Find out more about how the youngest children in the UK behave, what they are into and how their skills develop. By the time that children reach the age of 5, many attitudes and behaviour patterns are already established. The CHILDWISE Pre-School Report looks at media use and wider experience among pre-school children, as told to us by their parents.
The CHILDWISE Pre-School Report is based on research with 1000 parents of under 5 year olds across the UK.
2. Key Findings
3. Access to Media
When do they watch TV?
Do parents watch with them
How long do children watch TV?
Which children’s TV channels do they watch?
Which regular TV channels do they watch?
What are their favourite TV programmes?
What programmes do parents enjoy most?
Watching TV on-demand
Using tablets and computers
Ownership of tablets and computers
How often do they use tablets and computers?
How long do they use them for?
What do they do on them?
Do they ever use apps?
What are their favourite apps?
What are their favourite websites?
What websites do they use regularly?
Do they ever use a mobile phone?
How often do they use a mobile phone?
Do they have access to a games console?
How often do they use a games console?
How often do they read magazines?
What parenting websites do you use?
What other popular websites do you use?
When do you go online throughout the day?
4. Purchasing Behaviour
Where do you buy toys and gifts from?
How do you prefer to buy toys and gifts?
What was the last toy you bought your child?
How much do you spend on toys and gifts?
How much do you spend on gifts for friends?
How often do Grandparents buy gifts?
How do family and friends know what to buy?
5. Activities & Skills
Participation in organised activities
What tasks are they able to carry out?
6. Work & Childcare
Do they attend a childcare setting?
Who else looks after your child?
Who else lives in your house?