India Air Cooler Market Outlook, 2021

  • ID: 3345008
  • Report
  • Region: India
  • 105 pages
  • Bonafide Research
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Residential Air Cooler Market Expected to Generate More Than Two Times Revenue By 2021.

FEATURED COMPANIES

  • Bajaj Electricals Ltd.
  • Crompton Greaves
  • Kenstar
  • Maharaja Whiteline
  • McCoy
  • Orient Electric
  • MORE
India air cooler market is growing with a CAGR of more than 11% from last four years and the market is projected to grow further due to rising mercury, increasing disposable income, growing demand in middle class people and low price of air coolers as compared to air conditioners. Air cooler market is divided into two parts viz. residential and industrial. Residential and industrial air cooler market is growing with a CAGR of approximately 20% and 8% respectively from past four years. Keeping in point, low capital expenditure and electricity benefits of air coolers, the middle income group majorly fuelled the sales in residential market. Whereas, industrial cooling is slowly gaining increasing importance as corporate are now looking to create an amiable working environment for their shop floor teams.

According to “India Air Cooler Market Outlook 2021”, air cooler market is anticipated to cross a market size of INR 9000 crore by 2021. Symphony, Kenstar, Bajaj, Usha, etc. are the market leaders in the organized air cooler market. Voltas has just forayed into the industry and is expected to give fierce competition to the market leader Symphony. Window air coolers account for almost two-third of the total market and is expected to dominate in the forecast period also, followed by desert coolers. North India caters to the largest revenue sales as the region is growing at a fast pace and the growth is fuelled by a shift from unorganized to the organized market. The Indian cooling market is witnessing an increase in the use of green technologies. Market vendors are increasingly adopting green technologies to create energy-efficient and eco-friendly air cooling systems. The air-cooler market in India has witnessed rapid growth in recent times thanks to the country’s strong economic performance, rising household incomes and a favourable shift in consumer perceptions towards air-coolers. High and rising temperature levels are leading to greater demand for cooling solutions. In India, especially among the mid-income groups, there is a huge demand of air coolers.

“India Air Cooler Market Outlook, 2021” discusses the following aspects of air coolers in India:

The report gives an in-depth understanding of air cooler market in India:
  • India Air Cooler Market Outlook
  • India Air Cooler Market Size By Value & Forecast
  • India Organized Air Cooler Market Size By Value & Forecast
  • India Unorganized Air Cooler Market Size By Value & Forecast
  • India Residential Air Cooler Market Size By Value & Forecast
  • India Organized Residential Air Cooler Market Size By Value & Forecast
  • India Unorganized Residential Air Cooler Market Size By Value & Forecast
  • India Industrial Air Cooler Market Size By Value & Forecast
  • India Organized Industrial Air Cooler Market Size By Value & Forecast
  • India Unorganized Industrial Air Cooler Market Size By Value & Forecast
  • India Air Cooler Market Size By Volume & Forecast
  • India Residential Air Cooler Market Size By Volume & Forecast
  • India Industrial Air Cooler Market Size By Volume & Forecast
  • India Organized Industrial Air Cooler Market Size By Volume & Forecast
  • India Unorganized Industrial Air Cooler Market Size By Volume & Forecast
  • India Air Cooler Market Segmental Analysis: By Company, By Type, By Region
  • Pricing Analysis of Residential & Industrial Air Cooler
  • The key vendors in this market space
  • Competitive Landscape & Strategic Recommendations
This report can be useful to Industry consultants, manufacturers and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

Report Methodology

The information contained in this report is based upon both primary and secondary research. Primary research included interviews with various air cooler suppliers and channel partners in India. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and proprietary databases.
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Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Bajaj Electricals Ltd.
  • Crompton Greaves
  • Kenstar
  • Maharaja Whiteline
  • McCoy
  • Orient Electric
  • MORE
1. Executive Summary
2. India Air Cooler Market Outlook
2.1. Market Size - By Value
2.1.1. Total Air Cooler Market
2.1.1.1. Total Market
2.1.1.2. Total Organized Market
2.1.1.3. Total Unorganized Market
2.1.2. Residential Air Cooler Market
2.1.2.1. Total Residential Market
2.1.2.2. Residential Organized Market
2.1.2.3. Residential Unorganized Market
2.1.3. Industrial Air Cooler Market
2.1.3.1. Total Industrial Market
2.1.3.2. Industrial Organized Market
2.1.3.3. Industrial Unorganized Market
2.2. Market Size - By Volume
2.2.1. Total Air Cooler Market
2.2.2. Residential Air Cooler Market
2.2.3. Industrial Air Cooler Market
2.2.3.1. Total Industrial Market
2.2.3.2. Industrial Organized Market
2.2.3.3. Industrial Unorganized Market
2.3. Market Share
2.3.1.1. By Company
2.3.1.2. By Types
2.3.1.3. By Region
3. Production Procedure
4. Pricing Analysis
4.1. Residential Segment
4.1.1. Organized Players
4.1.2. Unorganized Players
4.2. Industrial Segment
4.2.1. Organized Players
4.2.2. Unorganized Players
5. India Economic Profile 2014
6. PEST Analysis
7. Trade Dynamics
7.1. Imports
7.2. Export
8. Channel Partner Analysis
9. India Air Cooler Market Trade Dynamics
9.1. Key Drivers
9.2. Key Challenges
10. Market Trends & Developments
10.1. Rising Mercury Driving Cooling Market Growth
10.2. Huge demand from Mid Income Groups
10.3. Growing Popularity of Industrial Air Coolers
10.4. Coolers with Exhaust Fans
10.5. Growing Popularity of Tower Air-Coolers
10.6. Warehousing emerges as potential market for air cooling
11. Competitive Landscape
11.1. Porters Five Forces
11.2. Company Profiles
11.2.1. Symphony Limited
11.2.2. Kenstar
11.2.3. Bajaj Electricals Ltd.
11.2.4. Usha International Limited
11.2.5. Maharaja Whiteline
11.2.6. McCoy
11.2.7. Orient Electric
11.2.8. Khaitan Electricals Limited
11.2.9. Ram Coolers
12.2.10. Crompton Greaves
12. Strategic Recommendations
13. Disclaimer

List of Figures:
Figure-1: India Air Cooler Market Size - By Value 2010 - 2014 (Crore)
Figure-2: India Air Cooler Market Size Forecast - By Value 2015F - 2021F (Crore)
Figure-3: India Organized Air Cooler Market Size - By Value 2010 - 2014 (Crore)
Figure-4: India Organized Air Cooler Market Size Forecast - By Value 2015F - 2021F (Crore)
Figure-5: India Unorganized Air Cooler Market Size - By Value 2010 - 2014 (Crore)
Figure-6: India Unorganized Air Cooler Market Size Forecast - By Value 2015F - 2021F (Crore)
Figure-7: India Residential Air Cooler Market Size - By Value 2010 - 2014 (Crore)
Figure-8: India Residential Air Cooler Market Size Forecast - By Value 2015F - 2021F (Crore)
Figure-9: India Residential Organized Air Cooler Market Size - By Value 2010 - 2014 (Crore)
Figure-10: India Residential Organized Air Cooler Market Size Forecast - By Value 2015F - 2021F (Crore)
Figure-11: India Residential Unorganized Air Cooler Market Size - By Value 2010 - 2014 (Crore)
Figure-12: India Residential Unorganized Air Cooler Market Size Forecast - By Value 2015F - 2021F (Crore)
Figure-13: India Industrial Air Cooler Market Size - By Value 2010 - 2021F (Crore)
Figure-14: India Industrial Organized Air Cooler Market Size - By Value 2010 - 2021F (Crore)
Figure-15: India Industrial Unorganized Air Cooler Market Size - By Value 2010 - 2021F (Crore)
Figure-16: India Total Air Cooler Market Size - By Volume 2010- 2021F (Units in Lakh)
Figure-17: India Residential Air Cooler Market Size - By Volume 2010- 2021F (Units in Lakh)
Figure-18: India Industrial Air Cooler Market Size - By Volume 2010- 2021F (Units in Lakh)
Figure-19: India Industrial Organized Air Cooler Market Size - By Volume 2010- 2021F (Units)
Figure-20: India Industrial Unorganized Air Cooler Market Size - By Volume 2010- 2021F (Units in Lakh)
Figure-21: India Air Cooler Market Share- By Company 2014
Figure-22: India Air Cooler Market Share Forecast- By Company 2021F
Figure-23: India Air Cooler Market Share- By Types (2014 & 2021F)
Figure-24: India Air Cooler Market Share- By Region (2014 & 2021F)
Figure-25: Average Selling Price - Residential Organized Players 2010 - 2021F (INR)
Figure-26: Average Selling Price - Residential Unorganized Players 2010 - 2021F (INR)
Figure-27: Average Selling Price - Industrial Organized Players 2010 - 2021F (INR)
Figure-28: Average Selling Price - Industrial Unorganized Players 2010 - 2021F (INR)
Figure-29: India Air Cooler Market Import - 2010-‘11 to 2014-‘15(Feb)
Figure-30: Major Import Countries Share 2014
Figure-31: India Air Cooler Market Export - 2010-‘11 to 2014-‘15(Feb) - (Lakh)
Figure-32: Major Export Countries Share 2014
Figure-33: Sales Channel followed by India Air Cooler Industry

List of Tables:
Table-1: Air Cooler Models & Price List of Symphony, Kenstar and Bajaj - 2014
Table-2: India Economic Profile - 2014
Table-3: Key Facts of Symphony Limited
Table-4: Key Facts of Kenstar
Table-5: Key Facts of Bajaj Electricals Ltd.
Table-6: Key Facts of Usha International Limited
Table-7: Key Facts of Maharaja Whiteline
Table-8: Key Facts of McCoy
Table-9: Key Facts of Orient Electric
Table-10: Key Facts of Khaitan Electricals Limited
Table-11: Key Facts of Ram Coolers
Table-12: Key Facts of Crompton Greaves
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Bajaj Electricals Ltd.
  • Crompton Greaves
  • Kenstar
  • Maharaja Whiteline
  • McCoy
  • Orient Electric
  • MORE
Increasing mercury level in the country, high adoption of air coolers by middle class group, growing demand high end coolers in tier I & II cities and a sustainable shift from unorganized to organized market are expected to generate double revenues.

Air coolers work on the principal of evaporative cooling i.e. it cools air through the dissipation of water. Residential air coolers are the coolers which are used for personal and professional use in houses and offices. There are basically four types of residential coolers viz. personal cooler, room cooler, desert cooler and tower type coolers. The personal or portable cooler is smaller, more compact and suited to bedrooms and living rooms, while the desert cooler is ideal for halls, larger rooms and offices. Tower air coolers are currently one of the most trending variants in the market. They take up less floor space but are still powerful enough to be used in big rooms.

According to “India Air Cooler Market Outlook, 2021”, residential air cooler market was growing at a CAGR of 15.68% in the period 2010-2014. Around 35 lakh units of residential air cooler were sold in the year 2014. The growing middle class and increasing disposable income provides many opportunities in the residential air cooler industry. The increase in private consumption is growing primarily due to rising income of people in the country.

Residential organized market consists of branded air coolers whose range is between INR 4000-19000. The air cooler market has been penetrated by close to 8% households out of the total estimated 247 million households in India. Since last decade there is a shift in environment due to which temperature is gaining new milestone each year. In addition to this, the perception of perception of Indian consumers is changing when it comes to cooling solutions, air coolers are not viewed as any luxury item now.

Considering lower cost of ownership (70% lower capital costs and 90% lower running costs) and the constrained power supply situation in India, air coolers are the mass market option for Indian consumers. So, the potential customer base for cooling solutions in India is huge. Traditionally, metal body coolers were used which was sold by unorganized players. Now days, plastic body room coolers are most preferable as they look attractive in comparison to metal body coolers. Moreover, the stylish designs of room and personal air coolers launched in last few years were high on demand and popularity among urban Indian consumers. Whereas non-branded residential air coolers have become the cheapest way to beat the heat for Indian consumers in tier II, tier III and rural areas.
Note: Product cover images may vary from those shown
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  • Symphony Limited
  • Kenstar
  • Bajaj Electricals Ltd.
  • Usha International Limited
  • Maharaja Whiteline
  • McCoy
  • Orient Electric
  • Khaitan Electricals Limited
  • Ram Coolers
  • Crompton Greaves
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
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