology will help you cut down on them drastically. Do yourself a favor and pick up The Lean Entrepreneur. It will make your journey into the unknown much, much smoother."
—Julien Smith, New York Times bestselling co–author of Trust Agents

"This fascinating new book shows that at the intersection of disruption and lean company thinking, there is a new world of lean entrepreneurship—empowered individuals who bring the world kicking and screaming into the future. I can′t wait."
—Paul Kedrosky, Editor, Infectious Greed

"The Lean Entrepreneur cruises at 50,000 feet with a view of the context we are operating in today′s economy. At the same time, it dives deep into key ways the new startup tools, frameworks, and mechanisms can be leveraged to take advantage of a world filled with uncertainty and opportunity."
—Scott Case, CEO, Startup America Partnership

Note: Product cover images may vary from those shown
2 of 4
Special Thanks ix

Foreword xv

Introduction xvii

Chapter 1: Startup Revolution 1

Bytes Eating the World 2

Connectivity 4

The Value–Creation Economy 4

Cue the Lean Startup 8

Meet the Lean Entrepreneur 9

Lean Startup and Disruption 11

Notes 11

Chapter 2: Lean into Change 13

Vision 13

Enterprise Note 18

Values 19

Culture 20

Data 20

Experimentation 22

Customer Focus 22

Organizational Structures 24

The Team 25

Big, Old, and . . . Lean? 26

Over the Horizon: A Framework 28

Work to Do 33

Notes 33

Chapter 3: All the Fish in the Sea 35

Business Models 37

Know Your Audience: Why Segmentation Matters 39

Market Segment 40

Personas: Create a Real Customer 42

Choosing a Market Segment 44

Work to Do 51

Notes 54

Chapter 4: Wading in the Value Stream 55

Articulating the Value Stream 55

About Value Streams 57

Value Stream Discovery 60

Work to Do 79

Notes 82

Chapter 5: Core Lean Entrepreneur 83

The 3 Es: Empathy, Experiments, Evidence 83

Empathy 83

Experiments 94

Evidence 110

Work to Do 116

Notes 116

Chapter 6: The Lean Journey 117

From Here to Eternity: Growth Phases 119

Phase 1: Idea Phase: This Is Gonna Be Big! 120

Phase 2: MVP for a Few: I’ve Proven That a Few People Care! 122

Phase 3: A Funnel of Many: I’ve Proven That a Lot of Similar People Care, and Some Are Gaga! 131

Phase 4: Multiple Funnels: Holy Wow, We’re Growing Like Crazy with a Bunch of Different Groups of People! 139

Phase 5: Scaling a Profitable Business Model: Shampoo, Rinse, Repeat 145

Finally, Enterprise: Large and Successful; Slow and Bureaucratic 146

Notes 148

Chapter 7: The Final Word 149

Work to Do 152

Appendix: Case Studies 155

Acknowledgments 183

Acknowledgments (1st Edition) 185

About the Authors 188

Index 193

Note: Product cover images may vary from those shown
3 of 4

Loading
LOADING...

4 of 4
Brant Cooper
Patrick Vlaskovits
Note: Product cover images may vary from those shown
5 of 4
Note: Product cover images may vary from those shown
Order Online - visit: https://www.researchandmarkets.com/reports/3335849
Adroll
adroll