Best Customers: Demographics of Consumer Demand (11th Edition)

  • ID: 3340021
  • Book
  • Region: United States
  • 808 Pages
  • New Strategist Publications, Inc
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Find out how the American marketplace has been transformed by the Great Recession in the new 11th edition of Best Customers: Demographics of Consumer Demand, with all-important 2013 spending data. Best Customers is a unique look at who the best and biggest customers are for hundreds of individual products and services. The new edition of Best Customers includes analyses of spending trends before (2000 to 2006) and after (2006 to 2013) the Great Recession, product by product.

Best Customers analyzes household spending on more than 300 products and services by age of householder, household income, household type, race and Hispanic origin of householder, region of residence, and educational attainment of householder. Based on unpublished data from the 2013 Consumer Expenditure Survey - you can’t find this on the Internet - Best Customers identifies which households spend the most on a product or service (the best customers) and which control the largest share of spending (the biggest customers).

Best Customers is divided into 21 chapters, arranged alphabetically. Within each chapter, individual products and services are arranged alphabetically. The chapters are: alcoholic beverages, apparel, computers, education, entertainment, financial products and services, household furnishings, gifts to non-household members, groceries, health care, household services, housekeeping supplies, personal care products and services, reading material, restaurants and carry-outs, shelter and utilities, telephone, tobacco, transportation, travel, and utilities.

Each table in Best Customers analyzes household spending on a particular product or service and is accompanied by text identifying the best and biggest customers, analyzing spending patterns, describing spending trends before and after the Great Recession, and predicting future trends based on the nation's changing demographics.

Intended Audience:

Small businesses
Large corporations
Business students

It is a one-of-a-kind resource for those who need to understand the dynamics of the American marketplace.
Note: Product cover images may vary from those shown
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Chapter 1. Alcoholic Beverages

Household Spending on Alcoholic Beverages, 2000 to 2013
Alcoholic Beverages Purchased on Trips
Beer and Ale at Home
Beer and Ale at Restaurants and Bars
Whiskey and Other Alcohol (except Beer and Wine) at Home
Whiskey and Other Alcohol (except Beer and Wine) at Restaurants and Bars
Wine at Home
Wine at Restaurants and Bars

Chapter 2. Apparel

Household Spending on Apparel, 2000 to 2013
Boys’ Apparel
Children’s Shoes
Coin-Operated Apparel Laundry and Dry Cleaning
Girls’ Apparel
Infants’ Apparel
Men’s Apparel
Men’s Shoes
Professional Apparel Laundry and Dry Cleaning
Sewing, Needlework, and Quilting Materials and Supplies (Including for Household Items)
Shoe and Apparel Repair and Alteration
Women’s Apparel
Women’s Shoes

Chapter 3. Computers

Household Spending on Computers, 2000 to 2013
Computer Accessories
Computer Information Services
Computer Software
Computers and Computer Hardware for Nonbusiness Use
Internet Services Away from Home
Portable Memory
Repair of Computer Systems for Nonbusiness Use

Chapter 4. Education

Household Spending on Education, 2000 to 2013
Books and Supplies, College
Books and Supplies, Elementary and High School
Test Preparation and Tutoring Services
Tuition, College
Tuition, Elementary and High School
Tuition, Vocational and Technical Schools

Chapter 5. Entertainment

Household Spending on Entertainment, 2000 to 2013
Admission to Sports Events (Including on Trips)
Applications, Games, and Ringtones for Handheld Devices
Athletic Gear, Game Tables, and Exercise Equipment
Cable and Satellite Television Services
Camping Equipment
Catered Affairs, Live Entertainment
Catered Affairs, Rental of Party Supplies
Club Memberships (Social, Recreational, Health)
Compact Disks, Audio Tapes, and Records
Fees for Participant Sports (Including on Trips)
Fees for Recreational Lessons
Hunting and Fishing Equipment
Movie, Theater, Concert, Park, Museum, and Other Admissions (Including on Trips)
Musical Instruments and Accessories, Purchase, Rental, and Repair
Online Gaming Services
Personal Digital Audio Players
Photo Processing
Photographer’s Fees
Photographic Equipment
Recreational Vehicles (Boats, Campers, Trailers), Purchase and Rental
Repair of Television, Radio, and Sound Equipment
Satellite Radio Service
Sound Components, Equipment, and Accessories
Stamp and Coin Collecting
Streamed and Downloaded Audio
Streamed and Downloaded Video
Television Sets
Toys, Games, Hobbies, and Tricycles
Video Cassette Recorders and Video Disc Players
Video Cassettes, Tapes, and Discs
Video Game Hardware and Accessories
Video Game Software
Video Tape, Disc, and Film Rental

Chapter 6. Financial Services

Household Spending on Financial Products and Services, 2000 to 2013
Accounting Fees
Alimony Expenses
Bank Service Charges
Cash Contributions to Charitable Organizations
Cash Contributions to Educational Organizations
Cash Contributions to Political Organizations
Cash Contributions to Religious Organizations
Cash Gifts, Other than Charitable, Educational, Political, or Religious
Cemetery Lots, Vaults, Maintenance Fees
Child Support
Contributions to Retirement Accounts (Nonpayroll Deposits)
Credit Card Membership Fees
Deductions for Government Retirement
Deductions for Private Pensions (Payroll Deductions)
Deductions for Social Security
Finance Charges, except Mortgage and Vehicle
Funeral Expenses
Insurance, Life and Other Personal except Health
Legal Fees
Lottery and Gambling Losses
Occupational Expenses
Safe Deposit Box Rental
Shopping Club Membership Fees
Support for College Students

Chapter 7. Furnishings and Equipment

Household Spending on Furnishings and Equipment, 2000 to 2013
Appliances, Major
Bathroom Linens
Bedroom Furniture, except Mattresses and Springs
Bedroom Linens
Closet and Storage Items
Curtains and Draperies
Decorative Items for the Home
Floor Coverings
Infants’ Equipment and Furniture
Kitchen Appliances, Small Electric
Kitchen and Dining Room Furniture
Kitchen, Dining Room, and Other Linens
Lamps, Lighting Fixtures, and Ceiling Fans
Laundry and Cleaning Equipment
Lawn and Garden Equipment
Living Room Chairs and Tables
Mattresses and Springs
Outdoor Equipment
Outdoor Furniture
Plants and Fresh Flowers, Indoor
Portable Heating and Cooling Equipment
Power and Hand Tools
Slipcovers and Decorative Pillows
Wall Units, Cabinets, and Other Furniture
Window Coverings

Chapter 8. Gifts for People in Other Households

Household Spending on Gifts for People in Other Households, 2000 to 2013
Gifts of Alcoholic Beverages
Gifts of Appliances and Housewares
Gifts of Education Expenses
Gifts of Entertainment
Gifts of Food
Gifts of Health Care Expenses
Gifts of Household Equipment
Gifts of Household Textiles
Gifts of Housekeeping Supplies
Gifts of Infants’ Apparel
Gifts of Jewelry and Watches
Gifts of Men’s and Boys’ Apparel
Gifts of Transportation
Gifts of Women’s and Girls’ Apparel

Chapter 9. Groceries

Household Spending on Groceries, 2000 to 2013
Artificial Sweeteners
Baby Food
Bakery Products, Frozen and Refrigerated
Baking Needs and Miscellaneous Products
Beef, Ground
Beef, Roast
Beef, Steak
Biscuits and Rolls
Bread and Cracker Products
Bread Other than White
Bread, White
Cakes and Cupcakes
Candy and Chewing Gum
Carbonated Drinks
Cereal, Ready-to-Eat and Cooked
Chicken, Fresh and Frozen
Citrus Fruit Other than Oranges
Dairy Products Other than Butter, Cheese, Cream, Ice Cream, and Milk
Desserts, Prepared
Fats and Oils
Fish and Seafood, Canned
Fish and Shellfish, Fresh
Fish and Shellfish, Frozen
Flour, Prepared Mixes
Fruit-Flavored Drinks, Noncarbonated
Fruit, Canned
Fruit, Dried
Fruit, Fresh, Total
Fruit, Frozen
Fruit Juice, Canned and Bottled
Fruit Juice, Fresh
Fruit Juice, Frozen
Ice Cream and Related Products
Jams, Preserves, and Other Sweets
Lunch Meats (Cold Cuts)
Milk, Fresh
Nondairy Cream and Imitation Milk
Olives, Pickles, and Relishes
Pasta, Cornmeal, and Other Cereal Products
Peanut Butter
Pies, Tarts, and Turnovers
Pork Chops
Potato Chips and Other Snacks
Potatoes, Fresh
Poultry Other than Chicken
Prepared Food (except Desserts, Frozen Meals, and Salads)
Prepared Food, Frozen (Other than Meals)
Prepared Meals, Frozen
Salad Dressing
Salads, Prepared
Salt, Spices, and Other Seasonings
Sauces and Gravies
Soups, Canned and Packaged
Sports Drinks
Sweetrolls, Coffee Cakes, and Doughnuts
Vegetable Juice, Fresh and Canned
Vegetables, Canned
Vegetables, Dried
Vegetables, Fresh, Total
Vegetables, Frozen
Water, Bottled

Chapter 10. Health Care

Household Spending on Health Care, 2000 to 2013
Dental Services (Out-of-Pocket Expenses)
Drugs, Nonprescription
Drugs, Prescription (Out-of-Pocket Expenses)
Eye Care Services (Out-of-Pocket Expenses)
Eyeglasses and Contact Lenses (Out-of-Pocket Expenses)
Health Insurance, Including Medicare and Supplements (Out-of-Pocket Payments)
Hearing Aids
Hospital Room and Services (Out-of-Pocket Expenses)
Lab Tests and X-Rays (Out-of-Pocket Expenses)
Long-Term Care Insurance
Medicare Premiums
Medicare Prescription Drug Premiums
Medicare Supplements, Commercial
Nonphysician Health Care Professional Services (Out-of-Pocket Expenses)
(Acupucturists, Chiropractors, Nurse Practitioners, Etc.)
Physician Services (Out-of-Pocket Expenses)
Topicals and Dressings

Vitamins, Nonprescription

Chapter 11. Household Services

Household Spending on Household Services, 2000 to 2013
Appliance Repair, Including at Service Center
Babysitting and Childcare
Care for the Elderly, Invalids, Handicapped, Etc. .
Day Care Centers, Nursery Schools, and Preschools
Gardening and Lawn Care Services
Housekeeping Services
Moving, Storage, and Freight Express
Security System Service Fee
Termite and Pest Control Products and Services
Water Softening Service

Chapter 12. Housekeeping Supplies

Household Spending on Housekeeping Supplies, 2000 to 2013
Cleansing and Toilet Tissue, Paper Towels, and Napkins
Laundry and Cleaning Supplies
Lawn and Garden Supplies
Stationery, Stationery Supplies, and Giftwrap

Chapter 13. Personal Care Products and Services

Household Spending on Personal Care Products and Services, 2000 to 2013
Cosmetics, Perfume, and Bath Products
Deodorants, Feminine Hygiene, and Miscellaneous Personal Care Products
Hair Care Products
Oral Hygiene Products
Personal Care Services
Shaving Products

Chapter 14. Reading Material

Household Spending on Reading Material, 2000 to 2013
Digital Book Readers
Magazine and Newspaper Subscriptions
Magazines and Newspapers, Nonsubscription

Chapter 15. Restaurants and Carry-Outs

Household Spending at Restaurants and Carry-Outs, 2006 to 2013
Breakfast and Brunch at Fast-Food Restaurants, Including Take-Outs, Deliveries, Concession
Stands, Buffets, and Cafeterias
Breakfast and Brunch at Full-Service Restaurants
Dinner at Fast-Food Restaurants, Including Take-Outs, Deliveries, Concession Stands,
Buffets, and Cafeterias
Dinner at Full-Service Restaurants
Lunch at Employer and School Cafeterias
Lunch at Fast-Food Restaurants, Including Take-Outs, Deliveries, Concession Stands,
Buffets, and Cafeterias
Lunch at Full-Service Restaurants
Restaurant and Carry-Out Food on Trips
Snacks at Employer and School Cafeterias
Snacks at Fast-Food Restaurants, Including Take-Outs, Deliveries, Concession Stands,
Buffets, and Cafeterias
Snacks at Full-Service Restaurants
Snacks at Vending Machines and Mobile Vendors

Chapter 16. Shelter

Household Spending on Shelter, 2000 to 2013
Home Equity Loan and Line of Credit Interest
Insurance, Homeowner’s
Insurance, Tenant’s
Maintenance and Repair Materials and Services, Rented Home
Maintenance and Repair Materials, Owned Home
Maintenance and Repair Services, Owned Home
Mortgage Interest
Property Management and Security, Owned Home
Property Taxes
Vacation Homes, Owned

Chapter 17. Telephone Service and Equipment

Household Spending on Telephone Service and Equipment, 2000 to 2013
Cellular Phone Service
Residential Telephone Service
Telephones and Accessories

Chapter 18. Tobacco Products

Household Spending on Tobacco Products, 2000 to 2013
Smoking Accessories
Tobacco Products Other than Cigarettes

Chapter 19. Transportation

Household Spending on Transportation, 2000 to 2013
Automobile Service Clubs and GPS Services
Car and Truck Lease Payments
Cars, New
Cars, Used
Gasoline and Motor Oil (Including on Trips)
Mass Transit Fares, Intracity
Motorcycles, New and Used
Oil Change, Lube, and Oil Filters
Parking Fees (Excluding at Residence) and Tolls
Taxi Fares and Limousine Service in Home Town
Tires (Purchased, Replaced, Installed)
Towing Charges
Trucks, New
Trucks, Used
Vehicle Finance Charges
Vehicle Insurance
Vehicle Maintenance and Repair (Includes Oil Changes and Tires)
Vehicle Rentals (Including Rentals on Trips)

Chapter 20. Travel

Household Spending on Travel, 2000 to 2013
Airline Fares
Alcoholic Beverages Purchased on Trips
Bus Fares, Intercity
Gasoline and Motor Oil on Trips
Groceries on Trips
Local Transportation on Trips
Lodging on Trips
Parking Fees and Tolls on Trips
Recreational Expenses on Trips
Restaurant and Carry-Out Food on Trips
Ship Fares
Train Fares, Intercity
Vehicle Rentals on Trips

Chapter 21. Utilities

Household Spending on Utilities, 2000 to 2013
Bottled Gas
Fuel Oil
Natural Gas
Trash Collection
Water and Sewer

Appendix A: About the Consumer Expenditure Survey
Appendix B: Percent Reporting Expenditure and Amount Spent, Average Quarter 2013
Appendix C: Spending by Product and Service, Ranked by Amount Spent, 2013
Appendix D: Household Spending Trends, 2000 to 2013
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown