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Alcoholic Drinks in Belarus

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    Report

  • 57 Pages
  • May 2021
  • Region: Belarus
  • Euromonitor International
  • ID: 339709
RTDs has remained a marginal product area in Azerbaijan in 2020. These products primarily appeal to young adults of legal drinking age, with older consumers generally favouring stronger and more expensive alcoholic drinks such as spirits and wine. Spirit-based RTDs was the only type of RTDs to register measurable volume sales in Azerbaijan in 2020.

The publisher's Alcoholic Drinks in Belarus report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2016-2020), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

ALCOHOLIC DRINKS IN BELARUS
EXECUTIVE SUMMARY
  • COVID-19 impact on alcoholic drinks
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • On-trade vs off-trade split
  • What next for alcoholic drinks?

MARKET BACKGROUND
  • Legislation
  • Legal purchasing age and legal drinking age
  • Drink driving
  • Advertising
  • Smoking ban
  • Opening hours
  • On-trade establishments

TAXATION AND DUTY LEVIES
  • Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2021
  • Table 1 Excise Tax on Alcoholic Drinks 2019-2021

OPERATING ENVIRONMENT
  • Contraband/parallel trade
  • Duty free
  • Cross-border/private imports

KEY NEW PRODUCT LAUNCHES
  • Outlook

MARKET INDICATORS
  • Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2015-2020

MARKET DATA
  • Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
  • Table 4 Sales of Alcoholic Drinks by Category: Total Value 2015-2020
  • Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
  • Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
  • Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2020
  • Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2020
  • Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2020
  • Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2020
  • Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2016-2020
  • Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2015-2020
  • Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019
  • Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2020-2025
  • Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2020-2025
  • Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2020-2025
  • Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2020-2025

DISCLAIMER
SOURCES
  • Summary 2 Research Sources

BEER IN BELARUSKEY DATA FINDINGS
2020 IMPACT
  • On-trade decline impacts beer sales in 2020
  • Growing price sensitivity as disposable incomes decline
  • Belarusians increasingly interested in craft beer

RECOVERY AND OPPORTUNITIES
  • Price sensitivity and economising as disposable incomes see further decline
  • Expected further increase of craft beer
  • Competition expected to intensify, with pressure from imported brands

CATEGORY BACKGROUND
  • Summary 3 Lager by Price Band 2020
  • Table 18 Number of Breweries 2015-2020

CATEGORY DATA
  • Table 19 Sales of Beer by Category: Total Volume 2015-2020
  • Table 20 Sales of Beer by Category: Total Value 2015-2020
  • Table 21 Sales of Beer by Category: % Total Volume Growth 2015-2020
  • Table 22 Sales of Beer by Category: % Total Value Growth 2015-2020
  • Table 23 Sales of Beer by Off-trade vs On-trade: Volume 2015-2020
  • Table 24 Sales of Beer by Off-trade vs On-trade: Value 2015-2020
  • Table 25 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2015-2020
  • Table 26 Sales of Beer by Off-trade vs On-trade: % Value Growth 2015-2020
  • Table 27 GBO Company Shares of Beer: % Total Volume 2016-2020
  • Table 28 NBO Company Shares of Beer: % Total Volume 2016-2020
  • Table 29 LBN Brand Shares of Beer: % Total Volume 2017-2020
  • Table 30 Forecast Sales of Beer by Category: Total Volume 2020-2025
  • Table 31 Forecast Sales of Beer by Category: Total Value 2020-2025
  • Table 32 Forecast Sales of Beer by Category: % Total Volume Growth 2020-2025
  • Table 33 Forecast Sales of Beer by Category: % Total Value Growth 2020-2025

WINE IN BELARUSKEY DATA FINDINGS
2020 IMPACT
  • On-trade sales of wine plummet in 2020 as COVID-19 encourages self-isolation
  • Shift from large stores to smaller, “safer” outlets
  • Local production quotas continue to support domestic production volumes

RECOVERY AND OPPORTUNITIES
  • Volume sales recover with the resumption of usual shopping behaviour and rising interest in wine amongst younger consumers
  • Price sensitivity will influence consumers’ choices
  • Minski Zavod Vinogradnyh should remain the leading name in wine

CATEGORY DATA
  • Table 34 Sales of Wine by Category: Total Volume 2015-2020
  • Table 35 Sales of Wine by Category: Total Value 2015-2020
  • Table 36 Sales of Wine by Category: % Total Volume Growth 2015-2020
  • Table 37 Sales of Wine by Category: % Total Value Growth 2015-2020
  • Table 38 Sales of Wine by Off-trade vs On-trade: Volume 2015-2020
  • Table 39 Sales of Wine by Off-trade vs On-trade: Value 2015-2020
  • Table 40 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2015-2020
  • Table 41 Sales of Wine by Off-trade vs On-trade: % Value Growth 2015-2020
  • Table 42 Forecast Sales of Wine by Category: Total Volume 2020-2025
  • Table 43 Forecast Sales of Wine by Category: Total Value 2020-2025
  • Table 44 Forecast Sales of Wine by Category: % Total Volume Growth 2020-2025
  • Table 45 Forecast Sales of Wine by Category: % Total Value Growth 2020-2025

SPIRITS IN BELARUSKEY DATA FINDINGS
2020 IMPACT
  • Strong on-trade decline as a result of COVID-19 in 2020
  • Significant local currency depreciation boosts unit prices
  • Vodka, a saturated category in which demand remains tied to traditional consumption

RECOVERY AND OPPORTUNITIES
  • Anticipated recovery with the return to on-trade establishments; however, price sensitivity will continue
  • State import regulation to protect local producers
  • Social media and degustation events to promote frequent new product development

CATEGORY DATA
  • Table 46 Sales of Spirits by Category: Total Volume 2015-2020
  • Table 47 Sales of Spirits by Category: Total Value 2015-2020
  • Table 48 Sales of Spirits by Category: % Total Volume Growth 2015-2020
  • Table 49 Sales of Spirits by Category: % Total Value Growth 2015-2020
  • Table 50 Sales of Spirits by Off-trade vs On-trade: Volume 2015-2020
  • Table 51 Sales of Spirits by Off-trade vs On-trade: Value 2015-2020
  • Table 52 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2015-2020
  • Table 53 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2015-2020
  • Table 54 GBO Company Shares of Spirits: % Total Volume 2016-2020
  • Table 55 NBO Company Shares of Spirits: % Total Volume 2016-2020
  • Table 56 LBN Brand Shares of Spirits: % Total Volume 2017-2020
  • Table 57 Forecast Sales of Spirits by Category: Total Volume 2020-2025
  • Table 58 Forecast Sales of Spirits by Category: Total Value 2020-2025
  • Table 59 Forecast Sales of Spirits by Category: % Total Volume Growth 2020-2025
  • Table 60 Forecast Sales of Spirits by Category: % Total Value Growth 2020-2025

CIDER/PERRY IN BELARUSKEY DATA FINDINGS
2020 IMPACT
  • On-trade decline as consumers stay home due to COVID-19
  • Cider/perry benefits from craft trend and its perception of being healthier
  • Low numbers of category players vie for sales

RECOVERY AND OPPORTUNITIES
  • Lower disposable incomes to impact sales in the early part of the forecast period
  • Cider/perry will remain in trend, offering “healthier” and novel beverages
  • Rising share of small players

CATEGORY DATA
  • Table 61 Sales of Cider/Perry: Total Volume 2015-2020
  • Table 62 Sales of Cider/Perry: Total Value 2015-2020
  • Table 63 Sales of Cider/Perry: % Total Volume Growth 2015-2020
  • Table 64 Sales of Cider/Perry: % Total Value Growth 2015-2020
  • Table 65 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2015-2020
  • Table 66 Sales of Cider/Perry by Off-trade vs On-trade: Value 2015-2020
  • Table 67 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2015-2020
  • Table 68 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2015-2020
  • Table 69 GBO Company Shares of Cider/Perry: % Total Volume 2016-2020
  • Table 70 NBO Company Shares of Cider/Perry: % Total Volume 2016-2020
  • Table 71 LBN Brand Shares of Cider/Perry: % Total Volume 2017-2020
  • Table 72 Forecast Sales of Cider/Perry: Total Volume 2020-2025
  • Table 73 Forecast Sales of Cider/Perry: Total Value 2020-2025
  • Table 74 Forecast Sales of Cider/Perry: % Total Volume Growth 2020-2025
  • Table 75 Forecast Sales of Cider/Perry: % Total Value Growth 2020-2025

RTDS IN BELARUSKEY DATA FINDINGS
2020 IMPACT
  • Shift from on-trade to off-trade in 2020 due to COVID-19
  • Growth impacted by self-isolation, shift to smaller stores and lower disposable incomes
  • Local players remain dominant in sales of RTDs

RECOVERY AND OPPORTUNITIES
  • Disposable income decline will impact growth to 2022
  • Competition among RTDs players is expected to remain limited
  • Competition from other beverages may limit category development

CATEGORY DATA
  • Table 76 Sales of RTDs by Category: Total Volume 2015-2020
  • Table 77 Sales of RTDs by Category: Total Value 2015-2020
  • Table 78 Sales of RTDs by Category: % Total Volume Growth 2015-2020
  • Table 79 Sales of RTDs by Category: % Total Value Growth 2015-2020
  • Table 80 Sales of RTDs by Off-trade vs On-trade: Volume 2015-2020
  • Table 81 Sales of RTDs by Off-trade vs On-trade: Value 2015-2020
  • Table 82 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2015-2020
  • Table 83 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2015-2020
  • Table 84 GBO Company Shares of RTDs: % Total Volume 2016-2020
  • Table 85 NBO Company Shares of RTDs: % Total Volume 2016-2020
  • Table 86 LBN Brand Shares of RTDs: % Total Volume 2017-2020
  • Table 87 Forecast Sales of RTDs by Category: Total Volume 2020-2025
  • Table 88 Forecast Sales of RTDs by Category: Total Value 2020-2025
  • Table 89 Forecast Sales of RTDs by Category: % Total Volume Growth 2020-2025
  • Table 90 Forecast Sales of RTDs by Category: % Total Value Growth 2020-2025