Amid the COVID-19 crisis, the global market for Writing and Marking Instruments estimated at US$15.9 Billion in the year 2020, is projected to reach a revised size of US$20.6 Billion by 2027, growing at a CAGR of 3.7% over the analysis period 2020-2027. Ballpoint & Gel Pens, one of the segments analyzed in the report, is projected to record a 5.7% CAGR and reach US$8.5 Billion by the end of the analysis period. After an early analysis of the business implications of the pandemic and its induced economic crisis, growth in the Roller Pens segment is readjusted to a revised 4.2% CAGR for the next 7-year period.
The U.S. Market is Estimated at $4.3 Billion, While China is Forecast to Grow at 6.8% CAGR
The Writing and Marking Instruments market in the U.S. is estimated at US$4.3 Billion in the year 2020. China, the world`s second largest economy, is forecast to reach a projected market size of US$4.5 Billion by the year 2027 trailing a CAGR of 7.2% over the analysis period 2020 to 2027. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 1% and 2.7% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 1.8% CAGR.
Mechanical Pens Segment to Record 2.9% CAGR
In the global Mechanical Pens segment, USA, Canada, Japan, China and Europe will drive the 2.5% CAGR estimated for this segment. These regional markets accounting for a combined market size of US$1.2 Billion in the year 2020 will reach a projected size of US$1.4 Billion by the close of the analysis period. China will remain among the fastest growing in this cluster of regional markets. Led by countries such as Australia, India, and South Korea, the market in Asia-Pacific is forecast to reach US$2.9 Billion by the year 2027, while Latin America will expand at a 3.8% CAGR through the analysis period. We bring years of research experience to this 20th edition of our report. The 397-page report presents concise insights into how the pandemic has impacted production and the buy side for 2020 and 2021. A short-term phased recovery by key geography is also addressed.
Competitors identified in this market include, among others:
- A. T. Cross Company
- Add Pens Private Ltd.
- Crayola LLC
- Dollar Industries Pvt. Ltd.
- Kokuyo Co., Ltd.
- Mitsubishi Pencil Co., Ltd.
- Montblanc International GmbH
- Newell Brands
- Pentel Co., Ltd.
- Pilot Corporation
- Pilot Corporation of America
- Sailor Pen Co., Ltd.
- Societe BIC
- STAEDTLER Mars GmbH & Co. KG
- Tombow Pencil Co., Ltd.
- Zebra Co., Ltd.
The global analysis and forecast periods covered within the report are 2020-2027 (Current & Future Analysis) and 2012-2019 (Historic Review). Research estimates are provided for 2020, while research projections cover the period 2021-2027.
I. INTRODUCTION, METHODOLOGY & REPORT SCOPE
II. EXECUTIVE SUMMARY
1. MARKET OVERVIEW
Writing & Marking Instruments - A Prelude
Recent Market Activity
Seasonality is the Norm, Rather than an Exception
Improving Economy Buoys General Market Optimism
2018 Global Economic Outlook
Global Competitor Market Shares
Writing and Marking Instruments Competitor Market Share Scenario Worldwide (in %): 2018 & 2029
Impact of Covid-19 and a Looming Global Recession
2. FOCUS ON SELECT PLAYERS
Add Pens Private Ltd. (India)
A. T. Cross Company (USA)
Crayola LLC (USA)
Dollar Industries Pvt. Ltd. (Pakistan)
Kokuyo Co., Ltd. (Japan)
Mitsubishi Pencil Co., Ltd. (Japan)
Montblanc International GmbH (Germany)
Newell Brands (USA)
Pentel Co., Ltd. (Japan)
Pilot Corporation (Japan)
Pilot Corporation of America (USA)
Sailor Pen Co., Ltd. (Japan)
Societe BIC (France)
STAEDTLER Mars GmbH & Co. KG (Germany)
Tombow Pencil Co., Ltd (Japan)
Zebra Co., Ltd. (Japan)
3. MARKET TRENDS & DRIVERS
Developed Markets - Traditional Revenue Contributors
Developing Countries to Remain Hotspots for Growth
Educational/Academic Segment Present Huge Opportunity for Writing & Marking Instruments
Favorable Demographics Strengthen Education Sector Drive Growth in Writing & Marking Instruments
Youth Bulge Augurs Well for Writing Instruments Market
Writing & Marking Instruments Reach Toddlers
'Back-to-School' - A Busy Period for Suppliers
New Office Starts & Corporate Expansions - Key to the Growth for Office Supplies
The Home Office - An Emerging Market
Pens Are Here to Stay!
Personalization of Pens: The Emerging Trend
Affordable Luxury is What Consumers Seek
Pens in the Competitive List of Gifts
Pens - Strong Growth as a Promotional Vehicle
Popularity of Gel Pens Strengthens Pen Industry
Making a Mark with Markers and Highlighters
Pencils Market Continues to Battle On
Mechanical Pencils Enhance User's Writing Experience
Meeting the Challenges of a Digital World
Children Struggle to Hold Pencils on Account of Significant Exposure to Technology
Unique Features & Capabilities - Imperative for Success in a Highly Competitive Marketplace
Growing Demand for Fashionable & Stylish Writing Instruments
Aromatherapy in Writing Instruments!
Ecofriendly Writing & Marking Instruments Set the Cash Registers Ringing
Biodegradable Pens Gaining in Popularity - A Case in Point
Innovation and Uniqueness of New Age Pens - What Sets Them Apart
Multifunctional Pens to Suit Today's Evolving Needs
Age of Digital Pens
Select Digital Pen Introductions/Innovations
Ergonomic Pens to Relieve Writer’s Cramp
Pencil Manufacturers Also Focus on Innovations
Adaptive Writing Aids
Analysis of Distribution Channels
Global Trade Scenario
Pens (Writing), Mechanical Pencils, Parts
Impact of Technology on Writing Instruments
Creative and Innovative - Latest Pen Designs
Select Collection of Finest Pens
Worldwide Top Luxury Pens of 2018
Best Refillable Pens
Select Everyday Use Pens
Popular Gel Pens
Popular Fountain Pens
4. GLOBAL MARKET PERSPECTIVE
III. MARKET ANALYSIS
GEOGRAPHIC MARKET ANALYSIS
Market Facts & Figures
US Writing and Marking Instruments Market Share (in %) by Company: 2018 & 2025
Market Facts & Figures
European Writing and Marking Instruments Market: Competitor Market Share Scenario (in %) for 2018 & 2025
REST OF EUROPE
REST OF ASIA-PACIFIC
REST OF LATIN AMERICA
UNITED ARAB EMIRATES
REST OF MIDDLE EAST
Total Companies Profiled: 148