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Guinness Nigeria Plc in Alcoholic Drinks (Nigeria)

  • ID: 3377344
  • Company Profile
  • September 2017
  • Region: Nigeria
  • 2 pages
  • Euromonitor International
Guinness Nigeria plans to have a strong participation in the growing value segment of beer through its Satzenbrau and Dubic brands. Furthermore, with its acquisition of the distribution rights in Nigeria to the international premium spirits brands of Diageo Plc such as Johnnie Walker, Ciroc, Baileys, and India’s United Spirits’ McDowell’s, coupled with its investment in local capacity for spirits manufacturing, the company intends to boost overall sales through offering products at a lower price.

These Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown

September 2017

List of Contents and Tables:

Strategic Direction
Key Facts
Summary 1 Guinness Nigeria Plc: Key Facts
Summary 2 Guinness Nigeria Plc: Operational Indicators
Note: Product cover images may vary from those shown