Licensing Business Databook 2017

  • ID: 3345003
  • Report
  • Region: Global
  • Plain Language Media LLP
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A Statistical Overview Of The Licensing Business

Now you can have all the critical licensing business numbers you need at your fingertips with this one-of-a-kind resource.

The 2017 Licensing Business Databook gives you charts, tables and graphs that detail every aspect of the licensing business. Among the breakdowns published in The Databook and available nowhere else, are:

  • Retail sales of licensed merchandise for 35 property types;
  • Retail sales of licensed merchandise for 38 product categories;
  • Retail sales by product category for Trademark/Brand, Entertainment/Character, Sports, Fashion, and Art properties;
  • Retail sales of licensed merchandise by distribution channel for key property types;
  • Selected international data by territory, property type, and product category.

Whether you’re budgeting, developing a business plan, evaluating a proposal, seeking investors, or undertaking competitive research, The Databook gives you instant access to a wealth of The Licensing Letter’s exclusive research.

Use the numbers to:

  • Demonstrate the benefits of licensing to retailers, manufacturers, and property owners;
  • Benchmark the performance of your licensing business;
  • Prove the value of licensing to senior management.

Developed by the analysts at The Licensing Letter, the unbiased data are presented in easy-to-read charts and tables available nowhere else. The 2017 Licensing Business Databook gives you benchmark figures used to track growth of the $167.5 billion worldwide licensing business in one must-have volume. Also included with the Databook are JPG files for all charts, graphs and tables so that you can drop them into your proposals or presentations.

Selected international data by territory, property type, and product category.

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Note: Product cover images may vary from those shown
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Foreword
Executive Summary
Retail Sales of Licensed Merchandise, Part 1, U.S. & Canada, 1977-2016
Retail Sales of Licensed Merchandise, Part 2, U.S. & Canada, 1977-2016
Rate of Growth in Retail Sales of Licensed Merchandise, Part 1, U.S. & Canada, 1980-2016
Rate of Growth in Retail Sales of Licensed Merchandise, Part 2, U.S. & Canada, 1980-2016
Retail Sales of Licensed Merchandise, By Property Type, U.S. & Canada, 2012-2016
Retail Sales of Licensed Merchandise, By Property Type, Part 1, U.S. & Canada, 2016
Retail Sales of Licensed Merchandise, By Property Type, Part 2, U.S. & Canada, 2016
Retail Sales of Licensed Merchandise, By Distribution Channel, U.S. & Canada, 2016
Retail Sales of Licensed Merchandise, Based on Art Properties Originating from Art & Artists and From Museums, U.S. & Canada, 2012-2016
Retail Sales of Licensed Merchandise Based on Art Properties, By Product Category, U.S. & Canada, 2016
Retail Sales of Licensed Merchandise Based on Art Properties, By Distribution Channel, U.S. & Canada, 2016
Retail Sales of Licensed Merchandise, Based on Celebrity Properties Originating as Entertainers/Models, Chefs/Home-Related, and Other, U.S. & Canada, 2012-2016
Retail Sales of Licensed Merchandise, Based on Colleges and Universities, U.S. & Canada, 2012-2016
Retail Sales of Licensed Merchandise, Based on Entertainment/Character Properties, U.S. & Canada, 2012-2016
Retail Sales of Licensed Entertainment & Character Merchandise, By Product Category, U.S. & Canada, 2012-2016
Retail Sales of Licensed Entertainment & Character Merchandise, By Product Category, U.S. & Canada, 2016
Retail Sales of Licensed Entertainment & Character Merchandise, By Distribution Channel, U.S. & Canada, 2016
Retail Sales of Licensed Merchandise, Based on Estate Properties, U.S. & Canada, 2012-2016
Retail Sales of Licensed Merchandise, Based on Fashion Properties Originating as Apparel, Footwear, and Home, U.S. & Canada, 2012-2016
Retail Sales of Licensed Fashion Merchandise, By Product Category, U.S. & Canada, 2012-2016
Retail Sales of Licensed Fashion Merchandise, By Product Category, U.S. & Canada, 2016
Retail Sales of Licensed Fashion Merchandise, By Distribution Channel, U.S. & Canada, 2016
Retail Sales of Licensed Merchandise, Based on Music Properties, U.S. & Canada, 2012-2016
Retail Sales of Licensed Merchandise, Based on Non-Profit Properties, U.S. & Canada, 2012-2016
Retail Sales of Licensed Merchandise, Based on Publishing Properties for Books, Newspapers/Magazines, and Comic Books/Strips, U.S. & Canada, 2012-2016
Retail Sales of Licensed Merchandise, Based on Sports Properties, U.S. & Canada, 2012-2016
Retail Sales of Licensed Sports Merchandise, Share of Total, By League, U.S. & Canada, 2016
Retail Sales of Licensed Sports Merchandise, Dollar Value, By League, U.S. & Canada, 2016
Retail Sales of Licensed Sports Merchandise, By Product Category, U.S. & Canada, 2012-2016
Retail Sales of Licensed Sports Merchandise, By Product Category, U.S. & Canada, 2016
Retail Sales of Licensed Sports Merchandise, By Distribution Channel, U.S. & Canada, 2016
Retail Sales of Licensed Merchandise, Based on Toy/Game Properties, U.S. & Canada, 2012-2016
Retail Sales of Licensed Trademark/Brand Merchandise By Sector, U.S. & Canada, 2012-2016
Retail Sales of Licensed Trademark/Brand Merchandise, By Product Category, U.S. & Canada, 2012-2016
Retail Sales of Licensed Trademark/Brand Merchandise, By Product Category, U.S. & Canada, 2016
Retail Sales of Licensed Trademark/Brand Merchandise, By Distribution Channel, U.S. & Canada, 2016
Retail Sales of Licensed Merchandise Based on Video Games/Interactive/Online, U.S. & Canada, 2012-2016
Retail Sales of Licensed Merchandise, By Product Category, U.S. & Canada, 2012-2016
Retail Sales of Licensed Merchandise, By Product Category, U.S. & Canada, 2016
Retail Sales of Licensed Accessories, U.S. & Canada, 2012-2016
Retail Sales of Licensed Apparel, U.S. & Canada, 2012-2016
Retail Sales of Licensed Consumer Electronics, U.S. & Canada, 2012-2016
Retail Sales of Licensed Domestics, U.S. & Canada, 2012-2016
Retail Sales of Licensed Food & Beverages, U.S. & Canada, 2012-2016
Retail Sales of Licensed Footwear, U.S. & Canada, 2012-2016
Retail Sales of Licensed Furniture & Home Furnishings, U.S. & Canada, 2012-2016
Retail Sales of Licensed Gifts & Novelties, U.S. & Canada, 2012-2016
Retail Sales of Licensed Health & Beauty Products, U.S. & Canada, 2012-2016
Retail Sales of Licensed Housewares, U.S. & Canada, 2012-2016
Retail Sales of Licensed Infant Products, U.S. & Canada, 2012-2016
Retail Sales of Licensed Publishing Products, U.S. & Canada, 2012-2016
Retail Sales of Licensed Sporting Goods, U.S. & Canada, 2012-2016
Retail Sales of Licensed Stationery & Paper Products, U.S. & Canada, 2012-2016
Retail Sales of Licensed Toys & Games, U.S. & Canada, 2012-2016
Retail Sales of Licensed Video Games & Software, U.S. & Canada, 2012-2016
Retail Sales of Licensed Hardware & Paint, Gardening, Pet Products, Funerary, Automotive Accessories,
Boats & Vehicles, U.S. & Canada, 2012-2016
Average Industry-Wide Royalty, U.S. & Canada, 1986-2016, Part 1
Average Industry-Wide Royalty, U.S. & Canada, 1986-2016, Part 2
Average Industry-Wide Royalty By Property Type, U.S. & Canada, 2015-2016
Average Industry-Wide Royalty By Product Category, U.S. & Canada, 2015-2016
Average Length of New Licensing Agreements, in Years, U.S. & Canada, 2016
Average Required Commitment to Licensee Advertising, as a Percentage of Net or Wholesale Sales, U.S. & Canada, 2016
Average Contribution to Central Marketing Fund, As Percentage of Net Sales, U.S. & Canada, 2016

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