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Home Theaters - Global Strategic Business Report

  • ID: 338382
  • Report
  • February 2006
  • Region: Global
  • 323 Pages
  • Global Industry Analysts, Inc
1 of 3

FEATURED COMPANIES

  • Aiwa Co Ltd (Japan)
  • Bose Corp (US)
  • D&M Holdings (Japan)
  • Hitachi Ltd (Japan)
  • JVC (Japan)
  • ONKYO Corp (Japan)
  • MORE
This report analyzes the US market for Home Theaters in Units. Annual forecasts are provided for the period of 2000 through 2010. The report profiles 43 companies including many key and niche players such as Bose Corporation, D&M Holdings, Hitachi Ltd., Kenwood Corporation, Koninklijke Philips Electronics, LG Electronics Inc., Matsushita Electric Industrial Co Ltd, JVC, ONKYO, Pioneer Corporation, Samsung Electronics Co Ltd, Sanyo Electric Co Ltd, Sharp Corporation, Sony Corporation, Aiwa Co Ltd, and Yamaha Corporation.

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2 of 3

FEATURED COMPANIES

  • Aiwa Co Ltd (Japan)
  • Bose Corp (US)
  • D&M Holdings (Japan)
  • Hitachi Ltd (Japan)
  • JVC (Japan)
  • ONKYO Corp (Japan)
  • MORE
HOME THEATERS

A US MARKET REPORT

CONTENTS

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

II. A US MARKET REPORT

1. Introduction II-1
Home Audio Equipment: An Overview II-1
Table 1: World Market for Audio Products (2004-2006):
Percentage Share Breakdown of Volume Sales by Leading
Companies- Sony, Matsushita, Philips and Others (includes
corresponding Graph/Chart). II-1

Table 2: North American Market for Home Audio Systems (2003-
(2006): Breakdown of Annual Sales Revenue (in US$ Million)
includes corresponding Graph/Chart) II-2

2. The HTiB Market II-3
Market Highlights II-3
HTiB Market: An Overview II-4
Outlook II-4
Market Analytics II-4
Table 3: US Recent Past, Current & Future Analysis for Home
Theater-in-a-Box Market Independently Analyzed with Annual
Sales in Thousand Units for the Years 2000 through 2010
(includes corresponding Graph/Chart) II-4
Market Issues and Trends II-4
Plunging Prices of Digital TV II-4
Escalating DTV sales II-4
Demand for Wider DTVs II-4
Projection TV Drives DTV Market II-5
Flat-Panel TV Attracts Larger Consumer Base II-5
In-Home Theatre Systems Erode Demand for Hi-Fi systems II-5
New Audio System for Home Theaters II-5
Competitive Landscape II-5
Table 4: US Market for HTiB (2004-2006): Percentage Share
Breakdown of Volume Sales by Major Players- Sony, Bose, RCA
(Thomson), Kenwood, Panasonic and Others (includes
corresponding Graph/Chart) II-6

Table 5: Canadian Market for Consumer Electronics (2004 &
2005): Breakdown of Volume Sales by Category- DVD Players,
Color TV, VCRs, HTiB Systems, Camcorders, Rear Projection
TV, Combination TV and Flat Panel TV (LCD & Plasma) (in ‘
000 Units) (includes corresponding Graph/Chart) II-6

Displays Market II-6
Table 6: Global TV Shipments (2003 & 2004): Breakdown of 27
  • Inches and Larger Units by Type
CRT TV, Front Projection,
LCD TV, Plasma TV, RP
CRT and RP
Micro (In ‘000 Units) II-7

Table 7: US Market for Home Display (2003 & 2004): Breakdown
of Volume Shipments by Type
Analog Direct View, Digital
Direct View, CRT RPTV, Plasma TV, Digital LCD TV (In Units)
(includes corresponding Graph/Chart) II-7

Table 8: Consumer Preferences for Future TV Purchases (2004 E) II-8

Increasing Number of Households Prefer Home Theater Systems II-8
Table 9: Home Theater Penetration in the US (2001-2005)
(includes corresponding Graph/Chart) II-8

Convenience: A Major Factor II-8
HTiB: Dominating the Digital Living Room II-9
Replacement of Old Products with New Ones Fuel Sales Growth II-9
Korean Electronics Giants to Focus on Home Theatre Market II-9

3. Consumer Behavior II-10
Buyer Behavior for Audio Systems II-10
Table 10 : Home Theater Consumers by Age Group: (2005 E)(In
%) (includes corresponding Graph/Chart) II-10
Factors Influencing the HTiB Market II-10
Types of Home-Theater Consumers II-10
First-Time Buyers II-10
DIY II-11
Old Component Owners II-11

4. Market/Product Trends II-12
Universal Players: An Extension of DVD Players II-12
Popular Models of Universal Players/HTiB Systems II-12
Decreasing Prices Increase Sales II-12

Table 11: World HTiB Market (2002-2004): Percentage
Breakdown of Volume Sales by Type of DVD Device (includes
corresponding Graph/Chart) II-13

Trend Towards Networked/ Converged Audio Products II-13
New Feature Packed Systems to Lead HTiB Market II-13
HTiBs Move Towards Increased Simplicity II-14
DVD Recording Comes to HTiBs II-14

Table 12: World DVD Recorder Unit Shipments: (2003-2006) (In
thousand units) (includes corresponding Graph/Chart) II-15

Newer Surround Sound Options Coming to the Fore II-15
Home Theatre Systems to go Wireless II-15
Problem Facing Wireless Components II-16

5. Product Overview II-17
Home-Theater-In-A-Box: An Introduction II-17
Components of a Home-Theater-In-A-Box II-17
Audio/Video Source (DVD-Audio/Video player, SACD player, LD
player, VCR) II-17

Table 13: US Market for DVD Players (2004-2006): Percentage
Share Breakdown of Revenues by Distribution Channel -
Discount Retailer, Mass Merchandiser, Specialty Store,
Direct Sales and Independent Retailer (includes
corresponding Graph/Chart) II-18

DVD Formats II-18
DVD-5 II-18
DVD-10 II-18
DVD-9 II-18
DVD-18 II-18
Table 14: World Home and Portable DVD -Audio Players Market
(2003-2006) (Sales in ‘000 units) (includes corresponding
Graph/Chart) II-19
AV Receiver/Tuner/Amplifier II-19

Table 15: World Market for Home and Portable DVD-Audio
Players: (2004-2006) (Units in ‘000) (includes
corresponding Graph/Chart) II-19

Surround Speaker System II-19
Displays: A Major Component of Home Theaters II-20
An Overview of the Various Display Technologies II-20
CRTs (Cathode Ray Tube) II-20
Rear Projection TVs II-20
Plasma Panels II-21
LCD Screens II-21
LCD Projectors (Home Theater) II-21
Audio/Video Receiver Acts as Control Center II-21
Multiple Speakers Impart Rich, Room-Filling Sound II-22
Conversion of Old Entertainment Components into a Home-Theater II-22
Room Type and Size is not a Limiting Factor for Home Theater
Sound II-22
HTiB Vs. Separates II-22
An Overview of Surround Sound Technologies/Formats II-23
Dolby Pro Logic II-23
Dolby Pro Logic II II-23
Dolby Pro Logic IIx II-24
Dolby Digital II-24
Dolby Digital EX II-24
DTS II-24
DTS NEO 6 II-24
DTS-ES II-24
THX II-24
THX Surround EX II-25

6. Distribution Channels II-26
Specialty Stores II-26
Department Stores, Discount Stores or Catalog Showrooms II-26
Manufacturers To Gain Direct Access To Consumers Through
Internet Distribution II-26
Traditional Retailer Services Continue to Play Crucial Role II-26

7. Select Information on Other Markets II-27
Japan II-27
Western Europe II-27
Table 16 : Home Theater Penetration in Western Europe:(2002-
2005) (includes corresponding Graph/Chart) II-27
Italian Home Theater Market II-27
Home Entertainment finds Favor in Households II-27
Table 17: Penetration and Installed Base of DVD Players in
Italy: (2003-2005) (In Thousand Units) (includes
corresponding Graph/Chart) II-28

Price Differentials in Italian Video Market
A Perspective
in the Recent Past II-28
Table 18: Price Differentials of Various Video Sources in
Italy: 2000-2002 (In Euros)
DVD Player, DVD Combination,
DVD Recorder, VCR II-28

Table 19: Italian Market for Home Theater Products (2002-
2004): Breakdown of Volume Sales by Type -DVD Players Only,
DVD Combination (VHS+DVD,) DVD Recorders and Home Theatre
Systems (In Thousands Units) (includes corresponding Graph/
Chart) II-28
Asia Pacific II-29
Taiwan II-29
Home Theater Market in Taiwan II-29
Table 20 : Home Theater Products Demand in Taiwan:(2003 &
2004) II-29
South Korea II-29
South Korean Home Theater Market II-29

8. Product Innovations/Introductions II-30
CY Signature Unveils a Range of High-End Home Theater Solutions II-30
AMX Corporation Launches Advanced Audio/Video Entertainment
Systems II-30
Creative Technology to Introduce Home Theater Connect DTS-610 II-30
Samsung Unveils HT-AS601 and HT-AS600 HTiB Systems II-30
LG Electronics Introduces MyHomNet, a New Digital Home Theatre II-31
Matsushita Electric Unveils SC-HT03 2.1-channel system II-31
Denon Ltd Introduces 2.1-channel D-M51DVS II-31
Pioneer Corp Launches 5.1-channel HTZ-323DV System II-31
Hitachi Rolls Out Home-1, an Entry Level Projector for Home
Theatre II-31
Epson Designs Epson Home 10, a Home Theater Projector II-31
Philips to Release a MX-6000i DVD home theater system and
Streamium TV II-31
Niro1.com to Unveil Niro System 400 II-32
Matsushita Electric Introduces SC-HT03 2.1- Channel System II-32
Denon to Launch 2.1-Channel D-M51DVS II-32
Samsung to Expand HTiB Range II-32
Samsung India Launches Wireless Home Theater-in-a-Box II-32
Samsung’s eXpandable Home Theater II-33
JVC Launches HTiB with DVD Recorder II-33
Product Innovations/Introductions in the Recent Past II-33
Sony Unveils the DVD Dream System Range II-33
Altec Lansing Unveils Powered Audio System II-33
Onkyo Launches the Stress Buster II-34
Denon introduces the 2-Speaker, 5-Channel HTiB II-34
Samsung Introduces New ‘Advanced Home Theater’ II-34
Philips Launches HTiB with DVD Recorder II-34
Pioneer to Launch HTiBs with Universal Players II-35
Philips Develops Nexperia II-35
HTiBs with Multiple Functions II-35
Panasonic Enhances HTiB Lineup II-35
Pioneer to Unveil High-Performance AV Multi-Channel Amplifier II-35
Sharp Launches Two New DVD Home Theater Systems in Japan II-36
Panasonic Launches HTiBs with DVD-Audio II-36
Yamaha to Launch DVD-Audio HTiBs II-36
Samsung Launches HTiB Systems II-36
Motorola Launches the DCP501 II-37
Tripath and APEX Launch Digital Amplifier based Home Theater
System II-37
LG Introduces DVD Combi for Home Theater II-37
JBL Cinema ProPack 600 Launched II-37

9. Recent Industry Activity II-38
SLS International Takes Over Evenstar, Inc. II-38
Home Theater Store Acquires Sounds Like Music Inc II-38
Mitsubishi Develops New Technology for Home Theatres II-38
Duocom Starts Home Theatre Division II-38
Industry Activity In The Recent Past II-39
Aiwa to Rejuvenate its Image in the US II-39
Marantz and DENON Merge to form D&M Holdings II-39

10. Focus on Select Global Players II-40
Bose Corp (US) II-40
D&M Holdings (Japan) II-40
Hitachi Ltd (Japan) II-40
Kenwood Corporation (Japan) II-41
Koninklijke Philips Electronics NV (Netherlands) II-41
LG Electronics Inc (South Korea) II-42
Matsushita Electric Industrial Co Ltd (Japan) II-42
JVC (Japan) II-42
ONKYO Corp (Japan) II-43
Pioneer Corporation (Japan) II-43
Samsung Electronics Co Ltd (South Korea) II-43
Sanyo Electric Co Ltd (Japan) II-43
Sharp Corp. (Japan) II-44
Sony Corporation (Japan) II-44
Aiwa Co Ltd (Japan) II-45
Yamaha Corporation (Japan) II-45

III. COMPETITION

1. Alco Holdings Ltd. (Hong Kong) III-1
Table 21: Annual Sales Comparison by Geographical
Region: 2003-2004 (In HK$ million) III-1
2. Apex Digital, Inc. (USA) III-6
3. Bose Corporation (USA) III-8
4. Boston Acoustics, Inc. (USA) III-13
5. Cambridge SoundWorks, Inc . (USA) III-15
6. Crestron Electronics, Inc. (USA) III-21
7. D&M Holdings, Inc. (Japan) III-25
D&M Holdings US, Inc. (USA) III-26
Denon Ltd. (Japan) III-27
Denon Electronics (USA) LLC (USA) III-28
8. Daewoo Electronics Co., Ltd. (Korea) III-30
9. Eastern Asia Technology Ltd. (China) III-35
10. Epson America, Inc. (USA) III-36
11. Genelec Oy (Finland) III-38
Genelec, Inc. (USA) III-43
12. Himage Holdings Ltd. (China) III-45
13. Hitachi Ltd. (Japan) III-47
Table 22: Annual Sales Analysis: 2003-2005 (In ¥
billion) III-49

Table 23: Annual Sales Analysis By Segment: 2004-2005
(In ¥ billion) III-49

Table 24: Annual Sales Analysis By Geographic Region:
2004-2005 (In ¥ billion) III-49

Table 25: Annual Sales Analysis by Business Segment:
2003-2004 (In ¥ billion) III-50

Table 26: Annual Sales Comparison by Geographic Region:
2003-2004 (In ¥ billion) III-50
14. HKC Worldwide Electronic Co., Ltd. (China) III-55
15. Infinity Systems, Inc. (USA) III-57
16. Kenwood Corporation (Japan) III-59
Table 27: Annual Sales Analysis: 2003-2005 (In ¥
billion) III-60

Table 28: Annual Sales Analysis by Business Segment:
2004-2005 (In ¥ billion) III-60
Kenwood USA Corporation (USA) III-65
17. Kinyo (USA) III-66
18. Koninklijke (Royal) Philips Electronics NV (The
Netherlands) III-67
Table 29: Half-Yearly Sales Analysis: 2004-2005 (H1)
(In € billion) III-71

Table 30: Half-Yearly Sales Analysis by Division: 2004
  • 2005 (H1) (In € billion) III-71
Table 31: Half-Yearly Sales Analysis by Geographical
Region: 2004-2005 (H1) (In € billion) III-72
Table 32: Annual Sales Analysis: 2002-2004 (In €
billion) III-72

Table 33: Annual Sales Analysis by Division: 2003-2004
(In € billion) III-72

Table 34: Annual Sales Analysis by Geographical Region:
2003-2004 (In € billion) III-72
Philips Consumer Electronics North America (USA) III-84
19. Lexicon (USA) III-85
20. LG Electronics (South Korea) III-87
Table 35: Annual Sales Analysis: 2002-2004 (In Won
trillion) III-88

Table 36: Annual Sales Analysis by Segment: 2003-2004
(In Won trillion) III-89
Zenith Electronics Corporation (USA) III-95
21. Matsushita Electric Industrial Co., Ltd. (Japan) III-97
Table 37: Annual Sales Analysis: 2003-2005 (In ¥
trillion) III-100

Table 38: Annual Sales Analysis by Segment: 2004-2005
(In ¥ trillion) III-100

Table 39: Annual Sales Analysis by Geographical Region:
2004-2005 (In ¥ trillion) III-101

Table 40: Annual Sales Analysis by Segments: 2003-2004
(In ¥ trillion) III-101

Table 41: Annual Sales Analysis by Geographic Region:
2003-2004 (In ¥ trillion) III-101
Panasonic
Matsushita Electric Corporation Of America
(USA) III-108
22. Mecmar, Inc. (Taiwan) III-115
23. Mitsubishi Electric Corporation (Japan) III-116
Table 42: Annual Sales Analysis: 2002-2004 (In ¥
billion) III-118

Table 43: Annual Sales Analysis by Business Segment:
2003-2004 (In ¥ billion) III-118

Table 44: Annual Sales Analysis by Geographic Regions:
2003-2004 (In ¥ billion) III-118
Mitsubishi Electric & Electronics USA, Inc. (USA) III-123
24. Motorola, Inc. (USA) III-125
Table 45: First Quarter Sales Analysis: 2004-2005 (Q1)
(In US$ billion) III-127

Table 46: First Quarter Sales Analysis by Segment:
2004-2005 (Q1)(In US$ billion) III-127

Table 47: Annual Sales Analysis: 2003-2004 (In US$
billion) III-127

Table 48: Annual Sales Analysis by Business Segment:
2003-2004 (In US$ billion) III-128

Table 49: Annual Sales Analysis by Geographic Region:
2003-2004 (In US$ billion) III-128
25. Nakamichi Corporation (Japan) III-154
26. Niro1.Com, Inc. (Japan) III-156
Niro1.Com USA, Inc. (USA) III-157
27. Norcent Technology, Inc. (USA) III-158
28. Onkyo Corporation (Japan) III-159
Table 50: Annual Sales Analysis: 2002-2004 (In US$
million) III-159
Onkyo China Ltd. (China) III-164
Onkyo Europe Electronics GmbH (Germany) III-165
Onkyo USA Corporation (USA) III-167
29. Pioneer Corporation (Japan) III-168
Table 51: Annual Sales Comparison: 2003-2005 (In ¥
million) III-169

Table 52: Annual Sales Comparison By Segment: 2004-2005
(In ¥ million) III-169

Table 53: Annual Sales Comparison By Geographic Region:
2004-2005 (In ¥ million) III-169

Table 54: Annual Sales Comparison By Segment: 2003-2004
(In ¥ million) III-169

Table 55: Annual Sales Comparison By Geographic Region:
2003-2004 (In ¥ million) III-170

Table 56: Quarterly Sales Comparison: 2003-2004 (In ¥
million) III-170
Pioneer Electronics (USA), Inc. (USA) III-175
30. Samsung Electronics Co., Ltd. (South Korea) III-179
Samsung Electronics America, Inc. (USA) III-185
31. Sanyo Electric Co., Ltd. (Japan) III-190
Table 57: Annual Sales Analysis: 2003-2005 (In ¥
trillion) III-192
32. Sharp Corporation (Japan) III-196
Table 58: Annual Sales Analysis: 2003-2005 (In ¥
trillion) III-198

Table 59: Annual Sales Analysis by Segment: 2004-2005
(In ¥ trillion) III-198

Table 60: Annual Sales Analysis by Geographical Region:
2004-2005 (In ¥ trillion) III-198

Table 61: Annual Sales Analysis by Segments: 2003-2004
(In ¥ trillion) III-199

Table 62: Annual Sales Analysis by Products: 2003-2004
(In ¥ trillion) III-199

Table 63: Annual Sales Analysis by Geographical Region:
2003-2004 (In ¥ trillion) III-199
Sharp Electronics Corporation (USA) III-207
33. Shenzhen Mizuda Electronic Co., Ltd. (China) III-208
34. Shenzhen Richtec Industry Co., Ltd. (China) III-208
35. Sherwood America, Inc. (USA) III-209
36. SIM2 Multimedia SpA (Italy) III-211
37. Sony Corporation (Japan) III-214
Table 64: Annual Sales Analysis: 2003-2005 (In US$
billion) III-216
Sony Australia Limited (Australia) III-221
Sony Corp of America (USA) III-223
Table 65: Annual Sales Comparison: 2002- 2004 (In US$
billion) III-224
38. Thomson RCA (USA) III-226
39. Thomson SA (France) III-230
Thomson Consumer Electronics (USA) III-237
40. Toshiba Corporation (Japan) III-238
Table 66: First Quarter Sales Comparison: 2004-2005
(Q1) (In ¥ billion) III-241

Table 67: First Quarter Sales Comparison by Segment:
2004-2005 (Q1) (In ¥ billion) III-241

Table 68: First Quarter Sales Comparison by Region:
2004-2005 (Q1) (In ¥ billion) III-241

Table 69: Annual Sales Comparison: 2002-2004 (In ¥
billion) III-242

Table 70: Annual Sales Comparison by Business Segent:
2003-2004 (In ¥ billion) III-242

Table 71: Annual Sales Comparison by Geographic Region:
2003-2004 (In ¥ billion) III-242
Toshiba America, Inc. (USA) III-247
41. Tripath Technology, Inc. (USA) III-252
42. Victor Company of Japan Limited (JVC) (Japan) III-254
Table 72: First Quarter Sales Analysis by Segment:
2004-2005 (Q1) (In ¥ billion) III-255

Table 73: Annual Sales Analysis: 2002-2004 (In ¥
billion) III-255

Table 74: Annual Sales Analysis by Segment: 2003-2004
(In ¥ billion) III-255

Table 75: Annual Sales Analysis by Geographic Region:
2003-2004 (In ¥ billion) III-256
JVC Company of America (USA) III-258
43. Yamaha Corporation (Japan) III-262
Table 76: First Quarter Sales Analysis: 2004-2005 (Q1)
(In ¥ billion) III-264

Table 77: Annual Sales Analysis: 2002-2004 (In ¥
billion) III-264

Table 78: Annual Sales Analysis by Product Segment:
2003-2004 (In ¥ billion) III-264

Table 79: Annual Sales Analysis by Geographical Region:
2003-2004 (In ¥ billion) III-264
Yamaha Electronics Corporation (USA) III-267
Note: Product cover images may vary from those shown
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4 of 3
  • Bose Corp (US)
  • D&M Holdings (Japan)
  • Hitachi Ltd (Japan)
  • Kenwood Corporation (Japan)
  • Koninklijke Philips Electronics NV (Netherlands)
  • LG Electronics Inc (South Korea)
  • Matsushita Electric Industrial Co Ltd (Japan)
  • JVC (Japan)
  • ONKYO Corp (Japan)
  • Pioneer Corporation (Japan)
  • Samsung Electronics Co Ltd (South Korea)
  • Sanyo Electric Co Ltd (Japan)
  • Sharp Corp. (Japan)
  • Sony Corporation (Japan)
  • Aiwa Co Ltd (Japan)
  • Yamaha Corporation (Japan)
Note: Product cover images may vary from those shown
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