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Amid the COVID-19 crisis and the looming economic recession, the Writing and Marking Instruments market worldwide will grow by a projected US$4.6 Billion, during the analysis period, driven by a revised compounded annual growth rate (CAGR) of 3.7%. Ballpoint & Gel Pens, one of the segments analyzed and sized in this study, is forecast to grow at over 5.7% and reach a market size of US$8.5 Billion by the end of the analysis period. An unusual period in history, the coronavirus pandemic has unleashed a series of unprecedented events affecting every industry. The Ballpoint & Gel Pens market will be reset to a new normal which going forward in a post COVID-19 era will be continuously redefined and redesigned. Staying on top of trends and accurate analysis is paramount now more than ever to manage uncertainty, change and continuously adapt to new and evolving market conditions.
As part of the new emerging geographic scenario, the United States is forecast to readjust to a 2.2% CAGR. Within Europe, the region worst hit by the pandemic, Germany will add over US$108.6 Million to the region's size over the next 7 to 8 years. In addition, over US$104.3 Million worth of projected demand in the region will come from Rest of the European markets. In Japan, the Ballpoint & Gel Pens segment will reach a market size of US$331.1 Million by the close of the analysis period. Blamed for the pandemic, significant political and economic challenges confront China. Amid the growing push for decoupling and economic distancing, the changing relationship between China and the rest of the world will influence competition and opportunities in the Writing and Marking Instruments market. Against this backdrop and the changing geopolitical, business and consumer sentiments, the world’s second largest economy will grow at 7.3% over the next couple of years and add approximately US$1.5 Billion in terms of addressable market opportunity. Continuous monitoring for emerging signs of a possible new world order post-COVID-19 crisis is a must for aspiring businesses and their astute leaders seeking to find success in the now changing Writing and Marking Instruments market landscape. All research viewpoints presented are based on validated engagements from influencers in the market, whose opinions supersede all other research methodologies.
Competitors identified in this market include, among others:
A. T. Cross Company, Add Pens Private Ltd, Crayola LLC, Dollar Industries Pvt. Ltd, Faber-Castell, Kokuyo Co, Ltd, Mitsubishi Pencil Co, Ltd, Montblanc International GmbH, Newell Brands, Pentel Co, Ltd, Pilot Corporation, Pilot Corporation of America, Sailor Pen Co, Ltd, Societe BIC, STAEDTLER Mars GmbH & Co. KG, Tombow Pencil Co, Ltd, Zebra Co, Ltd.
The global analysis and forecast periods covered within the report are 2020-2027 (Current & Future Analysis) and 2012-2019 (Historic Review). Research estimates are provided for 2020, while research projections cover the period 2021-2027.
As part of the new emerging geographic scenario, the United States is forecast to readjust to a 2.2% CAGR. Within Europe, the region worst hit by the pandemic, Germany will add over US$108.6 Million to the region's size over the next 7 to 8 years. In addition, over US$104.3 Million worth of projected demand in the region will come from Rest of the European markets. In Japan, the Ballpoint & Gel Pens segment will reach a market size of US$331.1 Million by the close of the analysis period. Blamed for the pandemic, significant political and economic challenges confront China. Amid the growing push for decoupling and economic distancing, the changing relationship between China and the rest of the world will influence competition and opportunities in the Writing and Marking Instruments market. Against this backdrop and the changing geopolitical, business and consumer sentiments, the world’s second largest economy will grow at 7.3% over the next couple of years and add approximately US$1.5 Billion in terms of addressable market opportunity. Continuous monitoring for emerging signs of a possible new world order post-COVID-19 crisis is a must for aspiring businesses and their astute leaders seeking to find success in the now changing Writing and Marking Instruments market landscape. All research viewpoints presented are based on validated engagements from influencers in the market, whose opinions supersede all other research methodologies.
Competitors identified in this market include, among others:
A. T. Cross Company, Add Pens Private Ltd, Crayola LLC, Dollar Industries Pvt. Ltd, Faber-Castell, Kokuyo Co, Ltd, Mitsubishi Pencil Co, Ltd, Montblanc International GmbH, Newell Brands, Pentel Co, Ltd, Pilot Corporation, Pilot Corporation of America, Sailor Pen Co, Ltd, Societe BIC, STAEDTLER Mars GmbH & Co. KG, Tombow Pencil Co, Ltd, Zebra Co, Ltd.
The global analysis and forecast periods covered within the report are 2020-2027 (Current & Future Analysis) and 2012-2019 (Historic Review). Research estimates are provided for 2020, while research projections cover the period 2021-2027.
Note: Product cover images may vary from those shown
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I. INTRODUCTION, METHODOLOGY & REPORT SCOPE
II. EXECUTIVE SUMMARY
1. MARKET OVERVIEW
Writing & Marking Instruments - A Prelude
Recent Market Activity
Seasonality is the Norm, Rather than an Exception
Improving Economy Buoys General Market Optimism
2018 Global Economic Outlook
Outlook
Global Competitor Market Shares
Writing and Marking Instruments Competitor Market Share Scenario Worldwide (in %): 2018 & 2029
Impact of Covid-19 and a Looming Global Recession
2. FOCUS ON SELECT PLAYERS
Add Pens Private Ltd. (India)
A. T. Cross Company (USA)
Crayola LLC (USA)
Dollar Industries Pvt. Ltd. (Pakistan)
Faber-Castell (Germany)
Kokuyo Co., Ltd. (Japan)
Mitsubishi Pencil Co., Ltd. (Japan)
Montblanc International GmbH (Germany)
Newell Brands (USA)
Pentel Co., Ltd. (Japan)
Pilot Corporation (Japan)
Pilot Corporation of America (USA)
Sailor Pen Co., Ltd. (Japan)
Societe BIC (France)
STAEDTLER Mars GmbH & Co. KG (Germany)
Tombow Pencil Co., Ltd (Japan)
Zebra Co., Ltd. (Japan)
3. MARKET TRENDS & DRIVERS
Developed Markets - Traditional Revenue Contributors
Developing Countries to Remain Hotspots for Growth
Educational/Academic Segment Present Huge Opportunity for Writing & Marking Instruments
Favorable Demographics Strengthen Education Sector Drive Growth in Writing & Marking Instruments
Youth Bulge Augurs Well for Writing Instruments Market
Writing & Marking Instruments Reach Toddlers
'Back-to-School' - A Busy Period for Suppliers
New Office Starts & Corporate Expansions - Key to the Growth for Office Supplies
The Home Office - An Emerging Market
Pens Are Here to Stay!
Personalization of Pens: The Emerging Trend
Affordable Luxury is What Consumers Seek
Pens in the Competitive List of Gifts
Pens - Strong Growth as a Promotional Vehicle
Popularity of Gel Pens Strengthens Pen Industry
Making a Mark with Markers and Highlighters
Pencils Market Continues to Battle On
Mechanical Pencils Enhance User's Writing Experience
Meeting the Challenges of a Digital World
Children Struggle to Hold Pencils on Account of Significant Exposure to Technology
Unique Features & Capabilities - Imperative for Success in a Highly Competitive Marketplace
Growing Demand for Fashionable & Stylish Writing Instruments
Aromatherapy in Writing Instruments!
Ecofriendly Writing & Marking Instruments Set the Cash Registers Ringing
Biodegradable Pens Gaining in Popularity - A Case in Point
Innovation and Uniqueness of New Age Pens - What Sets Them Apart
Multifunctional Pens to Suit Today's Evolving Needs
Age of Digital Pens
Select Digital Pen Introductions/Innovations
Ergonomic Pens to Relieve Writer’s Cramp
Pencil Manufacturers Also Focus on Innovations
Adaptive Writing Aids
Analysis of Distribution Channels
Global Trade Scenario
Pens (Writing), Mechanical Pencils, Parts
Impact of Technology on Writing Instruments
Creative and Innovative - Latest Pen Designs
Select Collection of Finest Pens
Worldwide Top Luxury Pens of 2018
Best Refillable Pens
Select Everyday Use Pens
Popular Gel Pens
Popular Fountain Pens
4. GLOBAL MARKET PERSPECTIVE
III. MARKET ANALYSIS
GEOGRAPHIC MARKET ANALYSIS
UNITED STATES
Market Facts & Figures
US Writing and Marking Instruments Market Share (in %) by Company: 2018 & 2025
Market Analytics
CANADA
JAPAN
CHINA
EUROPE
Market Facts & Figures
European Writing and Marking Instruments Market: Competitor Market Share Scenario (in %) for 2018 & 2025
Market Analytics
FRANCE
GERMANY
ITALY
UNITED KINGDOM
SPAIN
RUSSIA
REST OF EUROPE
ASIA-PACIFIC
AUSTRALIA
INDIA
SOUTH KOREA
REST OF ASIA-PACIFIC
LATIN AMERICA
ARGENTINA
BRAZIL
MEXICO
REST OF LATIN AMERICA
MIDDLE EAST
IRAN
ISRAEL
SAUDI ARABIA
UNITED ARAB EMIRATES
REST OF MIDDLE EAST
AFRICA
IV. COMPETITION
Total Companies Profiled: 148
II. EXECUTIVE SUMMARY
1. MARKET OVERVIEW
Writing & Marking Instruments - A Prelude
Recent Market Activity
Seasonality is the Norm, Rather than an Exception
Improving Economy Buoys General Market Optimism
2018 Global Economic Outlook
Outlook
Global Competitor Market Shares
Writing and Marking Instruments Competitor Market Share Scenario Worldwide (in %): 2018 & 2029
Impact of Covid-19 and a Looming Global Recession
2. FOCUS ON SELECT PLAYERS
Add Pens Private Ltd. (India)
A. T. Cross Company (USA)
Crayola LLC (USA)
Dollar Industries Pvt. Ltd. (Pakistan)
Faber-Castell (Germany)
Kokuyo Co., Ltd. (Japan)
Mitsubishi Pencil Co., Ltd. (Japan)
Montblanc International GmbH (Germany)
Newell Brands (USA)
Pentel Co., Ltd. (Japan)
Pilot Corporation (Japan)
Pilot Corporation of America (USA)
Sailor Pen Co., Ltd. (Japan)
Societe BIC (France)
STAEDTLER Mars GmbH & Co. KG (Germany)
Tombow Pencil Co., Ltd (Japan)
Zebra Co., Ltd. (Japan)
3. MARKET TRENDS & DRIVERS
Developed Markets - Traditional Revenue Contributors
Developing Countries to Remain Hotspots for Growth
Educational/Academic Segment Present Huge Opportunity for Writing & Marking Instruments
Favorable Demographics Strengthen Education Sector Drive Growth in Writing & Marking Instruments
Youth Bulge Augurs Well for Writing Instruments Market
Writing & Marking Instruments Reach Toddlers
'Back-to-School' - A Busy Period for Suppliers
New Office Starts & Corporate Expansions - Key to the Growth for Office Supplies
The Home Office - An Emerging Market
Pens Are Here to Stay!
Personalization of Pens: The Emerging Trend
Affordable Luxury is What Consumers Seek
Pens in the Competitive List of Gifts
Pens - Strong Growth as a Promotional Vehicle
Popularity of Gel Pens Strengthens Pen Industry
Making a Mark with Markers and Highlighters
Pencils Market Continues to Battle On
Mechanical Pencils Enhance User's Writing Experience
Meeting the Challenges of a Digital World
Children Struggle to Hold Pencils on Account of Significant Exposure to Technology
Unique Features & Capabilities - Imperative for Success in a Highly Competitive Marketplace
Growing Demand for Fashionable & Stylish Writing Instruments
Aromatherapy in Writing Instruments!
Ecofriendly Writing & Marking Instruments Set the Cash Registers Ringing
Biodegradable Pens Gaining in Popularity - A Case in Point
Innovation and Uniqueness of New Age Pens - What Sets Them Apart
Multifunctional Pens to Suit Today's Evolving Needs
Age of Digital Pens
Select Digital Pen Introductions/Innovations
Ergonomic Pens to Relieve Writer’s Cramp
Pencil Manufacturers Also Focus on Innovations
Adaptive Writing Aids
Analysis of Distribution Channels
Global Trade Scenario
Pens (Writing), Mechanical Pencils, Parts
Impact of Technology on Writing Instruments
Creative and Innovative - Latest Pen Designs
Select Collection of Finest Pens
Worldwide Top Luxury Pens of 2018
Best Refillable Pens
Select Everyday Use Pens
Popular Gel Pens
Popular Fountain Pens
4. GLOBAL MARKET PERSPECTIVE
III. MARKET ANALYSIS
GEOGRAPHIC MARKET ANALYSIS
UNITED STATES
Market Facts & Figures
US Writing and Marking Instruments Market Share (in %) by Company: 2018 & 2025
Market Analytics
CANADA
JAPAN
CHINA
EUROPE
Market Facts & Figures
European Writing and Marking Instruments Market: Competitor Market Share Scenario (in %) for 2018 & 2025
Market Analytics
FRANCE
GERMANY
ITALY
UNITED KINGDOM
SPAIN
RUSSIA
REST OF EUROPE
ASIA-PACIFIC
AUSTRALIA
INDIA
SOUTH KOREA
REST OF ASIA-PACIFIC
LATIN AMERICA
ARGENTINA
BRAZIL
MEXICO
REST OF LATIN AMERICA
MIDDLE EAST
IRAN
ISRAEL
SAUDI ARABIA
UNITED ARAB EMIRATES
REST OF MIDDLE EAST
AFRICA
IV. COMPETITION
Total Companies Profiled: 148
Note: Product cover images may vary from those shown
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