International Licensing: A Status Report 8th Edition

  • ID: 3345002
  • Report
  • Region: Global
  • 280 Pages
  • Plain Language Media LLP
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Licensing is an increasingly global business, with the biggest growth opportunities in emerging markets such as Brazil, China, India, the Middle East, Turkey and Indonesia. But navigating the international waters of this $155.8 billion market is challenging: demographics, politics, retail infrastructure, media penetration, and economics all contribute to determining which territories will work for you.

International Licensing: A Status Report delivers in-depth profiles of licensing activity in 49 countries. You get:

  • Retail sales estimates by type of property, product category and geographic source of origin
  • Per-capita spending data
  • Analysis of licensing tactics that work best in each market
  • How the Internet, mobile technology and social media are changing the licensing business worldwide

Use Charts, Graphs, and Tables to Pinpoint Data and Grow Your Business

International Licensing: A Status Report presents over 240 charts, graphs, and tables with exclusive licensing data developed by the editors of The Licensing Letter and available nowhere else.

You'll discover shares of entertainment/character, fashion, sports, corporate trademark, and art licensing that will guide your licensing strategy:

  • When is direct-to-retail (DTR) the way to go?
  • Where are indigenous properties taking off?
  • To what degree does the U.S. dominate the world licensing stage?
  • Which property types and product categories are strongest in each market?

Understanding Worldwide Potential

Whether you're a licensor, agent, or manufacturer you'll use the data and analysis in International Licensing to bolster existing programs and plot strategy for entering new markets. Share 280 charts, graphs, and tables filled with data with senior management, the business development department, and others working on building and enhancing your global presence.

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List Of Exhibits

Executive Summary

Turnaround In Japan

Bric And Tic-And Beyond

Homegrown Competition

Shifting Property And Product Landscape

Impact Of Digital Distribution And Social Market

1. Global Retail Sales Of Licensed Merchandise

  • Global Overview
  • Performance by Major Territory
  • Two-Year Trends
  • Beyond the Totals
  • Global Market Shares
  • Performance by Country
  • Growth Rates
  • Per-Capita Sales
  • Licensing vs. Economic Growth
  • Retail Sales by Property Type
  • Entertainment/Character Licensing
  • Growth in Local Licensing
  • Global Entertainment/Character Trends
  • Fashion Licensing
  • Fashion Licensing Trends
  • Sports Licensing
  • Growth by Sport
  • Sports Licensing Trends
  • Corporate Trademark Licensing
  • Market Diversity
  • Art Licensing
  • Impact of Digital Media
  • Other Art Licensing Trends
  • Other Property Types
  • Celebrities
  • Music
  • Publishing
  • Digital-Origin Properties
  • Other Property Types
  • Retail Sales by Product Category
  • Wearables
  • Toys and Interactive Games
  • Publishing
  • Other Retail Categories
  • Experiential and Content Licensing
  • Retail Sales by Geographic Source of Property
  • Distribution Trends
  • Payment Trends

2. Global Licensing Trends

  • Riding the Waves
  • Implications of Social Media
  • All Eyes on Emerging Markets-and What's Next
  • Minimizing Risk: Collaborations, Co-Branding, Limited Editions, and Capsule Collections
  • Unique and User-Generated
  • Spanning the Globe
  • Struggling Businesses Spur Transition to Licensing
  • Cult of Celebrity
  • Megatrends Cross Categories and Property Types
  • Health and Wellness
  • Buy Local
  • Everything Old is New
  • Experiential Licensing Expands
  • Brand Strength
  • Function, Performance, and Utility
  • Changing Business Models
  • Changing Role of the Licensing Agent

3. Licensing By Territory

  • U.S. and Canada
  • Licensing Trends
  • Property Type Performance
  • Product Category Outlook
  • Trends in Geographic Origin
  • Performance by Country
  • U.S.
  • Canada
  • Western Europe
  • Property Type Performance
  • Product Category Outlook
  • Trends in Geographic Origin
  • Performance by Territory, Western Europe
  • U.K./Ireland
  • Property Type Trends
  • Product Categories and Geographic Origin
  • Regional Differences
  • France
  • Germany/Austria/Switzerland
  • Italy
  • Iberia
  • Benelux
  • Nordic Region
  • Greece and Turkey
  • Central and Eastern Europe
  • Property Type Performance
  • Product Category Outlook
  • Trends in Geographic Origin
  • Performance by Country
  • Russia
  • Other CEE Territories
  • Asia
  • Licensing Trends
  • Property Type Performance
  • Product Category Outlook
  • Trends in Geographic Origin
  • Key Territories in Asia­
  • Japan
  • Product Categories and Geographic Origins
  • Retail Landscape
  • Greater China
  • Mainland China
  • Other Territories
  • South Korea
  • Southeast Asia
  • Singapore
  • Malaysia
  • Philippines
  • Indonesia
  • Thailand
  • Vietnam
  • Other Territories
  • India
  • Australia/New Zealand
  • Property Type Performance
  • Product Category Outlook
  • Trends in Geographic Origin
  • Performance by Country
  • Australia
  • New Zealand
  • Latin America
  • Property Type Performance
  • Product Category Outlook
  • Trends in Geographic Origin
  • Performance by Country
  • Brazil
  • Mexico
  • Spanish South America
  • Argentina
  • Chile
  • Other Spanish-Speaking Countries in South America
  • Central America and the Caribbean
  • Middle East/Africa
  • Performance by Region
  • Middle East
  • Africa
  • South Africa
  • Rest of Africa

4. Afterword & Appendices

  • The Year Ahead
  • Appendix I: Licensing Business Glossary
  • Appendix II: Guide to Property Types and Product Categories
  • Property Types
  • Product Categories
  • Appendix III
  • About This Report
  • Methodology
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