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Beer & Ales - Global Strategic Business Report

  • ID: 338660
  • Report
  • Region: Global
  • 651 Pages
  • Global Industry Analysts, Inc
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This report analyzes the worldwide markets for Beer & Ales in Millions of Liters and US$ Million. The major product segments analyzed are Lager Beer (Premium Lager Beer, Standard Lager Beer, & Economy Lager Beer), Dark Beer, Stouts, and Non-/Low-Alcohol Beer. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East, and Latin America. Annual forecasts are provided for each region and product segment for the period of 2000 through 2010. The report profiles 423 companies including many key and niche players worldwide such as Anheuser-Busch Cos. Inc., Asahi Breweries Ltd., Carlsberg Breweries A/S, Foster’s Group Limited, Grupo Modelo, Heineken NV, InBev SA, Molson Coors Brewing Company, SABMiller PLC, Scottish & Newcastle PLC, and The Tsingtao Brewery.

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BEER & ALES

A GLOBAL STRATEGIC BUSINESS REPORT

CONTENTS

I. INTRODUCTION, METHODOLOGY & DEFINITIONS

II.
1. Market Overview II-1
Changing Consumer Tastes Drive Demand for Beer and Ales II-1
Eastern Europe and Asia Pacific
Prime Growth Markets II-1

2. Industry Snapshots II-2
Table 1: World Market for Beer: Geographic Regions Ranked by
CAGR (2000-2010) in Terms of Volume Sales (includes
corresponding Graph/Chart) II-2

Table 2: World Market for Beer: Geographic Regions Ranked by
CAGR (2000-2010) in Terms of Value Sales (includes
corresponding Graph/Chart) II-3
Table 3: Per Capita Beer Consumption for 2004 (In Liters) II-4
Beer Market in Recent Past II-4
Minimal Growth in Mature Markets II-5
Escalating Demand for Imports II-5
Table 4: Beer Production Worldwide (2004E): Percentage
Breakdown by Major Producing Countries for China, US,
Germany, Brazil, Russia, Japan, Mexico, United Kingdom,
Spain, Poland and Others (includes corresponding Graph/
Chart) II-5
Global Beer Production in Recent Past II-6
Table 5: Beer Production Worldwide for 2001 & 2000 (In
Billion Liters) (includes corresponding Graph/Chart) II-6

3. Industry Overview II-7
Beer & Ales
A Sub-Segment of the Beverages Industry II-7
Majors Account for Over Two-Thirds of the Beer Market II-7
Competition Predominantly at Local Level II-7
Competition Based on Distribution Dominance II-7
Consolidation and Globalization
Order of the Day II-8
Consolidation and Acquisitions in Years 2003 and 2004 II-8
Major Consolidation Activities in the Beer Industry II-9
An Insight to the Acquisitions II-10
SABMiller Acquires Bavaria II-10
InBev to Purchase Russia’s Tinkoff Brewery II-10
Suntory Purchases Stake in Shanghai Eastern Sea Beer II-10
Interbrew Purchases AmBev II-10
AmBev Purchases Labatt Brewing Co. II-10
Yanjing Beer Acquires Stake in Huiquan Beer II-11
Anheuser-Busch Acquires Harbin Brewery II-11
Scottish & Newcastle Acquires Stake in Chongqing Breweries II-11
Pyramid Ales Acquires Portland Brewing Company II-11
Heinken Purchases Central European Brewing Company. II-11
Interbrew Purchases Shares in Sun Interbrew. II-11
Acquisitions in Recent Past II-11
Heineken Acquires BBAG II-11
Heineken Acquires 68.8% Stake in Karlovacka Pivovara II-12
Heineken Acquires Stake in Karlsberg International Brand II-12
SABMiller Acquires 98.8% Stake in Browar Dojlidy II-12
SABMiller Acquires 60% Stake in Birra Peroni II-12
Scottish Newcastle Acquires Stake in Mythos Breweries II-12
Heineken Acquires Al Ahram II-12
SABMiller Acquires Wuhan Eurodongxihu II-12
SAB Acquires Miller Brewing Co. II-13
Molson Acquires Kaiser Brasil II-13
Interbrew Acquires 24% Stake in Zhujiang Joint Stock Company II-13
Heineken Signs Agreement to Acquire Bravo International II-13
Heineken Acquires Additional Stake in Dinal Brewery of
Kazakhstan II-13
Anheuser-Busch Signs Agreement with Tsingtao Brewery II-13
Adolph Coors Acquires Carling Business from Interbrew SA II-13
Carlsberg Breweries Sings Agreement to Acquire Pirinsko Pivo
of Bulgaria II-14
Carlsberg Acquires Stake in Lao Brewery II-14
Heineken Acquires 20% Stake in Cervejarias Kaiser Brasil II-14
Heineken Acquires Stakes in Two Central American Breweries II-14
Anheuser-Busch Acquires 20% Stake in CCU II-14
Carlsberg Acquires Remaining Stake in Carlsberg Italia SpA II-14
Interbrew Completes Acquisition of Beck’s II-14
Interbrew Acquires Gilde Brauerei II-15
Svyturys and Utenos Alus Merge to Form Svyturys Utenos Alus II-15
Carlsberg Asia Acquires Additional Stake in Hite Brewery II-15
Heineken Acquires 50% Stake in IRSA II-15
Scottish & Newcastle Acquires 49% Stake in Centralcer II-15
Carlsberg Acquires Feldschlösschen II-15
Scottish & Newcastle Acquires Brasseries Kronenbourg II-15

4. Competitive Landscape II-16
Anheuser-Busch Dominates Global Beer Market II-16
World Market for Beer: A Competitive Landscape II-17
Table 6: Leading Brewers in the Global Beer Market (2003-
2005E): Market Share of Anheuser-Busch, SABMiller, and
Others (includes corresponding Graph/Chart) II-18

5. Product Overview II-19
Historical Background II-19
What are Beers? II-19
The Brewing Process II-20
Constituents of Beer II-20
The Process II-21
The third process is the maturing of the ‘young’ beer. II-22
Classification of Beer II-22
On the Basis of Alcoholic Strength II-22
On the Basis of Brewing Process/ Fermentation II-22
On the Basis of Price II-23
On the Basis of Packaging II-23
On the Basis of Distribution Channel II-23
Beer: Good for Health II-23
Table 7: Relative Odds of Heart Attack II-24
Demographic Profile II-24
Profile of A Typical Beer Consumer II-24

6. Industry Trends II-26
Growing Health Concerns Increases Preference for Light Beers II-26
Rising Popularity of Specialty Beers II-26
Performance of FABs Linked to Beer Industry II-26
Developing Countries: Appealing Destinations for Global Brewers II-26
Volume Pressures Drive Surge in Ad-Spend II-26
Direct Distribution and Bypassing of Intermediaries to Cut Costs II-26
PET Vs. Glass
A Debatable Issue in Bottle Packaging II-27
Glass Bottles and Cans
Hot Selling Packaging Material II-27
Low Tariff and Non-tariff Barriers to Boost Competition II-28
Continuing Mergers and Acquisitions II-28
Packaging II-29
Distribution II-30

7. Key Issues Confronting the Beer Industry II-31
Concern Over Use of Genetically Modified Food II-31
Strict Legislation to Control Drunken Driving II-31
Beer Packaging and Recycling
A Brewing Issue II-31
Adverse Environmental Effects Impact Use of PET II-32
Price Volatility Influences Choice of Packaging Material II-32

8. Technological Trends II-33
Technologies Affecting the Beer Industry II-33
Carlsberg Introduces Refillable PEN Bottles II-33
ACTIS Technology for PET Bottles Enhances Barrier Qualities II-33
‘DRAWBOX’ Draught Beer Dispenser II-33
Manufacturing Process for Glass Bottles Reduces Costs II-34
Technology/ R&D: Miller Chiller Developed by David D Smith
Corrugated Based in Lockerbiem UK II-34
Technology/ R&D: Developments in Barrier PET by Tetra Pak II-34

9. An Overview of Major Markets II-35
The United States II-35
Table 8: US Market for Beverages (2004): Percentage Breakdown
of Volume Sales for Soft Drink, Milk, Bottled Water, Beer,
Coffee, Fruit Beverages, Tea, Wine, Distilled Spirits, and
Others (includes corresponding Graph/Chart) II-35
Imported Beer Market II-36
Table 9: US Market for Imported Beer (2004E): Market Share
of Leading Brands by Volume Sales for Corona Extra,
Heineken, Labatt Blue, Tecate, Guinness, Amstel Light,
Modelo Especial, Beck’s, Foster’s, Corona Light, Bass and
Other (volume in million hectoliters) (includes
corresponding Graph/Chart) II-36
Competitive Scenario II-37
Table 10: US Market for Beer (2003-2005E): Market Share of
Leading Players by Volume Sales for Anheuser-Busch Cos Inc.,
SABMiller PLC, Molson Coors Brewing Co., Modelo SA de CV,
Grupo, S & P Co., Heineken NV, InBev SA, Pabst Brewing Co.
and Others (includes corresponding Graph/Chart) II-37
China II-38
Global Companies Buying out Domestic Firms II-38
Germany II-39
Declining Per Capita Consumption II-39
Consolidation
It’s Happening in the Industry II-39
Diverse German Market Defies Existence of Market Leader II-40
Table 11: German Market for Beer (2003-2005E): Market Share
of Leading Players by Volume Sales for InBev (including
Spaten), Holsten, Radeberger, Brau & Brunnen, Bitburger,
Warsteiner, Krombacher, BHI/Paulaner (Heineken), Oettinger
and Others (includes corresponding Graph/Chart) II-40
Brazil II-41
Highly Consolidated Market II-41
Ethnic and Regional Factors Leverage Beer Consumption II-41
Table 12: Brazilian Market for Beer (2003-2005E): Percentage
Breakdown of Volume Sales for Leading Players and Brands
for InBev (Skol, Brahma and Antarctica), Schincariol,
Molson Coors Brewing/Heineken (Kaiser and Bavaria) and
Other (includes corresponding Graph/Chart) II-42
Japan II-42
Table 13: Japanese Market for Beer (2003-2005E): Market
Share of Leading Players by Volume Sales for Asahi Breweries
Ltd., Kirin Brewery Co. Ltd., Sapporo Breweries Ltd., Suntory
Ltd., and Others (includes corresponding Graph/Chart) II-43
Russia II-44
Health Consciousness
Major Growth Factor II-44
Baltika
Leads the Market II-44
Table 14: Leading Players in Russian Market for Beer (2003-
2005E): Market Share of BBH, SUNInterbrew, Krasny Vostok,
Ochokava, Heineken, Efes, Stepan Razin and Other (includes
corresponding Graph/Chart) II-45
The United Kingdom II-45
Changing Preferences of Beer Consumers II-46
Table 15: UK Market for Beer (2003-2005E): Market Share by
Volume Sales for Leading Companies for Scottish & Newcastle,
Coors, InBev, Carlsberg and Others (includes corresponding
Graph/Chart) II-46
Leading Companies and Brands in the UK Beer Market II-47
Mexico II-47
Table 16: Mexican Market for Beer (2003-2005E): Market Share
of Leading Players by Volume Sales for Modelo SA de CV,
Grupo, FEMSA and Others (includes corresponding Graph/Chart) II-48

10. Product Introductions/Innovations II-49
InBev Introduces Leffe Rossa Beer II-49
Österlenbryggarna Tomelilla Launches Foremost Transgenic Beer II-49
Interbrew UK to Unveil Brahma Beer in Off-Trade Market II-49
InBev Introduces Stella Artois Brand in Brazilian Market II-49
Anheuser-Busch Expands the Portfolio of FAB II-49
Anheuser-Busch Launches New Packaging II-50
Product Introductions/Innovations in Recent Past II-50
Anheuser-Busch Unveils Michelob Ultra II-50

11. Recent Industry Activity II-51
Molson and Adolph Coors Complete Merger II-51
InBev To Consolidate Two Brazil-based Units II-51
SABMiller Acquires Bavaria II-51
InBev to Purchase Russia’s Tinkoff Brewery II-51
Suntory Purchases Stake in Shanghai Eastern Sea Beer II-51
Inbev Enters into Agreement with Lion Nathan New Zealand II-52
InBev Divests Interest in Damm S.A II-52
Putin Passes Law that Restricts Consumption and Sale of Beer II-52
Baltika Breweries Merges with Vena, Pikra and Yarpivo II-52
Rogue Ales Inks Strategic Agreement with Freeminer Brewery II-52
Interbrew Purchases AmBev II-52
AmBev Purchases Labatt Brewing Co. II-53
Yanjing Beer Acquires Stake in Huiquan Beer II-53
Oetker Group Seals Berliner Kindl and Brinkhoff Brew Factories
in Germany II-53
Beijing Enterprises Holdings Increases Stake in Two Breweries II-53
Anheuser-Busch Acquires Harbin Brewery II-53
Scottish & Newcastle Acquires Stake in Chongqing Breweries II-53
Pyramid Ales Acquires Portland Brewing Company II-53
Heineken Purchases Central European Brewing Company. II-53
Interbrew Purchases Shares in Sun Interbrew. II-54
Industry Activity in Recent Past II-54
SABMiller Enters into Joint Venture with Harbin Brewery II-54

12. Focus on Select Players II-55
Anheuser-Busch Cos. Inc. (USA) II-55
Table 17: Anheuser-Busch Cos. Inc.: Annual Volume Sales
Analysis for 2002-2004 in Million Barrels (includes
corresponding Graph/Chart) II-55
Asahi Breweries Ltd. (Japan) II-57
Carlsberg Breweries A/S (Denmark) II-57
Foster’s Group Limited (Australia) II-57
Grupo Modelo (Mexico) II-58
Heineken NV (The Netherlands) II-58
Table 18: Heineken NV: Percentage Breakdown of Volume Sales
for 2004 by Geographic Market- The Americas, Western Europe,
Central and Eastern Europe, Asia-Pacific, and Africa and
Middle East (includes corresponding Graph/Chart) II-58
InBev SA (Belgium) II-60
Molson Coors Brewing Company (North America) II-62
SABMiller PLC (UK) II-62
Scottish & Newcastle PLC (UK) II-63
The Tsingtao Brewery (China) II-63

13. Global Market Perspective II-64
Table 19:World Recent Past, Current & Future Analysis for
Beer by Geographic Region/Country
US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Latin America and Rest
of World Markets Independently Analyzed with Annual
Consumption Figures in Million Liters for Years 2000 through
2010 (includes corresponding Graph/Chart) II-64

Table 20: World 11-Year Perspective for Beer by Geographic
Region/Country
Percentage Breakdown of Volume Consumption
for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan
), Latin America and Rest of World Markets for Years 2000,
2005 & 2010 (includes corresponding Graph/Chart) II-64

III. MARKET

1. The United States III-1
A.Market Analysis III-1
Growing Health Concerns III-1
Market in Recent Past III-2
California
Largest Beer Consuming Region III-2
Table 21: Beer Consumption in the US by Region (2004E)-
California, New York, Florida, Illinois, Pennsylvania,
Texas, New Jersey, and Others (Consumption In million
hectoliters) (includes corresponding Graph/Chart) III-2

Table 22: Per Capita Consumption of Beer in the U.S by
Region (2004E)- Northeast, South, East Central, West
Central, West, Southwest and Pacific (In gallons)
(includes corresponding Graph/Chart) III-2

Table 23: Packaged and Draft Beer Consumption in the U.S
by Region (2004E)- Northeast, South, East Central, West
Central, West, Southwest and Pacific (In million gallons)
(includes corresponding Graph/Chart) III-3
Competitive Scenario III-3
Anheuser-Busch— Leads the US Beer Market III-3
Table 24: US Market for Beer (2003-2005E): Market Share
of Leading Players by Volume Sales for Anheuser-Busch Cos
Inc., SABMiller PLC, Molson Coors Brewing Co., Modelo SA
de CV, Grupo, S & P Co., Heineken NV, InBev SA, Pabst
Brewing Co. and Others (includes corresponding Graph/
Chart) III-4

Table 25: Leading Marketers of Beer in the US (2004&
2005E): Percentage Share Breakdown for Anheuser-Busch,
Miller Brewing, Molson Coors Brewing Co, Modelo, Pabst
Brewing, Heineken USA, Labatt USA, Diageo Beer Division,
DG Yuengling & Son, Boston Beer and Others (includes
corresponding Graph/Chart) III-5

Table 26: Leading Brands of Beer in the US (2004&2005E):
Market Share by Value Sales for Bud Light, Budweiser,
Miller Lite, Coors Light, Corona Extra and Others
(includes corresponding Graph/Chart) III-6

Table 27: US Market for Beer (2004&2005E): Market Share
of Leading Brands by Volume Sales for Bud Light,
Budweiser, Miller Lite, Coors Light, Corona Extra, and
Others (includes corresponding Graph/Chart) III-6

Table 28: US Beer Market (2004E): Media Spend by Leading
Brands for Bud Light, Budweiser, Coors Light, Miller
Lite, Natural Light, Busch, Corona Extra, Busch Light,
Miller High Life and Heineken (In US$ million) (includes
corresponding Graph/Chart) III-7
US Market for Beer: A Competitive Landscape III-8
Segment Analysis III-9
Trends in Light and Low-Carb Beer III-9
Table 29: US Market for Beer (2004): Percentage Breakdown
of Volume Sales for Light Beer, Regular Premium Beer,
Low- Priced Domestic Beer, Imported Beer and Other Beers
(includes corresponding Graph/Chart) III-9

Table 30: US Market for Light Beer (2004&2005E): Market
Share of Leading Brands by Volume Sales for Bud Light,
Coors Light, Miller Lite, Natural Light, Busch Light,
Michelob Light, Keystone Light, Milwaukee’s Best Light,
Old Milwaukee Light, Miller Genuine Draft Light, and
Others (includes corresponding Graph/Chart) III-10

Table 31: Leading Brands of Micro/Craft Beer in the US
(2004&2005E): Market Share by Value Sales for Sierra Nevada
Pale Ale, Samuel Adams Boston Lager, Samuel Adams Light,
Samuel Adams Seasonal, New Belgium Fat Tire Amber Ale,
Redhook Esb, Shiner Bock, Widmer Hefeweizen, Pyramid
Hefeweizen Ale, Alaskan Amber and Others (includes
corresponding Graph/Chart) III-11
Outlook III-11
Review of Year 2003 III-12
Craft Beer Market Experiencing Growth III-12
Performance of Regular and Light Beer III-12
Market in Recent Past III-12
Trend towards Popularity of Light Beers III-12
Craft Beer Segment
A Major Variant of Specialty Beers III-12
Table 32: US Market for Specialty Beers (2001): Volume
Sales of Leading Brewers (Specialty) for Boston Beer Co.,
Latrobe Brewing Co., D.G. Yuengling Brewing Co., Genesee
Brewing Co., Sierra Nevada Brewing Co., Pittsburgh
Brewing Co., Leinenkugel Brewing Co., Matt Brewing Co.,
Spoetzl Brewing Co., and New Belgium Brewing Co. in
Million Liters (includes corresponding Graph/Chart) III-13
Imported Beer III-13
Market for Imported Beer
On Growth Track III-13
Table 33: US Market for Imported Beer (2004): Market
Share of Leading Brands by Volume Sales for Corona
Extra, Heineken, Labatt Blue, Tecate, Guinness, Amstel
Light, Modelo Especial, Beck’s, Foster’s, Corona Light,
Bass and Other (In million hectoliters) (includes
corresponding Graph/Chart) III-14

Table 34: Leading Brands of Import Beer in the US (2004
): Value Sales for Corona Extra, Heineken, Corona Light,
Tecate, Labatt Blue, Amstel Light, Becks, Fosters Lager,
Guinness Draught and Pacifico (In US$ million) (includes
corresponding Graph/Chart) III-14

Table 35: US Market for Beer (2004): Percentage Breakdown
of Volume and Value Imports for Mexico, The Netherlands,
Canada, Germany, UK, Ireland, and Others (includes
corresponding Graph/Chart) III-15
Heineken
Leader in Imported Beer Market III-15
Table 36: US Market for Imported Beer (2004): Market
Share of Leading Players by Volume Sales for Heineken,
Gambrinus, Constellation Brands (Barton), InBev, FEMSA
and Other (includes corresponding Graph/Chart) III-15
Market in Recent Past III-16
Slowed Growth Due to Terrorist Attacks III-16
Imported Beer Brands Bounce Back Strongly III-16
Industry Dynamics III-16
Beer Marketing: A Game of Market Share III-16
Marketing Innovations III-16
Consolidation of Major Players III-16
Dark Beer
Myth And Reality III-17
Distribution System III-17
Regulatory Framework III-17
Federal Beer Regulations III-18
State Beer Regulations III-18
Local Regulations of Beer III-18
Tax Issues in the US Beer Market III-18
Demographics III-19
Demographic Profile of Average Beer Drinking Population III-19
Changing Consumption Patterns III-19
Projected Demographics III-19
Light and Regular Beer Consumers III-19
A Glance at Malternatives III-20
Traditional Brewers Join Malternatives Bandwagon III-20
Malternatives- Long Term Proposition or a Passing Fad? III-20
Brewers and Distillers Form Strategic Alliances III-20
Major Brands in the Market III-21
Major Launches in the US Malternatives Market III-22
Product Introductions/Innovations III-22
Strategic Corporate Developments III-23
B.Market Analytics III-24
Table 37: US Recent Past, Current & Future Analysis for Beer
by Product Segment
Lager (Premium Lager Beer, Standard
Lager Beer, Economy Lager Beer), Dark Beer, Stouts and Non
  • /Low-Alcoholic Beer Markets Independently Analyzed with
Annual Consumption Figures in Million Liters for Years 2000
through 2010 (includes corresponding Graph/Chart) III-24

Table 38: US Recent Past, Current & Future Analysis for
Beer by Product Segment
Lager (Premium Lager Beer,
Standard Lager Beer, Economy Lager Beer), Dark Beer, Stouts
and Non-/Low-Alcoholic Beer Markets Independently Analyzed
with Annual Consumption Figures in US$ Million for Years
2000 through 2010 (includes corresponding Graph/Chart) III-24

Table 39: US 11-Year Perspective for Beer by Product Segment

Percentage Breakdown of Volume Consumption for Lager
(Premium Lager Beer, Standard Lager Beer, Economy Lager Beer),
Dark Beer, Stouts and Non-/Low-Alcoholic Beer Markets
for 2000, 2005 & 2010 (includes corresponding Graph/Chart) III-25

Table 40: US 11-Year Perspective for Beer by Product Segment

Percentage Breakdown of Dollar Consumption for Lager
(Premium Lager Beer, Standard Lager Beer, Economy Lager Beer),
Dark Beer, Stouts and Non-/Low-Alcoholic Beer Markets for
2000, 2005 & 2010 (includes corresponding Graph/Chart) III-25

2. Canada III-26
A.Market Analysis III-26
Market Overview III-26
Ontario
Largest Beer Consuming Region III-27
Table 41: Canadian Market for Beer (2004): Percentage
Breakdown of Volume Consumption by Region for Ontario,
Quebec, British Colombia, Alberta, Manitoba, Nova Scotia,
Saskatchewan, and Others (includes corresponding Graph/
Chart) III-27
Market Trends III-27
Market in Recent Past III-27
Elements of Price Structure III-27
Competitive Scenario III-28
Labatt and Molson Dominate the Canadian Beer Market III-28
Table 42: Canadian Market for Beer (2003-2005E): Market
Share of Leading Players by Volume Sales for Molson Coors
Brewing Co., InBev SA (Labatt Brewing Co.), Anheuser-Busch
Cos Inc (Labatt Brewing Co.), Moosehead Breweries Ltd.,
Philip Morris Cos Inc (Sleeman Breweries Ltd.), Modelo SA
de CV, Grupo (Molson Coors), Heineken NV (Molson Coors),
and Others (includes corresponding Graph/Chart) III-28
Canadian Market for Beer: Top Ten Brands and Owners III-29
Labatt Blue
Leading Brand in the Canadian Beer Market III-29
Table 43: Canadian Market for Beer (2004): Market Share
of Leading Brands (by Volume and Value Sales) for Labatt
Blue, Molson Canadian, Budweiser, Labatt Genuine Draft,
Molson Export, Molson Dry, Coors Light, Moosehead,
Kokanee, Bud Light and Others (includes corresponding
Graph/Chart) III-29
Glass
A Major Packaging Material III-30
Distribution Channels III-30
Table 44: Canadian Market for Beer (2000-2004): Percentage
Breakdown of Volume Sales of Beer for Off-Premise and On-
Premise Sales Channels (includes corresponding Graph/
Chart) III-30

Table 45: Canadian Market for Beer (2004): Percentage
Breakdown of Volume Sales for On-Trade and Off-Trade
(Specialist Stores, Other Food Outlets and Supermarkets)
(includes corresponding Graph/Chart) III-30
B.Market Analytics III-31
Table 46:Canadian Recent Past, Current & Future Analysis
for Beer by Product Segment
Lager (Premium Lager Beer,
Standard Lager Beer, Economy Lager Beer), Dark Beer and
Stouts Markets Independently Analyzed with Annual
Consumption Figures in Million Liters for Years 2000
through 2010 (includes corresponding Graph/Chart) III-31

Table 47:Canadian Recent Past, Current & Future Analysis
for Beer by Product Segment
Lager (Premium Lager Beer,
Standard Lager Beer, Economy Lager Beer), Dark Beer and
Stouts Markets Independently Analyzed with Annual
Consumption Figures in US$ Million for Years 2000 through
2010 (includes corresponding Graph/Chart) III-31

Table 48:Canadian 11-Year Perspective for Beer by Product
Segment
Percentage Breakdown of Volume Consumption for
Lager (Premium Lager Beer, Standard Lager Beer, Economy
Lager Beer), Dark Beer and Stouts Markets for 2000, 2005 &
2010 (includes corresponding Graph/Chart) III-32

Table 49:Canadian 11-Year Perspective for Beer by Product
Segment
Percentage Breakdown of Dollar Consumption for
Lager (Premium Lager Beer, Standard Lager Beer, Economy
Lager Beer), Dark Beer and Stouts Markets for 2000, 2005 &
2010 (includes corresponding Graph/Chart) III-32

3. Japan III-33
A.Market Analysis III-33
Beer Market on Decline III-33
Restructuring and Consolidation III-33
Regulatory Framework III-33
End Users: Changing Tastes III-33
Happoshu
A Revolutionary Introduction III-34
Competitive Scenario III-34
Table 50: Japanese Market for Beer (2003-2005E): Market
Share of Leading Players by Volume Sales for Asahi
Breweries Ltd., Kirin Brewery Co. Ltd., Sapporo Breweries
Ltd., Suntory Ltd., and Others (includes corresponding
Graph/Chart) III-34
Import Scenario III-35
Table 51: Japanese Market for Beer (2004): Percentage
Breakdown of Volume and Value Imports for The Netherlands,
Mexico, US, Australia, Ireland, and Others (includes
corresponding Graph/Chart) III-35
Packaging & Distribution III-35
Table 52: Japanese Market for Beer (2004): Percentage
Breakdown of Volume Sales for On-Trade Outlets, and Off-
Trade Outlets (Specialist Stores, Other Retail Outlets,
Discount Stores, Other Food Outlets and Supermarkets)
(includes corresponding Graph/Chart) III-36
Japanese Beer Distribution Structure III-36
B.Market Analytics III-37
Table 53:Japanese Recent Past, Current & Future Analysis
for Beer by Product Segment
Lager (Premium Lager Beer,
Standard Lager Beer, Economy Lager Beer), Dark Beer, Stouts
and Non-/Low-Alcoholic Beer Markets Independently Analyzed
with Annual Consumption Figures in Million Liters for Years
2000 through 2010 (includes corresponding Graph/Chart) III-37

Table 54:Japanese Recent Past, Current & Future Analysis
for Beer by Product Segment
Lager (Premium Lager Beer,
Standard Lager Beer, Economy Lager Beer), Dark Beer, Stouts
and Non-/Low-Alcoholic Beer Markets Independently Analyzed
with Annual Consumption Figures in US$ Million for Years
2000 through 2010 (includes corresponding Graph/Chart) III-37

Table 55:Japanese 11-Year Perspective for Beer by Product
Segment
Percentage Breakdown of Volume Consumption for
Lager (Premium Lager Beer, Standard Lager Beer, Economy
Lager Beer), Dark Beer, Stouts and Non-/Low-Alcoholic Beer
Markets for 2000, 2005 & 2010 (includes corresponding
Graph/Chart) III-38

Table 56:Japanese 11-Year Perspective for Beer by Product
Segment
Percentage Breakdown of Dollar Consumption for
Lager (Premium Lager Beer, Standard Lager Beer, Economy
Lager Beer), Dark Beer, Stouts and Non-/Low-Alcoholic Beer
Markets for 2000, 2005 & 2010 (includes corresponding
Graph/Chart) III-38

4. Europe III-39
A.Market Analysis III-39
Germany
The Largest Market for Beer III-39
Table 57: European Recent Past, Current & Future Analysis
for Beer by Leading Markets- Germany, Russia, UK, Spain,
Poland, France, Italy, Czech Republic, The Netherlands,
and Romania in Million Liters for Years 2000, 2002, 2005 &
2010 (includes corresponding Graph/Chart) III-39
UK Leads the Value Sales of Beer III-40
Table 58: European Recent Past, Current & Future Analysis
for Beer by Leading Markets- UK, Germany, Spain, Russia,
France, Italy, Poland, The Netherlands, and Ireland in US$
Million for Years 2000, 2002, 2005 & 2010 (includes
corresponding Graph/Chart) III-40
Czech Republic
Market with Largest Per Capita Consumption III-40
Table 59: European Market for Beer (2004): Per Capita
Consumption of Beer (in Liters) (includes corresponding
Graph/Chart) III-40

Table 60: European Market for Beer (2004): Beer as
Percentage of Overall Alcohol in Select Countries (includes
corresponding Graph/Chart) III-41
B.Market Analytics III-41
Table 61:European Recent Past, Current & Future Analysis for
Beer by Geographic Region/Country
France, Germany, Italy,
UK, Spain, Russia and Rest of Europe Markets Independently
Analyzed with Annual Consumption Figures in Million Liters
for Years 2000 through 2010 (includes corresponding Graph/
Chart) III-41

Table 62:European 11-Year Perspective for Beer by Geographic
Region/Country
Percentage Breakdown of Volume Sales for
France, Germany, Italy, UK, Spain, Russia and Rest of Europe
Markets for Years 2000, 2005 & 2010 (includes corresponding
Graph/Chart) III-42

4a. France III-43
A.Market Analysis III-43
French Beer Market by Segment III-43
Types of Beers III-43
Specialty Beers
Order of the Day III-43
Niche Beer Segments III-44
Shift in Consumption Trends III-44
Market Structure III-44
Regulatory Environment III-44
Private Label Sales
Likely to Grow III-45
Scottish & Newcastle
Undisputed Leader III-45
Table 63: French Market for Beer (2003-2005E): Market
Share of Leading Players by Volume Sales for Scottish &
Newcastle PLC, Heineken NV, InBev SA, Diageo PLC, and
Others (includes corresponding Graph/Chart) III-45
Kronenbourg
Leading Brand in the French Beer Market III-46
Table 64: French Market for Beer (2004): Market Share of
Leading Brands by Volume Sales for Kronenbourg, Heineken,
Stella Artois, Kanterbräu, 33 Export, Amstel, Buckler,
Private Label, and Others (includes corresponding Graph/
Chart) III-46
Market in Recent Past III-46
Non-/Low-Alcoholic Beers III-47
Import
Export Scenario III-47
Table 65: French Market for Beer (2004): Percentage
Breakdown of Volume Imports by Country for Belgium,
Germany, Netherlands, UK, Spain, Portugal, Ireland,
Denmark, Italy and Others (includes corresponding Graph/
Chart) III-47

Table 66: French Market for Beer (2004): Percentage
Breakdown of Volume Exports by Country for UK, Belgium,
Germany, Netherlands, Italy, Portugal, Ireland, Spain and
Others (includes corresponding Graph/Chart) III-48
Packaging & Distribution III-48
Table 67: French Market for Beer (2004): Percentage
Breakdown of Volume Sales by Packaging Format for Glass,
Keg, Can, and Plastic (includes corresponding Graph/Chart) III-48

Table 68: French Market for Beer (2004): Percentage
Breakdown of Volume Sales for On-Trade and Off- Trade
(Supermarkets, Discount Stores, Other Food Outlets,
Specialist Stores and Other Off-Trade Outlets) (includes
corresponding Graph/Chart) III-49
Product Introductions/Innovations III-49
B.Market Analytics III-50
Table 69:French Recent Past, Current & Future Analysis for
Beer by Product Segment
Lager (Premium Lager Beer,
Standard Lager Beer, Economy Lager Beer), Dark Beer, Stout
and Non-/Low-Alcoholic Beer Markets Independently Analyzed
with Annual Consumption Figures in Million Liters for Years
2000 through 2010 (includes corresponding Graph/Chart) III-50

Table 70:French Recent Past, Current & Future Analysis for
Beer by Product Segment
Lager (Premium Lager Beer,
Standard Lager Beer, Economy Lager Beer), Dark Beer, Stouts
and Non-/Low-Alcoholic Beer Markets Independently Analyzed
with Annual Consumption Figures in US$ Million for Years
2000 through 2010 (includes corresponding Graph/Chart) III-50

Table 71:French 11-Year Perspective for Beer by Product
Segment
Percentage Breakdown of Volume Consumption for
Lager (Premium Lager Beer, Standard Lager Beer, Economy
Lager Beer), Dark Beer, Stouts and Non-/Low-Alcoholic Beer
Markets for 2000, 2005 & 2010 (includes corresponding
Graph/Chart) III-51

Table 72:French 11-Year Perspective for Beer by Product
Segment
Percentage Breakdown of Dollar Consumption for
Lager (Premium Lager Beer, Standard Lager Beer, Economy
Lager Beer), Dark Beer, Stouts and Non-/Low-Alcoholic Beer
Markets for 2000, 2005 & 2010 (includes corresponding
Graph/Chart) III-51

4b. Germany III-52
A.Market Analysis III-52
Declining Per Capita Consumption III-52
Table 73: German Market for Beer (1993-2004): Per Capita
Consumption in Liters (includes corresponding Graph/Chart) III-52
Market Performance III-53
Alcopops Presenting Competition III-53
Consolidation
It’s Happening in the Industry III-53
Table 74: German Market for Beer: Number of Breweries
Operating in the Market for Select Years (includes
corresponding Graph/Chart) III-54
Growing Prominence for Economy and Private Label III-54
Lagers Dominate Despite Declining Demand III-55
Advertising III-55
Comparative Ranking of Media Advertising by German Beer
Companies III-55
Diverse German Market Defies Existence of Market Leader III-55
Table 75: German Market for Beer (2003-2005E): Market
Share of Leading Players by Volume Sales for InBev (
including Spaten), Holsten, Radeberger, Brau & Brunnen,
Bitburger, Warsteiner, Krombacher, BHI/Paulaner (Heineken),
Oettinger and Others (includes corresponding Graph/Chart) III-56

Table 76: German Market for Beer (2004): Market Share of
Leading Brands by Volume Sales for Krombacher, Warsteiner,
Bitburger, Oettinger, Binding, Veltins, Hasseröder,
Holsten, König, Private Label, and Others (includes
corresponding Graph/Chart) III-57
Demographic Preferences III-57
Some Important Statistics of the German Beer Market III-58
Table 77: German Market for Beer (2004&2005E): Percentage
Breakdown of Production by State for Nordrhein-Westfalen,
Bayern, Niedersachsen/ Bremen, Sachsen, Rheinland-Pfalz/
Saarland, Baden-Württemberg, Schleswig-Holstein/Hamburg,
Berlin/Brandenburg, Hessen, Thüringen, Mecklenburg-
Vorpommern, and Sachsen-Anhalt (includes corresponding
Graph/Chart) III-58

Table 78: German Market for Beer (2004&2005E): Percentage
Breakdown of Number of Breweries by State for Bavaria,
Baden-Würtemburg, Nordrhein-Westph, Hessen, Sachsen,
Rheinland-Pfalz/Saarl, Nieder-Sachs/Bremen, Thuringen, and
Others (includes corresponding Graph/Chart) III-59

Table 79: German Market for Beer (2004&2005E): Percentage
Breakdown of Production by Company for Holsten Group,
Binding Group, Brau & Brunnen, Beck’s, Haus Kramer, Stute
Nährungsmittel and Others (includes corresponding Graph/
Chart) III-60
Variable Beer Pricing III-61
Strategic Corporate Developments III-61
B.Market Analytics III-61
Table 80:German Recent Past, Current & Future Analysis for
Beer by Product Segment
Lager (Premium Lager Beer,
Standard Lager Beer, Economy Lager Beer), Dark Beer, Stouts
and Non-/Low-Alcoholic Markets Independently Analyzed with
Annual Consumption Figures in Million Liters for Years 2000
through 2010 (includes corresponding Graph/Chart) III-61

Table 81:German Recent Past, Current & Future Analysis for
Beer by Product Segment
Lager (Premium Lager Beer,
Standard Lager Beer, Economy Lager Beer), Dark Beer, Stouts
and Non-/Low-Alcoholic Markets Independently Analyzed with
Annual Consumption Figures in US$ Million for Years 2000
through 2010 (includes corresponding Graph/Chart) III-62

Table 82:German 11-Year Perspective for Beer by Product
Segment
Percentage Breakdown of Volume Consumption for
Lager (Premium Lager Beer, Standard Lager Beer, Economy
Lager Beer), Dark Beer, Stouts and Non-/Low-Alcoholic
Markets for 2000, 2005 & 2010 (includes corresponding
Graph/Chart) III-62

Table 83:German 11-Year Perspective for Beer by Product
Segment
Percentage Breakdown of Dollar Consumption for
Lager (Premium Lager Beer, Standard Lager Beer, Economy
Lager Beer), Dark Beer, Stouts and Non-/Low-Alcoholic
Markets for 2000, 2005 & 2010 (includes corresponding Graph
/Chart) III-63

4c. Italy III-64
A.Market Analysis III-64
Major Aspects of Italian Beer Market III-64
CEB (Centro di Eccellenza per la Birra) III-64
Grades of Beer in Italy III-64
Beer Consumption Frequency in Italy III-65
Table 84: Italian Market for Beer (2004): Percentage
Breakdown of Beer Consumption for
  • /Low-Alcoholic Markets Independently Analyzed with Annual
Consumption Figures in Million Liters for Years 2000
through 2010 (includes corresponding Graph/Chart) III-80

Table 98:UK Recent Past, Current & Future Analysis for Beer
by Product Segment
Lager (Premium Lager Beer, Standard
Lager Beer, Economy Lager Beer), Dark Beer, Stouts and Non
  • /Low-Alcoholic Markets Independently Analyzed with Annual
Consumption Figures in US$ Million for Years 2000 through
2010 (includes corresponding Graph/Chart) III-80

Table 99:UK 11-Year Perspective for Beer by Product Segment

Percentage Breakdown of Volume Consumption for Lager
(Premium Lager Beer, Standard Lager Beer, Economy Lager Beer),
Dark Beer, Stouts and Non-/ Low-Alcoholic Markets for
2000, 2005 & 2010 (includes corresponding Graph/Chart) III-81

Table 100:UK 11-Year Perspective for Beer by Product Segment

Percentage Breakdown of Dollar Consumption for Lager
(Premium Lager Beer, Standard Lager Beer, Economy Lager Beer),
Dark Beer, Stouts and Non-/Low-Alcoholic Markets for
2000, 2005 & 2010 (includes corresponding Graph/Chart) III-81

4e. Spain III-82
A.Market Analysis III-82
Changes in Tourism Trends
A Concern III-82
Growing Demand for Non-/Low-Alcoholic Beers III-82
Stouts Record Strong Sales III-82
Weather
A Prime Leveraging Factor III-82
Heineken Maintains Lead, Despite Declining Share III-83
Table 101: Spanish Market for Beer (2004&2005E): Market
Share of Leading Players by Volume Sales for Heineken
Espana, Mahou/San Miguel, Damm SA and Others (includes
corresponding Graph/Chart) III-83

Table 102: Spanish Market for Beer (2004): Market Share of
Leading Brands by Volume Sales for Cruzcampo, Mahou, San
Miguel, Damm, Aguila, Buckler, Heineken, Carrefour, Laiker,
Carlsberg, Private Label, and Others (includes
corresponding Graph/Chart) III-84
Can
Major Packaging Format III-84
Table 103: Spanish Market for Beer (2004): Percentage
Breakdown of Volume Sales by Packaging Format for Can,
Glass, and Keg (includes corresponding Graph/Chart) III-84
Strategic Corporate Developments III-85
B.Market Analytics III-85
Table 104:Spanish Recent Past, Current & Future Analysis
for Beer by Product Segment
Lager (Premium Lager Beer,
Standard Lager Beer, Economy Lager Beer), Dark Beer, Stouts
and Non-/Low-Alcoholic Markets Independently Analyzed with
Annual Consumption Figures in Million Liters for Years 2000
through 2010 (includes corresponding Graph/Chart) III-85

Table 105:Spanish Recent Past, Current & Future Analysis
for Beer by Product Segment
Lager (Premium Lager Beer,
Standard Lager Beer, Economy Lager Beer), Dark Beer, Stouts
and Non-/Low-Alcoholic Markets Independently Analyzed with
Annual Consumption Figures in US$ Million for Years 2000
through 2010 (includes corresponding Graph/Chart) III-86

Table 106:Spanish 11-Year Perspective for Beer by Product
Segment
Percentage Breakdown of Volume Consumption for
Lager (Premium Lager Beer, Standard Lager Beer, Economy
Lager Beer), Dark Beer, Stouts and Non-/Low-Alcoholic
Markets for 2000, 2005 & 2010 (includes corresponding
Graph/Chart) III-86

Table 107:Spanish 11-Year Perspective for Beer by Product
Segment
Percentage Breakdown of Dollar Consumption for
Lager (Premium Lager Beer, Standard Lager Beer, Economy
Lager Beer), Dark Beer, Stouts and Non-/Low-Alcoholic
Markets for 2000, 2005 & 2010 (includes corresponding
Graph/Chart) III-87

4f. Russia III-88
A.Market Analysis III-88
An Overview of Russian Brewing Industry III-88
Health Consciousness
Major Growth Factor III-88
Impressive Growth Rate III-88
Production Scenario III-88
Three-Fold Increase in Production in Recent Past III-89
Regulatory Environment III-89
Restrictions on Beer Advertisement III-89
Government Introduces Mandatory Trade Certificates, Raises
Tax III-89
Competitive Scenario III-90
Baltika
Leads the Market III-90
Consolidation Provides an Opportunity for International
Companies III-90
Table 108: Leading Players in Russian Market for Beer
(2003-2005E): Market Share of BBH, SUNInterbrew, Krasny
Vostok, Ochokava, Heineken, Efes, Stepan Razin and Other
(includes corresponding Graph/Chart) III-91
Russian Market for Beer: Leading Brands by Volume Sales III-91
Packaging & Distribution III-92
Table 109: Russian Market for Beer (2004): Percentage
Breakdown of Off-Trade Volume Sales by Distribution Format
for Supermarkets/Hypermarkets, Other Food Outlets,
Specialist Stores, and Other Retail Stores (includes
corresponding Graph/Chart) III-92
Supermarkets Performance in Recent Past III-92
Strategic Corporate Developments III-92
B.Market Analytics III-93
Table 110:Russian Recent Past, Current & Future Analysis for
Beer by Product Segment
Lager (Premium Lager Beer,
Standard Lager Beer, Economy Lager Beer), Dark Beer and
Stouts Markets Independently Analyzed with Annual
Consumption Figures in Million Liters for Years 2000 through
2010 (includes corresponding Graph/Chart) III-93

Table 111:Russian Recent Past, Current & Future Analysis for
Beer by Product Segment
Lager (Premium Lager Beer,
Standard Lager Beer, Economy Lager Beer), Dark Beer and
Stouts Markets Independently Analyzed with Annual
Consumption Figures in US$ Million for Years 2000 through
2010 (includes corresponding Graph/Chart) III-94

Table 112:Russian 11-Year Perspective for Beer by Product
Segment
Percentage Breakdown of Volume Consumption for
Lager (Premium Lager Beer, Standard Lager Beer, Economy
Lager Beer), Dark Beer and Stouts Markets for 2000, 2005 &
2010 (includes corresponding Graph/Chart) III-94

Table 113:Russian 11-Year Perspective for Beer by Product
Segment
Percentage Breakdown of Dollar Consumption for
Lager (Premium Lager Beer, Standard Lager Beer, Economy
Lager Beer), Dark Beer and Stouts Markets for 2000, 2005 &
2010 (includes corresponding Graph/Chart) III-95

4g. Rest of Europe III-96
A.Market Analysis III-96
Poland: Largest in Rest of Europe III-96
Ukraine III-96
Trends in Beer Market III-96
Table 114: Leading Brewers in Ukraine (2003-2005E): Market
Share of SUNInterbrew, BBH, Obolon, Donetsk and Other
(includes corresponding Graph/Chart) III-96
Kazakhstan III-97
Trends in Beer Market III-97
Competitive Landscape III-97
B.Market Analytics III-97
Table 115:Rest of Europe Recent Past, Current & Future
Analysis for Beer by Geographic Region/Country
Austria,
Belgium, Czech Republic, Denmark, Greece, Hungary, Ireland,
Netherlands, Poland, Portugal, Romania, Sweden, Turkey, and
Others Markets Independently Analyzed with Annual
Consumption Figures in Million Liters for Years 2000
through 2010 (includes corresponding Graph/Chart) III-97

Table 116:Rest of Europe 11-Year Perspective for Beer by
Geographic Region/Country
Percentage Breakdown of Volume
Sales for Austria, Belgium, Czech Republic, Denmark, Greece,
Hungary, Ireland, Netherlands, Poland, Portugal, Romania,
Sweden, Turkey, and Others Markets for Years 2000, 2005 &
2010 (includes corresponding Graph/Chart) III-98

4g(i). Austria III-99
A.Market Analysis III-99
Highly Fragmented Market III-99
Table 117: Austrian Market for Beer (2003-2005E): Market
Share of Leading Players by Volume Sales for
Österreichische Brau-Beteiligungs AG Group (BBAG),
Stieglbrauerei zu Riedenburg Franz Huemer & Co,
Ottakringer Bräuerei AG, Zwettl, Privatbrauerei, Egger,
Privatbrauerei, Hirt GmbH, Brauerei, Private Label and
Others (includes corresponding Graph/Chart) III-100
Major Brands III-101
Table 118: Austrian Market for Beer (2004): Market Share
of Leading Brands by Volume Sales for Zipfer, Goesser,
Stiegl, Schwechater, Puntigamer, Ottakringer, Kaiser,
Zwettler, Egger, Hirter, Private Label, and Others
(includes corresponding Graph/Chart) III-101
Glass Packaging
A Major Packaging Format III-101
B.Market Analytics III-102
Table 119: Austrian Recent Past, Current & Future Analysis
for Beer: Annual Consumption Figures in Million Liters for
Years 2000 through 2010 (includes corresponding Graph/
Chart) III-102

Table 120: Austrian Recent Past, Current & Future Analysis
for Beer: Annual Consumption Figures in US$ Million for
Years 2000 through 2010 (includes corresponding Graph/
Chart) III-102

4g(ii). Belgium III-103
A.Market Analysis III-103
Domestic Companies Dominate the Market III-103
Abbye Style: The Largest Selling Dark Beer III-103
Table 121: Belgian Market for Dark Beers (2004&2005E):
Percentage Breakdown of Volume Sales for Abbey Style,
White Beer, Amber Ale, Trappiste, Kriek/Gueuze, English
Beer and Other Dark Beers (includes corresponding Graph/
Chart) III-104

Table 122: Belgian Market for Dark Beers (2004&2005E):
Percentage Breakdown of Value Sales for White Beer, Abbey
Style, Amber Ale, Trappiste, Kriek/Gueuze, English Beer,
and Other Dark Beers (includes corresponding Graph/Chart) III-105
Packaging Format III-106
Competitive Landscape III-106
Table 123: Belgian Market for Beer (2003-2005E): Market
Share of Leading Players by Volume Sales for InBev SA,
Alken Maes NV SA, Haacht NV SA, Palm NV, Carlsberg
Importers NV SA, Private Label, and Others (includes
corresponding Graph/Chart) III-106
Major Brands III-107
Table 124: Belgian Market for Beer (2004): Market Share of
Leading Brands by Volume Sales for Jupiler, Maes Pils,
Stella Artois, Hoegaarden, Leffe, Primus, Cristal Alken,
Palm, Piedboeuf, Carlsberg, Private Label, and Others
(includes corresponding Graph/Chart) III-107
Strategic Corporate Developments III-107
B.Market Analytics III-108
Table 125: Belgian Recent Past, Current & Future Analysis
for Beer by Product Segment
Lager (Premium Lager Beer,
Standard Lager Beer), Dark Beer, Stouts and Non-/Low-
Alcoholic Markets Independently Analyzed with Annual
Consumption Figures in Million Liters for Years 2000 through
2010 (includes corresponding Graph/Chart) III-108

Table 126: Belgian Recent Past, Current & Future Analysis
for Beer by Product Segment
Lager (Premium Lager Beer,
Standard Lager Beer), Dark Beer, Stouts and Non-/Low-
Alcoholic Markets Independently Analyzed with Annual
Consumption Figures in US$ Million for Years 2000 through
2010 (includes corresponding Graph/Chart) III-109

Table 127: Belgian 11-Year Perspective for Beer by Product
Segment
Percentage Breakdown of Volume Consumption for
Lager (Premium Lager Beer, Standard Lager Beer), Dark Beer,
Stouts and Non-/Low-Alcoholic Markets for 2000, 2005 & 2010
(includes corresponding Graph/Chart) III-109

Table 128: Belgian 11-Year Perspective for Beer by Product
Segment
Percentage Breakdown of Dollar Consumption for
Lager (Premium Lager Beer, Standard Lager Beer), Dark Beer,
Stouts and Non-/ Low-Alcoholic Markets for 2000, 2005 & 2010
(includes corresponding Graph/Chart) III-110

4g(iii). Czech Republic III-111
A.Market Analysis III-111
Market Overview III-111
Health Benefits of Beer III-111
Table 129: Beer Exports in Czech Republic (2004):
Percentage Breakdown by Country of Destination- Germany,
Slovakia, GB, US, Russia and Others (includes
corresponding Graph/Chart) III-111

Table 130: A Historic Overview of Per capita Consumption of
Beer in Czech Republic (1991-2000) (includes corresponding
Graph/Chart) III-112

Table 131: Czech Market for Beer (2003-2005E): Market
Share of Leading Players by Volume Sales for SABMiller,
Budejovicky Budvar AS, InBev SA, Binding-Brauerei AG,
Heineken NV, Fosters Brewing Group Ltd., Jihoceske
Pivovary AS, and Others (includes corresponding Graph/
Chart) III-112
B.Market Analytics III-113
Table 132: Czech Recent Past, Current & Future Analysis for
Beer: Annual Consumption Figures in Million Liters for
Years 2000 through 2010 (includes corresponding Graph/
Chart) III-113

Table 133: Czech Recent Past, Current & Future Analysis for
Beer: Annual Consumption Figures in US$ Million for Years
2000 through 2010 (includes corresponding Graph/Chart) III-113

4g(iv). Denmark III-114
A.Market Analysis III-114
Decline in Beer Sales III-114
Competitive Scenario III-114
Carlsberg Group Dominates the Market III-114
Private Label Sales
Significant Share III-114
Bryggerigruppen (Brewery Group Denmark) Grows Through
Acquisitions III-115
Table 134: Danish Market for Beer (2003-2005E): Market
Share of Leading Players by Volume Sales for Carlsberg A
/S, Bryggerigruppen A/S (Brewery Group Denmark), Harboe
Bryggerierne A/S, Private label, and Others (includes
corresponding Graph/Chart) III-115
Major Brands III-116
Table 135: Danish Market for Beer (2004): Market Share of
Leading Brands by Volume Sales for Tuborg, Carlsberg,
Wiibroe, Albani, Faxe, Ceres, Neptun, Private Label and
Others (includes corresponding Graph/Chart) III-116
Regulatory Environment III-116
Lack of New Products Hamper Growth of Beer Market III-116
B.Market Analytics III-117
Table 136: Danish Recent Past, Current & Future Analysis
for Beer: Annual Consumption Figures in Million Liters for
Years 2000 through 2010 (includes corresponding Graph/
Chart) III-117

Table 137: Danish Recent Past, Current & Future Analysis
for Beer: Annual Consumption Figures in US$ Million for
Years 2000 through 2010 (includes corresponding Graph/
Chart) III-117

4g(v). Finland III-118
A.Market Analysis III-118
Market Snapshots III-118
A Glance at Finnish Beer Market III-118
Competitive Scenario III-118
Table 138: Finnish Market for Beer (2003-2005E): Market
Shares of Leading Players by Volume Sales for Hartwall Oy
AB, Sinebrychoff AB Oy, Olvi Oy, and Others III-119
Major Brands III-119
Table 139: Finnish Market for Beer (2004): Market Share of
Leading Brands by Volume Sales for Lapin Kulta, Karhu,
Olvi, Koff, Karjala, Legenda, and Others (includes
corresponding Graph/Chart) III-119
B.Market Analytics III-120
Table 140: Finnish Recent Past, Current & Future Analysis
for Beer: Annual Consumption Figures in Million Liters for
Years 2000 through 2010 (includes corresponding Graph/
Chart) III-120

Table 141: Finnish Recent Past, Current & Future Analysis
for Beer: Annual Consumption Figures in US$ Million for
Years 2000 through 2010 (includes corresponding Graph/
Chart) III-120

4g(vi). Greece III-121
A.Market Analysis III-121
Table 142: Greek Market for Beer (2003-2005E): Market Share
of Leading Players by Volume Sales for Heineken NV, Boutaris
Group, Spaten-Franciskaner- Bräu KgaA, Actris AG, Carib
Brewery Ltd, and Others (includes corresponding Graph/
Chart) III-122
B.Market Analytics III-122
Table 143: Greek Recent Past, Current & Future Analysis for
Beer: Annual Consumption Figures in Million Liters for
Years 2000 through 2010 (includes corresponding Graph/
Chart) III-122

Table 144: Greek Recent Past, Current & Future Analysis for
Beer: Annual Consumption Figures in US$ Million for Years
2000 through 2010 (includes corresponding Graph/Chart) III-123

4g(vii). Hungary III-124
A.Market Analysis III-124
Table 145: Hungarian Market for Beer (2003-2005E): Market
Share of Leading Players by Volume Sales for South African
Breweries PLC, Heineken NV, InBev SA, Ottakringer Bräuerei
AG, Holsten- Brauerei AG and Others (includes corresponding
Graph/Chart) III-125
Major Brands III-126
Table 146: Hungarian Market for Beer (2004): Market Share
of Leading Brands by Volume Sales for Borsodi, Arany Ászok,
Soproni, Köbányai Világos, Dreher, Pécsi Szalon, Amstel,
Kanizsai, Kaiser, Holsten, and Others (includes
corresponding Graph/Chart) III-126
B.Market Analytics III-127
Table 147: Hungarian Recent Past, Current & Future Analysis
for Beer: Annual Consumption Figures in Million Liters for
Years 2000 through 2010 (includes corresponding Graph/
Chart) III-127

Table 148: Hungarian Recent Past, Current & Future Analysis
for Beer: Annual Consumption Figures in US$ Million for
Years 2000 through 2010 (includes corresponding Graph/Chart) III-127

4g(viii). Ireland III-128
A.Market Analysis III-128
Regional Analysis III-128
Lager Gains Popularity Over Ale and Stout III-128
Premium Lagers Drive Growth in Lager III-128
Competitive Scenario III-129
Diageo
Undisputed Leader III-129
Table 149: Irish Market for Beer (2003-2005E): Market
Share of Leading Players by Volume Sales for Diageo PLC,
Heineken NV, Anheuser- Busch Cos Inc, Carlsberg A/S,
Scottish & Newcastle PLC, and Others (includes
corresponding Graph/Chart) III-129
Budweiser Vs. Heineken III-129
Table 150: Irish Market for Beer (2004): Market Share of
Leading Brands by Volume Sales for Guinness, Budweiser,
Heineken, Smithwicks, Carlsberg, Beamish, Becks, and
Others (includes corresponding Graph/Chart) III-130
Packaging & Distribution III-130
B.Market Analytics III-131
Table 151: Irish Recent Past, Current & Future Analysis for
Beer by Product Segment
Lager (Premium Lager Beer,
Standard Lager Beer, Economy Lager Beer), Dark Beer, Stouts
and Non-/Low-Alcoholic Markets Independently Analyzed with
Annual Consumption Figures in Million Liters for Years 2000
through 2010 (includes corresponding Graph/Chart) III-131

Table 152: Irish Recent Past, Current & Future Analysis for
Beer by Product Segment
Lager (Premium Lager Beer,
Standard Lager Beer, Economy Lager Beer), Dark Beer, Stouts
and Non-/Low-Alcoholic Markets Independently Analyzed with
Annual Consumption Figures in US$ Million for Years 2000
through 2010 (includes corresponding Graph/Chart) III-131

Table 153: Irish 11-Year Perspective for Beer by Product
Segment
Percentage Breakdown of Volume Consumption for
Lager (Premium Lager Beer, Standard Lager Beer, Economy
Lager Beer), Dark Beer, Stouts and Non-/Low-Alcoholic
Markets for 2000, 2005 & 2010 (includes corresponding
Graph/Chart) III-132

Table 154: Irish 11-Year Perspective for Beer by Product
Segment
Percentage Breakdown of Dollar Consumption for
Lager (Premium Lager Beer, Standard Lager Beer, Economy
Lager Beer), Dark Beer, Stouts and Non-/Low-Alcoholic
Markets for 2000, 2005 & 2010 (includes corresponding
Graph/Chart) III-132

4g(ix). The Netherlands III-133
A.Market Analysis III-133
Competitive Scenario III-133
Table 155: Dutch Market for Beer (2003-2005E): Market Share
of Leading Players by Volume Sales for Heineken NV, InBev
SA, Grolsch, Koninklijke NV, Bavaria NV and Others
(includes corresponding Graph/Chart) III-133

Table 156: Dutch Market for Beer (2004): Market Share of
Leading Brands by Volume Sales for Amstel, Heineken,
Grolsch, Hertog Jan, Bavaria, Dommelsch, Oranjeboom, and
Others (includes corresponding Graph/Chart) III-134
B.Market Analytics III-134
Table 157: Dutch Recent Past, Current & Future Analysis for
Beer: Annual Consumption Figures in Million Liters for
Years 2000 through 2010 (includes corresponding Graph/
Chart) III-134

Table 158: Dutch Recent Past, Current & Future Analysis for
Beer: Annual Consumption Figures in US$ Million for Years
2000 through 2010 (includes corresponding Graph/Chart) III-135

4g(x). Norway III-136
A.Market Analysis III-136
Lager
Largest Segment III-136
Dark Beer
High Growth Segment III-136
Competitive Scenario III-136
Table 159: Norwegian Market for Beer (2003-2005E): Market
Share of Leading Players by Volume Sales for Carlsberg A/S,
Hansa Borg Bryggerier ASA, Aass, P Ltz AS, Macks Ølbryggeri
AS, Guttorm Gran AS/ Treschow-Frizøe AS, Private Label, and
Others (includes corresponding Graph/Chart) III-137
Packaging & Distribution III-137
B.Market Analytics III-138
Table 160: Norwegian Recent Past, Current & Future Analysis
for Beer: Annual Consumption Figures in Million Liters for
Years 2000 through 2010 (includes corresponding Graph/
Chart) III-138

Table 161: Norwegian Recent Past, Current & Future Analysis
for Beer: Annual Consumption Figures in US$ Million for
Years 2000 through 2010 (includes corresponding Graph/Chart) III-138

4g(xi). Poland III-139
A.Market Analysis III-139
Competitive Scenario III-139
Table 162: Polish Market for Beer (2003-2005E): Market
Share of Leading Players by Volume Sales for Heineken NV,
South African Breweries Plc, Carlsberg A/S, Österreichische
Brau-BeteiligungsAG Group (BBAG), Grolsch, Koninklijke NV,
and Others (includes corresponding Graph/Chart) III-139
Major Brands III-140
Table 163: Polish Market for Beer (2004): Market Share of
Leading Brands by Volume Sales for Zywiec, Tyskie, Lech,
EB, Okocim, Grolsch, Carlsberg, Redds, and Others
(includes corresponding Graph/Chart) III-140
Packaging & Distribution III-140
Table 164: Polish Market for Beer (2004): Percentage
Breakdown of Off-Trade Volume Sales by Distribution Format
for Supermarkets/Hypermarkets, Other Food Outlets, Discount
Stores, Specialist Stores, and Other Retail Stores (
includes corresponding Graph/Chart) III-140
B.Market Analytics III-141
Table 165: Polish Recent Past, Current & Future Analysis
for Beer: Annual Consumption Figures in Million Liters for
Years 2000 through 2010 (includes corresponding Graph/
Chart) III-141

Table 166: Polish Recent Past, Current & Future Analysis
for Beer: Annual Consumption Figures in US$ Million for
Years 2000 through 2010 (includes corresponding Graph/
Chart) III-141

4g(xii). Portugal III-142
A.Market Analysis III-142
Unicer and Centralcer
Leading Players in the Market III-142
Table 167: Portuguese Market for Beer (2003-2005E): Market
Share of Leading Players by Volume Sales for SA Damm,
Scottish & Newcastle PLC, Cía de Cervecerías Unidas SA
(CCU), Heineken NV, Carlsberg A/S, Diageo PLC, and Others
(includes corresponding Graph/Chart) III-143
Packaging & Distribution III-144
Table 168: Portuguese Market for Beer (2004): Percentage
Breakdown of Off-Trade Volume Sales by Distribution Format
for Supermarkets/ Hypermarkets, Other Food Outlets,
Discount Stores, Specialist Stores and Other Retail Stores
(includes corresponding Graph/Chart) III-144
B.Market Analytics III-144
Table 169: Portuguese Recent Past, Current & Future Analysis
for Beer: Annual Consumption Figures in Million Liters for
Years 2000 through 2010 (includes corresponding Graph/
Chart) III-144

Table 170: Portuguese Recent Past, Current & Future Analysis
for Beer: Annual Consumption Figures in US$ Million for
Years 2000 through 2010 (includes corresponding Graph/Chart) III-145

4g(xiii). Romania III-146
A.Market Analysis III-146
Lager
The Major Segment III-146
Market in Recent Past III-146
Investments Result in Quality Beer III-146
From Fragmented Market to Consolidated Market III-146
Competitive Scenario III-147
Table 171: Romanian Market for Beer (2004): Market Share
of Leading Players by Volume Sales for Heineken, InBev SA,
South African Breweries Plc, Aurora SA, Bere Timisoreana
SA, Carlsberg A/S, Zimbrul SA, Akmaya, Fulger SA, and
Others (includes corresponding Graph/Chart) III-147

Table 172: Romanian Market for Beer (2004): Market Share
of Leading Brands by Volume Sales for Ursus, Silva, Golden
Brau, Ciuc, Gambrinus, Bergenbier, Timisoreana, Zimbrul,
Ciucas, Margineni, Malbera, Skol, Fulbier, Aurora, and
Others (includes corresponding Graph/Chart) III-148
Packaging & Distribution III-148
Table 173: Romanian Market for Beer (2004): Percentage
Breakdown of Off-Trade Volume Sales for Supermarkets/
hypermarkets, Other Food Outlets, Discount Stores,
Specialist Stores, and Other Retail Stores (includes
corresponding Graph/Chart) III-149
B.Market Analytics III-149
Table 174: Romanian Recent Past, Current & Future Analysis
for Beer: Annual Consumption Figures in Million Liters for
Years 2000 through 2010 (includes corresponding Graph/
Chart) III-149

Table 175: Romanian Recent Past, Current & Future Analysis
for Beer: Annual Consumption Figures in US$ Million for
Years 2000 through 2010 (includes corresponding Graph/Chart) III-150

4g(xiv). Sweden III-151
A.Market Analysis III-151
A Concentrated Market III-152
Table 176: Swedish Market for Beer (2003-2005E): Market
Share of Leading Players by Volume Sales for Carlsberg A/
S, Spendrups Bryggeri AB, Åbro Bryggeri AB, Hartwall Oy
AB, Krönleins Bryggeri AB, and Others (includes
corresponding Graph/Chart) III-152
Leading Brands in the Swedish Beer Market III-152
Packaging & Distribution III-153
Table 177: Swedish Market for Beer (2004): Percentage
Breakdown of Volume Sales by Packaging Format for Can,
Glass, Keg, and Plastic (includes corresponding Graph/
Chart) III-153

Table 178: Swedish Market for Beer (2004): Percentage
Breakdown of Volume Sales for On-Trade and Off-Trade
Outlets (Specialist Stores, Supermarkets, Other Retail
Outlets, Discount Stores and Others) (includes
corresponding Graph/Chart) III-153
Product Introductions/Innovations III-153
B.Market Analytics III-154
Table 179: Swedish Recent Past, Current & Future Analysis
for Beer: Annual Consumption Figures in Million Liters for
Years 2000 through 2010 (includes corresponding Graph/
Chart) III-154

Table 180: Swedish Recent Past, Current & Future Analysis
for Beer: Annual Consumption Figures in US$ Million for
Years 2000 through 2010 (includes corresponding Graph/
Chart) III-154

4g(xv). Switzerland III-155
A.Market Analysis III-155
Lager Dominates the Market III-155
Changing Competitive Scenario in Swiss Beer Market III-155
Table 181: Swiss Market for Beer (2003-2005E): Market
Share of Leading Players by Volume Sales for Carlsberg A/
S, Eichhof Group, Heineken NV, Denner AG, Coop Schweiz,
Scottish & Newcastle Plc, and Others (includes
corresponding Graph/Chart) III-156

Table 182: Swiss Market for Beer (2004): Market Share of
Leading Brands by Volume Sales for Feldschloesschen,
Cardinal, Eichhof, Heineken, Denner, Coop, Kronenbourg
1664, and Others (includes corresponding Graph/Chart) III-157
Packaging & Distribution III-157
Table 183: Swiss Market for Beer (2004): Percentage
Breakdown of Volume Sales for On- Trade and Off-Trade
(Supermarkets, Other Food Outlets, Discount Stores,
Specialist Stores, and Other Retail Stores) (includes
corresponding Graph/Chart) III-157
B.Market Analytics III-158
Table 184: Swiss Recent Past, Current & Future Analysis for
Beer: Annual Consumption Figures in Million Liters for
Years 2000 through 2010 (includes corresponding Graph/
Chart) III-158

Table 185: Swiss Recent Past, Current & Future Analysis for
Beer: Annual Consumption Figures in US$ Million for Years
2000 through 2010 (includes corresponding Graph/Chart) III-158

5. Asia Pacific III-159
A.Market Analysis III-159
Beer
Most Prominent Drink III-159
Per Capita Consumption III-159
Table 186: Beer Market in Asia Pacific (2004): Per Capita
Consumption for Australia, New Zealand, South Korea,
Taiwan, Thailand, China, Philippines, Malaysia, Indonesia,
and India in Liters (includes corresponding Graph/Chart) III-159
B.Market Analytics III-160
Table 187: Asia-Pacific Recent Past, Current & Future
Analysis for Beer by Geographic Region/Country
Australia,
China, India, Indonesia, Malaysia, New Zealand, Philippines,
South Korea, Taiwan, Thailand, and Rest of Asia Pacific
Markets Independently Analyzed with Annual Consumption
Figures in Million Liters for Years 2000 through 2010
(includes corresponding Graph/Chart) III-160

Table 188: Asia-Pacific 11-Year Perspective for Beer by
Geographic Region/Country
Percentage Breakdown of Volume
Sales for Australia, China, India, Indonesia, Malaysia, New
Zealand, Philippines, South Korea, Taiwan, Thailand, and
Rest of Asia Pacific Markets for Years 2000, 2005 & 2010
(includes corresponding Graph/Chart) III-161

5a. Australia III-162
A.Market Analysis III-162
Market Snapshots III-162
Table 189: Beer Production in Australia/Oceania (2004):
Percentage Breakdown for Australia, New Zealand, PNG, New
Caledonia, and Others (includes corresponding Graph/Chart) III-162
Premium Beer
Prime Growth Driver III-163
Imported Beers
Gaining Acceptance Despite High Prices III-163
Growing Demand for Traditional Beers III-163
Majors Dominate the Market III-163
Table 190 Australian Market for Beer (2003-2005E): Market
Share of Leading Players by Volume Sales for Fosters
Brewing Group Ltd, Lion Nathan Ltd and Others (includes
corresponding Graph/Chart) III-164
Major Brands III-164
Table 191: Australian Market for Beer (2004): Market Share
of Leading Brands by Volume Sales for Victoria Bitter,
Tooheys, XXXX, Carlton, Hahn, Fosters, Fosters,
Carlton, Crown Lager, Emu, West End, and Others (includes
corresponding Graph/Chart) III-164
Packaging: Glass vs. Aluminum III-165
B.Market Analytics III-165
Table 192: Australian Recent Past, Current & Future Analysis
for Beer: Annual Consumption Figures in Million Liters for
Years 2000 through 2010 (includes corresponding Graph/
Chart) III-165

Table 193: Australian Recent Past, Current & Future Analysis
for Beer: Annual Consumption Figures in US$ Million for
Years 2000 through 2010 (includes corresponding Graph/
Chart) III-165

5b. China III-166
A.Market Analysis III-166
Industry Overview III-166
Table 194: Chinese Market for Beer: Number of Breweries
for 1995-2004 (includes corresponding Graph/Chart) III-166
Global Brewers Setting Up Shop in China III-167
Growing Number of Beer Consumers III-167
Extensive Localization of Operations III-167
Adoption of Western Lifestyles by Young Generation III-168
Chronology of Chinese Beer Industry III-168
80’s
High Growth Period III-168
90’s
Market Stability III-168
Foreign Investment
Catalyst to Industry Growth III-168
Investment Scenario in Recent Past III-168
Table 195: Chinese Market for Beer (2001): Leading
Foreign Subsidiaries/Joint Ventures and their Production
Capacities in Million Liters (includes corresponding
Graph/Chart) III-169
Foreign Breweries Crumble in the Chinese Market III-169
Beer Consumption and Growth Varies from Region to Region III-169
Northeast China
A Potential Consumption Market for Beer III-170
North China
Developing Economy Provide Boost to Beer Sales III-170
Southeast China
Largest Beer Consuming Region III-170
Central China
Fastest Growing Beer Market III-170
West China
Small but Stable Market III-170
Table 196: Chinese Market for Beer: Percentage Breakdown
of Value Sales for 1991, 2001 & 2004 for Northeast China,
North China, Southeast China, Central China, and West
China (includes corresponding Graph/Chart) III-171
A Glance at Major Beer Producing Provinces III-171
Shandong Province III-171
Zhejiang Province III-171
Guangdong Province III-172
Fujian Province III-172
Competitive Landscape III-172
Global Companies Buying out Domestic Firms III-172
Domestic Companies Dominated the Consolidation Activities
in Recent Past III-173
Table 197: Chinese Market for Beer (2004): Market Share
by Value Sales of Leading Players for Tsingtao Brewery
Group Co., Ltd., Beijing Yanjing Brewery Company Limited,
China Resources Snowflake Brewery Co., Ltd, Guangzhou
Zhujiang Beer Group Company, Sichan Lanjian Brewery
(Group) Co., Ltd, Budweiser (Wuhan) International Brewery
Co., Ltd., Fujian Huiquan Brewery (Group) Co., Ltd.,
Harbin Brewery Company Limited, Chongqing Brewery Co.
Ltd, Guangdong Blue Ribbon (Group) Co., Ltd. and Others
(includes corresponding Graph/Chart) III-173
High Growth Potential III-174
Technological Developments III-174
Major Brands
An Overview III-174
Table 198: Leading Brands of Beer in China (2003-2005E):
Market Share by Volume Sales for Qingdao (Tsingtao),
Yanjing, Blue Ribbon, Becks, Budweiser, Reeb, San Miguel,
Heineken and Others (includes corresponding Graph/Chart) III-175
15-65 Age Groups: Main Consumers of Beer III-175
Table 199: Chinese Population in 15-65 Age Groups and
Percentage Share of Total Population for 1991, 1996, 2001,
and 2004 (includes corresponding Graph/Chart) III-176
Distribution Channels
An Overview III-176
Table 200: Chinese Market for Beer: Percentage Breakdown of
Value Sales by Distribution Channel for 2001& 2004 for
Retail Market, Restaurants and Others (includes
corresponding Graph/Chart) III-176
Import
Export Scenario III-177
Scenario in Recent Past III-177
Per Capita Consumption III-177
Product Dynamics III-177
Types of Beer III-177
Table 201: Chinese Market for Beer (2004): Percentage
Breakdown of Volume Consumption by Type of Beer for Local
Standard, Foreign Licensed, Local Premium and Imported
Premium (includes corresponding Graph/Chart) III-177
Strategic Corporate Developments III-178
Strategic Corporate Developments in Recent Past III-178
B.Market Analytics III-179
Table 202: Chinese Recent Past, Current & Future Analysis
for Beer: Annual Consumption Figures in Million Liters for
Years 2000 through 2010 (includes corresponding Graph/
Chart) III-179

Table 203: Chinese Recent Past, Current & Future Analysis
for Beer: Annual Consumption Figures in US$ Million for
Years 2000 through 2010 (includes corresponding Graph/
Chart) III-179

5c. India III-180
A.Market Analysis III-180
Local Brands Dominate the Market III-180
Regional Breakdown III-180
Table 204: Indian Market for Beer (2004&2005E): Percentage
Breakdown of Volume Sales by Region for West India, South
India, North India, and East and Northeast India (includes
corresponding Graph/Chart) III-181
Kingfisher Strong
Major Brand III-181
Table 205: Indian Market for Beer: Ranking of Leading
Brands by Region for Kingfisher Strong, Haywards 5000,
Foster’s, Royal Challenge, and Kalyani Black Label Premium III-181
Regulatory Environment III-181
Market in Recent Past III-182
2001: A Landmark Year for Indian Beer Industry III-182
B.Market Analytics III-183
Table 206: Indian Recent Past, Current & Future Analysis
for Beer: Annual Consumption Figures in Million Liters for
Years 2000 through 2010 (includes corresponding Graph/
Chart) III-183

Table 207: Indian Recent Past, Current & Future Analysis
for Beer: Annual Consumption Figures in US$ Million for
Years 2000 through 2010 (includes corresponding Graph/
Chart) III-183

5d. Indonesia III-184
A.Market Analysis III-184
Table 208: Indonesian Market for Beer (2003-2005E): Market
Share of Leading Players by Volume Sales for Heineken NV,
San Miguel Corp, Diageo PLC, Bali Hai Brewery Indonesia PT,
Carlsberg A/S, and Others (includes corresponding Graph/
Chart) III-184

Table 209: Indonesian Market for Beer (2004): Market Share
of Leading Brands by Volume Sales for Bir Bintang, Anker
Bir, Guinness, Bali Hai, San Miguel, Anker, Carlsberg and
Others (includes corresponding Graph/Chart) III-185
Packaging & Distribution III-185
Table 210: Indonesian Market for Beer (2004): Percentage
Breakdown of Volume Sales for On- Trade, and Off-Trade
(Supermarkets, Other Food Outlets, and Other Off-Trade
Channels) (includes corresponding Graph/Chart) III-185
B.Market Analytics III-186
Table 211: Indonesian Recent Past, Current & Future Analysis
for Beer: Annual Consumption Figures in Million Liters for
Years 2000 through 2010 (includes corresponding Graph/
Chart) III-186

Table 212: Indonesian Recent Past, Current & Future Analysis
for Beer: Annual Consumption Figures in US$ Million for
Years 2000 through 2010 (includes corresponding Graph/Chart) III-186

5e. Malaysia III-187
A.Market Analysis III-187
Competitive Scenario III-187
Table 213: Malaysian Market for Beer (2003-2005E): Market
Share of Leading Players by Volume Sales for Carlsberg A/S,
Asia Pacific Breweries (S) Pte Ltd, Diageo Plc, Heineken
NV, and Others (includes corresponding Graph/Chart) III-188

Table 214: Malaysian Market for Beer (2004): Market Share
of Leading Brands by Volume Sales for Carlsberg, Guinness,
Tiger, Anchor, Heineken, Danish Royal Stout, Tuborg, and
Others (includes corresponding Graph/Chart) III-188
Packaging & Distribution III-189
B.Market Analytics III-189
Table 215: Malaysian Recent Past, Current & Future Analysis
for Beer: Annual Consumption Figures in Million Liters for
Years 2000 through 2010 (includes corresponding Graph/
Chart) III-189

5f. New Zealand III-190
A.Market Analysis III-190
Premium Beer
Prime Growth Segment III-190
Dark Beers
A Potential Segment III-190
Advertising and Packaging
Effective Marketing Tools III-190
Competitive Scenario III-190
Virtual Duopoly Exists III-190
Table 216: Beer Market in New Zealand (2003- 2005E):
Market Share of Leading Players by Volume Sales for Lion
Nathan Ltd., Fraser & Neave Ltd., Fosters Brewing Group
Ltd., Heineken NV, Diageo PLC and Others (includes
corresponding Graph/Chart) III-191

Table 217: Beer Market in New Zealand (2004): Market
Share of Leading Brands by Volume Sales for Lion, DB
Export, DB, Monteiths, Speights, Canterbury, Rheineck,
Carlton, Steinlager, Heineken, Leopard, and Others
(includes corresponding Graph/Chart) III-192
Packaging & Distribution III-192
Strategic Corporate Developments III-193
B.Market Analytics III-193
Table 218: New Zealand Recent Past, Current & Future
Analysis for Beer by Product Segment
Lager (Premium Lager
Beer, Standard Lager Beer, Economy Lager Beer), Dark Beer,
Stouts and Non-/Low-Alcoholic Markets Independently Analyzed
with Annual Consumption Figures in Million Liters for Years
2000 through 2010 (includes corresponding Graph/Chart) III-193

Table 219: New Zealand Recent Past, Current & Future
Analysis for Beer by Product Segment
Lager (Premium Lager
Beer, Standard Lager Beer, Economy Lager Beer), Dark Beer,
Stouts and Non-/Low-Alcoholic Markets Independently Analyzed
with Annual Consumption Figures in US$ Million for Years
2000 through 2010 (includes corresponding Graph/Chart) III-194

Table 220: New Zealand 11-Year Perspective for Beer by
Product Segment
Percentage Breakdown of Volume Consumption
for Lager (Premium Lager Beer, Standard Lager Beer, Economy
Lager Beer), Dark Beer, Stouts and Non-/Low-Alcoholic
Markets for 2000, 2005 & 2010 (includes corresponding Graph
/Chart) III-194

Table 221: New Zealand 11-Year Perspective for Beer by
Product Segment
Percentage Breakdown of Dollar Consumption
for Lager (Premium Lager Beer, Standard Lager Beer, Economy
Lager Beer), Dark Beer, Stouts and Non-/Low-Alcoholic
Markets for 2000, 2005 & 2010 (includes corresponding Graph
/Chart) III-195

5g. South Korea III-196
A.Market Analysis III-196
Concentrated Beer Market III-196
Foreign Players Spreading their Wings III-196
Table 222: South Korean Market for Beer (2003-2005E):
Market Share of Leading Players by Volume Sales for Hite
Brewery Co Ltd., InBev SA, and Others (includes
corresponding Graph/Chart) III-197

Table 223: South Korean Market for Beer (2004): Market
Share of Leading Brands by Volume Sales for Hite, OB, Cass,
Live Saeng, Cafri, and Others (includes corresponding
Graph/Chart) III-197
Packaging & Distribution III-198
Table 224: South Korean Market for Beer (2004): Percentage
Breakdown of Volume Sales for Off- Trade and On-Trade (
Supermarkets, Other Food Outlets, Specialist Stores and
Other Retail Outlets) (includes corresponding Graph/Chart) III-198
Outlook III-198
B.Market Analytics III-199
Table 225: South Korean Recent Past, Current & Future
Analysis for Beer: Annual Consumption Figures in Million
Liters for Years 2000 through 2010 (includes corresponding
Graph/Chart) III-199

Table 226: South Korean Recent Past, Current & Future
Analysis for Beer: Annual Consumption Figures in US$ Million
for Years 2000 through 2010 (includes corresponding Graph/
Chart) III-199

5h. Taiwan III-200
A.Market Analysis III-200
Regulatory Issues III-200
WTO Membership Ends TTWM Monopoly III-200
Lager Dominates the Market III-200
Table 227: Taiwanese Market for Beer (2003-2005E): Market
Share of Leading Players by Volume Sales for Taiwan Tobacco
& Wine Monopoly Bureau, Heineken NV, Anheuser-Busch Cos
Inc., Modelo SA de CV, Grupo, Kirin Brewery Co Ltd., and
Others (includes corresponding Graph/Chart) III-201
Packaging & Distribution III-201
Table 228: Taiwanese Market for Beer (2004): Percentage
Breakdown of Volume Sales for On-trade, and Off-trade
(Supermarkets, Other Food Outlets, Discounters, and
Specialist Stores) (includes corresponding Graph/Chart) III-201
B.Market Analytics III-202
Table 229: Taiwanese Recent Past, Current & Future Analysis
for Beer: Annual Consumption Figures in Million Liters for
Years 2000 through 2010 (includes corresponding Graph/
Chart) III-202

Table 230: Taiwanese Recent Past, Current & Future Analysis
for Beer: Annual Consumption Figures in US$ Million for
Years 2000 through 2010 (includes corresponding Graph/Chart) III-202

5i. Thailand III-203
A.Market Analysis III-203
Competitive Scenario III-203
Table 231: Thai Market for Beer (2003-2005E): Market Share
of Leading Players by Volume Sales for Sang Som Co. Ltd.,
Boon Rawd Brewery Co. Ltd., Heineken NV, Carlsberg A/S, and
Others (includes corresponding Graph/Chart) III-203

Table 232: Thai Market for Beer (2004): Market Share of
Leading Brands by Volume Sales for Chang, Singha, Leo,
Heineken, Carlsberg, and Others (includes corresponding
Graph/Chart) III-204
Packaging & Distribution III-204
Table 233: Thai Market for Beer (2004): Percentage
Breakdown of Volume Sales for On-Trade and Off-Trade
(Supermarkets, Discounters, Other Food Outlets, Other Retail
Outlets, and Specialist Stores) (includes corresponding
Graph/Chart) III-204
B.Market Analytics III-205
Table 234: Thai Recent Past, Current & Future Analysis for
Beer: Annual Consumption Figures in Million Liters for
Years 2000 through 2010 (includes corresponding Graph/
Chart) III-205

Table 235: Thai Recent Past, Current & Future Analysis for
Beer: Annual Consumption Figures in US$ Million for Years
2000 through 2010 (includes corresponding Graph/Chart) III-205

5j. Rest of Asia-Pacific III-206
A.Market Analysis III-206
Vietnam III-206
Market Overview III-206
Expansion in Production Capacity III-206
B.Market Analytics III-207
Table 236: Rest of Asia-Pacific Recent Past, Current &
Future Analysis for Beer: Annual Consumption Figures in
Million Liters for Years 2000 through 2010 (includes
corresponding Graph/Chart) III-207

6. Latin America III-208
A.Market Analysis III-208
Brazil
Leader in Value Sales III-208
Beer
One of the Major Beverages III-208
Table 237: Latin American Recent Past, Current & Future
Analysis for Beer by Geographic Region/Country
Brazil,
Mexico, Venezuela, Colombia, Argentina, and Chile Markets
Independently Analyzed with Annual Consumption Figures in
US$ Million for Years 2000 through 2010 (includes
corresponding Graph/Chart) III-208

Table 238: Beverage Market in Latin America (2004):
Percentage Breakdown of Volume Sales for Carbonated Soft
Drinks, Milk, Coffee, Bottled Water, Beer, and Others
(includes corresponding Graph/Chart) III-209
Strategic Corporate Developments III-209
B.Market Analytics III-209
Table 239: Latin American Recent Past, Current & Future
Analysis for Beer by Geographic Region/Country
Argentina,
Brazil, Chile, Colombia, Mexico, Venezuela, and Rest of
Latin America Markets Independently Analyzed with Annual
Consumption Figures in Million Liters for Years 2000
through 2010 (includes corresponding Graph/Chart) III-209

Table 240: Latin American 11-Year Perspective for Beer by
Geographic Region/Country
Percentage Breakdown of Volume
Sales for Argentina, Brazil, Chile, Colombia, Mexico,
Venezuela, and Rest of Latin America Markets for Years
2000, 2005 & 2010 III-210

6a. Argentina III-211
A.Market Analysis III-211
Market Snapshots III-211
Industry Overview III-211
National Anti-Alcoholism Law (Ley Nacional de Lucha Contra
el Alcoholismo) III-211
Competitive Landscape III-211
Table 241: Argentine Market for Beer (2003-2005E): Market
Share of Leading Players by Volume Sales for Quilmes
International SA, InBev, Cía de Cervecerías Unidas SA (CCU
), Anheuser-Busch Cos Inc, Warsteiner Brauerei Haus Cramer
GmbH & Co KG, Heineken NV, and Others (includes
corresponding Graph/Chart) III-212
Major Brands III-213
Table 242: Argentine Market for Beer (2004): Market Share
of Leading Brands by Volume Sales for Quilmes, Brahma,
Budweiser, Schneider, Heineken, Bieckert, Warsteiner, and
Others (includes corresponding Graph/Chart) III-213
Glass
Major Packaging Source III-213
B.Market Analytics III-214
Table 243: Argentine Recent Past, Current & Future Analysis
for Beer: Annual Consumption Figures in Million Liters for
Years 2000 through 2010 (includes corresponding Graph/
Chart) III-214

Table 244: Argentine Recent Past, Current & Future Analysis
for Beer: Annual Consumption Figures in US$ Million for
Years 2000 through 2010 (includes corresponding Graph/Chart) III-214

6b. Brazil III-215
A.Market Analysis III-215
Highly Consolidated Market III-215
Economic Disparities Reflect in Beer Consumption III-215
Ethnic and Regional Factors Leverage Beer Consumption III-215
Market for Premiums Fluctuate with Economic Conditions III-215
Cans
Gaining in Popularity III-215
Competitive Scenario III-216
Emergence of a Global Heavyweight: Merger of Brahma and
Antarctica III-216
AmBev Grows Through Expansion III-216
Table 245: Brazilian Market for Beer (2003-2005E):
Percentage Breakdown of Volume Sales for Leading Players
and Brands for InBev (Skol, Brahma and Antarctica),
Schincariol, Molson Coors Brewing/ Heineken (Kaiser and
Bavaria) and Other (includes corresponding Graph/Chart) III-217
Regulatory Environment III-217
Anti Monopolies Commission III-217
Reduction in Taxes to be in Line with International Markets III-217
Liberalization in Brazil Offers an Attractive Ground to
Buy Businesses III-218
Regional Shares III-218
Table 246: Brazilian Market for Beer (2004): Percentage
Breakdown of Volume Sales by State for Sao Paulo, Rio de
Janeiro, Minas Gerais, Bahia, Parana, Rio Grande do Sul,
Santa Catarina and Other States (includes corresponding
Graph/Chart) III-218
Marketing of Beer III-218
Exclusive Distribution Agreements III-218
Product Introductions/Innovations III-218
Strategic Corporate Developments III-219
B.Market Analytics III-219
Table 247: Brazilian Recent Past, Current & Future Analysis
for Beer: Annual Consumption Figures in Million Liters for
Years 2000 through 2010 (includes corresponding Graph/
Chart) III-219

Table 248: Brazilian Recent Past, Current & Future Analysis
for Beer: Annual Consumption Figures in US$ Million for
Years 2000 through 2010 (includes corresponding Graph/Chart) III-220

6c. Chile III-221
A.Market Analysis III-221
90’s: Decade of Landmarks III-221
Premium Beer
A Potential Segment III-221
Packaging III-222
Argentina
Major Exporter to Chile III-222
Competitive Landscape III-222
Table 249: Chilean Market for Beer (2003-2005E): Market
Share of Leading Players by Volume Sales for Cía de
Cervecerías Unidas SA (CCU), Quilmes International SA,
Heineken NV, and Others (includes corresponding Graph/
Chart) III-222
Major Brands III-223
Table 250: Chilean Market for Beer (2004): Market Share of
Leading Brands by Volume Sales for Cristal, Escudo, Becker,
Baltica, Morenita, Dorada, Royal, Heineken, and Others
(includes corresponding Graph/Chart) III-223
B.Market Analytics III-224
Table 251: Chilean Recent Past, Current & Future Analysis
for Beer: Annual Consumption Figures in Million Liters for
Years 2000 through 2010 (includes corresponding Graph/
Chart) III-224

Table 252: Chilean Recent Past, Current & Future Analysis
for Beer: Annual Consumption Figures in US$ Million for
Years 2000 through 2010 (includes corresponding Graph/
Chart) III-224

6d. Mexico III-225
A.Market Analysis III-225
Percentage of Beer in the Alcoholic Beverages Market in Mexico III-225
Table 253: Mexican Market for Beer (2004): Percentage
Breakdown of Volume Sales by Alcoholic Beverage for Beer,
Cider/Perry, Flavored Alcohol Beverage, Wine and Spirits
(includes corresponding Graph/Chart) III-225
Regulatory Environment III-225
Alcoholism
A Major Problem III-225
Driving Regulations III-226
Production and Distribution Regulations III-226
Competitive Scenario III-226
Table 254: Mexican Market for Beer (2003-2005E): Market
Share of Leading Players by Volume Sales for Modelo SA de
CV, Grupo, FEMSA and Others (includes corresponding Graph
/Chart) III-226

Table 255: Mexican Market for Beer (2004): Market Share of
Leading Brands by Volume Sales for Corona, Tecate, Carta
Blanca, Modelo, Sol, Superior, Victoria, XX, and Others
(includes corresponding Graph/Chart) III-227
Packaging & Distribution III-227
B.Market Analytics III-228
Table 256: Mexican Recent Past, Current & Future Analysis
for Beer: Annual Consumption Figures in Million Liters for
Years 2000 through 2010 (includes corresponding Graph/
Chart) III-228

Table 257: Mexican Recent Past, Current & Future Analysis
for Beer: Annual Consumption Figures in US$ Million for
Years 2000 through 2010 (includes corresponding Graph/
Chart) III-228

6e. Venezuela III-229
A.Market Analysis III-229
Table 258: Venezuelan Market for Beer (2003-2005E): Market
Share of Leading Players by Volume Sales for Empresas Polar
CA, Cisneros, Grupo, InBev, and Others (includes
corresponding Graph/Chart) III-229

Table 259: Venezuelan Market for Beer (2004): Percentage
Breakdown of Volume Sales for On- Trade, and Off-Trade (
Supermarkets, Other Food Outlets, Specialist Stores and
Other Retail Outlets) (includes corresponding Graph/Chart) III-230
B.Market Analytics III-230
Table 260: Venezuelan Recent Past, Current & Future
Analysis for Beer: Annual Consumption Figures in Million
Liters for Years 2000 through 2010 (includes corresponding
Graph/Chart) III-230

Table 261: Venezuelan Recent Past, Current & Future Analysis
for Beer: Annual Consumption Figures in US$ Million for
Years 2000 through 2010 (includes corresponding Graph/Chart) III-231

7. Rest of World III-232
Market Analysis III-232
Table 262: Rest of World Recent Past, Current & Future
Analysis for Beer by Geographic Region/Country
Egypt,
Israel, South Africa and Others Markets Independently
Analyzed with Annual Consumption Figures in Million Liters
for Years 2000 through 2010 (includes corresponding Graph/
Chart) III-232

Table 263: Rest of World 11-Year Perspective for Beer by
Geographic Region/Country
Percentage Breakdown of Volume
Sales for Egypt, Israel, South Africa, and Others Markets
for Years 2000, 2005 & 2010 (includes corresponding Graph/
Chart) III-232

7a. Egypt III-233
A.Market Analysis III-233
Table 264: Egyptian Market for Beer (2004&2005E): Market
Share of Leading Players by Volume Sales for Al Ahram
Beverages Co (ABC), Hurlimann AG, Brauerei, and Others
(includes corresponding Graph/Chart) III-233
B.Market Analytics III-234
Table 265: Egyptian Recent Past, Current & Future Analysis
for Beer: Annual Consumption Figures in Million Liters for
Years 2000 through 2010 (includes corresponding Graph/
Chart) III-234

Table 266: Egyptian Recent Past, Current & Future Analysis
for Beer: Annual Consumption Figures in US$ Million for
Years 2000 through 2010 (includes corresponding Graph/Chart) III-234

7b. Israel III-235
A.Market Analysis III-235
Competitive Scenario III-235
Table 267: Israeli Market for Beer (2003-2005E): Market
Share of Leading Players by Volume Sales for Tempo Beer
Industries Ltd., Carlsberg A/S, Heineken NV, Modelo SA de
CV, Grupo, and Others (includes corresponding Graph/Chart) III-235

Table 268: Israeli Market for Beer (2004): Market Share of
Leading Brands by Volume Sales for Goldstar, Maccabee,
Carlsberg, Heineken, Tuborg, Becks, Corona, Nesher, Malt
Star, and Others (includes corresponding Graph/Chart) III-236
Pricing III-236
Packaging & Distribution III-236
Table 269: Israeli Market for Beer (2004): Percentage
Breakdown of Off-Trade Volume Sales for Supermarkets,
Other Food Outlets, Discounters, Specialists, and Other
Retail Stores (includes corresponding Graph/Chart) III-237
B.Market Analytics III-237
Table 270: Israeli Recent Past, Current & Future Analysis
for Beer: Annual Consumption Figures in Million Liters for
Years 2000 through 2010 (includes corresponding Graph/
Chart) III-237

Table 271: Israeli Recent Past, Current & Future Analysis
for Beer: Annual Consumption Figures in US$ Million for
Years 2000 through 2010 (includes corresponding Graph/
Chart) III-237

7c. South Africa III-238
A.Market Analysis III-238
Beer Market Performance III-238
Growth Factors III-238
Standard Lager Dominates the Market III-238
Table 272: South African Market for Beer (2003- 2005E):
Market Share of Leading Players by Volume Sales for South
African Breweries PLC, UB Group, InBev SA, Heineken NV,
and Others (includes corresponding Graph/Chart) III-239

Table 273: South African Market for Beer (2004): Market
Share of Leading Brands by Volume Sales for Castle,
Carling, Lion, Amstel, iJuba, Leopard Special, Ohlsons,
Chibuku, Joburg, and Others (includes corresponding Graph
/Chart) III-239
Packaging & Distribution III-240
Table 274: South African Market for Beer (2004): Percentage
Breakdown of Off-Trade Volume Sales for Discount Stores,
Specialist Stores and Other Retail Outlets (includes
corresponding Graph/Chart) III-240
B.Market Analytics III-240
Table 275: South African Recent Past, Current & Future
Analysis for Beer: Annual Consumption Figures in Million
Liters for Years 2000 through 2010 (includes corresponding
Graph/Chart) III-240

Table 276: South African Recent Past, Current & Future
Analysis for Beer: Annual Consumption Figures in US$
Million for Years 2000 through 2010 (includes corresponding
Graph/Chart) III-241

IV. COMPETITION

1. Aass Brewery A/S P Ltz (Norway) IV-1
2. Abro Bryggeri AB (Sweden) IV-1
3. Adler-Brau Herbert Werner GmbH & Co. KG (Germany) IV-2
4. Adlerbrauerei Goggingen Ulrich Nauhauser GmbH & Co. KG
(Germany) IV-2
5. Aktienbrauerei Kaufbeuren Aktiengesellschaft (Germany) IV-2
6. Albani Bryggerierne A/S (Denmark) IV-3
7. Allgäuer Brauhaus AG (Germany) IV-4
8. Altottinger Hell-Brau GmbH (Germany) IV-4
9. Anchor Brewing Co (USA). IV-5
10. Anheuser-Busch Companies, Inc. (USA) IV-6
Table 277: Nine Months Sales Analysis: 2004-2005 (Nine
Months Ended, September) (In US$ million) IV-9

Table 278: Nine Months Sales Analysis by Segment: 2004
  • 2005 (Nine Months Ended, September) (In US$ million) IV-9
Table 279: Annual Sales Analysis: 2003-2004 (In US$
million) IV-9

Table 280: Annual Sales Analysis by Quarter: 2003-2004
(In US$ million) IV-9
Budweiser Wuhan International Brewing Co., Ltd (China). IV-13
11. Aquella Getrake Heimdienst GmbH & Co. Kg (Germany) IV-14
12. Arcobrau Grafliches Brauhaus GmbH & Co. KG (Germany) IV-14
13. Arnsteiner Brauerei Max Bender KG (Germany) IV-15
14. Asahi Breweries Limited (Japan) IV-17
Table 281: Annual Sales Analysis by Business Segment:
2003-2004 (In ¥ million) IV-18
15. Asia Brewery (Xiamen) Co., Ltd. (China) IV-20
16. Asia Pacific Breweries Limited (Singapore) IV-20
17. AuerBraeu AG (Germany) IV-21
18. Augusta-Brauerei GmbH (Germany) IV-21
19. Augustiner-Brdu Wagner KG (Germany) IV-21
20. Avanus Mineralbrunnen GmbH (Germany) IV-22
21. Badische Staatsbrauerei Rothaus AG (Germany) IV-22
22. Bali Hai Brewery Indonesia (Indonesia) IV-23
23. Baltic Beverages Holding AB (Sweden) IV-24
Table 282: Nine Months Sales Analysis: 2004-2005 (Nine
Months Ended, September) (In € Million) IV-25

Table 283: Annual Sales Analysis: 2003-2004 (In €
Million) IV-25
24. Baltika Rostov (Russian Federation) IV-25
25. Bass Ireland Ltd. (UK) IV-26
26. Bauhofer Familienbrauerei GmbH & Co., KG (Germany) IV-26
27. Bautzener Brauerei GmbH (Germany) IV-26
28. Bavaria NV (The Netherlands) IV-27
Bavaria SA (Colombia) IV-27
Bavaria St. Pauli brewery GmbH (Germany) IV-27
29. Bayerische Brauholding AG (Germany) IV-28
30. Beer Cellars (UK) Ltd. (UK) IV-28
31. Beijing Enterprises Holdings Limited (Hong Kong) IV-29
Table 284: Annual Sales Analysis: 2003-2004 (In HK$
billion) IV-32

Table 285: Annual Sales Analysis by Business Segment:
2003-2004 (In HK$ billion) IV-32
32. Beiing Yanjing Brewery Company Limited (China) IV-33
Table 286: Annual Sales Analysis: 2002-2004 (In RMB
billion) IV-33
33. Bere Timisoreana SA (Romania) IV-34
34. Biere du Boxer SA (Switzerland) IV-34
35. Bieres De Chimay SA (Belgium) IV-35
36. Big Rock Brewery Ltd. (Canada) IV-36
37. Binding-Brauerei AG (Germany) IV-37
38. BIP SC (Serbia and Montenegro) IV-37
39. Birra Forst SpA (Italy) IV-38
40. BIS GmbH
Brauhaus in Spandau (Germany) IV-38
41. Bitburger Brauerei Th. Simon GmbH (Germany) IV-39
42. Bohemia Regent A. S (Chez Republic) IV-39
43. Bolyarka VT PLC (Bulgaria) IV-39
44. Boon Rawd Brewery Co., Ltd. (Thailand) IV-40
45. Boston Beer Company, Inc. (The) (USA) IV-41
46. Brasserie Almaza SAl (Lebanon) IV-42
47. Brasserie Castelain (France) IV-42
48. Brasserie dAchouffe SCRL (Belgium) IV-42
49. Brasserie De Blaugies (Belgium) IV-43
50. Brasserie De Saint Omer (France) IV-44
51. Brasserie De Saint-Sylvestre (France) IV-44
52. Brasserie De Saverne SA (France) IV-45
53. Brasserie De Silly (Belgium) IV-45
54. Brasserie DOrval SA (Belgium) IV-45
55. Brasserie Du Bocq SA (Belgium) IV-46
56. Brasserie Du Sollier (France) IV-46
57. Brasserie Dupont SPRL (Belgium) IV-47
58. Brasserie Fischer (France) IV-47
59. Brasserie Heineken SA (France) IV-48
60. Brasserie La Choulette (France) IV-48
61. Brasserie Lancelot (France) IV-49
62. Brasserie LUnion SA (Belgium) IV-49
63. Brasserie Meteor (France) IV-50
64. Brasserie Nationale (Bofferding) SA (Luxembourg) IV-50
65. Brasserie Simon Secs (Luxembourg) IV-50
66. Brasserie Terken (France) IV-51
67. Brasserie Thiriez (France) IV-51
68. Brasseries Kronenbourg (France) IV-51
69. Brasseurs de Gayant (France) IV-52
70. Brau Und Brunnen Aktiengesellschaft (AG) (Germany) IV-52
71. Brauerei
Gasthof Berghammer (Germany) IV-52
72. Brauerei Aldersbach Frhr. V. Aretin KG (Germany) IV-53
73. Brauerei Aying Franz Inselkammer KG (Germany) IV-53
74. Brauerei Baar AG (Switzerland) IV-54
75. Brauerei Beck & Co (Germany). IV-54
76. Brauerei Bischofshof E. K. (Germany) IV-54
77. Brauerei Blauer Lvwe Gemeiner GmbH (Germany) IV-55
78. Brauerei Bosch GmbH Und Co. KG (Germany) IV-55
79. Brauerei Clemens Hdrle (Germany) IV-56
80. Brauerei Dessow GmbH (Germany) IV-57
81. Brauerei Eggenberg Stohr & Co. KG (Austria) IV-57
82. Brauerei Erharting Jakob Rvhrl KG (Germany) IV-57
83. Brauerei Falken AG (Switzerland) IV-58
84. Brauerei Falter Inhaber Werner Falter (Germany) IV-58
85. Brauerei Felsenkeller Herford Gebr. Uekermann GmbH & Co.
(Germany) IV-58
86. Brauerei Ferdinand Schumacher GmbH & Co. KG (Germany) IV-59
87. Brauerei Franz Xaver Glossner (Germany) IV-60
88. Brauerei Friedel Inh. Luitgard Friedel-Winkelmann (Germany) IV-61
89. Brauerei Friedmann (Germany) IV-61
90. Brauerei Ganter GmbH & Co., KG (Germany) IV-61
91. Brauerei Gebr. Fohr Ohg. (Germany) IV-62
92. Brauerei gebr. Rohrl kg (Germany) IV-62
93. Brauerei Gold Ochsen GmbH (Germany) IV-62
94. Brauerei Hauf GmbH (Germany) IV-63
95. Brauerei Heinrich Reissdorf GmbH & Co. (Germany) IV-63
96. Brauerei Hirt GmbH (Austria) IV-63
97. Brauerei J.Wieser & Co., Ohg (Germany) IV-64
98. Brauerei Karbacher AG (Switzerland) IV-64
99. Brauerei Locher AG (Switzerland) IV-64
100. Brauerei Michael Raab (Germany) IV-65
101. Brauerei Neunspringe Worbis GmbH (Germany) IV-66
102. Brauerei Reichenbrand GmbH & Co. (Germany) IV-68
103. Brauerei Schleicher (Germany) IV-68
104. Brauerei Schnaitl KG (Austria) IV-68
105. Brauerei Schützengarten AG (Switzerland) IV-69
106. Brauerei Schwechat AG (Austria) IV-69
107. Brauerei Spezial Christian Merz (Germany) IV-69
108. Brauerei Stadtb|Hl (Switzerland) IV-70
109. Brauerei Vitzthum Gesmbh (Austria) IV-70
110. Brauereigasthof Michael Buttner (Germany) IV-70
111. Brauerei-Gasthof Schwan Inh. K. Lechner (Germany) IV-71
112. Brauereigesellschaft vorm. Meyer & Sohne AG (Germany) IV-71
113. Braugasthaus Zum Alten Fritz (Germany) IV-71
114. Brauhaus Peter Auer (Germany) IV-72
115. Brauhaus Pfaffenhofen Urban KG (Germany) IV-72
116. Brauhaus Preussen Pils GmbH (Germany) IV-73
117. Brauhaus Schweinfurt GmbH (Germany) IV-74
118. Brauhaus Und Gaststätte Zum Schwanen (Germany) IV-75
119. Braustolz GmbH Chemnitz (Germany) IV-75
120. Brest Beer JSC (Belarus) IV-76
121. Brewery Bock or NV (Belgium) IV-76
122. Brewery De Koninck (Belgium) IV-76
123. Broughton Ales Ltd. (UK) IV-77
124. Brouwerij Bavik NV (Belgium) IV-77
125. Brouwerij Bios NV (Belgium) IV-78
126. Brouwerij Bosteels NV (Belgium) IV-78
127. Brouwerij Het Anker NV (Belgium) IV-78
128. Brouwerij Martens NV (Belgium) IV-79
129. Brouwerij Roman NV (Belgium) IV-79
130. Brouwerij Sint-Jozef BVBA (Belgium) IV-80
131. Brouwerij Sterkens NV (Belgium) IV-80
132. Brouwerij Van Steenberge NV (Belgium) IV-81
133. Browar Belgia Sp. z o.o. (Poland) IV-82
134. Browar Wielkopolski w Krotoszynie SP. z o.o. (Poland) IV-82
135. Browary Lodzkie SA (Poland) IV-83
136. Bryggeriet S. C. Fuglsang A/S (Denmark) IV-83
137. Bürgerliches Brauhaus Saalfeld GmbH (Germany) IV-83
138. C. & A. Veltins GmbH & Co. Brauerei (Germany) IV-84
139. Carib Brewery (West Indies) IV-84
140. Carlow Brewing Company (Ireland) IV-84
141. Carlsberg A/S (Denmark) IV-85
Table 287: Nine Months Sales Analysis: 2004-2005 (Nine
Months Ended, September) (In DKK Million) IV-86

Table 288: Nine Months Sales Analysis by Region: 2004-
2005 (Nine Months Ended, September) (In DKK Million) IV-86

Table 289: Annual Sales Analysis by Region: 2003-2004
(In DKK Million) IV-86
Carlsberg Brewery Malaysia Berhad (Malaysia) IV-88
Carlsberg Sverige (Sweden) IV-88
Carlsberg-Tetley Brewing Ltd. (UK) IV-89
Holsten-Brauerei AG (Germany) IV-89
Ringnes AS (Norway) IV-90
142. Cerveceria Nacional SA (Panama) IV-92
143. Charles Wells Ltd. (UK) IV-93
144. Charly-Bräu Am Bahnhof Augsburg-Oberhausen (Germany) IV-93
145. Cherepovets Brewery (Russia Federation) IV-93
146. China Jiangsu Suntory Foodstuffs Co., Ltd. (China) IV-94
147. China Resources Snowflake Brewery Co., Ltd . (China) IV-94
148. Cisneros Group of Companies (USA) IV-95
149. Colbitzer Heidebrauerei GmbH (Germany) IV-97
150. Colner Hofbrau P. Josef Fruh (Germany) IV-97
151. Compania Cervecerias Unidas S.A. (Chile) IV-98
152. Constellation Brands, Inc. (USA) IV-101
153. Coopers Brewery Ltd. (Australia) IV-103
154. Cordisco Antonio, Srl (Italy) IV-104
155. Coreff SA (France) IV-104
156. D.G. Yuengling & Son, Inc. (USA) IV-105
157. Daleside Brewery (UK) IV-105
158. Damm SA (Spain) IV-105
159. Davises Brewing Co., Limited (UK) IV-106
160. De Clerck Michel (Brasserie De Clerck) (France) IV-106
161. De Gouden Boom (Belgium) IV-107
162. Denner AG (Switzerland) IV-107
163. Der Hausbrauer Dietz (Germany) IV-108
164. Deschutes Brewery (USA) IV-108
165. DG Yuengling &s Son, Inc (USA). IV-109
166. Diageo PLC (UK) IV-110
Guinness Anchor Berhad (Malaysia) IV-111
167. Dinkelacker-Schwaben Brau AG (Germany) IV-112
168. Dithmarscher Brauerei Karl Hintz GmbH & Co., KG (Germany) IV-113
169. Ditzinger Wichtel-Hausbrauerei (Germany) IV-113
170. DOM-Brauerei AG (Germany) IV-113
171. Doosan Corporation (Korea) IV-114
172. Dortmunder Actien-Brauerei AG (Germany) IV-114
173. Dr. August Oetker KG (Germany) IV-115
Table 290: Annual Sales Analysis: 2002-2004 (In €
million) IV-116

Table 291: Annual Sales Analysis By Business Division:
2003-2004 (In € million) IV-116
174. Drinks Union AS (Czech Republic) IV-117
175. Duvel Moortgat NV. (Belgium) IV-118
176. Eder & Heylands Brewery (Germany) IV-120
177. Efes Beverage Group (Turkey) IV-121
178. Egger AG, Albert (Switzerland) IV-123
179. Eichbaum-Brauereien AG (Germany) IV-123
180. Eichhof Getränke AG (Switzerland) IV-124
181. Einbecker Brauhaus AG (Germany) IV-125
182. Eisenacher Brauerei GmbH (Germany) IV-125
183. Elgood & Sons Ltd. (UK) IV-125
184. Embotelladoras Coca-Cola Polar SA (Chile) IV-126
185. Empresas Polar (Spain) IV-127
186. Eschenbacher Privatbrauerei GmbH (Germany) IV-128
187. Eschweger Klosterbrauerei GmbH (Germany) IV-129
188. Estrella de Levante Fabrica de Cervezas S.A. (Spain) IV-129
189. Etablissements Maeyaert SA (France) IV-129
190. Eumundi Brewing Group Limited (Australia) IV-130
191. Everards Brewery Ltd. (UK) IV-130
192. F. Uhrenholt Dairy A/S (Denmark) IV-131
193. Fabricas Nacionales DE Cerveza, S.A. (Uruguay) IV-131
194. Faxe Bryggeri A/S (Denamrk) IV-132
195. Flensburger Brauerei Emil Petersen GmbH & Co. KG (Germany) IV-132
196. Fomento Economico Mexicano SA DE CV (Mexico) IV-133
Table 292: Annual Sales Analysis: 2003-2004 (In Peso
million) IV-134

Table 293: Annual Sales Analysis by Business Units:
2003-2004 (In Peso million) IV-134

Table 294: Annual Sales Analysis by Geographic Region:
2003-2004 (In peso million) IV-135
197. Forst Birra, SpA (Italy) IV-136
198. Fosters Group Ltd (Australia). IV-137
Table 295: Annual Sales Analysis: 2004-2005 (In A$
million) IV-138
Carlton & United Breweries (Australia) IV-140
199. Frank Rothenbach GmbH (Germany) IV-141
200. Franken Brau Lorenz Bauer GmbH & Co., KG (Germany) IV-141
201. Fraser and Neave Ltd. (Singapore) IV-142
202. Frederic Robinson Ltd. (UK) IV-144
203. Freiberger Brauhaus AG (Germany) IV-145
204. Friesisches Brauhaus zu Jever GmbH & Co., KG (Germany) IV-145
205. Fujian Huiquan Beer Group Co., Ltd. (China) IV-146
206. Fulger SA (Romania) IV-146
207. Fuller Smith & Turner PLC (UK) IV-147
208. Fürstlich Fürstenbergische Brauerei KG (Germany) IV-147
209. Fürstliches Brauhaus Ellingen (Germany) IV-148
210. Gabriel Sedlmayr Spaten-Franziskaner-Brdu KGAA (Germany) IV-148
211. Garley Spezialitdten Brauerei GmbH (Germany) IV-148
212. Gebr. Mayer Privatbrauerei Ohg (Germany) IV-149
213. George Gale & Co., Ltd. (UK) IV-149
214. Greene King PLC (UK) IV-149
215. Grupo Modelo S.A. de C.V. (Mexico) IV-150
Table 296: Half Yearly Sales Analysis: 2004-2005 (H1)
(In Peso billion) IV-151

Table 297: Annual sales analysis: 2003-2004 (In Peso
billion) IV-151

Table 298: Annual Sales Analysis by Segment: 2003-2004
(In Peso billion) IV-151
216. Guangdong Blue Ribbon Group Co., Ltd (China). IV-152
217. Guangdong Brewery Holdings Ltd. (Hong Kong) IV-152
218. Guangzhou Zhujiang Beer Group Company (China) IV-153
219. Gubernija (Lithuania) IV-153
220. Haacht NV SA (Belgium) IV-154
221. Hahn Brewing Company Pty., Ltd. (Australia) IV-154
222. Hampshire Brewery Ltd. (UK) IV-155
223. Hannen Brauerei GmbH (Germany) IV-155
224. Hansa Borg Bryggerier Asa (Norway) IV-156
225. Harboes Bryggeri A/S (Denmark) IV-156
226. Hardys & Hansons PLC (UK) IV-157
227. Harvey And Son (Lewes) Ltd. (UK) IV-158
228. Hausbrauerei Feierling GmbH (Germany) IV-159
229. Hausbrauerei Grenstadt Inh. Peter Hdu_Ler (Germany) IV-159
230. Heather Ale (UK) IV-160
231. Heidelberger Schlossquell-Brauerei GmbH (Germany) IV-160
232. Heineken NV (The Netherlands) IV-161
Table 299: Half-Yearly Sales Analysis: 2004-2005 (H1)
(In € million) IV-161

Table 300: Annual Sales Analysis: 2003-2004 (In €
million) IV-162

Table 301: Annual Sales Analysis by Geographic Region:
2003-2004 (In € million) IV-162
Brau Union AG (Austria) IV-165
BBAG Oesterreichische Brau Beteiligungs (Austria) IV-166
Heineken Espana SA (Spain) IV-166
Heineken Ireland (Ireland) IV-167
Heineken Italia SpA (Italy) IV-167
Heineken Slovensko AS (Slovakia) IV-167
Heineken Switzerland (Switzerland) IV-168
233. Heinrich Kunz Brauerei 47 (Germany) IV-169
234. Heinz Weyermann GmbH (Germany) IV-170
235. Henninger-Brau AG (Germany) IV-172
236. Hirschbrauerei Heubach Leonhard Mayer (Germany) IV-172
237. Hite Brewery Co., Ltd. (Korea) IV-173
238. Hochdorfer Kronenbrauerei Otto Haizmann KG (Germany) IV-173
239. Hoevels Hausbrauerei GmbH (Germany) IV-173
240. Hofbrauhaus Freising GmbH (Germany) IV-174
241. Hofbrauhaus Hatz AG (Germany) IV-175
242. Hofbrauhaus Wolters AG (Germany) IV-175
243. Hols As (Pivovar Vratislavice) (Czech Republic) IV-176
244. Hydes Brewery (UK) IV-176
245. Inbev NV/SA (Belgium) IV-177
Inbev USA (USA) IV-178
Labatt USA (USA) IV-178
Labatt Breweries Of Canada (Canada) IV-179
246. Independent Liquor (N.Z.) Limited (New Zealand) IV-181
247. Innstadt-Brauerei Ag Passau (Germany) IV-181
248. Irseer Klosterbraeu (Germany) IV-182
249. J.W. Lees & Co., (Brewers) Ltd. (UK) IV-182
250. Jebsen & Co., Ltd. (Hong Kong) IV-183
251. Jennings Brothers PLC (UK) IV-183
252. Jiangsu Zhenfeng Group Co., Ltd. (China) IV-184
253. Jinan Baimashan Brewery (China) IV-184
254. Jinan Beer Group Corporation (China) IV-184
255. Johann Aukofer KG (Germany) IV-185
256. John Smiths Ltd. (UK) IV-185
257. Joseph Holt Ltd. (UK) IV-186
258. Jsc "Donetsk" Brewery (Ukraine) IV-186
259. Jsc Obolon (Ukraine) IV-187
260. Kamenitza PLC (Bulgaria) IV-190
261. Keo Ltd. (Cyprus) IV-190
262. Khodays International Limited (India) IV-191
263. Kirin Brewery Co., Ltd. (Japan) IV-192
Kirin Brewery Of America LLC (USA) IV-193
264. Kirner Privatbrauerei Ph. & C. Andres GmbH & Co., KG.
(Germany) IV-194
265. Klosterbrauerei Andechs (Germany) IV-194
266. Klosterbrauerei Neuzelle GmbH (Germany) IV-194
267. Klosterbrauerei Reutberg (Germany) IV-195
268. Kompania Piwowarska SA (Poland) IV-195
269. Koninklijke Grolsch NV (The Netherlands) IV-195
270. Kopparbergs Bryggeri AB (Sweden) IV-196
271. Kormoran SP. Z O.O. Browar (Poland) IV-196
272. Köstritzer Schwarzbierbrauerei GmbH & Co. (Germany) IV-196
273. Krasny Vostok (Russia) IV-197
274. Krombacher Brauerei Bernhard Schadeberg GmbH & Co., KG.
(Germany) IV-197
275. Kronenbrau Brauhaus Altenmunster GmbH (Germany) IV-197
276. Kronleins Bryggeri AB (Sweden) IV-198
277. Kulmbacher Brauerei AG (Germany) IV-198
278. Lancaster Brewing Company (USA) IV-199
279. Landskron Brauerei Gvrlitz GmbH (Germany) IV-199
280. Leipziger Brauhaus Zu Reudnitz GmbH (Germany) IV-199
281. Lion Nathan Ltd. (Australia) IV-200
The South Australian Brewing Co. Pty., Ltd. (Australia) IV-201
The Swan Brewery Company Limited (Australia) IV-202
282. Lohrer Bier Gmbhc (Germany) IV-203
283. Luetticke + Sch|Rschmitt GmbH (Germany) IV-203
284. Magnotta Winery Corporation (Canada) IV-204
285. Mahou SA (Spain) IV-205
286. Maierbrau KG (Germany) IV-205
287. Maisel Braeu Bamberg Private Brewery GmbH (Germany) IV-206
288. Mammut-Getränke GmbH (Germany) IV-206
289. Maribo
Bryghus AS (Denmark) IV-207
290. Martini-Brauerei (Germany) IV-207
291. Mauritius Brauerei GmbH (Germany) IV-208
292. Meckatzer Lowenbrau Benedikt Weib KG (Germany) IV-208
293. Meierhof Privatbrauerei GmbH & Co., KG. (Germany) IV-208
294. Meinel Kg Brauerei (Germany) IV-209
295. Meininger Privatbrauerei GmbH (Germany) IV-209
296. Memminger Brauerei GmbH (Germany) IV-209
297. Michelsbrau GmbH (Germany) IV-210
298. Mivo Bohemia, Spol. s r.o. (Czech Republic) IV-210
299. Mohan Meakin Ltd. (India) IV-211
300. Moles Brewery (Cascade Drinks) Ltd. (UK) IV-211
301. Molson Coors Brewing Co. (USA) IV-212
Table 302: Half Yearly Sales Analysis: 2004-2005 (H1)
(In US$ million) IV-212

Table 303: Quarterly Sales Analysis: 2003-2004 (In US$
million) IV-213

Table 304: Geographic Sales Analysis: 2003-2004 (In US$
million) IV-213
302. Moosehead Breweries Limited (UK) IV-214
303. Münch-Bräu Eibau GmbH (Germany) IV-214
304. N.V. Brouwerijen Alken-Maes Brasseries SA (Belgium) IV-214
305. Neufang-Brauerei AG (Germany) IV-215
306. Neumarkter Lammsbrdu (Germany) IV-215
307. Nordbrau Ingolstadt GmbH & Co., KG. (Germany) IV-215
308. Ob Beer Co., Ltd. (Korea) IV-216
309. Oberndorfer Privatbrauerei Graf-Eder GmbH & Co., KG.
(Germany) IV-216
310. Oettinger Brauerei GmbH (Germany) IV-217
311. Olvi OY (Finland) IV-217
312. Orkla ASA (Norway) IV-218
Table 305: Half Yearly Sales Analysis: 2004-2005 (In
NOK million) IV-220

Table 306: Half Yearly Sales Analysis by Quarter: 2004
  • 2005 (In NOK million) IV-220
Table 307: Half Yearly Sales Analysis by Division:
2004-2005 (In NOK million) IV-220

Table 308: Annual Sales Analysis: 2003-2004 (In NOK
million) IV-221

Table 309: Annual Sales Analysis by Geographic Region:
2003-2004 (In NOK million) IV-221
313. Ottenbrau Robert Neumaier (Germany) IV-227
314. OY Sinebrychoff AB (Finland) IV-228
315. Pabst Brewing Company (USA) IV-230
316. Paganotto Snc (Di Paganotto Gianfranco E C.) (Italy) IV-230
317. Paulaner Brauerei GmbH & Co., KG. (Germany) IV-231
318. Perla-Browary Lubelskie SA (Poland) IV-231
319. Pfungstadter Brauerei Hildebrand GmbH & Co., KG. (Germany) IV-232
320. Pivovar Janacek AS (Czech Republic) IV-232
321. Pivovar Litovel AS (Czech Republic) IV-232
322. Pivovar Nachod AS (Czech Republic) IV-233
323. Pivovar Pardubice AS (Czech Republic) IV-233
324. Pivovar Tatran AS (Slovak Republic) IV-233
325. Pivovar Urpin BB S.r.o. (Slovakia) IV-234
326. Pivovar Zubr AS (Czech Republic) IV-234
327. Pivovarna Lasko d.d. (Slovenia) IV-234
328. Pivovarna Marinsek d.o.o. (Slovenia) IV-235
329. Pivovarna Union d.d. (Slovenia) IV-235
330. Pivovary Staropramen AS (Czech Republic) IV-236
331. Post Brauerei Weiler Und Siebers-Quelle Anton Zinth KG
(Germany) IV-236
332. Post-Brauerei, Karl Meyer (Germany) IV-237
333. Prasidenten PILS GmbH & Co., Kg Brauerei (Germany) IV-237
334. Privatbrauerei Bischoff GmbH & Co., Kg. (Germany) IV-237
335. Privatbrauerei Deil (Germany) IV-238
336. Privatbrauerei Erdinger Wei_Brdu Werner Brombach GmbH
(Germany) IV-238
337. Privatbrauerei Fritz Egger GmbH & Co. (Austria) IV-238
338. Privatbrauerei Harke Kg (Germany) IV-239
339. Privatbrauerei Hoepfner GmbH & Co., KG. (Germany) IV-239
340. Privatbrauerei Kesselring GmbH & Co., KG. (Germany) IV-240
341. Privatbrauerei M. C. Wieninger GmbH & Co., KG. (Germany) IV-240
342. Privatbrauerei Metzler (Germany) IV-240
343. Privatbrauerei Moritz Fiege (Germany) IV-241
344. Privatbrauerei Scherdel Hof Ohg (Germany) IV-241
345. Privatbrauerei Wittingen GmbH (Germany) IV-241
346. Privatbrauerei Zwettl
Karl Schwarz GmbH (Austria) IV-242
347. Puls Brau Ohg (Germany) IV-242
348. Pyramid Breweries, Inc. (USA) IV-243
349. Quilmes Industrial SA (Quinsa) IV-245
350. Radeberger Gruppe AG (Germany) IV-246
351. Radigks Brauhaus (Germany) IV-246
352. Redhook Ale Brewery, Incorporated (USA) IV-247
353. Rhonbrauerei Dittmar GmbH (Germany) IV-248
354. Richmodis-Brdu Vormals Brauhaus Fried. Winter GmbH (Germany) IV-248
355. Robert Cain & Co., Ltd. (UK) IV-249
356. Rodinny Pivovar Bernard (Czech Republic) IV-249
357. Rodwells Ltd. (UK) IV-250
358. Royal Grolsch NV (The Netherlands) IV-250
359. Royal Unibrew A/S (Denmark) IV-251
Table 310: Half-yearly Sales Analysis by Quarter: 2004
  • 2005 (In DKK million) IV-251
Table 311: Half Yearly Sales Analysis by Geographical
Region: 2005-2004 (In DKK million) IV-252

Table 312: Annual Sales Analysis: 2003-2004 (In DKK
million) IV-252

Table 313: Annual Sales Analysis by Geographical
Region: 2003-2004 (In DKK million) IV-252
360. Rugenbraeu AG (Switzerland) IV-259
361. Ruttenscheider Hausbrauerei GmbH (Germany) IV-259
362. S A Brain & Co, Ltd (UK). IV-260
363. SABMiller PLC (UK) IV-261
Table 314: Half-Yearly Sales Analysis: 2004-2005 (H1)
(In US$ million) IV-261

Table 315: Annual Sales Analysis: 2003-2004 (In US$
million) IV-262
Miller Brewing Company (USA) IV-265
Plzensky Prazdroz AS (Czech Republic) IV-267
The South African Breweries Ltd. (South Africa) IV-269
364. Sailerbrau Franz Sailer KG (Germany) IV-270
365. Saku Õlletehase (Estonia) IV-270
366. Salm Brdu GesmbH (Austria) IV-270
367. San Miguel Corporations (Philippines) IV-271
J Boag & Son Ltd. (Australia) IV-278
San Miguel Brewery Hong Kong Limited (Hong Kong) IV-278
368. Sang Som Co., Ltd. (Thailand) IV-279
369. Sapporo Holdings Ltd. (Japan) IV-280
370. Schaller-Brau GmbH (Germany) IV-281
371. Schloßbrauerei Au-Hallertau (Germany) IV-281
372. Schloßbrauerei Autenried GmbH (Germany) IV-281
373. Schlossbrauerei Friedenfels GmbH (Germany) IV-282
374. Schlossbrauerei Stein Wiskott GmbH & Co., Kg (Germany). IV-282
375. Schlossbrauerei Weinberg-Erste Oö. Gasthausbrauerei
GesmbH (Austria) IV-282
376. Schwarzbrau GmbH (Germany) IV-283
377. Schwind-Brau GmbH (Germany) IV-283
378. Scottish & Newcastle PLC (UK) IV-284
Chongqing Brewery Co., Ltd. (China) IV-288
Hartwall Ltd. (Finland) IV-288
HP Bulmer Holdings PLC (UK) IV-290
379. Shanhaiguan Lubao Beer Co., Ltd. (China) IV-291
380. Shepherd Neame (UK) IV-291
381. Sichan Lanjian Brewery (Group) Co., Ltd. (China) IV-292
382. Siping Ginsber Beer Co., Ltd. (China) IV-292
383. Sleeman Brewing & Malting Co., Ltd. (Canada) IV-292
384. Slobodskoy Brewery Company (Russia) IV-293
385. Sonnenbraeu AG (Switzerland) IV-293
386. Spendrups Bryggeri AB (Sweden) IV-294
387. ST. Austell Brewery Co., Limited (UK) IV-295
388. St. Martin Brauerei Dr. R. Fohr KG (Germany) IV-295
389. Sternquell-Brauerei GmbH (Germany) IV-295
390. Stieglbrauerei Zu Salzburg Gesmbh (Austria) IV-296
391. Stoudts Brewing Company (USA) IV-296
392. Stralsunder Brauerei GmbH (Germany) IV-297
393. Stuttgarter Hofbrau AG (Germany) IV-297
394. Suntory Ltd. (Japan) IV-298
395. Taverners Products (Australia) IV-300
396. Tempo Beer Industries Ltd. (Israel) IV-300
397. The Gambrinus Company (USA) IV-301
398. The Hite Co., Ltd. (South Korea) IV-302
399. The UB Group (India) IV-303
400. The Wolverhampton & Dudley Breweries PLC (UK) IV-304
401. Three Coins Beer Co., (Pvt) Ltd. (Sri Lanka) IV-305
402. Trio Bryggeri A/S (Norway) IV-305
403. Tsingtao Brewery Company Limited (China) IV-306
404. Tucher Bräu GmbH & Co., Kg. (Germany) IV-306
405. Tui Brewery (New Zealand) IV-306
406. Unertl Weissbier GmbH (Germany) IV-307
407. United National Breweries SA (South Africa) IV-307
408. Vereinsbrauerei Greiz GmbH (Germany) IV-308
409. Victory Brewing Company (USA) IV-308
410. W.H. Brakspear & Sons PLC (UK) IV-309
411. Wadworth & Company Limited (UK) IV-310
412. Waldemar Behn GmbH & Co., Kg. (Germany) IV-310
413. Walsumer Brauhaus Urfels GmbH (Germany) IV-311
414. Warsteiner Brauerei Haus Cramer KG (Germany) IV-311
415. Webster Erste Duisburger Hausbrauerei (Germany) IV-312
416. Weiss Rossl Brau E. Wagner (Germany) IV-313
417. Werner Brau GmbH & Co., Kg. (Germany) IV-313
418. Weyerbacher Brewing Company (USA) IV-313
419. Whitecliffs Brewing Company (New Zealand) IV-314
420. Wuerzburger Hofbraeu AG (Germany) IV-314
421. Yanjing Beer (China) IV-314
422. York Brewery Co., Ltd. (UK) IV-315
423. Zhigulevskoe Beer (Russian Federation) IV-315
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  • Anheuser-Busch Cos. Inc. (USA)
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