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Indian Quick Service Restaurant (QSR) Industry: Trends & Opportunities (2015-2019)

  • ID: 3398246
  • Report
  • Region: India
  • 60 Pages
  • Daedal Research
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  • Dominos
  • KFC
  • McDonalds
  • Specialty Restaurants
  • MORE
The report titled “Indian Quick Service Restaurant Industry- Trends and Opportunities (2015-2019)” provides an insight into the functioning and growth of quick service restaurants in the country. The report assesses the Indian QSR market over the years with detailed analysis. The report discusses key factors driving growth of the industry, major trends and challenges faced by International QSRs running in India with franchisee system and Indian QSRs struggling to develop. Further, major food companies like Jubilant FoodWorks Limited, Devyani International Limited, Tasty Bites Eatables and Specialty Restaurants are also analyzed in the report.

Types of QSR in India:

- Indian brand QSR
- Foreign Brand QSR

Company coverage:

- Jubilant FoodWorks Limited
- Devyani International Pvt. Ltd
- Tasty Bites Eatables Limited
- Specialty Restaurants

Executive Summary

Quick Service Restaurants are special kinds of restaurants and form an integral part of the Indian Food Service Industry. The quick service restaurants or the QSRs have both fast food cuisines and minimal table services to cater to the needs of various youngsters and working professionals. The differentiating factor of these restaurants is the quick deliveries of food items which are an essential component for the working population of a developing country like India. QSRs generally target people in the age bracket of 16-35 years, as this is the age bracket interested in tasting new cuisines and having fast foods every day.

The QSR segment though is a very significant segment of the Indian Fast food services but is comparatively nascent and has a lot of scope for growth in India. In India, a large number of international QSRs have established their outlets with franchise rights of various companies. Indian QSRs are also coming up and expanding but foreign brands maintain their dominance. McDonalds was the first QSR in India followed by various others like KFC and Dominos.

The market experiences various growth drivers and is therefore expected to rise in the future as well. Increased urbanization, modernization and commercialization do not leave time with the working professionals and hence they rely on fast food for their meals. Moreover, the modern women of India are also busy working in various industries which decreases the time they get for preparing home cooked food. This makes the whole family depend even more on fast foods. The availability of cheap labor makes India a favorable ground for the development of QSR Industry.
Note: Product cover images may vary from those shown
2 of 4


  • Dominos
  • KFC
  • McDonalds
  • Specialty Restaurants
  • MORE
1. Executive Summary

2. Introduction: Quick Service Restaurants (QSRs)
2.1 QSRs: What are they?
2.2 QSR in India
2.2.1 International QSRs
2.2.2 Indian QSRs
2.2.3 Strategies Used by QSRs

3. The Indian Quick Service Restaurant Industry: Market Size and Growth
3.1 Indian Food Service Industry: An Analysis
3.1.1 Consumer Expenditure on Food
3.1.2 Food Service Industry: Market Size and Growth
3.2 Indian Restaurant Industry: An Analysis
3.3 Indian Quick Service Restaurant Industry: An Analysis
3.3.1 Indian QSR Industry: Market Size and Growth
3.3.2 Segmentation of the Indian QSR Industry.
3.3.3 Number of QSR outlets in India

4. SWOT Analysis: Indian QSR Industry
4.1 Strengths
4.1.1 Risk Sharing in the Franchise Model
4.1.2 Cheap Labor in India
4.2 Weaknesses
4.2.1 Maintaining the Standards across all Outlets
4.2.2 Understanding Indian Tastes
4.3 Opportunities
4.3.1 Increased Urbanization
4.3.2 Increased Youth Spending
4.4 Threats
4.4.1 Product Imitation
4.4.2 Price Competition

5. Market Dynamics: Indian QSR Industry
5.1 Growth drivers
5.1.1 Increased Per-capita Income
5.1.2 Increased Urbanization
5.1.3 Long Working Hours and Long Commuting Hours
5.1.4 Increased Woman Workforce
5.1.5 Growing Proportion of Young Population
5.2 Trends
5.2.1 Coming up of Online Portals and Mobile Applications
5.2.2 Increased variety available
5.2.3 QSR Automations
5.2.4 Foreign brands more powerful
5.3 Challenges
5.3.1 High Cost of logistics and Other Raw Material
5.3.2 QSR industry is very competitive
5.3.3 Health and Hygiene Concerns of Buyers
5.3.4 Maintenance of product quality and Taste across outlets
5.3.5 Retention of Employees

6. Competitive Landscape: Indian QSR Industry

7. Company Profiles: Indian QSR Industry
7.1 Jubilant FoodWorks Limited (JBL)
7.1.1 Business Overview
7.1.2 Financial Overview
7.1.3 Business Strategies
7.2 Devyani International limited (DIL)
7.2.1 Business Overview
7.2.2 Financial Overview
7.2.3 Business Strategies
7.3 Tasty Bites Eatables Limited
7.3.1 Business Overview
7.3.2 Financial Overview
7.3.3 Business Strategies
7.4 Speciality Restaurant
7.4.1 Business Overview
7.4.2 Financial Overview
7.4.3 Business Strategies

List of Figures

Figure 1: Segmentation of the Restaurant Industry World-wide
Figure 2: Segmentation of Total Expenditure of an Average Indian Consumer, 2014
Figure 3: Total Revenue of Indian Food Service Industry, (In US$ Billions), 2009-2014
Figure 4: Segmentation of Indian Food Service Industry by Organization, (In %), 2014
Figure 5: Segmentation of the Indian Restaurant Industry, (In %), 2014
Figure 6: Total Revenue of the Indian QSR Industry, (In US$ Billions), 2009-2014
Figure 7: Forecasted Total Revenue of Indian QSR Industry, (In US$ Billions), 2015-2019
Figure 8: Segmentation of the Indian QSR Industry by Organization, (In %), 2014
Figure 9: Segmentation of the Indian QSR Industry, (In %), 2013
Figure 10: Segmentation of the Total Revenue of Foreign brands of QSRs in India, (In %), 2013
Figure 11: Segmentation of the India QSR’s Total Revenue by Product, (In %), 2014
Figure 12: Number of Outlets for Indian QSR Brands in India, 2014
Figure 13: Number of Outlets for Foreign QSR Brands in India, 2014
Figure 14: SWOT Analysis for Indian CQSR Industry
Figure 15: Global GDP per capita, (In US$), 2007-2014
Figure 16: Increasing Global Urbanization, (In %), 1970-2010
Figure 17: Average Commuting Time in Various Indian Cities, (In Minutes), 2014
Figure 18: Segmentation of Indian Working Women by Segments, (In %), 2014
Figure 19: Contribution of various Age-groups in Total Expenditure on Outside Food, (In %), 2014
Figure 20: Total Revenue of Jubilant FoodWorks Limited, (In US$ Millions), 2009-2014
Figure 21: Total Number of Dominos Pizza Restaurants, India, 2009-2014
Figure 22: Total Revenue of Pizza Hut in India, (In US$ Millions), 2020-2014
Figure 23: Total Revenue of KFC India, (In US$ Millions), 2010-2014
Figure 24: Total revenue of Tasty Bites Eatables Limited, (In US$ Millions), 2009-2014
Figure 25: Segmentation of the Revenue generated by Tasty Bites Eatables Limited, (In %), 2014
Figure 26: Total Income of Specialty Restaurants India, (In US$ Millions), 2010-2014
Figure 27: Segmentation of the Total Revenue of Specialty Restaurants by Brands, (In %), 2014

List of Tables

Table 1: Various Companies Holding Franchise Rights for International QSRs, 2014
Table 2: Major Quick Service Restaurants in India, 2014
Note: Product cover images may vary from those shown
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- Devyani International Pvt. Ltd
- Dominos
- Jubilant FoodWorks Limited
- McDonalds
- Specialty Restaurants
- Tasty Bites Eatables Limited
Note: Product cover images may vary from those shown
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The author's core strengths include a seasoned management team, a highly demonstrable track record of seamless process integration and consistent delivery position. The research team uses its extensive knowledge of the various industries to analyze the market trends from both a vendor and an end-user perspective.

The research strategy is focused on high-quality secondary data combined with elaborate use of primary data. The team of research analysts provides a 360-degree overview of available data.

The analysts begin by searching industry reports, surveys, trade publications, company reports and press releases. They also include information gained by extensive interviews with major players and industry participants.

The background information, related to industry statistics, is provided by the author's proprietary databases.

The information is then analyzed and synthesized into a report - with market forecast, industry trends, and competitive strategies. The team of research analysts use both qualitative tools and quantitative techniques to get an insight into the industry.

The author's core expertise lies in researching, compiling and analyzing vast amounts of publicly available information and premier databases, into widely read reports.